The Latin America hand sanitizer market is estimated to reach USD 709.5 Million in 2022 and is projected to be valued at USD 1,617.3 Million by 2032. The market is anticipated to grow at a CAGR of 8.6% from 2022 to 2032. The share of the Latin America hand sanitizer market in the global hand sanitizer market is 8% - 9%.
Hand hygiene is essential in everyday life, yet it is impossible to carry and use hand wash everywhere. In such cases, hand sanitizers are utilized as an alternative. One of the primary reasons individuals prefer to carry hand sanitizers with them is their mobility and instant hand wash function.
| Attributes | Key Insights |
|---|---|
| Latin America Hand Sanitizer Market Estimated Size (2022E) | USD 709.5 Million |
| Projected Market Valuation (2032F) | USD 1,617.3 Million |
| Value-based CAGR (2022 to 2032) | 8.6% |
| Collective Value Share: Top Players (2021A) | 12% to 15% |
Apart from that, the advent of pocket sanitizers is another factor, which is likely to augment the Latin America hand sanitizer market in the next decade. Many renowned sanitizer companies, including Dettol, Lifebuoy, Himalaya, and others, have released pocket hand sanitizers to provide easy use. Such product launches would make it more convenient for individuals to carry efficient hygiene products with them at all times.
Moreover, the rising number of coronavirus cases in Brazil has surged the demand for hand sanitizers at a fast pace. A renowned brewing company named Ambev declared that it started producing nearly 500000 units of hand sanitizers in the country amid the pandemic to keep up with the ever-increasing demand. The firm is planning to distribute these sanitizers to public hospitals in the states of Sao Paulo and Rio de Janeiro, as well as in the Federal district, which was reported to witness a high number of new cases.
Several other hand sanitizer manufacturing companies in Latin America are increasingly focusing on catering their in-house products to various consumer segments, especially those working in the healthcare industry. The government has specifically advised healthcare workers to maintain hand hygiene as they are at a greater risk of acquiring infections.
Apart from that, numerous Latin America-based hand sanitizer manufacturers have started ensuring that their products are readily available to all end users across the region. They are also striving to ensure that they produce their unique goods in a way that is convenient and feasible to carry and use everywhere. A few other key players are investing huge sums in creative advertising campaigns to promote their in-house products across Latin America, which would prove to be beneficial for these companies in the long run.
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In the past few years, people have become more health conscious due to rising cases of infections and increasing health issues. Hence, the demand and awareness of public hygiene are surging at a rapid pace globally.
Hygiene is critical since it can help prevent the transmission of germ-borne disorders. Adoption of basic hand hygiene practices can reduce the risk of food poisoning, flu, and other diseases. Germ transmission is most often caused due to poor hand hygiene, according to the World Health Organization (WHO). It is also claimed that illnesses kill hundreds of people every day all across the world, including in Latin America.
As a result, hand cleanliness has become critical in public health interventions. Well-known companies in the Latin America hand sanitizer market such as Dettol, Lifebuoy, and others, are creating awareness about hand hygiene through several hygiene campaigns. Meanwhile, the public's fast-expanding knowledge of hand hygiene is projected to increase the demand for hand sanitizers in the next ten years in Latin America.
Unique Advertising Methods via Social Media to Propel Sales of Hand Disinfectants
The fast-paced advertising and technological landscape has become an essential part of the personal hygiene industry, as customers seek the best features and ingredients in a shorter duration when it comes to searching for one. Awareness of hand sanitizers among customers is increasing due to various social media and digital platforms.
Technological advancements that are enhancing digital platforms such as e-commerce, artificial intelligence, the internet of things (IoT), and big data are further boosting sales of hand sanitizer through the online sales channel. Online platforms are set to be responsible for the fast-paced advertising in this industry. These rapid changes in technology and advertising tactics have increased competition between various companies. Offering innovative services and focusing on advertisement strategies would help key players to flourish in the Latin America hand sanitizer market.
Principal Consultant
Government Bodies to Encourage the Use of Hygiene Products for Maintaining a Clean Environment
Brazil is one of the fastest-growing markets for hand sanitizers and holds a share of 37.7% of the Latin America hand sanitizer market. The hand sanitizers market in Brazil is anticipated to exhibit growth at a CAGR of 6.0% during the estimated tenure.
Due to its high & efficacy and inexpensive nature, ethyl alcohol was initially suggested for use in hospital practice in Brazil for sanitary hand washing. Hand sanitizer includes emollients that reduce skin dryness, and this was the primary reason for its widespread use among Brazilians, particularly in hospitals. Furthermore, the government's attempts to maintain a hygienic environment in the country are expected to aid growth. For instance, in compliance with stringent norms implemented by the World Health Organization (WHO), the global problems associated with hygiene were evaluated and applied in Brazil by the National Health Surveillance Agency (ANVISA).
Availability of Premium Scented Hand Sanitizers in Mexico to Aid Growth by 2032
Mexico is one of the most lucrative markets for hand sanitizers and holds a share of 21.5% of the Latin America hand sanitizer market. The Mexico hand sanitizer market is anticipated to showcase growth at a CAGR of 8.4% during the evaluation period.
With the growing adoption of hand sanitizers among the masses, manufacturers are nowadays focusing on selling premium hand sanitizers. Premium hand sanitizers with unique ingredients and add-on functionalities such as moisturizing effects and soothing fragrances are taking up significant retail space across Mexico.
Moreover, people are nowadays ready to spend more on premium products due to their concerns about health and hygiene. The above-mentioned factors are anticipated to boost sales of hand sanitizers in Mexico.
High Standard of Living & Disposable Income to Drive Sales of Pocket Hand Sanitizers in Columbia
Colombia is one of the emerging countries in the Latin America hand sanitizer market and it holds a share of 7.2% at present. The hand sanitizer market in Colombia is anticipated to rise at a CAGR of 10.5% during the assessment period.
With rising disposable income in Colombia, there is a considerable upsurge in the use of personal hygiene goods. The standard of living, disposable income, urbanization, and economic significance of the personal care business have all dramatically changed in lower and medium-income communities. Over the past few years, the consumption of hygiene products has significantly grown in the country, and the trend is anticipated to continue in the next ten years.
Demand for Instant Moisturizing Hand Sanitizer Gels to Surge in the Next Decade
Based on product type, instant hand sanitizer gels hold a high share of 75.5% in the overall Latin America hand sanitizer market. Sales of instant hand sanitizer gels are anticipated to grow at a CAGR of 7.5% during the forecast period.
One of the main factors fueling the demand for instant hand sanitizer gels is the emergence of quick hand sanitizer gels made with ethanol or ethyl alcohol components that eliminate 99.9% of bacteria in seconds and also feature moisturizer to alleviate skin dryness. It is also anticipated that the demand for foaming instant hand sanitizers will grow rapidly in the next decade at a CAGR of 13.3%.
Hand Sanitizer Wipes to Gain Impetus in the Institutional Sector by 2032
In terms of end use, the institutional segment holds a significant share of 80.4% of the Latin America hand sanitizer market. As per FMI, the institutional segment is anticipated to grow at a CAGR of 7.3% during the forecast tenure.
There is zero tolerance for viruses and bacteria in the commercial sector such as in hotels and food service restaurants. The commercial sector is abiding by stringent rules and regulations on food safety and hygiene. Consequently, the commercial sector is increasing its adoption of hand sanitizers and encouraging employees such as chefs, waiters, barbers, food industry workers, and others to use hand sanitizers frequently. These factors are anticipated to drive the institutional segment in the Latin America hand sanitizer market.
Below 100 ml Packs of Natural Hand Sanitizers to Witness High Sales in Latin America
In terms of pack size, the below 100 ml bottle segment holds a major share of around 51.2% in the Latin America hand sanitizer market. FMI predicts that the segment is anticipated to grow steadily at a CAGR of 9.0% during the forecast period.
Demand for less than 100 ml bottles is set to grow significantly due to their compact size. Hence, manufacturers are developing mini packs that are easy to use and store. Moreover, small-sized bottles provide easy mobility, are lightweight, and are pocket-friendly. Thus, smaller package sizes are gaining high popularity among buyers.
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Leading players present in the Latin America hand sanitizer market are focusing on new product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand for hand sanitizers in the region, manufacturers are focusing on expanding their existing product lines or are including newer products in their respective offerings.
For instance,
Procter & Gamble Company, Reckitt Benckiser Group, and Unilever plc Are on a Spree to Introduce Long-lasting Hand Sanitizers
The Procter & Gamble Company (P&G) is an American global consumer products conglomerate headquartered in Cincinnati, Ohio. William Procter and James Gamble formed the company in 1837. It specializes in a wide range of personal health/consumer health, personal care, and hygiene products, which are divided into numerous categories such as beauty, grooming, health care, fabric & home care, and infant, feminine, and family care.
The efficacy of hand sanitization is wholly dependent on the application of efficient hand disinfecting agents, which come in a wide variety of types and forms such as antimicrobial soaps, as well as water-based or alcohol-based hand sanitizer, the latter of which is extensively employed in hospital settings. In January 2020, Procter & Gamble extended its production capabilities by making Surface Sanitizer in 55-gallon utility barrels for distributing and offering Safeguard Hand Sanitizer to hospitals, health authorities, and other organizations.
Similarly, the company introduced its legal flagship brands, namely, Olay and Head & Shoulders in Brazil to expand its presence in the country. Procter & Gamble wants to enter the untapped markets of both Olay skincare products and the Head & Shoulder anti-dandruff shampoo & conditioner range in Brazil.
In addition to that, the company is constantly focusing on upgrading its product portfolios and strengthening its presence across Latin America by engaging in social media marketing. To do so, it has been appointing celebrity sports persons as brand ambassadors. P&G Brazil, for instance, declared that it has chosen footballer Pelé as its new brand ambassador. This collaboration would enable the footballer to initiate various positive activities and develop the sports sector in the country.
Reckitt Benckiser Group plc, on the other hand, is a multinational consumer products corporation based in Slough, England. It manufactures health, hygiene, and nutrition products. Reckitt's brands include Dettol antiseptic, Disprin analgesic, Strepsils sore throat treatment, Veet hair removal, and Airborne immune support supplement.
In February 2022, Reckitt Benckiser Group plc, the manufacturer of Lysol and Dettol, and Diversey Holdings, Ltd., a leader in the development & delivery of hygiene, infection prevention, and cleaning solutions, announced a distribution partnership that will increase their access to trusted hygiene solutions to help protect staff, clients, and customers from the spread of illness-causing germs.
Apart from these two firms, Unilever plc is another multinational British consumer products corporation headquartered in London, England. Food, condiments, ice creams, cleaning agents, cosmetic goods, and personal care products are manufactured by Unilever. Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's), Hellmann's, and Magnum are some of Unilever's most well-known brands.
Unilever is divided into three segments, namely, foods and refreshments, home care, and beauty & personal care. It has research & development (R&D) centers in China, India, the Netherlands, the United Kingdom, and the USA. In April 2020, Unilever announced that it has adopted one of its deodorant manufacturing lines to develop much-needed supplies of hand sanitizer.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 709.5 Million |
| Projected Market Valuation (2032) | USD 1,617.3 Million |
| Value-based CAGR (2022 to 2032) | 8.6% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD Million) and Volume (Liters) |
| Key Regions Covered | Latin America |
| Key Countries Covered | Brazil, Mexico, Costa Rica, Chile, Colombia, Guatemala, Panama, Peru, and the Rest of Latin America |
| Key Segments Covered | Product Type, Active Ingredient, Packaging Type, End Use, Pack Size, Sales Channel, and Country |
| Key Companies Profiled | Himalaya Wellness Company; Reckitt Benckiser Group PLC; Companhia Nacional de Álcool; Procter & Gamble Company.; Unilever PLC; The 3M Company; Essity AB; The Clorox Company; Sanofi S.A.; Gojo Industries Inc.; Other (as per request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The Latin America hand sanitizer market reached a valuation of USD 658.6 Million in 2021.
The Latin America hand sanitizer market grew at 12.6% CAGR between 2017 and 2021.
Growing popularity of hand sanitizers due to the pandemic, the launch of new types of hand sanitizers, rising healthcare & hygiene awareness, and penetration of hand sanitizers on e-commerce platforms are key trends in the Latin America hand sanitizer market.
Leading players operating in the Latin America hand sanitizer market are Himalaya Wellness Company, Reckitt Benckiser Group PLC, Companhia Nacional de Álcool, Procter & Gamble Company., Unilever PLC, The 3M Company, Essity AB, The Clorox Company, Sanofi S.A., and Gojo Industries Inc. among others.
Leading players in the Latin America hand sanitizer market are estimated to account for approximately 12%-15% of the total market size.
1. Executive Summary | Latin America Hand Sanitizer Market 2. Market Overview 3. Key Market Trends 4. Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Market - Pricing Analysis 6. Market Demand (in Value or in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 7. Market Background 8. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type 8.1. Foaming Hand Sanitizers 8.2. Foaming Instant Hand Sanitizers 8.3. Instant Hand Sanitizer Gels 8.4. Spray Hand Sanitizers 9. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Active Ingredients 9.1. Ethanol or Ethyl Alcohol 9.2. Benzalkonium Chloride 9.3. Isopropyl 10. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Packaging Type 10.1. Flip-Flop Bottles 10.2. Pump Bottles 10.3. Dispensing Packets 10.4. Jars/Cans 11. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by End-Use 11.1. Institutional 11.2. Household 12. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Pack Size 12.1. Below 100 ml 12.2. 101 ml - 300 ml 12.3. 301 ml - 500 ml 12.4. 501 ml & Above 13. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel 13.1. Hypermarkets/Supermarkets 13.2. Specialty Stores 13.3. Multi-Brand Stores 13.4. Online Retailers 13.5. Other Sales Channel 14. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Country 14.1. Brazil 14.2. Mexico 14.3. Costa Rica 14.4. Chile 14.5. Colombia 14.6. Guatemala 14.7. Panama 14.8. Peru 14.9. Rest of Latin America 15. Market Structure Analysis 16. Competition Analysis 16.1. Himalaya Wellness Company 16.2. Reckitt Benckiser Group PLC 16.3. Companhia Nacional de Álcool 16.4. Procter & Gamble Company 16.5. Unilever PLC 16.6. The 3M Company 16.7. Essity AB 16.8. The Clorox Company 16.9. Sanofi S.A. 16.10. Gojo Industries Inc. 16.11. Others (As per Request) 17. Assumptions and Acronyms Used 18. Research Methodology
Consumer Product
August 2023
REP-GB-10993
300 pages
Explore Consumer Product Insights
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Latin America Hand Sanitizer Market
