The global kraft paper pouches market is currently valued at US$2.3 Billion in 2023 and is anticipated to expand at a CAGR of 3.2%. Owing to the advances in packaging the market is likely to propel to US$3.1 Billion by 2033.
Some of the factors supporting the market growth are –
The demand for raft paper is increasing in the packaging industry as it is used in many ways by converting into pouches, bags, wrapping paper, cartons, and corrugated sheets. Among all these kraft paper pouches find their applications in many end-use industries like food, agriculture, healthcare, personal care & cosmetics and others.
Moreover, the rapidly changing lifestyle, increasing modernization, and growing individual income are anticipated to push the growth of the kraft paper pouches market. The sales of kraft paper pouches have increased on account of their affordable prices.
Increasing preference for lightweight, reusable, environment-friendly, cost-effective packaging solutions is expected to fuel the market growth during the forecast period. Kraft paper pouches are mostly used in the packaging of pharmaceuticals, consumer goods, confectionary, stationery, personal care item, foods, and home care products.
The increased trend of shopping consumer goods at eCommerce platforms boosted the demand for kraft paper pouches. This trend provides opportunity for market players.
The increased usage of kraft paper pouches in the food industry is driving the growth of the market. The increasing number of food service outlets, the increasing popularity of home delivery create opportunities for the kraft paper pouches market. Also, the government regulations regarding the use of plastic packaging solutions creates demand for kraft paper pouches.
Some manufacturers are providing recyclable kraft paper pouches which add sustainable packaging solutions and increased the sales of kraft paper pouches. Also, the increased demand for a customizable packaging solution to boost the growth of the kraft paper pouches market throughout the forecast period.
The kraft paper pouches market in Asia Pacific is projected to expand due presence of many manufacturing industries with a developing retail sector as a result of fast urbanization and modernization in the countries like China, and India.
North America is likely to witness growth in the global kraft paper pouches market due to significant e-commerce market growth. Europe is expected to expand at moderate CAGR in kraft paper pouches market owing to the government regulations for plastic usage.
FMI research indicates that the kraft paper pouches market shows great potential for not only durability but improving outcomes for buyers in different areas as kraft paper pouches packaging offers benefits like:
The manufacturer of the kraft paper pouches market offers a wide selection of closure sizes, and material choices factoring in elements such as thickness, and resistance to bring out the best in cosmetics packaging and pharmaceuticals. Some of the main player in the market include Cannover Packaging, Supplify, iSellpackaging, and BagInCo International among others. Market players are focusing on strategic collaborations, partnerships, and new product launches to increase their market share.
Also, the manufacturer has increased R&D to address technological innovations and to provide customized and sustainable packaging solutions. Not just domestic players but a number of international market participants are developing and using new technology to increase commercial capacity to gain a major revenue share.
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The entire packaging industry revolves around the vital element of consumer preference, and due to which kraft paper pouch have already replaced traditional plastics pouch. Kraft paper pouch is used in various end-use industries such as personal care & cosmetics, food, agricultural, healthcare & pharmaceutical, and other industries for packaging of products.
Kraft paper pouch is easy to open and close and convenient to carry. Due to concerning more about the hazardous use of single-use plastic the consumer are focusing more on using the eco-friendly product which is favouring the adoption of kraft paper pouch. The global market outlook for kraft paper pouch is expected to remain positive throughout the forecast period owing to above mentioned factors.
Kraft paper pouch is extensively used in the food industry due to its excellent shelf presence. Increasing growth in the food industry drives the market for kraft paper pouch. Kraft paper pouch is used for the packaging of various food products such as tea & coffee, dry fruits, pet food and many more.
Considering factors like aesthetically appealing, lightweight, convenient for longer shelf life the consumers are choosing good quality packaged food that is hygienic and safe. Additionally, manufacturers are also focusing on producing eco-friendly packaging solutions which help food product to retain their natural colour and aroma after the long shelf life of preservation.
On the back of all these factors, the market growth is expected to rise in the forecasted period.
Principal Consultant
The kraft paper pouch is made from paper. And due to the higher availability of alternate packaging such as plastic pouch which is manufactured in such a way that they are multi-layered which deliver higher atmosphere barrier protection as compared to kraft paper pouch. The low barrier properties of the kraft paper pouch can hamper the growth of the market.
Globally, the rise in the number of supermarkets/hypermarkets, shopping malls and others coupled with a growing preference towards sustainability is creating an opportunity for the kraft paper pouch manufacturers to raise their sales. The usage of kraft paper pouch in shopping malls and hypermarkets is increasing which is propelling the sales in the market.
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The key players, as well as consumers in the market, are gradually shifting towards recyclable packaging solutions. Kraft paper pouch is easily recyclable and is environment friendly which is supporting the trend of sustainable packaging solutions.
The shifting inclination of end users as well as manufacturers towards paper based packaging solutions over plastic based solutions is propelling the sales of kraft paper pouches to massive extent.
The key players adopt various strategies such as product launch, merger & acquisition, innovation and others to survive and compete in the market.
In the Asia Pacific region, there is a significant growth in the demand for kraft paper pouch in countries such as China and India due to higher production output from end use industries and increasing packaging needs. Furthermore, the increase in the usage of kraft paper pouch in the food industry is driving the growth of the target market in the Asia Pacific region.
During the pandemic, it has observed that the online delivery and the usage of packaged food product has tremendously increased. Kraft paper pouch is extensively used for packaging of the food items. Therefore, the impact of the Covid-19 pandemic on kraft paper pouch was positive which bolstered the growth of the market.
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Kraft Paper Pouch Market
