The Kombucha Tea Market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of USD 1.72 billion in 2023 while it is anticipated to cross a value of USD 5.4 billion by 2033.
With the increasing popularity of Kombucha, this traditional tea blend can be found in several countries, especially across China and Japan. The availability of kombucha tea in the United States of America, Canada, Russia, Germany, and the United Kingdom might boost the market.
Backed by these aforementioned factors, the kombucha tea market sales are likely to account for 2% of the overall functional beverages market.
The growth of the kombucha tea market is not just limited to its medicinal and health benefits but also its easy availability and adoption of it through popular beverage brands like coca cola.
Furthermore, the advanced health benefits like boosting metabolism, aiding constipation, and anti-inflammatory properties are flourishing the market growth. Some of its properties contributed to the prevention of cancer as it carries antioxidant properties. These properties help the human body in getting rid of free radicals and other harmful elements.
Kombucha tea became famous during the pandemic as it strengthens the immune system and clears the gut. These are the health benefits that kombucha tea delivers.
Other than this, there are certain evidence-based benefits this tea provides such as probiotic deliverance just like green tea. As heart risks rise across the globe, the usage of kombucha decreases the health disease risk due to its anti-cholesterol properties.
A long range of people adopting alternative medicine is also saving themselves from the side effects produced by generic medicine. Thus, the limited usage of kombucha is also helping in diabetes management.
The evidence for kombucha’s benefits is limited. Hence, the vendor companies are expanding their research and development facilities. The companies are also taking government authority’s help in spreading awareness around the benefits.
The key reason driving the market growth is the popularity and awareness of the elements that help the body breathe and recover.
These elements are somehow available in alternative beverages like kombucha, green tea, and matcha. This long range of applications, health, and medicinal benefits contribute to the upward trajectory of the market’s success.
| Attribute | Details |
|---|---|
| Kombucha Tea Market CAGR (2023 to 2033) | 12% |
| Kombucha Tea Market Size (2023) | USD 1.72 billion |
| Kombucha Tea Market Size (2033) | USD 5.4 billion |
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Preference for healthy functional beverages is driving the demand for kombucha tea over the forecast period. According to Future Market Insights, the overall sales are expected to be driven by the growing accessibility of kombucha tea in the food service and retail sector.
As a result, there is a growing demand for kombucha tea due to its advanced health benefits.
As per FMI, the sales of kombucha tea increased at a notable pace between 2018 and 2022, registering a 3.9% CAGR. In recent years, fermented and raw foods have witnessed immense growth, especially in cafes and shops across the globe.
Fermented beverages encompass probiotic bacteria, which means they can introduce "good" bacteria, promoting a healthy gut microbiome and boosting the immune system. Thus, in the forecast period, the kombucha tea market is anticipated to surpass USD 5.4 billion expanding at a CAGR of 12% in 2033.
Consumers are increasingly willing to pay high prices for premium functional beverages such as kombucha tea, which they perceive to be healthy and natural. To capitalize on the premiumization trend, key players are emphasizing the heritage, transparency, and purity of production and health benefits of kombucha tea.
Due to the significant amount of alcohol content in kombucha, the drink can also be considered an alcoholic beverage, gaining traction across the globe.
The low caffeine amount makes it the best choice for people who prevents caffeine intake. Many skin specialists also suggest kombucha as it is anti-fungal and helps in healing any skin wound. This is because of the presence of acetic aid
| Countries | Revenue Share% (2022) |
|---|---|
| The United States | 21.2% |
| Germany | 5.2% |
| Japan | 6.0% |
| Australia | 3.1% |
| Countries | CAGR% (2023 to 2033) |
|---|---|
| China | 6.2% |
| India | 29.4% |
| The United Kingdom | 4.2% |
Sales of Kombucha Tea to Increase Amid Growing Popularity for Functional Beverages
Functional beverages such as kombucha tea are gaining immense popularity in the United States of America. With functional beverages best known for having performance ingredients (such as protein, amino acids, and electrolytes) and go-to sources of energy ingredients (such as Vitamin B and caffeine), consumers' ingredient demands are growing. The nation held a market share of 21.2% in 2022.
Demand for Probiotic Kombucha Tea to Boost the Sales in Germany
Consumers in Germany are increasing the consumption of functional tea beverages as they have nutritional properties. Germany held a market share of 5.2% in 2022. Most notably, consumers are willing to pay extra for a product that provides nutritional benefits, such as probiotic kombucha tea.
According to FMI analysis, over 63% of consumers in Europe are willing to pay extra for premium functional beverages such as kombucha tea.
Sales of Kombucha Tea to Increase at a Notable Pace in India
According to FMI analysis, Asia Pacific ranked second last in terms of nutrient diversity for the three key micronutrients: zinc, vitamin A, and iron. Consumers in India are likely to take a comprehensive approach. India thrives on a leading CAGR of 29.4% during the forecast period.
Probiotics that provide many health benefits and are found in kombucha tea, single-serve shots, and yogurt are the prevalent ingredient compound used in functional foods. On the back of this, the demand for kombucha tea is increasing in India over the forecast period due to people becoming aware, and high imports of alcoholic and non-alcoholic beverages.
| Category | By Nature |
|---|---|
| Leading Segment | Organic |
| Category | By Product Type |
|---|---|
| Leading Segment | Green |
Organic Kombucha Tea to Outpace the Demand for Conventional Tea
Based on nature, conventional kombucha tea is anticipated to dominate the global market in 2023. However, organic kombucha tea is expected to witness a significant growth rate over the forecast period.
The global demand for organic kombucha tea is expanding significantly, owing to growing awareness of safe alternatives to organic products. Increasing demand for clean-label products has improved the sales of organic kombucha tea to maintain general well-being.
Various Health Benefits of Green Kombucha Tea to Boost the Market
Based on product type, green kombucha tea is expected to dominate the global market, witnessing a notable growth rate over the forecast period. Green kombucha tea is one of the healthy functional beverages available.
Green kombucha tea provides various health benefits such as fat loss, protecting against cancer, and reducing the risk of cardiovascular diseases. Due to these various health benefits, green kombucha tea is gaining traction in the global market.
Flavored Kombucha Tea to Witness Immense Popularity in the Global Market
According to FMI, regular/unflavored kombucha tea holds the dominating share of the global market. However, flavored kombucha tea is expected to grow at a significant pace over the forecast period.
The growing popularity of kombucha tea flavors such as lemon, ginger honey, and others has resulted in growth in the market.
As consumers continue to prioritize flavor over sweetness, refreshing flavors are set to take center stage in the coming years. As per FMI, the key players operating in the global kombucha tea market are focusing on introducing innovative flavors.
Market Developments:
The United States, China, and Germany dominate the global Kombucha Tea Market.
The market is forecast to register a CAGR of 12% through 2033.
During 2018 to 2022, the market grew at a CAGR of 3.9%.
The growing popularity of functional beverages is driving the market.
The global market size to reach USD 5.4 billion by 2033.
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Kombucha Tea Market
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