The Global Lactation Support Supplements market reached USD 1,245.9 million in 2019. Worldwide demand for lactation support supplements saw a 5.2% year-on-year growth from 2019 to 2023, suggesting an expansion of the industry to USD 1,693.0 million in 2024. Projections for the period between 2024 and 2034 indicate a 6.0% compound annual growth rate (CAGR) for global lactation support supplements sales, resulting in a market size of USD 2,935.2 million by the end of 2034.
The Global Lactation Support Supplements Industry is a growing industry, which is quite essential to breastfeeding mothers around the world.
This branch of the supplements industry has an impressive legacy if we consider the production of motherhood nutrition supplements intended specifically for breastfeeding women. Professionals in this industry have been focusing on new approaches to enhancing milk production and providing overall improvement in mothers' health.
Because breastfeeding is becoming more accepted as time passes, it is anticipated that the popularity of lactation-supporting supplements will reach new heights as well. Thus, industry stakeholders are positioned to take advantage of this trend through modern nutrition science and by adding innovative ingredients that will meet the needs of nursing mothers.
Apart from bringing solutions to product development, the Global Lactation Support Supplements Industry is also moving towards access and affordability, as all mothers should be able to access help when they need it during their crucial time in life.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2024E) | USD 1,639.0 Million |
| Projected Global Value (2034F) | USD 2,935.2 Million |
| Value-based CAGR (2024 to 2034) | 6.0% |
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Price comparison & product detailing abilities making online pharmacies the preferred channel
The growing access to the internet has improved how mothers look for and purchase lactation support. With the advent of online pharmacies, the average consumer has access to a vast amount of information, including but not limited to ingredient composition, alternatives and prices.
This makes it easier for people to make informed choices about which supplements to use. Actual usage reviews greatly assist, along with stories, in instilling one's faith in a product.
Online services extend further to any personalized needs in addition to making recommendations, subscription services and educational materials on breastfeeding and supplements.
Rise of Customized Supplement Programs Based on Individual Breastfeeding Journey Stages
Instead of focusing on a one-for-all method, manufacturers are developing stepwise classifications to manufacture supplements appropriate for different stages of breastfeeding. There are specially designed products for early initiation of lactation, for mothers during their working transitions who cannot nurse and any other lasting nursing.
Such customized approaches involve a combination of ingredients depending on the time in lactation, time elapsed after birth and other complexities such as mothers who are reliant on pumps and cluster feeding.
Integration of Traditional Lactation Support Ingredients with Modern Supplement Formats
Lactation-support products now seek to incorporate culturally appropriate, traditional methods and ingredients into their formulations.
Studies are currently underway that seek to document the use of ingredients from traditional origin. Asian herbs, African botanicals, Indigenous American plants and such have been clinically validated and are in the process of being introduced in modern forms.
This trend is quite distinct from general supplement trends because it aims to extend some aspects of cultural breastfeeding practices instead of completely depending on modern scientific forms.
Global sales increased at a CAGR of 5.2% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on the industry will rise at 6.0% forecast CAGR.
The Global Lactation Support Supplements Industry has its roots in the infant nutrition segment that focuses on providing breastfeeding nutrition. All these years, the industry was developing with a focus on healthy breastfeeding promotion and breastfeeding women's dietary concerns.
In the past, the industry also focused on the problems of young mothers and provided different supplements to increase milk supply, lactation, health of mothers, etc. Such specific lactation supplements are becoming increasingly necessary for women to continue breastfeeding.
Considering the past performance, it is estimated that the future prospects of the Global Lactation Support Supplements Industry look bright. While breastfeeding is endorsed across the world, it is anticipated that the need for quality and well-researched supplements will grow.
This industry is likely to focus more on R&D investments to come up with sophisticated and simplified formulations that meet the growing demands of nursing mothers all over the world. In addition, affordability and accessibility of assistance during the nursing period are also important in making sure that all mothers receive assistance during this critical time.
Principal Consultant
The Lactation Support Supplements Industry can be described as moderately fragmented with a mix of large-sized, medium-sized and small-sized companies. Establishments such as large herbal suppliers, pharmaceutical chains and female-targeted brand manufacturers can be found in the industry. It is appropriate to categorize into three levels according to target revenues and business scale.
Almost 40% of the industry share is captured by tier-1 players, which include nutrition and pharmaceutical companies such as Nestle, Perrigo, H & H Group and others.
Such companies have a strong research base, a wide geographical brand presence and distribution channels. As a result, these companies stand out from the competition. Their products are usually of high quality, targeted at developed countries.
Tier-2 is dominated by companies that deal with products solely for maternal health like Fairhaven Health, UpSpring and Motherlove and hold almost 35% of the industry share.
Focusing mainly on lactation products which include lactation capsules and lactation ranges, they compete on product innovation, organic certifications and such factors.
The rest of the companies have a market share of up to 25% with no single company having a large chunk. These include small-sized businesses that manufacture products in different niches. Some of these businesses are operated in specific geographical areas only or specialize in organic or reproductive health supplements.
We are witnessing a structural evolution in the industry as there is more concentration with Tier-1 firms acquiring successful Tier-2 and Tier-3 companies as a means to bolster their portfolio and market share. Even so, the competition remains vigorous, particularly in the natural and organic segments, as new players are emerging in the industry.
Fairhaven Health is well recognized for its "Milkflow" product line, which focuses on the use of fenugreek seed-based supplements in several forms. Their product mix involves drink powders, capsules and a concentrated branch of liquid drops. The company relies on intense science and clinical studies before releasing any product in the industry.
The company has also engaged in product-line expansion by introducing organic certified items and probiotics-enhanced supplements. Their direction, in terms of the strategic approach, will see them set up a more personalized supplement program based on the lactation stage of all mothers and develop a DTC model with subscription services going forward.
UpSpring is focused on innovative delivery formats, including the numerous 'Milkflow’ drink mix range and microbiome ‘Milkflow Plus’ capsules for its strongest products. They have combined traditional herbs with modern nutrients and employed unique strategies to gain market share.
Their strategy for growth deploys expansion in international markets, focusing on Asia Pacific in particular. As per their business plans, they envision establishing a premium range of organic supplements, as well as devising an online platform to further their products and services into lactation support systems.
Motherlove products are famous for their liquid herbal extracts and organic certifications. Motherlove has expanded its objectives for natural and sustainable products. Core products contain 'More Milk Plus’ and 'More Milk Special Blend' supplements.
While staying true to their organic commitment, the company is now also moving into new formats. In the future, plans include the creation of breastfeeding and lactation support materials, and websites and developing lines of supplements aimed at unique lactation problems. They are also advancing sustainable packaging projects and seeking to reinforce their presence in organic natural product retailers.
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The following table shows the estimated growth rates of the top five markets. These countries are set to exhibit high consumption, recording high CAGRs through 2034.
| Country | CAGR, 2024 to 2034 |
|---|---|
| USA | 5.7% |
| Germany | 5.3% |
| China | 6.6% |
| Japan | 6.2% |
| India | 7.1% |
The United States has a mature supplements market featuring advanced research capabilities and technological processes. The landscape of the United States market is helpful to growing competition, thanks to the presence of large pharmaceutical companies and niche supplement manufacturers.
Once a well-founded distribution system is in place, the demand for the product remains high. Partnerships between manufacturers, providers and lactation consultants are also common. Advanced education of consumers, advocacy and medical integration into the systems also drive growth.
The industry for Lactation Support Supplements in USA is projected to exhibit a CAGR of 5.7% during the assessment period and revenue from the sales of Lactation Support Supplements in the country is expected to reach USD 998.0 million with a market share of 34%.
In Japan, the supplement market is gaining a boost owing to strong consumer preference on supplement selection. Due to the transition in the nation's demographic patterns with lower fertility rates, per-capita spending figures for birth are at an all-time high. This has seen Japanese consumers' shift towards more advanced products.
High levels of quality, combined with active R&D, have been prominent factors in the landscape. Stringent regulatory compliance is also a factor in this region as they ensure that products meet the safety and efficacy bar. At the same time, cultural preferences highlight the popularity of herbs within lactating supplements.
These trends are leading to a projected value of USD 469.6 million by 2034 with Lactation Support Supplements demand calculated to rise at a value CAGR of 6.2% during the forecast period (2024 to 2034) with a value share of 16%.
In India, numerous government initiatives have been established lately with a focus on enhancing the management of maternal nutrition, including breastfeeding and lactation health. Awareness campaigns of the programs have enhanced understanding of the need for proper lactation support, including in the cities.
Through policies that seek a balance between modern practices and traditional medicine, there is a provision for herbal lactation supplements. Using health communications through campaigns and training health workers, mothers are getting educated about the different options available in supplementation. Government policies also provide financial support, which has driven the local manufacturers to start making cheap goods, enabling mothers to have better access.
These factors are responsible for the robust projected forecast CAGR of 7.1% from 2024 to 2034, with the country achieving a global value share of 7% in 2034 with a value of USD 205.5 million.
| Segment | Herbal Supplements |
|---|---|
| Main Segment | Ingredient Type |
| Value Share (2034) | 46% |
In the context of the regulatory environment, natural supplements including vines, roots and other herbal supplements usually have fewer obstacles in comparison to synthetic alternatives. This benefit in approval saves expenses in R&D, resulting in the supplements being cost-effective.
This faster progression means that manufacturers have an easier time launching new products within a short period, enabling quick adaptations based on customer demand. The lower barriers also allow for the entry of smaller companies into the industryplace, thus increasing competition in terms of the different types of products available.
Usually, the natural origin of the ingredients implies less extensive safety tests even as companies adhere to quality control through certification and testing programs on their own. This growth has propelled the segment's value to USD 1,350.2 million in 2034 with a market share of 46% and further projections suggest its growth at a CAGR of 6.2%.
| Segment | Tablets / Capsules |
|---|---|
| Main Segment | Form |
| Value Share (2034) | 40% |
Tablet and capsule formats of lactation supplements allow for an extended shelf life that has benefits for both retailers and consumers of the products. Such formats not only maintain ingredient stability but also over time, reduce wastage and other associated costs.
The small sizes of such products serve the purpose of being easily stored under various conditions and also help to cut transport costs. The use of such features means that manufacturers can provide effective packaging that is moisture resistant, along with proper dating showing when the products should be used by.
The application of such formats also makes it easier for mothers to take supplements without having to worry about time variations in intake. These practical advantages in turn have led to tablets and capsules becoming the popular way for mothers to manage their daily portion of supplements. Bolstering from these trends, this segment is set to achieve a market share of 40% with a market value of USD 1,174.1 million by 2034 due to growth at a forecast CAGR of 6.5%.
The industry is made up of different players such as large pharmaceutical companies, specialized brands focusing on the antibacterial or maternal health and other brands that are making organic or natural dietary supplements. Competitiveness is mainly centered around the innovation of products, the quality of ingredients, the number of clinical validations and the strength of the distribution network.
Companies are increasingly applying clean-label certifications for products making them more appealing to mothers' health.
Leaders of the industry continue to maintain their positions due to acquisitions of small, innovative companies with a direct sales focus strategy or a unique formulation. Several companies are diversifying out of monoculture fenugreek supplements and developing combination pills and a variety of other dosage forms, including gummies and drinks.
There is a growing trend towards vertical integration in which manufacturers buy out raw material producers in order to better control the quality of ingredients and the supply chain. Companies are also investing in brand development through digital marketing, working with lactation experts and creating learning materials.
As per Ingredient Type, the industry has been categorized into Herbal Supplements, Vitamin & Mineral Supplements and Combination Products.
As per Form, the industry has been categorized into Tablets / Capsules, Powders, Liquids, Gummies and Others.
As per Distribution Channel, the industry has been categorized into Retail Pharmacies, Supermarkets / Hypermarkets, Specialty Stores, Online Pharmacies, Brand Websites and Others.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific and Middle East & Africa.
The global market is estimated at a value of USD 1,639.0 million in 2024.
Prominent players in the landscape include Fairhaven Health, UpSpring, Motherlove, Majka, Legendairy Milk, Pink Stork, Happy Family Organics and Naturelo.
The Global Industry grew at a Historical CAGR of 5.2% from 2019 to 2023.
The USA sales are projected to hold a revenue share of 34% over the forecast period.
The industry is projected to grow at a forecast CAGR of 6.0% from 2024 to 2034.
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Lactation Support Supplements Market
