The global lauric acid market size is anticipated to reach US$ 683.9 Million in 2032 and exhibit growth at a considerable CAGR of 13.4% in the forecast period (2022 to 2032). High demand for lauric acid in the textile industry for usage as a processing agent, as well as a lubricant is likely to spur the market in the upcoming years.
As per the report, the global lauric acid market is set to be valued at US$ 165.1 Million in 2022. The surging need for organic personal care products among the millennial population is mainly attributed to market growth.
Report Attribute | Details |
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Lauric Acid Market Estimated Base Year Value (2021) | US$ 150.6 Million |
Lauric Acid Market Expected Market Value (2022) | US$ 165.1 Million |
Lauric Acid Market Anticipated Forecast Value (2032) | US$ 683.9 Million |
Lauric Acid Market Projected Growth Rate (2022 to 2032) | 13.4% CAGR |
Lauric acid is referred to as a saturated fatty acid, which naturally occurs in numerous vegetable fats, such as palm kernel and coconut oil. It is a powdery, white solid with a slight odor of soap or bay oil.
It is usually categorized into the medium chain fatty acids and includes a 12-carbon atom chain. As compared to the commonly available fatty acids, lauric acid is relatively cost-effective and provides a long shelf life to end products.
Increasing usage in hair care and skin care products across the globe is anticipated to boost sales of lauric acid in the assessment period. The USA Food and Drug Administration (FDA), for instance, has listed lauric acid under the Generally Regarded as Safe (GRAS) tag for cosmetics and personal care applications. Further, high demand for shampoos, shower gels, body washes, and facial cleansers in various parts of the globe is projected to push the market. It is also utilized in combination with surfactants, especially in personal care product formulations to improve their efficacy.
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Increasing concerns regarding body odor are set to propel the usage of fragranced bathroom products worldwide. The emergence of unique bath bombs, bath salts, and body washes infused with floral scents and essential oils is expected to drive the popularity of spas. Apart from that, the high demand for intimate hygiene products is another factor that is set to foster the global lauric acid market growth in the upcoming years. Moreover, high demand for aesthetically appealing bath and body products backed by rising disposable income and improving living standards is expected to fuel the market.
In July 2021, for instance, Wipro Consumer Care and Lighting introduced a new range of shower gels across its wide range of brands to cater to major consumer needs. It has launched body washes under its brands, including Yardley, Aramusk, Hygienix, and Santoor. Similar other product launches are projected to augur well for the global market.
Face cleansers, body washes, shampoos, and soaps infused with harmful chemicals claiming to have the desired effects are provided by many small-scale companies at relatively low cost, especially in underdeveloped countries. Such products can lead to adverse effects on hair growth, as well as skin and scalp health.
Apart from that, the increasing popularity of several home remedies, such as the usage of Indian soapberry, curd, Indian gooseberry, and egg yolk for hair cleansing may decline sales of commercial skin and hair care products. Spurred by the aforementioned factors, the global lauric acid market size may get hampered in the evaluation period.
The rising number of beauty-conscious consumers, especially in South Korea, China, Thailand, and Japan is likely to help the Asia Pacific to generate the largest lauric acid market share in future years. The high demand for shampoos infused with organic ingredients to keep the moisture balance of hair is a major factor that is projected to push the need for lauric acid across the Asia Pacific.
The presence of various small- and large-scale hair care product manufacturers in India, Thailand, Indonesia, and China is another vital factor that would foster the market.
In June 2022, for instance, Varesse, a leading Indonesian beauty care brand introduced its latest Serum Shampoo 2-in-1 Conditioner. The product will function as a treatment, conditioner, and shampoo simultaneously. The entry of several start-up companies in the Asia Pacific would also aid growth.
North America is expected to remain in the second position with the rising demand for soaps and detergents across the USA and Canada. Increasing awareness among consumers regarding hygiene and surging penetration of automatic washing machines across North America are estimated to push sales of laundry detergents, thereby spurring the demand for lauric acid.
In June 2022, for instance, COSMOS & HARMONY, a personal care and toiletry essential brand based in Thailand, announced its plans to enter the USA market by introducing its premium natural personal care products. Thus, the entry of numerous renowned soap and detergent brands in the USA and Canada is expected to bolster the North American market.
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Some of the renowned companies present in the global lauric acid market include Kao Corporation, Bakrie Group, KLK OLEO, Permata Hijau, Acme-Hardesty, Emery Oleochemicals, IOI Oleo GmbH, Godrej Industries, AAK AB, Cailà & Parés, PT. Cisadane Raya, Wilmar International Ltd., VVF LLC, Musim Mas Holdings Pte. Ltd., Timur OleoChemicals, Oleon, and Pacific Oleochemicals among others.
The global market is highly competitive with the presence of a large number of international and domestic players. They are mainly striving to expand their portfolios by introducing cutting-edge products in the market through exhaustive research and development activities. A few other key players are aiming to engage in mergers and acquisitions, contracts, and joint ventures to expand their distribution networks and compete in the market.
Report Attribute | Details |
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Growth Rate | CAGR of 13.4% from 2022 to 2032 |
Base Year for Estimation | 2021 |
Historical Data | 2015 to 2020 |
Forecast Period | 2022 to 2032 |
Quantitative Units | Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The global lauric acid market is set to surpass US$ 683.9 Million in 2032.
Asia Pacific is set to lead the lauric acid market in the forecast period.
Kao Corporation, Bakrie Group, KLK OLEO, Permata Hijau, Acme-Hardesty, Emery Oleochemicals, IOI Oleo GmbH, and Godrej Industries are some of the renowned companies in the lauric acid market.
1. Executive Summary | Lauric Acid Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and Their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Purity 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Purity, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Purity, 2022 to 2032 5.3.1. Low Purity - <70% 5.3.2. Medium Purity - 70-85% 5.3.3. High Purity - 85-98% 5.3.4. Ultra High Purity - 98-99% 5.4. Y-o-Y Growth Trend Analysis By Purity, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Purity, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2022 to 2032 6.3.1. Emulsifier 6.3.2. Additive 6.3.3. Chemical Intermediate 6.3.4. Lubricant 6.3.5. Surfactant 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use, 2017 to 2021 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use, 2022 to 2032 7.3.1. Plastics & Polymers 7.3.2. Food & Beverage 7.3.3. Textiles 7.3.4. Cosmetics & Personal Care 7.3.5. Soaps & Detergents 7.3.6. Pharmaceuticals 7.4. Y-o-Y Growth Trend Analysis By End-use, 2017 to 2021 7.5. Absolute $ Opportunity Analysis By End-use, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021 8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia & Pacific 8.3.6. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Purity 9.2.3. By Application 9.2.4. By End-use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Purity 9.3.3. By Application 9.3.4. By End-use 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Mexico 10.2.1.2. Brazil 10.2.1.3. Rest of Latin America 10.2.2. By Purity 10.2.3. By Application 10.2.4. By End-use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Purity 10.3.3. By Application 10.3.4. By End-use 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. United Kingdom 11.2.1.5. Spain 11.2.1.6. BENELUX 11.2.1.7. Russia 11.2.1.8. Rest of Europe 11.2.2. By Purity 11.2.3. By Application 11.2.4. By End-use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Purity 11.3.3. By Application 11.3.4. By End-use 11.4. Key Takeaways 12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Purity 12.2.3. By Application 12.2.4. By End-use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Purity 12.3.3. By Application 12.3.4. By End-use 12.4. Key Takeaways 13. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. India 13.2.1.2. ASEAN 13.2.1.3. Australia and New Zealand 13.2.1.4. Rest of South Asia & Pacific 13.2.2. By Purity 13.2.3. By Application 13.2.4. By End-use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Purity 13.3.3. By Application 13.3.4. By End-use 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. Turkey 14.2.1.3. South Africa 14.2.1.4. Rest of Middle East and Africa 14.2.2. By Purity 14.2.3. By Application 14.2.4. By End-use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Purity 14.3.3. By Application 14.3.4. By End-use 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2021 15.1.2.1. By Purity 15.1.2.2. By Application 15.1.2.3. By End-use 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2021 15.2.2.1. By Purity 15.2.2.2. By Application 15.2.2.3. By End-use 15.3. Mexico 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2021 15.3.2.1. By Purity 15.3.2.2. By Application 15.3.2.3. By End-use 15.4. Brazil 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2021 15.4.2.1. By Purity 15.4.2.2. By Application 15.4.2.3. By End-use 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2021 15.5.2.1. By Purity 15.5.2.2. By Application 15.5.2.3. By End-use 15.6. Italy 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2021 15.6.2.1. By Purity 15.6.2.2. By Application 15.6.2.3. By End-use 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2021 15.7.2.1. By Purity 15.7.2.2. By Application 15.7.2.3. By End-use 15.8. United Kingdom 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2021 15.8.2.1. By Purity 15.8.2.2. By Application 15.8.2.3. By End-use 15.9. Spain 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2021 15.9.2.1. By Purity 15.9.2.2. By Application 15.9.2.3. By End-use 15.10. BENELUX 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2021 15.10.2.1. By Purity 15.10.2.2. By Application 15.10.2.3. By End-use 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2021 15.11.2.1. By Purity 15.11.2.2. By Application 15.11.2.3. By End-use 15.12. China 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2021 15.12.2.1. By Purity 15.12.2.2. By Application 15.12.2.3. By End-use 15.13. Japan 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2021 15.13.2.1. By Purity 15.13.2.2. By Application 15.13.2.3. By End-use 15.14. South Korea 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2021 15.14.2.1. By Purity 15.14.2.2. By Application 15.14.2.3. By End-use 15.15. India 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2021 15.15.2.1. By Purity 15.15.2.2. By Application 15.15.2.3. By End-use 15.16. ASIAN 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2021 15.16.2.1. By Purity 15.16.2.2. By Application 15.16.2.3. By End-use 15.17. Australia and New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2021 15.17.2.1. By Purity 15.17.2.2. By Application 15.17.2.3. By End-use 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2021 15.18.2.1. By Purity 15.18.2.2. By Application 15.18.2.3. By End-use 15.19. Turkey 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2021 15.19.2.1. By Purity 15.19.2.2. By Application 15.19.2.3. By End-use 15.20. South Africa 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2021 15.20.2.1. By Purity 15.20.2.2. By Application 15.20.2.3. By End-use 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Purity 16.3.3. By Application 16.3.4. By End-use 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Acme-Hardesty 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Cailà & Parés 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. KLK OLEO 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Wilmar International Ltd. 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. IOI Oleo GmbH 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Musim Mas Holdings Pte. Ltd 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Oleon 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Kao Corporation 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Godrej Industries 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. VVF LLC 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Timur OleoChemicals 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. PT.Cisadane Raya 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 17.1.13. Bakrie Group 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.13.5.2. Product Strategy 17.1.13.5.3. Channel Strategy 17.1.14. AAK AB 17.1.14.1. Overview 17.1.14.2. Product Portfolio 17.1.14.3. Profitability by Market Segments 17.1.14.4. Sales Footprint 17.1.14.5. Strategy Overview 17.1.14.5.1. Marketing Strategy 17.1.14.5.2. Product Strategy 17.1.14.5.3. Channel Strategy 17.1.15. Permata Hijau 17.1.15.1. Overview 17.1.15.2. Product Portfolio 17.1.15.3. Profitability by Market Segments 17.1.15.4. Sales Footprint 17.1.15.5. Strategy Overview 17.1.15.5.1. Marketing Strategy 17.1.15.5.2. Product Strategy 17.1.15.5.3. Channel Strategy 17.1.16. Emery Oleochemicals 17.1.16.1. Overview 17.1.16.2. Product Portfolio 17.1.16.3. Profitability by Market Segments 17.1.16.4. Sales Footprint 17.1.16.5. Strategy Overview 17.1.16.5.1. Marketing Strategy 17.1.16.5.2. Product Strategy 17.1.16.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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