The global lauric acid market size is anticipated to reach US$ 683.9 Million in 2032 and exhibit growth at a considerable CAGR of 13.4% in the forecast period (2022 to 2032). High demand for lauric acid in the textile industry for usage as a processing agent, as well as a lubricant is likely to spur the market in the upcoming years.
As per the report, the global lauric acid market is set to be valued at US$ 165.1 Million in 2022. The surging need for organic personal care products among the millennial population is mainly attributed to market growth.
Report Attribute | Details |
---|---|
Lauric Acid Market Estimated Base Year Value (2021) | US$ 150.6 Million |
Lauric Acid Market Expected Market Value (2022) | US$ 165.1 Million |
Lauric Acid Market Anticipated Forecast Value (2032) | US$ 683.9 Million |
Lauric Acid Market Projected Growth Rate (2022 to 2032) | 13.4% CAGR |
Lauric acid is referred to as a saturated fatty acid, which naturally occurs in numerous vegetable fats, such as palm kernel and coconut oil. It is a powdery, white solid with a slight odor of soap or bay oil.
It is usually categorized into the medium chain fatty acids and includes a 12-carbon atom chain. As compared to the commonly available fatty acids, lauric acid is relatively cost-effective and provides a long shelf life to end products.
Increasing usage in hair care and skin care products across the globe is anticipated to boost sales of lauric acid in the assessment period. The USA Food and Drug Administration (FDA), for instance, has listed lauric acid under the Generally Regarded as Safe (GRAS) tag for cosmetics and personal care applications. Further, high demand for shampoos, shower gels, body washes, and facial cleansers in various parts of the globe is projected to push the market. It is also utilized in combination with surfactants, especially in personal care product formulations to improve their efficacy.
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Increasing concerns regarding body odor are set to propel the usage of fragranced bathroom products worldwide. The emergence of unique bath bombs, bath salts, and body washes infused with floral scents and essential oils is expected to drive the popularity of spas. Apart from that, the high demand for intimate hygiene products is another factor that is set to foster the global lauric acid market growth in the upcoming years. Moreover, high demand for aesthetically appealing bath and body products backed by rising disposable income and improving living standards is expected to fuel the market.
In July 2021, for instance, Wipro Consumer Care and Lighting introduced a new range of shower gels across its wide range of brands to cater to major consumer needs. It has launched body washes under its brands, including Yardley, Aramusk, Hygienix, and Santoor. Similar other product launches are projected to augur well for the global market.
Face cleansers, body washes, shampoos, and soaps infused with harmful chemicals claiming to have the desired effects are provided by many small-scale companies at relatively low cost, especially in underdeveloped countries. Such products can lead to adverse effects on hair growth, as well as skin and scalp health.
Apart from that, the increasing popularity of several home remedies, such as the usage of Indian soapberry, curd, Indian gooseberry, and egg yolk for hair cleansing may decline sales of commercial skin and hair care products. Spurred by the aforementioned factors, the global lauric acid market size may get hampered in the evaluation period.
The rising number of beauty-conscious consumers, especially in South Korea, China, Thailand, and Japan is likely to help the Asia Pacific to generate the largest lauric acid market share in future years. The high demand for shampoos infused with organic ingredients to keep the moisture balance of hair is a major factor that is projected to push the need for lauric acid across the Asia Pacific.
The presence of various small- and large-scale hair care product manufacturers in India, Thailand, Indonesia, and China is another vital factor that would foster the market.
In June 2022, for instance, Varesse, a leading Indonesian beauty care brand introduced its latest Serum Shampoo 2-in-1 Conditioner. The product will function as a treatment, conditioner, and shampoo simultaneously. The entry of several start-up companies in the Asia Pacific would also aid growth.
North America is expected to remain in the second position with the rising demand for soaps and detergents across the USA and Canada. Increasing awareness among consumers regarding hygiene and surging penetration of automatic washing machines across North America are estimated to push sales of laundry detergents, thereby spurring the demand for lauric acid.
In June 2022, for instance, COSMOS & HARMONY, a personal care and toiletry essential brand based in Thailand, announced its plans to enter the USA market by introducing its premium natural personal care products. Thus, the entry of numerous renowned soap and detergent brands in the USA and Canada is expected to bolster the North American market.
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Some of the renowned companies present in the global lauric acid market include Kao Corporation, Bakrie Group, KLK OLEO, Permata Hijau, Acme-Hardesty, Emery Oleochemicals, IOI Oleo GmbH, Godrej Industries, AAK AB, Cailà & Parés, PT. Cisadane Raya, Wilmar International Ltd., VVF LLC, Musim Mas Holdings Pte. Ltd., Timur OleoChemicals, Oleon, and Pacific Oleochemicals among others.
The global market is highly competitive with the presence of a large number of international and domestic players. They are mainly striving to expand their portfolios by introducing cutting-edge products in the market through exhaustive research and development activities. A few other key players are aiming to engage in mergers and acquisitions, contracts, and joint ventures to expand their distribution networks and compete in the market.
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 13.4% from 2022 to 2032 |
Base Year for Estimation | 2021 |
Historical Data | 2015 to 2020 |
Forecast Period | 2022 to 2032 |
Quantitative Units | Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The global lauric acid market is set to surpass US$ 683.9 Million in 2032.
Asia Pacific is set to lead the lauric acid market in the forecast period.
Kao Corporation, Bakrie Group, KLK OLEO, Permata Hijau, Acme-Hardesty, Emery Oleochemicals, IOI Oleo GmbH, and Godrej Industries are some of the renowned companies in the lauric acid market.
1. Executive Summary | Lauric Acid Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Purity
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Purity, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Purity, 2022 to 2032
5.3.1. Low Purity - <70%
5.3.2. Medium Purity - 70-85%
5.3.3. High Purity - 85-98%
5.3.4. Ultra High Purity - 98-99%
5.4. Y-o-Y Growth Trend Analysis By Purity, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Purity, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2022 to 2032
6.3.1. Emulsifier
6.3.2. Additive
6.3.3. Chemical Intermediate
6.3.4. Lubricant
6.3.5. Surfactant
6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use, 2017 to 2021
7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use, 2022 to 2032
7.3.1. Plastics & Polymers
7.3.2. Food & Beverage
7.3.3. Textiles
7.3.4. Cosmetics & Personal Care
7.3.5. Soaps & Detergents
7.3.6. Pharmaceuticals
7.4. Y-o-Y Growth Trend Analysis By End-use, 2017 to 2021
7.5. Absolute $ Opportunity Analysis By End-use, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021
8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. East Asia
8.3.5. South Asia & Pacific
8.3.6. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Purity
9.2.3. By Application
9.2.4. By End-use
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Purity
9.3.3. By Application
9.3.4. By End-use
9.4. Key Takeaways
10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Mexico
10.2.1.2. Brazil
10.2.1.3. Rest of Latin America
10.2.2. By Purity
10.2.3. By Application
10.2.4. By End-use
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Purity
10.3.3. By Application
10.3.4. By End-use
10.4. Key Takeaways
11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. Italy
11.2.1.3. France
11.2.1.4. United Kingdom
11.2.1.5. Spain
11.2.1.6. BENELUX
11.2.1.7. Russia
11.2.1.8. Rest of Europe
11.2.2. By Purity
11.2.3. By Application
11.2.4. By End-use
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Purity
11.3.3. By Application
11.3.4. By End-use
11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Purity
12.2.3. By Application
12.2.4. By End-use
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Purity
12.3.3. By Application
12.3.4. By End-use
12.4. Key Takeaways
13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. India
13.2.1.2. ASEAN
13.2.1.3. Australia and New Zealand
13.2.1.4. Rest of South Asia & Pacific
13.2.2. By Purity
13.2.3. By Application
13.2.4. By End-use
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Purity
13.3.3. By Application
13.3.4. By End-use
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. Turkey
14.2.1.3. South Africa
14.2.1.4. Rest of Middle East and Africa
14.2.2. By Purity
14.2.3. By Application
14.2.4. By End-use
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Purity
14.3.3. By Application
14.3.4. By End-use
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Purity
15.1.2.2. By Application
15.1.2.3. By End-use
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Purity
15.2.2.2. By Application
15.2.2.3. By End-use
15.3. Mexico
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Purity
15.3.2.2. By Application
15.3.2.3. By End-use
15.4. Brazil
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Purity
15.4.2.2. By Application
15.4.2.3. By End-use
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Purity
15.5.2.2. By Application
15.5.2.3. By End-use
15.6. Italy
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Purity
15.6.2.2. By Application
15.6.2.3. By End-use
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Purity
15.7.2.2. By Application
15.7.2.3. By End-use
15.8. United Kingdom
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Purity
15.8.2.2. By Application
15.8.2.3. By End-use
15.9. Spain
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Purity
15.9.2.2. By Application
15.9.2.3. By End-use
15.10. BENELUX
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Purity
15.10.2.2. By Application
15.10.2.3. By End-use
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Purity
15.11.2.2. By Application
15.11.2.3. By End-use
15.12. China
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Purity
15.12.2.2. By Application
15.12.2.3. By End-use
15.13. Japan
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Purity
15.13.2.2. By Application
15.13.2.3. By End-use
15.14. South Korea
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Purity
15.14.2.2. By Application
15.14.2.3. By End-use
15.15. India
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Purity
15.15.2.2. By Application
15.15.2.3. By End-use
15.16. ASIAN
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Purity
15.16.2.2. By Application
15.16.2.3. By End-use
15.17. Australia and New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Purity
15.17.2.2. By Application
15.17.2.3. By End-use
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Purity
15.18.2.2. By Application
15.18.2.3. By End-use
15.19. Turkey
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Purity
15.19.2.2. By Application
15.19.2.3. By End-use
15.20. South Africa
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Purity
15.20.2.2. By Application
15.20.2.3. By End-use
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Purity
16.3.3. By Application
16.3.4. By End-use
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Acme-Hardesty
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Cailà & Parés
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. KLK OLEO
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Wilmar International Ltd.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. IOI Oleo GmbH
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Musim Mas Holdings Pte. Ltd
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Oleon
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Kao Corporation
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Godrej Industries
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. VVF LLC
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Timur OleoChemicals
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. PT.Cisadane Raya
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Bakrie Group
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. AAK AB
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
17.1.15. Permata Hijau
17.1.15.1. Overview
17.1.15.2. Product Portfolio
17.1.15.3. Profitability by Market Segments
17.1.15.4. Sales Footprint
17.1.15.5. Strategy Overview
17.1.15.5.1. Marketing Strategy
17.1.15.5.2. Product Strategy
17.1.15.5.3. Channel Strategy
17.1.16. Emery Oleochemicals
17.1.16.1. Overview
17.1.16.2. Product Portfolio
17.1.16.3. Profitability by Market Segments
17.1.16.4. Sales Footprint
17.1.16.5. Strategy Overview
17.1.16.5.1. Marketing Strategy
17.1.16.5.2. Product Strategy
17.1.16.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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