[320 Pages Report] The global latex mattress market is expected to reach US$ 20 Billion by 2032, growing at a CAGR of 7% during the forecast period 2022-2032. As of 2021, the industry was valued at US$ 9.7 Billion, and is expected to reflect a Y-o-Y growth rate worth 5.1% to reach US$ 10.2 Billion by 2022. Growing preference for luxury lifestyle catering to better sleeping products is expected to drive market growth over the forecast period.
| Report Attribute | Details |
|---|---|
| Estimated Base Year Value (2021) | US$ 9.7 Billion |
| Expected Market Value (2022) | US$ 10.2 Billion |
| Anticipated Forecast Value (2032) | US$ 20 Billion |
| Projected Growth Rate (2022 to 2032) | 7% CAGR |
Over the last few years, there has been a steady increase in the population of people who live alone. One-person households have increased significantly in many countries around the world. According to a recent study, approximately 15% of the world's two billion people live in one-person households.
Europe has the most one-person households in the world. These rapidly growing one-person households have increased demand for various types of furniture, particularly beds, resulting in significant demand for latex mattresses.
According to an independent study, consumers spend one to two weeks researching mattresses before purchasing them. A latex mattress is one made from natural latex derived from rubber trees.
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Factors such as rapidly expanding hospitality and healthcare facilities globally, increasing population globally, developing demand for eco-friendly products as a result of growing health concerns, changing consumer purchasing behaviors, and the growing trend of bed-in-a-box mattresses will all contribute to the growth of the latex mattress market during the forecast period.
Furthermore, the rise in demand for premium products, as well as the increasing availability of mattresses online, will influence the growth of the latex mattress market in the near future. Furthermore, companies in the latex mattress market are heavily investing in R&D activities in order to introduce novel products, such as split firmness latex mattresses, to attract potential customers.
However, the high cost of latex mattresses, their lower comfort level than foam mattresses, and the availability of other mattresses are some of the factors that will limit the growth of the latex mattress market during the forecast period.
Principal Consultant
Due to the large populations of India, China, and Indonesia, Asia-Pacific will be the largest user of mattresses in 2021. An increase in the number of households, a shift in consumer preferences, an increase in innovative technologies, an increase in demand for hybrid and gel-filled mattresses, favorable government policies, an increase in disposable income, and a shift in lifestyle is driving the mattress market. In the Asia Pacific mattress market, spring mattresses generated the most revenue, followed by foam mattresses.
The booming Chinese market is driving the expansion, accounting for nearly 80% of the total. South Korea is the second-largest market for online mattress sales in the region, with a high e-commerce penetration of more than 20%. Foreign players' interest in this area is also growing. Emma-The Sleep Company announced its intention to invest approximately USD 90.5 million in Asia and India in October 2020.
In recent years, the percentage of households in the United States with at least three to four bedrooms has increased significantly. Larger homes necessitate more beds and mattresses, so manufacturers are seeing opportunities in the US latex mattress market.
Furthermore, in order to stay current, millennial consumers frequently change their furniture. North America dominated the global market in 2018, accounting for 30.5 percent of global revenue. The increased number of households in the region drives up market demand for mattresses. According to the findings, the United States had 128 million households in 2018.
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Sleep On Latex Company, Simmons Bedding Company LLC, Astrabeds LLC, Spindle Mattress Company, Dreamfoam Bedding Company, Sleep Number Corporation, PlushBeds, Inc., Royal-Pedic Mattress Manufacturing LLC, Spring Air International Inc. LLC, Organic Mattress Inc., Kinsdown, Inc., Pure LatexBliss LLC, Southerland, Inc., Relyon Company, Corsicana Bedding, Inc., and The Saatva Company are among the
Various latex mattress manufacturers are using innovative technologies to develop natural latex. Latex Foam International LLC, for example, uses patented phase-change material in its new latex mattresses.
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 7% from 2022 to 2032 |
| Market Value for 2022 | US$ 10.2 Billion |
| Market Value for 2032 | US$ 20 Billion |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in USD Million, Volume in Kilotons and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
FMI projects the global Latex mattress market to expand at a 7% value CAGR by 2032.
Asia Pacific is expected to be the most opportunistic Latex mattress market, expanding at a 5% CAGR.
Sleep On Latex Company, Simmons Bedding Company LLC, Astrabeds LLC, Spindle Mattress Company, Dreamfoam Bedding Company, Sleep Number Corporation, PlushBeds, Inc., Royal-Pedic Mattress Manufacturing LLC, Spring Air International Inc. LLC, Organic Mattress Inc., Kinsdown are some prominent Latex mattress manufacturers.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Latex Mattress Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Latex Processing Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Latex Processing Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Latex Processing Type, 2022-2032
5.3.1. Talalay
5.3.2. Dunlop
5.3.3. Other Latex Processing Types
5.4. Y-o-Y Growth Trend Analysis By Latex Processing Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Latex Processing Type, 2022-2032
6. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Source
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Source, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Source, 2022-2032
6.3.1. Synthetic
6.3.2. Natural
6.3.3. Blended
6.4. Y-o-Y Growth Trend Analysis By Source, 2017-2021
6.5. Absolute $ Opportunity Analysis By Source, 2022-2032
7. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2022-2032
7.3.1. Commercial
7.3.2. Residential
7.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021
7.5. Absolute $ Opportunity Analysis By End User, 2022-2032
8. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Sales Channel, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Sales Channel, 2022-2032
8.3.1. Hypermarkets/Supermarkets
8.3.2. Multi-brand Stores
8.3.3. Specialty Stores
8.3.4. Independent Small Stores
8.3.5. Online Stores
8.3.6. 3rd Party Online Stores
8.3.7. Company Websites
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
9. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia & Pacific
9.3.6. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Latex Processing Type
10.2.3. By Source
10.2.4. By End User
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Latex Processing Type
10.3.3. By Source
10.3.4. By End User
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Mexico
11.2.1.2. Brazil
11.2.1.3. Rest of Latin America
11.2.2. By Latex Processing Type
11.2.3. By Source
11.2.4. By End User
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Latex Processing Type
11.3.3. By Source
11.3.4. By End User
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. BENELUX
12.2.1.7. Russia
12.2.1.8. Rest of Europe
12.2.2. By Latex Processing Type
12.2.3. By Source
12.2.4. By End User
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Latex Processing Type
12.3.3. By Source
12.3.4. By End User
12.3.5. By Sales Channel
12.4. Key Takeaways
13. East Asia Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Latex Processing Type
13.2.3. By Source
13.2.4. By End User
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Latex Processing Type
13.3.3. By Source
13.3.4. By End User
13.3.5. By Sales Channel
13.4. Key Takeaways
14. South Asia & Pacific Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. ASEAN
14.2.1.3. Australia and New Zealand
14.2.1.4. Rest of South Asia & Pacific
14.2.2. By Latex Processing Type
14.2.3. By Source
14.2.4. By End User
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Latex Processing Type
14.3.3. By Source
14.3.4. By End User
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. South Africa
15.2.1.4. Rest of MEA
15.2.2. By Latex Processing Type
15.2.3. By Source
15.2.4. By End User
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Latex Processing Type
15.3.3. By Source
15.3.4. By End User
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Latex Mattress Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Latex Processing Type
16.1.2.2. By Source
16.1.2.3. By End User
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Latex Processing Type
16.2.2.2. By Source
16.2.2.3. By End User
16.2.2.4. By Sales Channel
16.3. Mexico
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Latex Processing Type
16.3.2.2. By Source
16.3.2.3. By End User
16.3.2.4. By Sales Channel
16.4. Brazil
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Latex Processing Type
16.4.2.2. By Source
16.4.2.3. By End User
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Latex Processing Type
16.5.2.2. By Source
16.5.2.3. By End User
16.5.2.4. By Sales Channel
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Latex Processing Type
16.6.2.2. By Source
16.6.2.3. By End User
16.6.2.4. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Latex Processing Type
16.7.2.2. By Source
16.7.2.3. By End User
16.7.2.4. By Sales Channel
16.8. U.K.
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Latex Processing Type
16.8.2.2. By Source
16.8.2.3. By End User
16.8.2.4. By Sales Channel
16.9. Spain
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Latex Processing Type
16.9.2.2. By Source
16.9.2.3. By End User
16.9.2.4. By Sales Channel
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Latex Processing Type
16.10.2.2. By Source
16.10.2.3. By End User
16.10.2.4. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Latex Processing Type
16.11.2.2. By Source
16.11.2.3. By End User
16.11.2.4. By Sales Channel
16.12. China
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Latex Processing Type
16.12.2.2. By Source
16.12.2.3. By End User
16.12.2.4. By Sales Channel
16.13. Japan
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Latex Processing Type
16.13.2.2. By Source
16.13.2.3. By End User
16.13.2.4. By Sales Channel
16.14. South Korea
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Latex Processing Type
16.14.2.2. By Source
16.14.2.3. By End User
16.14.2.4. By Sales Channel
16.15. India
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Latex Processing Type
16.15.2.2. By Source
16.15.2.3. By End User
16.15.2.4. By Sales Channel
16.16. ASEAN
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Latex Processing Type
16.16.2.2. By Source
16.16.2.3. By End User
16.16.2.4. By Sales Channel
16.17. Australia and New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Latex Processing Type
16.17.2.2. By Source
16.17.2.3. By End User
16.17.2.4. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Latex Processing Type
16.18.2.2. By Source
16.18.2.3. By End User
16.18.2.4. By Sales Channel
16.19. Turkey
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Latex Processing Type
16.19.2.2. By Source
16.19.2.3. By End User
16.19.2.4. By Sales Channel
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2021
16.20.2.1. By Latex Processing Type
16.20.2.2. By Source
16.20.2.3. By End User
16.20.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Latex Processing Type
17.3.3. By Source
17.3.4. By End User
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Sleep On Latex Company
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Simmons Bedding Company LLC
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Spindle Mattress Company
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Dreamfoam Bedding Company
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Sleep Number Corporation
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. PlushBeds, Inc.
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Royal-Pedic Mattress Manufacturing LLC
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Spring Air International Inc. LLC
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Organic Mattress Inc.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Kingsdown, Inc.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. Southerland, Inc.
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Relyon Company
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Corsicana Bedding, Inc.
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
18.1.14. The Saatva Company
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.14.5.2. Product Strategy
18.1.14.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Latex Mattress Market
