The market size of linerless labels is estimated to be worth USD 2.1 billion in 2025 and is anticipated to reach USD 3.2 billion by 2035. Sales are projected to rise at a CAGR of 4.2% over the forecast period between 2025 and 2035. The revenue generated by linerless labels in 2024 was USD 2.0 billion.
Linerless labels have seen very high applications in the food and beverages sector. Food and beverage will capture over 28.3% of the linerless labels market in 2035. The food and beverage industry has strict rules for properly labeling clear and correct container information. Therefore, linerless labels help comply with stringent regulatory demands and enhance brand promotion and attractiveness.
Linerless Label Industry Forecast
| Attributes | Key Insights |
|---|---|
| Historical Size, 2024 | USD 2.0 billion |
| Estimated Size, 2025 | USD 2.1 billion |
| Projected Size, 2035 | USD 3.2 billion |
| Value-based CAGR (2025 to 2035) | 4.2% |
Primary product labels in the product type segment are expected to hold more than 53.7% of the market share over the forecast period. The primary product labels can be used for a variety of products.
Product labeling is the most crucial activity that also helps with effective branding and marketing. These labels include specifications such as a list of ingredients and other contents, nutritional information, the expiry date, and other information important for consumers.
The linerless labels market will grow with profitable prospects in the forecast period, as it is expected to offer an incremental opportunity of USD 1.2 billion and increase 1.6 times the existing value by 2035.
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The below table presents the expected CAGR for the global market of linerless labels over several semi-annual periods spanning from 2025 to 2035.
| Particular | Value CAGR |
|---|---|
| H1 | 4.1% (2024 to 2034) |
| H2 | 4.3% (2024 to 2034) |
| H1 | 3.7% (2025 to 2035) |
| H2 | 4.7% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2033, the business is predicted to surge at a CAGR of 4.1%, followed by a slightly higher growth rate of 4.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 3.7% in the first half and remain relatively moderate at 4.7% in the second half. In the first half (H1), the market witnessed a decrease of 60 BPS, while in the second half (H2), the market witnessed an increase of 40 BPS.
Cost-Effectiveness of Lineless Labels Drives Demand as It Does not Involve Baking Liners
Demand is majorly driven by the fact that linerless labels do not have a backing liner; this cuts costs because of less material usage than regular labels.
A cheaper product without an additional layer that raises production costs also leads to the cost-effectiveness of linerless labels. Secondly, since they are made on compact rolls that can sustain long-term usage and roll changes become less occurrence during production, the company gets lesser amounts of downtime and, therefore, cheaper labor.
The businesses could run their operation more smoothly, saving time and money by using linerless labels. Overall, this brings about an increase in demand as companies look towards cost-cutting strategies while maintaining excellent packaging solutions.
Consumer Preference for Labels With Minimal Handling Boosts Demand
One of the driving forces behind the linerless label market is consumer preference for convenience. The linerless labels are convenient because they do not require the removal of a backing liner; hence, they make labelling fast and efficient in high-speed environments such as retail stores and factories.
Workers can apply these labels easily without the need to contend with extra steps that save time and reduce errors. For the number of large volumes that have to be labeled quickly, streamlined processes are very important to businesses.
Therefore, more companies are opting for linerless labels to meet the growing need for quick and easy labelling solutions and assist in the market's growth. Such preference towards convenience also fits within the fast-paced nature of the modern consumer goods and packaging industries.
Durability & Adhesive Performance Concerns in Harsh Conditions May Limit Adoption
Ensuring strong performing capacities is quite a challenge in the linerless labels market. The direct adhesive of linerless labels may not be viable under extreme temperatures, high humidity, or harsh handling conditions that would impact its performance.
Again, linerless labels may not be as strict as regular labels when subjected to harsh conditions, which may cause wear and tear. These issues may hinder the integration of linerless labels in industries that require a lot of durability, thereby checking their overall growth in the market.
The global linerless labels market recorded a CAGR of 3.9% during the historical period between 2020 and 2024. Market growth of linerless labels was positive as it reached a value of USD 2.0 billion in 2024 from USD 1.7 billion in 2020.
The past few years have witnessed stable growth in global sales of linerless labels fueled by sustainability trends and cost-efficient solutions. These applications, along with food packaging and retail sectors, have seen growth because companies tend to reduce waste and make more operations efficient.
In the upcoming years, linerless label demand will rise sharply as industries increasingly focus on green packaging and high-speed labelling solutions. Market growth will significantly be driven by advancements in adhesive technology and broader adoption in the logistics, pharmaceuticals, and consumer goods sectors.
Tier 1 companies comprise market leaders with significant market share in global market. High production capacity and a wide product portfolio characterize these market leaders. These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Zebra Technologies Corp., SATO Holdings Corporation, Coveris, Avery Dennison Corporation among others.
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge.
These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Yupo Corporation, General Data Company Inc., Hub Labels, Gipako UAB, Reflex Labels Ltd, Fedrigoni self-adhesive, UPM Raflatac, Optimum Group, R.R. Donnelley & Sons Company, and Ravenwood Packaging.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment. They are small-scale players and have limited geographical reach.
Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The section below covers the future forecast for the market of linerless label in terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided.
Canada is anticipated to remain at the forefront in North America, with a CAGR of 3.8% through 2035. In Europe, Spain is projected to witness a CAGR 3.6% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 3.9% |
| Germany | 3.5% |
| China | 4.3% |
| UK | 3.4% |
| Spain | 3.6% |
| India | 4.4% |
| Canada | 3.8% |
Food industry in the India offers a lot of opportunities for the market. The country is anticipated to record a CAGR of 4.4% during the evaluation period.
The market of linerless label is quite impulsive due to the expansion of the food industry within India for packaged and convenient behaviors for which consumers are inclined. Linerless labels become attractive options for food manufacturers, encouraged most by the movement towards being eco-friendly and cost-efficient, as well as increased health awareness and growth in e-commerce for sustainable and efficient labels.
The growing consumption of packaged and processed foods forces manufacturers in India to look into innovative packaging solutions that match consumer behavioral preferences for convenience and ready-to-eat foods. Besides, with an increasing emphasis on sustainability, consumers are inclined toward less wasteful products, and linerless labels fit the bill, as they do not have a backing paper, which is otherwise used in traditional labels.
The UK is anticipated to record a CAGR of 3.4% during the evaluation period.
UK market embraces this eco-friendly option and provides businesses and individuals with products that cut down on waste with lower environmental impact. The United Kingdom's linerless label industry has been able to fuse all the advanced technologies, such as smart labelling solutions, QR codes, and RFID, for proper product tracking, marketing, and supply chain management.
The success of the UK can be because of the flexible nature of linerless labels. Since these labels can be applied in several sectors, such as retail, logistics, and food, they provide an ideal, most customizable, and cost-effective solution for British business objectives.
The United Kingdom linerless label market is not just heading into growth, it is changing. This is a future where sustainability, technology, and adaptability would be the hallmarks of the packaging industry, thus assuring the nation to lead the industry in future years.
The section contains information about the leading segments in the industry. In terms of capacity, 251-750 ml capacity is estimated to account for a share of 43.2% by 2035. By packaging formats, bottles are projected to dominate by holding a share of 73.6% by the end 2035.
| Printing Technology | Digital Printing |
|---|---|
| Market Share (2035) | 36.5% |
Among multiple printing technologies, digital printing is expected to lead the printing technology segment in the linerless label market and attain a market share of 36.5% during the forecast period.
Digital printing vastly promotes and expands linerless labels by printing on demand in high quality and customization as well as saves waste and improves efficiency. Such applications would therefore allow different brands to use unique designs for different products or for promotional campaigns without any major reconfiguration, hence being very flexible for brands that want to promote seasonal or regional activities.
Digital printing, is inherently fast so, would be required to have swift turn-around to meet the needs of industries such as food and beverage, where delays between production and labelling can be concern.
Images are produced at high resolution and great vividness, thus enhancing not only linerless labels but also providing brand perception and enticing customers. Economically, digital printing offers value since it incurs low setup costs and allows printing as required.
| Adhesive Type Format | Permanent |
|---|---|
| Market Share (2035) | 42.5% |
Permanent adhesives among all other adhesive type formats are estimated to lead the linerless label market share of 42.5% till 2035.
Permanent adhesives that can be designed for adherence to a variety of substrates such as plastic, glass, and metal make them versatile for applications for different packaging types.
Therefore, the flexibility provided, as well as the efficacy of linerless labelling technology, makes it easy for manufacturers to run their business with the clear labelling of their products in compliance with regulatory needs. Therefore, permanent adhesives chiefly work to ensure linerless labels' effectiveness and wide adoption in various sectors, and these perspectives are what drive the markets.
Key players of linerless label industry are developing and launching new products in the market. They are integrating with different firms and extending their geographical presence. Few of them are also collaborating with local brands and start-up companies for new product development.
Key Developments in Linerless Label Market
In terms of printing technology, the linerless label market is divided into digital printing, flexographic printing, offset printing, thermal printing, screen printing.
In terms of adhesive type, the linerless label market is segmented into permanent, removable, repositionable.
The market of linerless label includes retail, food & beverages, logistics and transportation, pharmaceuticals, personal care & cosmetics, industrial goods.
In terms of product type, the linerless label market include variable information print (VIP) labels, primary product labels, functional/security labels.
Key countries of North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe, Middle East and Africa are covered.
The linerless label industry is projected to witness CAGR of 4.2% between 2025 and 2035.
The global linerless label industry stood at USD 2.0 billion in 2024.
Global linerless label industry is anticipated to reach USD 3.2 billion by 2035 end.
South Asia & Pacific is set to record a CAGR of 4.4% in assessment period.
The key players operating in the linerless label industry are Zebra Technologies Corp., SATO Holdings Corporation, Coveris, Avery Dennison Corporation among others.
| Market Value in 2023 | USD 4.8 billion |
|---|---|
| Projected Market Value by 2033 | USD 7.1 billion |
| Value-based CAGR (2023 to 2033) | 4.1% |
| Expected Market Value (2023) | USD 3,734.8 million |
|---|---|
| Anticipated Forecast Value (2033) | USD 6,011.9 million |
| Projected CAGR (2023 to 2033) | 4.90 % |
| Market Estimated Size (2022E) | USD 930.5 Million |
|---|---|
| Projected Market Valuation (2032F) | USD 5,893.7 Million |
| Value-based CAGR (2022 to 2032) | 20.3% |
| Estimated Size, 2021 | USD 1.9 billion |
|---|---|
| Projected Size, 2031 | USD 2.9 billion |
| Value-based CAGR (2021 to 2031) | 4.3% |
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Linerless Label Market
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