The kombucha tea market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 1.72 billion in 2023 while it is anticipated to cross a value of US$ 5.4 billion by 2033.
With the increasing popularity of Kombucha, this traditional tea blend can be found in several countries, especially across China and Japan. The availability of kombucha tea in the United States of America, Canada, Russia, Germany, and the United Kingdom might boost the market. Backed by these aforementioned factors, the kombucha tea market sales are likely to account for 2% of the overall functional beverages market.
The growth of the kombucha tea market is not just limited to its medicinal and health benefits but also its easy availability and adoption of it through popular beverage brands like coca cola. Furthermore, the advanced health benefits like boosting metabolism, aiding constipation, and anti-inflammatory properties are flourishing the market growth. Some of its properties contributed to the prevention of cancer as it carries antioxidant properties. These properties help the human body in getting rid of free radicals and other harmful elements.
Kombucha tea became famous during the pandemic as it strengthens the immune system and clears the gut. These are the health benefits that kombucha tea delivers. Other than this, there are certain evidence-based benefits this tea provides such as probiotic deliverance just like green tea. As heart risks rise across the globe, the usage of kombucha decreases the health disease risk due to its anti-cholesterol properties.
A long range of people adopting alternative medicine is also saving themselves from the side effects produced by generic medicine. Thus, the limited usage of kombucha is also helping in diabetes management. The evidence for kombucha’s benefits is limited. Hence, the vendor companies are expanding their research and development facilities. The companies are also taking government authority’s help in spreading awareness around the benefits.
The key reason driving the market growth is the popularity and awareness of the elements that help the body breathe and recover. These elements are somehow available in alternative beverages like kombucha, green tea, and matcha. This long range of applications, health, and medicinal benefits contribute to the upward trajectory of the market’s success.
| Attribute | Details |
|---|---|
| Kombucha Tea Market CAGR (2023 to 2033) | 12% |
| Kombucha Tea Market Size (2023) | US$ 1.72 billion |
| Kombucha Tea Market Size (2033) | US$ 5.4 billion |
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Preference for healthy functional beverages is driving the demand for kombucha tea over the forecast period. According to Future Market Insights, the overall sales are expected to be driven by the growing accessibility of kombucha tea in the food service and retail sector. As a result, there is a growing demand for kombucha tea due to its advanced health benefits.
As per FMI, the sales of kombucha tea increased at a notable pace between 2018 and 2022, registering a 3.9% CAGR. In recent years, fermented and raw foods have witnessed immense growth, especially in cafes and shops across the globe. Fermented beverages encompass probiotic bacteria, which means they can introduce "good" bacteria, promoting a healthy gut microbiome and boosting the immune system. Thus, in the forecast period, the kombucha tea market is anticipated to surpass US$ 5.4 billion expanding at a CAGR of 12% in 2033.
Consumers are increasingly willing to pay high prices for premium functional beverages such as kombucha tea, which they perceive to be healthy and natural. To capitalize on the premiumization trend, key players are emphasizing the heritage, transparency, and purity of production and health benefits of kombucha tea. Due to the significant amount of alcohol content in kombucha, the drink can also be considered an alcoholic beverage, gaining traction across the globe.
The low caffeine amount makes it the best choice for people who prevents caffeine intake. Many skin specialists also suggest kombucha as it is anti-fungal and helps in healing any skin wound. This is because of the presence of acetic aid
Principal Consultant
| Countries | Revenue Share% (2022) |
|---|---|
| The United States | 21.2% |
| Germany | 5.2% |
| Japan | 6.0% |
| Australia | 3.1% |
| Countries | CAGR% (2023 to 2033) |
|---|---|
| China | 6.2% |
| India | 29.4% |
| The United Kingdom | 4.2% |
Sales of Kombucha Tea to Increase Amid Growing Popularity for Functional Beverages
Functional beverages such as kombucha tea are gaining immense popularity in the United States of America. With functional beverages best known for having performance ingredients (such as protein, amino acids, and electrolytes) and go-to sources of energy ingredients (such as Vitamin B and caffeine), consumers' ingredient demands are growing. The nation held a market share of 21.2% in 2022.
Demand for Probiotic Kombucha Tea to Boost the Sales in Germany
Consumers in Germany are increasing the consumption of functional tea beverages as they have nutritional properties. Germany held a market share of 5.2% in 2022. Most notably, consumers are willing to pay extra for a product that provides nutritional benefits, such as probiotic kombucha tea.
According to FMI analysis, over 63% of consumers in Europe are willing to pay extra for premium functional beverages such as kombucha tea.
Sales of Kombucha Tea to Increase at a Notable Pace in India
According to FMI analysis, Asia Pacific ranked second last in terms of nutrient diversity for the three key micronutrients: zinc, vitamin A, and iron. Consumers in India are likely to take a comprehensive approach. India thrives on a leading CAGR of 29.4% during the forecast period.
Probiotics that provide many health benefits and are found in kombucha tea, single-serve shots, and yogurt are the prevalent ingredient compound used in functional foods. On the back of this, the demand for kombucha tea is increasing in India over the forecast period due to people becoming aware, and high imports of alcoholic and non-alcoholic beverages.
| Category | By Nature |
|---|---|
| Leading Segment | Organic |
| Category | By Product Type |
|---|---|
| Leading Segment | Green |
Organic Kombucha Tea to Outpace the Demand for Conventional Tea
Based on nature, conventional kombucha tea is anticipated to dominate the global market in 2023. However, organic kombucha tea is expected to witness a significant growth rate over the forecast period.
The global demand for organic kombucha tea is expanding significantly, owing to growing awareness of safe alternatives to organic products. Increasing demand for clean-label products has improved the sales of organic kombucha tea to maintain general well-being.
Various Health Benefits of Green Kombucha Tea to Boost the Market
Based on product type, green kombucha tea is expected to dominate the global market, witnessing a notable growth rate over the forecast period. Green kombucha tea is one of the healthy functional beverages available.
Green kombucha tea provides various health benefits such as fat loss, protecting against cancer, and reducing the risk of cardiovascular diseases. Due to these various health benefits, green kombucha tea is gaining traction in the global market.
Flavored Kombucha Tea to Witness Immense Popularity in the Global Market
According to FMI, regular/unflavored kombucha tea holds the dominating share of the global market. However, flavored kombucha tea is expected to grow at a significant pace over the forecast period.
The growing popularity of kombucha tea flavors such as lemon, ginger honey, and others has resulted in growth in the market.
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As consumers continue to prioritize flavor over sweetness, refreshing flavors are set to take center stage in the coming years. As per FMI, the key players operating in the global kombucha tea market are focusing on introducing innovative flavors.
Market Developments:
The United States, China, and Germany dominate the global Kombucha Tea Market.
The market is forecast to register a CAGR of 12% through 2033.
During 2018 to 2022, the market grew at a CAGR of 3.9%.
The growing popularity of functional beverages is driving the market.
The global market size to reach US$ 5.4 billion by 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033
5.3.1. Organic
5.3.2. Conventional
5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033
6.3.1. Green Tea
6.3.2. Black Tea
6.3.3. Oolong Tea
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Flavor Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Flavor Type, 2023 to 2033
7.3.1. Regular/Unflavored
7.3.2. Flavored
7.4. Y-o-Y Growth Trend Analysis By Flavor Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Flavor Type, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Modern Trade
8.3.2. Convenience Stores
8.3.3. Traditional Grocery Stores
8.3.4. Specialty Stores
8.3.5. Online Retail Stores
8.3.6. Others
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. Asia Pacific
9.3.5. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. The USA
10.2.1.2. Canada
10.2.2. By Nature
10.2.3. By Product Type
10.2.4. By Flavor Type
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Nature
10.3.3. By Product Type
10.3.4. By Flavor Type
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Nature
11.2.3. By Product Type
11.2.4. By Flavor Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Nature
11.3.3. By Product Type
11.3.4. By Flavor Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Europe
12.2.2. By Nature
12.2.3. By Product Type
12.2.4. By Flavor Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Nature
12.3.3. By Product Type
12.3.4. By Flavor Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.1.4. Singapore
13.2.1.5. Thailand
13.2.1.6. Indonesia
13.2.1.7. Australia
13.2.1.8. New Zealand
13.2.1.9. Rest of Asia Pacific
13.2.2. By Nature
13.2.3. By Product Type
13.2.4. By Flavor Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Nature
13.3.3. By Product Type
13.3.4. By Flavor Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Nature
14.2.3. By Product Type
14.2.4. By Flavor Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Nature
14.3.3. By Product Type
14.3.4. By Flavor Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Nature
15.1.2.2. By Product Type
15.1.2.3. By Flavor Type
15.1.2.4. By Sales Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Nature
15.2.2.2. By Product Type
15.2.2.3. By Flavor Type
15.2.2.4. By Sales Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Nature
15.3.2.2. By Product Type
15.3.2.3. By Flavor Type
15.3.2.4. By Sales Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Nature
15.4.2.2. By Product Type
15.4.2.3. By Flavor Type
15.4.2.4. By Sales Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Nature
15.5.2.2. By Product Type
15.5.2.3. By Flavor Type
15.5.2.4. By Sales Channel
15.6. United Kingdom
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Nature
15.6.2.2. By Product Type
15.6.2.3. By Flavor Type
15.6.2.4. By Sales Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Nature
15.7.2.2. By Product Type
15.7.2.3. By Flavor Type
15.7.2.4. By Sales Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Nature
15.8.2.2. By Product Type
15.8.2.3. By Flavor Type
15.8.2.4. By Sales Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Nature
15.9.2.2. By Product Type
15.9.2.3. By Flavor Type
15.9.2.4. By Sales Channel
15.10. China
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Nature
15.10.2.2. By Product Type
15.10.2.3. By Flavor Type
15.10.2.4. By Sales Channel
15.11. Japan
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Nature
15.11.2.2. By Product Type
15.11.2.3. By Flavor Type
15.11.2.4. By Sales Channel
15.12. South Korea
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Nature
15.12.2.2. By Product Type
15.12.2.3. By Flavor Type
15.12.2.4. By Sales Channel
15.13. Singapore
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Nature
15.13.2.2. By Product Type
15.13.2.3. By Flavor Type
15.13.2.4. By Sales Channel
15.14. Thailand
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Nature
15.14.2.2. By Product Type
15.14.2.3. By Flavor Type
15.14.2.4. By Sales Channel
15.15. Indonesia
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Nature
15.15.2.2. By Product Type
15.15.2.3. By Flavor Type
15.15.2.4. By Sales Channel
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Nature
15.16.2.2. By Product Type
15.16.2.3. By Flavor Type
15.16.2.4. By Sales Channel
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Nature
15.17.2.2. By Product Type
15.17.2.3. By Flavor Type
15.17.2.4. By Sales Channel
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Nature
15.18.2.2. By Product Type
15.18.2.3. By Flavor Type
15.18.2.4. By Sales Channel
15.19. South Africa
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Nature
15.19.2.2. By Product Type
15.19.2.3. By Flavor Type
15.19.2.4. By Sales Channel
15.20. Israel
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Nature
15.20.2.2. By Product Type
15.20.2.3. By Flavor Type
15.20.2.4. By Sales Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Nature
16.3.3. By Product Type
16.3.4. By Flavor Type
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Wonder Drink Kombucha
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Asheville Kombucha Mamas, LLC
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. The Coco-Cola Company
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. GT’s Living Foods
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Humm Kombucha
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Remedy Drinks
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Toyo Kombucha
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Brew Dr. Kombucha
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Kombucha
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Yogi Tea
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. The Tea Kombucha
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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