Landing Page Builders Market Outlook (2022 to 2032)

[326 Pages Report] The landing page builders market is anticipated to have a significant CAGR of 14.3% during the period of 2022 to 2032.

The landing page builders market is predicted to grow from US$ 490 Million in 2022 to US$ 1.9 Billion in 2032. Previously, the market was thriving at a higher CAGR of 18.5% (2015 to 2021), resulting in a market size of US$ 415 Million in 2021.

Many businesses around the world continue to use landing page builders to tackle their everyday difficult challenges in a more efficient and effective manner thanks to technology advancements.

One of the major factors influencing the growth of the landing page builders market is the increasing adoption of smartphones and the global penetration of the internet. Almost every company in the world has a website since it allows them to reach more customers. As a result, prominent landing page builder market players all over the world are capitalizing on this trend by delivering cutting-edge web builder tools and platforms.

Attributes Details
Landing Page Builders Market CAGR (2022 to 2032) 14.3%
Landing Page Builders Market Size (2022) US$ 490 Million
Landing Page Builders Market Size (2032) US$ 1.9 Billion

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What are the New Trends Set by the Landing Page Builders Market during COVID-19?

As a result of COVID-19, the digital world has become more concentrated than ever, with an increasing number of individuals beginning to use the Internet. Users have learned to filter out commercials and marketing initiatives that do not appeal to them, as a result of this increased exposure to marketing.

Marketing companies are in charge of laying up diverse communication strategies for different brands. People spend more time on the Internet when they are confined to their houses.

This has altered their expectations, necessitating a shift in brand communication techniques. Brands concentrate on promoting themselves more effectively online, in order to improve their online presence. This leads to the growth in the value of the landing page builder market, from US$ 150 million in 2015 to US$ 490 million in 2022.

One of the most obvious marketing effects of COVID-19 is that there is so much of it that customers are overwhelmed and generally overlook communications that are addressed at a large target group, rather than directly at them. The essential point here is to segment and target your clients by catering to their specific needs, rather than utilizing a blanket marketing strategy.

What are Factors Contributing to the Growth of the Landing Page Builder Market?

The increasing adoption of smartphones and the global accessibility of the internet are two important factors impacting the growth of the landing page builders market. Almost every business in the world has a website, as it allows them to reach out to a larger audience.

As a result, leading landing page builder companies around the world are cashing in on the trend by offering cutting-edge web builder tools and platforms.

Sudip Saha
Sudip Saha

Principal Consultant

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What are Trends Prevailing in the Landing Page Builders Market?

The finest landing page builders strive to make improving a client's internet marketing campaigns and increasing sales and conversions as simple as possible. For better reach, the main goal is to lower your website's bounce rate, gather leads, and increase sales. Landing page builders' market players are focusing on creating a solid landing page, which is a must for content marketing.

According to research, 84 % want search engines to accurately identify their requirements and limit results to no more than ten options. Furthermore, 70% of consumers would consider using digital assistants to make online shopping more convenient and tailored to their needs, creating effective opportunities for the landing page builders market.

What is the Segmentation Outlook of the Landing Page Builders Market?

The landing page builder market is segmented into type, application, verticals, and region.

As they focus on income generation through leading segments, the worldwide landing page builders market will be able to acquire the upper hand. In terms of revenue and projection for the period 2022 to 2032, the segmental analysis focuses on revenue and forecast by type and application.

Cloud-based segment creating a Higher Revenue in the Landing Page Builders Market

Based on extensive research, the global landing page builders market segment by product has been divided into two categories: on-premise and cloud-based. In the global landing page builders market segment by product, on-premise has the greatest market share. By type, cloud-based is the leading segment with an anticipated CAGR of 14.3% during the forecast period.

Large enterprises leading the Landing Page Builders Market, based on Application

The worldwide landing page builders market has been split into the following groups depending on the application, according to FMI: Large Enterprises, and SMEs. The global landing page builders market category is dominated by large enterprises, with a CAGR of 13.6% expected through 2032.

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Which is the Key Region in the Landing Page Builders Market?

Regions CAGR (2022 to 2032)
United States 14.1%
United Kingdom 13.2%
China 13.7%
Japan 12.9%
South Korea 11.8%

The following regions make up the global landing page builders market by geographic scope: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa are the regions covered. The USA dominates the Global Landing Page Builders Market, with a market size of US$ 664.5 million during the forecast period.

It is one of the most technologically advanced regions in the world, with a strong research and development infrastructure and a government willing to invest heavily in this sector. Apart from that, the European region has a higher degree of demand, indicating that this region has a promising future in this market. The UK is expected to grow effectively during the forecast period with an expected size of US$ 77.6 million, due to a significant rise in supplying value-added consumer services, the revenue growth rate has been smooth.

By 2032, China is expected to have a market value of US$ 135.6 million, while Japan will have a market value of US$ 119.1 million, due to the technological and software products, and availability of cheap labor.

What is the Competitive Outlook of the Landing Page Builders Market?

The landing page builders market report's competitive scenario analyses evaluate, and position firms based on a variety of performance factors. The financial performance of organizations over the last few years, growth plans, new product launches, investments, product innovations, market share growth, and so on are some of the elements analyzed in this research.

Landing page builders compete mostly on the basis of providing innovative and efficient services. The statistics show how competitors are capitalizing on the market for landing page builders. Some of the most recent developments in the landing page builder market include:

  • To meet the needs of today's consumers and avoid the industry becoming obsolete, companies in the Global Landing Page Builders Market are substantially spending on research and development of new types of Landing Page Builders.
  • Other alternatives on the market, on the other hand, can perform the same responsibilities as Landing Page Builders while being far more efficient and cost-effective.
  • These replacements are being watched closely by the 'Key Players. As a result, in order to survive, the Global Landing Page Builders Market must convert its limitations into possibilities.

Key players

  • Leadpages
  • Unbounce
  • OptimizePress
  • ClickFunnels
  • Landingi

Key segments

By Type:

  • On-Premises
  • Cloud

By Application:

  • Large Enterprises
  • SMEs

By Verticals:

  • Business Services
  • Hospitality
  • Retail
  • Education
  • Advertising & Marketing

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the CAGR of the Landing Page Builders Market?

The landing page builders market is projected to have a CAGR of 14.3% during the forecast period.

Which is the Leading Region in the Landing Page Builders Market?

The USA is the leading region, with an anticipated CAGR of 14.1% through 2032.

Which Segment Leads in the Landing Page Builders Market by Type?

Cloud based leads the market with the projected CAGR of 14% through 2032.

What is the Growth Estimated for the Landing Page Builders Market by 2032?

The landing page builders market is predicted to grow to US$ 1.9 billion by 2032.

Which Segment Leads in the Landing Page Builders Market by Application?

Large enterprises lead the market with the projected CAGR of 13.6% by 2032.

Table of Content

1. Executive Summary | Landing Page Builders Market

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Landing Page Builders

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Million)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background

    4.1. Market, by Key Countries

    4.2. Market Opportunity Assessment (US$ Million)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in Optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Analysis, 2015 to 2021

    6.2. Current and Future Market Projections, 2022 to 2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032

    7.1. Historical Market Value (US$ Million) Analysis, 2015 to 2021

    7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Type, 2015 to 2021

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Type, 2022 to 2032

        8.3.1. On-Premises

        8.3.2. Cloud-based

    8.4. Market Attractiveness Analysis By Type

9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Application, 2015 to 2021

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Application, 2022 to 2032

        9.3.1. Large Enterprises

        9.3.2. SMEs

    9.4. Market Attractiveness Analysis By Application

10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Verticals

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) Analysis By Verticals, 2015 to 2021

    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Verticals, 2022 to 2032

        10.3.1. Business Services

        10.3.2. Hospitality

        10.3.3. Retail

        10.3.4. Education

        10.3.5. Advertising & Marketing

    10.4. Market Attractiveness Analysis By Verticals

11. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Million) Analysis By Region, 2015 to 2021

    11.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Asia Pacific

        11.3.5. Middle East and Africa (MEA)

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    12.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        12.4.1. By Country

            12.4.1.1. United States of America

            12.4.1.2. Canada

            12.4.1.3. Rest of North America

        12.4.2. By Type

        12.4.3. By Verticals

        12.4.4. By Application

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Type

        12.5.3. By Verticals

        12.5.4. By Application

13. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    13.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Rest of Latin America

        13.4.2. By Type

        13.4.3. By Verticals

        13.4.4. By Application

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Type

        13.5.3. By Verticals

        13.5.4. By Application

14. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    14.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. France

            14.4.1.3. United Kingdom

            14.4.1.4. Italy

            14.4.1.5. Benelux

            14.4.1.6. Nordic Countries

            14.4.1.7. Rest of Europe

        14.4.2. By Type

        14.4.3. By Verticals

        14.4.4. By Application

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Type

        14.5.3. By Verticals

        14.5.4. By Application

15. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    15.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

            15.4.1.4. Rest of Asia Pacific

        15.4.2. By Type

        15.4.3. By Verticals

        15.4.4. By Application

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Type

        15.5.3. By Verticals

        15.5.4. By Application

16. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021

    16.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032

        16.4.1. By Country

            16.4.1.1. GCC Countries

            16.4.1.2. South Africa

            16.4.1.3. Turkey

            16.4.1.4. Rest of Middle East and Africa

        16.4.2. By Type

        16.4.3. By Verticals

        16.4.4. By Application

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Type

        16.5.3. By Verticals

        16.5.4. By Application

17. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

        17.1.1. Market Value Proportion Analysis, By Key Countries

        17.1.2. Global Vs. Country Growth Comparison

    17.2. US Market Analysis

        17.2.1. Value Proportion Analysis by Market Taxonomy

        17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.2.2.1. By Type

            17.2.2.2. By Verticals

            17.2.2.3. By Application

    17.3. Canada Market Analysis

        17.3.1. Value Proportion Analysis by Market Taxonomy

        17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.3.2.1. By Type

            17.3.2.2. By Verticals

            17.3.2.3. By Application

    17.4. Mexico Market Analysis

        17.4.1. Value Proportion Analysis by Market Taxonomy

        17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.4.2.1. By Type

            17.4.2.2. By Verticals

            17.4.2.3. By Application

    17.5. Brazil Market Analysis

        17.5.1. Value Proportion Analysis by Market Taxonomy

        17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.5.2.1. By Type

            17.5.2.2. By Verticals

            17.5.2.3. By Application

    17.6. Germany Market Analysis

        17.6.1. Value Proportion Analysis by Market Taxonomy

        17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.6.2.1. By Type

            17.6.2.2. By Verticals

            17.6.2.3. By Application

    17.7. France Market Analysis

        17.7.1. Value Proportion Analysis by Market Taxonomy

        17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.7.2.1. By Type

            17.7.2.2. By Verticals

            17.7.2.3. By Application

    17.8. Italy Market Analysis

        17.8.1. Value Proportion Analysis by Market Taxonomy

        17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.8.2.1. By Type

            17.8.2.2. By Verticals

            17.8.2.3. By Application

    17.9. BENELUX Market Analysis

        17.9.1. Value Proportion Analysis by Market Taxonomy

        17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.9.2.1. By Type

            17.9.2.2. By Verticals

            17.9.2.3. By Application

    17.10. UK Market Analysis

        17.10.1. Value Proportion Analysis by Market Taxonomy

        17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.10.2.1. By Type

            17.10.2.2. By Verticals

            17.10.2.3. By Application

    17.11. Nordic Countries Market Analysis

        17.11.1. Value Proportion Analysis by Market Taxonomy

        17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.11.2.1. By Type

            17.11.2.2. By Verticals

            17.11.2.3. By Application

    17.12. China Market Analysis

        17.12.1. Value Proportion Analysis by Market Taxonomy

        17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.12.2.1. By Type

            17.12.2.2. By Verticals

            17.12.2.3. By Application

    17.13. Japan Market Analysis

        17.13.1. Value Proportion Analysis by Market Taxonomy

        17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.13.2.1. By Type

            17.13.2.2. By Verticals

            17.13.2.3. By Application

    17.14. South Korea Market Analysis

        17.14.1. Value Proportion Analysis by Market Taxonomy

        17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.14.2.1. By Type

            17.14.2.2. By Verticals

            17.14.2.3. By Application

    17.15. GCC Countries Market Analysis

        17.15.1. Value Proportion Analysis by Market Taxonomy

        17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.15.2.1. By Type

            17.15.2.2. By Verticals

            17.15.2.3. By Application

    17.16. South Africa Market Analysis

        17.16.1. Value Proportion Analysis by Market Taxonomy

        17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.16.2.1. By Type

            17.16.2.2. By Verticals

            17.16.2.3. By Application

    17.17. Turkey Market Analysis

        17.17.1. Value Proportion Analysis by Market Taxonomy

        17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032

            17.17.2.1. By Type

            17.17.2.2. By Verticals

            17.17.2.3. By Application

        17.17.3. Competition Landscape and Player Concentration in the Country

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. By Regional Footprint of Players

        18.4.2. Product Footprint by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive

        19.3.1. Lеаdраgеѕ

            19.3.1.1. Overview

            19.3.1.2. Product Portfolio

            19.3.1.3. Sales Footprint

            19.3.1.4. Strategy Overview

        19.3.2. Unbоunсе

            19.3.2.1. Overview

            19.3.2.2. Product Portfolio

            19.3.2.3. Sales Footprint

            19.3.2.4. Strategy Overview

        19.3.3. ОрtіmіzеРrеѕѕ

            19.3.3.1. Overview

            19.3.3.2. Product Portfolio

            19.3.3.3. Sales Footprint

            19.3.3.4. Strategy Overview

        19.3.4. ClickFunnels

            19.3.4.1. Overview

            19.3.4.2. Product Portfolio

            19.3.4.3. Sales Footprint

            19.3.4.4. Strategy Overview

        19.3.5. Landingi

            19.3.5.1. Overview

            19.3.5.2. Product Portfolio

            19.3.5.3. Sales Footprint

            19.3.5.4. Strategy Overview

        19.3.6. Wishpond Technologies

            19.3.6.1. Overview

            19.3.6.2. Product Portfolio

            19.3.6.3. Sales Footprint

            19.3.6.4. Strategy Overview

        19.3.7. Instapage

            19.3.7.1. Overview

            19.3.7.2. Product Portfolio

            19.3.7.3. Sales Footprint

            19.3.7.4. Strategy Overview

        19.3.8. ONTRAPORT

            19.3.8.1. Overview

            19.3.8.2. Product Portfolio

            19.3.8.3. Sales Footprint

            19.3.8.4. Strategy Overview

            19.3.8.5. KickoffLabs Overview

            19.3.8.6. Product Portfolio

            19.3.8.7. Sales Footprint

            19.3.8.8. Strategy Overview

        19.3.9. Lander

            19.3.9.1. Overview

            19.3.9.2. Product Portfolio

            19.3.9.3. Sales Footprint

            19.3.9.4. Strategy Overview

20. Assumptions and Acronyms Used

21. Research Methodology

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