Licorice Candy Market Outlook (2023 to 2033)

The global licorice candy market is expected to reach a market valuation of US$ 278.5 million by the year 2023, accelerating with a CAGR of 5.2% by 2033. The global market value for licorice candy is likely to register a valuation of US$ 403.4 million by 2033.

Attribute Details
Licorice Candy Market Size (2023E) US$ 278.5 million
Licorice Candy Market Projected Size (2033F) US$ 403.4 Million
Value CAGR (2023 to 2033) 5.2%
Top 3 Countries’ Market Share 58.6%

The root of the plant Glycyrrhizaglabra is used to make the ingredient licorice. It has a pleasant scent and is around 50 times sweeter than sucrose. Therefore it's utilized as a flavoring component in a variety of confections and processed meals.

Adults and children alike enjoy licorice candy, which is a chewy, elongated delicacy made from licorice. It is used in confections not only because of its flavor but also because of its medical benefits, as it is a good expectorant and regulates potassium levels in the body.

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How Does Licorice Candy Market Historic and Future Outlook Compare?

Licorice sweets have long been a popular nibbling treat, particularly in the West. Licorice is a sweet root that is commonly used to sweeten drinks and candies. It has a long history of being thought to have medical properties, which explains why it is so popular around the world.

There are over 300 chemicals in licorice, some of which have antibacterial and antiviral effects. Several clinical trials looking into licorice's possible health advantages have yielded encouraging results.

Licorice extracts, for example, are effective in the treatment of eczema, tooth decay, and sore throat. Licorice roots have also been shown to help with stomach issues and respiratory system cleaning.

What Impact Will the Focus on Premiumization of Licorice Have on Candy Growth?

Licorice belongs to the chewy candy category, which is mostly defined by the preferences of younger consumers. This demographic, according to experts, thrives on novelty. Aside from taste, younger customers want greater texture, a wider range of tastes, and a more appealing appearance. Adults, on the other hand, are more interested in the health benefits of licorice candy.

As a result, manufacturers are looking to use premium offerings to entice their younger customers. Aside from experimenting with ingredients, corporations are putting a lot of emphasis on packaging as they try to promote their products as luxurious things.

Licorice has never been thought of as a high-end confection. Despite this, numerous businesses are developing marketing plans that use social media promotions to shift consumer attitudes.

With their all-natural product assortment, many enterprises are representing luxury categories. The premium market, for example, is represented by Gimbal with All Natural Licorice Scottie Dogs manufactured from pure anise and licorice rooms.

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Nandini Roy Choudhury

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Country-wise Insights

Key Regions Value CAGR
United States 23.4%
Germany 12.9%
Japan 2.5%
Australia 1.7%
China 2.3%
India 3.5%
United Kingdom 4.6%

How is the United States Licorice Candy Market Shaping?

The value of Licorice Candy in the North American region is 88 million dollars, accounting for 38% of global Licorice Candy value, with the United States holding a market share of 65 percent in the region. Licorice's popularity in the United States shows no signs of waning. Throughout the projected period of the research, North America will hold the largest share of the worldwide licorice candies market.

The expanding number of health-conscious consumers in the country, combined with a growing desire for organic products, particularly among the country's millennial generation, is boosting licorice candy sales in the country.

Furthermore, the increased prevalence of several habitual disorders, including diabetes and obesity, is likely to drive the market even further. Manufacturers in the region will benefit from the increased investment in research and development operations.

How is Licorice Candy Gaining Market Size in Chinese Culture?

The value of Licorice Candy in the Asia Pacific region is 2.8 billion dollars, accounting for 20% of the global Licorice Candy market value. Licorice demand in China has been consistent and has risen in recent decades.

Licorice is traditionally used to prepare Chinese herbal medicine or as a food ingredient. As the need for clean label components in confectionary items has increased in China, licorice candies are gradually gaining favor.

Category-wise Insights

How do Leading brands Focus on coming up with Flavor Variety to Unique Textures?

Top Category Original Black Licorice
CAGR 29.60%

While most top companies keep red and black licorice as their gold standard, practically all have to extend out to offer robust flavors and combinations. This, combined with a growing need for clean ingredient profiles and bite-size pieces, is propelling innovation in the conventional licorice candy category.

The Hershey Company, for example, makes licorice candies with a distinct feel that lasts longer than other sweets. The two traditional forms of licorice - black and red - are recognized by the majority of consumers. While the red and black categories will continue to dominate sales, there will be a strong emphasis on innovation.

How does the Demand Growing Healthier Snacks Drive Applications in the Food And Beverage Industry?

Top Category Restaurant and Hotels
CAGR 23.70%

The market currently includes more varieties of licorice candy than ever before, ranging from modern twists on traditional red and black licorice to all-natural and organic. To some extent, this has been made possible by the increased demand for sugar-free and low-calorie snacks.

It's impossible to compete with sugar's flavor, but that hasn't prevented corporations from seeking lower-calorie alternatives. The rising desire for sugar reduction among customers seeking a healthy lifestyle has prompted tectonic developments in the licorice candy sector.

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Competitive Landscape

Manufacturers are adding a variety of new flavors to their licorice sweets. In addition to capitalizing on the tradition of licorice candy, there will be a strong emphasis on innovation. Even though a growing number of customers are following a healthy lifestyle, it will not satisfy their desire for indulgence. Clean label ingredients, on the other hand, are more likely to appeal to them.

  • Darrell Lea created a mixed fruit variation of licorice candy in the tastes of mango, strawberry, and apple in 2018. In contrast to the generally softer taste of licorice, there is now a need for robust flavors.
  • For example, changing consumer preferences prompted Hershey to introduce Twizzlers, our sour tiny twists, in March 2018. Citrus punch and cherry kick flavors were also offered as sweet and sour bites and twists.

Key players

  • The Old Time Candy Company
  • Gimbal's Fine Candy
  • Kenny's Candy Company, Inc.
  • Red Vines
  • Kookaburra Liquorice
  • AirHeads
  • Candy Crate Inc.
  • American Licorice Company
  • The Hershey Company
  • Saint Louis
  • Missouri.
  • Kenny's Candy Company, Inc.
  • Darrell Lea
  • RJ's Licorice Limited

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value and Million. Sq. M. for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered USA, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries
Key Segments Covered Product Type, Application, Packaging, Region
Key Companies Profiled Gimbal's Fine Candy; Kenny's Candy Company, Inc.; Red Vines; Kookaburra Liquorice; AirHeads; Candy Crate Inc.; American Licorice Company; The Hershey Company; Saint Louis, Missouri.; Kenny's Candy Company, Inc.; Darrell Lea; RJ's Licorice Limited
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Licorice Candy Market by Category

By Product Type:

  • Original Black Licorice
  • Fruit Flavored Candy
  • Apple
  • Anise
  • Grape
  • Cinnamon
  • Grape

By Application:

  • Restaurants and Hotels
  • Schools and Institutions
  • Recreational
  • Sports Centers

By Packaging:

  • Cans
  • Jars
  • Bottles

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Frequently Asked Questions

How Big is the Licorice Candy Market?

The assessed value of the licorice candy market is US$ 278.5 million in 2023.

What are the Projected Dimensions of the Licorice Candy Market by 2033?

The licorice candy market is likely to surge at 5.2% CAGR, reaching US$ 403.4 million by 2033.

Which Asia Pacific Countries Play a Key Role in the Licorice Candy Market?

Prominent Asia Pacific countries in the licorice candy market include China, India, and Japan.

What is the Expected Growth Rate for the United States Licorice Candy Market by 2033?

The United States licorice candy market is set to attain a notable CAGR of 23.4% through 2033.

Which Product Type could Hold the Central Position in the Licorice Candy Market?

The original black licorice segment is set to uphold a CAGR of 29.60% through 2033, driving market leadership.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Original Black Licorice

        5.3.2. Fruit Flavored Candy

        5.3.3. Apple

        5.3.4. Anise

        5.3.5. Grape

        5.3.6. Cinnamon

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        6.3.1. Restaurants and Hotels

        6.3.2. Schools and Institutions

        6.3.3. Recreational

        6.3.4. Sports Centers

    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging, 2023 to 2033

        7.3.1. Cans

        7.3.2. Jars

        7.3.3. Bottles

    7.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Application

        9.2.4. By Packaging

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

        9.3.4. By Packaging

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Application

        10.2.4. By Packaging

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

        10.3.4. By Packaging

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Uniited Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Type

        11.2.3. By Application

        11.2.4. By Packaging

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

        11.3.4. By Packaging

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Type

        12.2.3. By Application

        12.2.4. By Packaging

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

        12.3.4. By Packaging

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Type

        13.2.3. By Application

        13.2.4. By Packaging

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Application

        13.3.4. By Packaging

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Type

        14.2.3. By Application

        14.2.4. By Packaging

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Application

        14.3.4. By Packaging

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Type

        15.2.3. By Application

        15.2.4. By Packaging

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Application

        15.3.4. By Packaging

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Type

            16.1.2.2. By Application

            16.1.2.3. By Packaging

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Type

            16.2.2.2. By Application

            16.2.2.3. By Packaging

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Type

            16.3.2.2. By Application

            16.3.2.3. By Packaging

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Type

            16.4.2.2. By Application

            16.4.2.3. By Packaging

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Type

            16.5.2.2. By Application

            16.5.2.3. By Packaging

    16.6. Uniited Kingdom

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Type

            16.6.2.2. By Application

            16.6.2.3. By Packaging

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Type

            16.7.2.2. By Application

            16.7.2.3. By Packaging

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Type

            16.8.2.2. By Application

            16.8.2.3. By Packaging

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Type

            16.9.2.2. By Application

            16.9.2.3. By Packaging

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Type

            16.10.2.2. By Application

            16.10.2.3. By Packaging

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Type

            16.11.2.2. By Application

            16.11.2.3. By Packaging

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Type

            16.12.2.2. By Application

            16.12.2.3. By Packaging

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Type

            16.13.2.2. By Application

            16.13.2.3. By Packaging

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Type

            16.14.2.2. By Application

            16.14.2.3. By Packaging

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Type

            16.15.2.2. By Application

            16.15.2.3. By Packaging

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Type

            16.16.2.2. By Application

            16.16.2.3. By Packaging

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Type

            16.17.2.2. By Application

            16.17.2.3. By Packaging

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Type

            16.18.2.2. By Application

            16.18.2.3. By Packaging

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Type

            16.19.2.2. By Application

            16.19.2.3. By Packaging

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Type

            16.20.2.2. By Application

            16.20.2.3. By Packaging

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Type

            16.21.2.2. By Application

            16.21.2.3. By Packaging

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Type

            16.22.2.2. By Application

            16.22.2.3. By Packaging

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Type

            16.23.2.2. By Application

            16.23.2.3. By Packaging

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Type

        17.3.3. By Application

        17.3.4. By Packaging

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. The Old Time Candy Company

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Gimbal's Fine Candy

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Kenny's Candy Company, Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Red Vines

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Kookaburra Liquorice

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. AirHeads

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Candy Crate Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. American Licorice Company

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. The Hershey Company

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Saint Louis

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Missouri.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Kenny's Candy Company, Inc.

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

        18.1.13. Darrell Lea

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

                18.1.13.5.3. Channel Strategy

        18.1.14. RJ's Licorice Limited

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

                18.1.14.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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