The Latin America Hand Soap Market reached a valuation of USD 3,502.7 Million in 2022 and is projected to reach USD 6,204.9 Million by 2032, at a CAGR of 5.9% from 2022 to 2032. The share of the Latin America hand soap market in the global hand soap market is 8%-9%.
With growing awareness of hand hygiene, the demand for liquid hand washing is rising. Hence, the hospitality sector is increasing the adoption of hand soaps in Latin America. Subsequently, numerous companies, including Dettol, Lifebuoy, Himalaya, and others, are introducing organic hand soaps to cater to the growing demand.
Every day, consumers are exposed to various bacteria and pathogens. Individuals are subjected to numerous infections during their daily routines. Therefore, consumers are increasingly implementing precautionary steps and identifying solutions to such problems as their comprehension of hazardous bacteria and viruses advances.
Additionally, the rising prevalence of diarrhea, and other stomach infections, especially in kids, will drive the demand for organic hand soaps over the forecast period. Hence, key companies are investing in celebrity endorsements to generate awareness of personal hygiene.
Due to the hectic schedules of the millennial era, there is a need for fast-moving consumer goods (FMCG) items that improve time efficiency. Soap is one such necessity. Meanwhile, the increased prevalence of infectious diseases has led people to spend money on items such as hand soap.
| Attributes | Key Insights |
|---|---|
| Estimated Latin America Hand Soap Market Size 2022 | USD 3,502.7 Million |
| Projected Market Size (2032) | USD 6,204.9 Million |
| Value CAGR (2022 to 2032) | 5.9% |
| Market Top Players Share in 2021 | 17% to 20% |
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As per newly released data by Future Market Insights (FMI), there has been an increase in urbanization rates, including in developing countries of Latin America, with a large share of the population moving from rural to urban areas. This has led to a rise in income, improved standard of living, and the adoption of hygiene products such as soaps in daily life.
There has also been a significant rise in the case of infections and skin diseases. Therefore, anti-fungal or medicare soaps are highly adaptable among individuals across Latin America.
Lastly, product innovation and trends play a vital role in resulting in the boost of the market. Market leaders are focusing on developing eco-friendly products and emphasizing sustainable packing, green marketing, and a green supply chain to attract a huge audience with the help of an environment-friendly strategy.
Expansion of Hotel and Restaurants to Boost the Sales of Hand Soaps in Latin America
Hotels and restaurants are a highly profitable and lucrative business vertical. However, in post covid situations, the hotel & hospitality industry is set to serve its customers with increased hygiene standards. Hotel chains are extensively focusing on preventive measures and following the hygiene protocols abided by the government.
Furthermore, large chain hotels frequently provide hand soaps to clients to advertise their brands. Private-label hand soap manufacturers form partnerships with hotel chains to provide hotel-branded amenities.
For instance, in 2018, Delta Hotels (Marriott) partnered with Soapbox to obtain a supply of premium hand wash products. Following the epidemic, increased attention to sanitation might emerge as a significant USP for hotel chains, making this factor essential for the growth of the hand soap industry.
Government Attempts Towards Creating Hygiene Awareness are Anticipated to Boost the Sales in the Country
Brazil is one of the fast-growing markets for the hand soap market and holds a share of 32.0% of the entire Latin America hand soap market. The hand soap market in Brazil is anticipated to rise at a CAGR of 3.9% during the estimated tenure.
The prevalence of infectious diseases like diarrhea, pneumonia, and other diseases can be reduced or minimized by maintaining proper hand hygiene. As per the WHO report, most children get sick owing to a lack of proper hand hygiene. Thus, government organizations are taking initiatives to promote soaps and make people aware of the importance of washing hands to prevent infections and diseases, driving the demand for hand soap products.
Company Focus on CSR Activities to Aid the Growth of the Hand Soap Market in Mexico.
Mexico is one of the lucrative markets for the hand soap market and holds a share of 19.1% of the Latin America hand soap market. The hand soap market is anticipated to rise at a CAGR of 4.8% during the estimated tenure.
With the growing adoption of hand soap among the masses, manufacturers are now focused on engaging in CSR activities to create awareness of their products. CSR activities are the best marketing medium resulting in the tremendous sales of hand soaps in the Mexico market. Meanwhile, CSR activities also help enhance the product market while considering the customers' needs.
Rising Standard of Living and Disposable Income is Anticipated to Drive the Hand Soap Market in Chile
Chile is one of the emerging markets in the Latin America hand soap market and holds a share of 12.3% of the entire Latin America hand soap market. The hand soap market in Chile is anticipated to rise at a CAGR of 6.5% during the estimated tenure.
With increased disposable income in Chile, there has been a significant increase in the usage of personal hygiene products. The quality of life, disposable income, urbanization, and economic importance of the personal care industry have all altered dramatically in communities. Consumption of hygiene goods in the country has increased considerably in recent years, and this trend is expected to continue in the coming years.
Liquid Soap is Anticipated to Generate High Demand in Hand Soap Market
Based on the product type, liquid hand soap holds a share of 35.5% of the overall sales of the hand soap market. The sales of bar hand soaps are anticipated to grow rapidly at a CAGR of 7.1% during the estimated tenure.
Due to a wide variety in flavor, the market for liquid soaps is growing significantly compared to soap bars and other soaps. Lavender-flavored products outsell counterparts such as rose, lemon, and other varieties of liquid hand wash. Companies are introducing additional features to cater to consumers' diverse interests and preferences. Certain flavors, notably botanical or natural tastes, are more popular than conventional flavors soaps.
The Natural/Organic Soap to Hold a Lion’s Share in the Hand Soap Market
In terms of nature, natural/organic soaps hold a significant share in the market of 52.0% of the total hand soap market share in Latin America. The natural/organic soap growth is anticipated to grow at a CAGR of 6.6% during the forecast period.
Due to increasing consciousness about the harmful effects of certain compounds found in conventional hand washes, such as parabens, silicone, sulfates, artificial dyes, and colorants, the Latin America market for organic hand soap has witnessed an increase in demand for natural and clean-label liquid soap products.
Over the last several years, there has been a surge in demand for safe, natural, organic, and cruelty-free bath products.
B2C Are Anticipated to Drive the Sales in Market
In terms of application, B2C holds the major share in the hand soap market at around 56.0% of the total market share. The B2C segment is anticipated to grow steadily at a CAGR of 4.8%.
Demand from B2C has witnessed significant growth due to customers' large availability of retail choices. Moreover, the wide availability of products at multiple locations results in better accessibility of products to the customers.
Due to the wide availability of sales channels, the manufacturers can cater to many customers. Hence, key manufacturers in the hand soap industry are strategizing their sales strategies with the help of an Omni channel medium.
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Leading companies are focusing on product launches and mergers & acquisitions to increase their global presence and generate high revenue. To cater to the increasing demand for hand soap worldwide, manufacturers are focusing on the objective to expand product lines or to include newer products in their respective offerings.
For instance:
Colgate-Palmolive Company, Procter & Gamble, and Henkel AG & Co- Providing the Cleanest Hands in Latin America with Best Hand Soap!
Colgate-Palmolive Company is a global consumer goods corporation located on Park Avenue in Midtown Manhattan, New York City. It is a manufacturer, distributor, and provider of home, health care, personal care, and veterinary products.
Colgate-Palmolive used a patent approach to protect the liquid soap bottle's dispensing pump. Without access to the pump, other rivals could not debut their goods for two years, giving Colgate-Palmolive (Softsoap brand) a distinct advantage in the market area.
Due to growing awareness of the negative effects of certain chemicals, such as paraben, silicone, sulphate, artificial dyes, and colorants contained in hand washes and shower gels, the demand for natural and clean-label liquid soap products has increased across Latin America.
In July 2021, Colgate Palmolive introduced Softsoap foamy hand wash tablets and a refillable, recyclable aluminum container. A typical foaming plastic soap container includes 71% more plastic than the Softsoap foaming tablet starter set. The strategic project intended to eliminate plastic waste from the packaging of liquid hand soap.
The Procter & Gamble Company (P&G) is an American global consumer products conglomerate headquartered in Cincinnati, Ohio. William Procter and James Gamble formed the company in 1837. It specializes in a wide range of personal health/consumer health, personal care, and hygiene goods, divided into numerous categories such as beauty, grooming, health care, fabric & home care, and infant, feminine, and family care.
Furthermore, customers are gradually shifting toward refill pouch solutions since they are less expensive than plastic bottles and can be readily discarded. Likewise, increased investments in marketing and branding operations are projected to boost demand for hand soap in Latin America.
In April 2020, Procter & Gamble introduced water-free swatches of soaps and detergents, which foam when water is added and are projected to drastically cut water consumption throughout the manufacturing process.
Henkel AG & Co., or Henkel, is a German multinational chemical and consumer products corporation headquartered in Düsseldorf, Germany. It operates in both the consumer and industrial markets.
The DAX firm, founded in 1876, is structured into three worldwide functioning business areas (Laundry & Home Care, Beauty Care, and Adhesive Technologies) and is recognized for brands like Loctite, Persil, Fa, Pritt, Dial, and Purex, among others.
In August 2022, Dial, a Henkel brand, is demonstrating its commitment to sustainability with the debut of its new invention, Concentrated Refills, and relationships with sustainability pioneers like the Plastic Bank Recycling Corporation, TerraCycle, Inc., and Solidaridad.
When mixed with water, each Dial Concentrated Refill package produces a full-size bottle of Dial Foaming Hand Wash while using 95% less plastic. The containers are also constructed entirely of paper-based cardboard, and the packets are recyclable thanks to Dial's collaboration with TerraCycle.
Similarly, in September 2020, Henkel AG & Co. KAaA, a Germany-based consumer goods major, invested USD 23 million to expand the production capacity of its Dial brands' liquid hand soap and sanitizer at the New York and Pennsylvania, USA locations.
| Attributes | Details |
|---|---|
| Estimated Market Size 2022 | USD 3,502.7 Million |
| Projected Market Size (2032) | USD 6,204.9 Million |
| Value CAGR (2022 to 2032) | 5.9% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | Latin America |
| Key Countries Covered | Brazil, Mexico, Costa Rica, Chile, Colombia, Guatemala, Panama, Peru, and the Rest of Latin America |
| Key Segments Covered | Product Type, Nature, Scent Type, Application, and Country. |
| Key Companies Profiled | Procter & Gamble Company; Unilever PLC.; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; Gojo Industry Inc.; Vi-Jon Laboratories, Inc.; S. C. Johnson & Son, Inc.; The Clorox Company; Colgate-Palmolive Company; Daryza S.A.C. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The Latin America hand soap market reached a valuation of USD 3,329.0 Million in 2021.
The Latin America hand soap market grew at 4.7% CAGR between 2017 and 2021.
The growing popularity of hand soaps due to the pandemic, new types of hand soaps, rising healthcare and hygiene awareness, adoption of hand soaps worldwide, and penetration of hand soaps on the e-commerce platform, etc. are the key trends in the market.
Leading players operating in the Latin America hand soap market are Procter & Gamble Company, Unilever PLC., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Gojo Industry Inc., Vi-Jon Laboratories, Inc., S. C. Johnson & Son, Inc., The Clorox Company, Colgate-Palmolive Company, and Daryza S.A.C. are among others.
The Latin America hand soap market is projected to grow at a 5.9% CAGR over the forecast period.
Leading players in the Latin America hand soap market are estimated to account for approximately 17%-20% of the total market share.
| Attribute | Details |
|---|---|
| Projected Sales | USD 6 Billion |
| Value-based CAGR | 7.5% |
| Market Value (2023) | USD 1.8 billion |
|---|---|
| Market Anticipated Value (2033) | USD 3.7 billion |
| Market CAGR (2023 to 2033) | 7.2% |
| Market Size (2022) | USD 4 Billion |
|---|---|
| Market Size (2032) | USD 11.36 Billion |
| Market CAGR | 11% |
| Market Size (2021) | USD 2.07 Billion |
|---|---|
| Market Size (2032) | USD 4.35 Billion |
| Market CAGR (2021 to 2032) | 7% |
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Latin America Hand Soap Market
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