At an envisaged CAGR of 17.4% from 2022 to 2033, the global kombucha market is anticipated to grow from an estimated USD 3.4 billion in 2023 to USD 17.1 billion by 2033. In 2033, the kombucha market is likely to garner an absolute dollar opportunity of almost USD13.7 billion worldwide.
Kombucha brewing is a process of creating a fermented, sweetened beverage from black or green tea. It is a mild beverage with a 0.5% alcohol level that is produced naturally through fermentation. Due to the numerous health advantages it provides, including lowering the risk of heart disease and enhancing the growth of the intestinal micro flora that permeates the body, kombucha drink can be taken as a probiotic beverage.
The adoption of kombucha is anticipated to rise in response to the growing demand for natural and organic beverages. This can be due to its ability to ferment yeast and bacteria which makes it a healthy choice for customers.
The millennial generation is focusing on adopting healthy eating habits and moving away from alcoholic beverages in favour of soft nutritious drinks like kombucha tea. In the upcoming decade, it is predicted that all of the aforementioned variables are estimated to increase demand for kombucha along with surged kombuch sales.
| Attributes | Details |
|---|---|
| Kombucha Market CAGR (From 2023 to 2033) | 17.4% |
| Kombucha Market Size (2023) | USD 3.4 billion |
| Kombucha Market Size (2033) | USD 17.1 billion |
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In 2021, the global kombucha market grew by 15.1%. This growth, however, is not uniformly distributed across all regions, with developing markets registering significant growth rates of 15.8%.
The primary causes for this change in growth rate are ascribed to the market's slow/rapid uptake during the first half of the projection period as a result of improving end-user demand in key markets and their expanding populations.
China and India, in particular, are experiencing a surge in their consumption patterns, which is driving up demand for Kombucha. Many other market segments are estimated to perform quite well and show good development possibilities in the second half of the forecast period.
Amidst these encouraging achievements, companies still anticipate facing substantial challenges, including shifting consumer tastes, stringent trade barriers, and a lacklustre degree of supply security for raw materials and other industrial inputs.
New changes that have occurred in these markets include:
The long-term picture for the kombucha business is still positive, with FMI's analysis projecting constant sales growth of above 15%. It's unlikely that consumer demand for fermented goods may decline anytime soon. The pandemic has actually strengthened the argument for functional foods.
To reach a high consumer base, kombucha manufacturers need to expand beyond their core market of millennials and fans of "ethnic" products. To appeal to old consumers, producers can also highlight kombucha's health advantages. Launching a cost-effective line of items is necessary to draw in a fresh group of customers in cost-sensitive but lucrative marketplaces.
According to Future Market Insights, the kombucha market continues to grow steadily between 2023 and 2033, with a CAGR of 17.4% as opposed to the 15.4% recorded between 2017 and 2023.
Since the last decade or two, the soda category has been contracting as a flood of anti-obesity awareness initiatives has put various companies under examination. The kombucha drinks industry has rushed into fill the profitable void.
Soda, formerly a common drink around the world, is being significantly supplanted by fermented and functional beverages like kombucha drinks, offering significant impetus to kombucha industry players. The kombucha industry expects that 2023 to 2033 can be its decade of reckoning; however, comprehensive market analysis suggests that this confidence may be overstated.
Principal Consultant
Consumers today are growing more adventurous and don't hesitate to try out novel flavours. Kombucha drinks manufacturers have been prompted by this to add fresh flavours and ingredients to their products in an effort to attract customers. Hibiscus lime, lavender, blueberry, guava, and many other new tasty tastes are just a few of the appealing ones. To flavour kombucha beverages, a variety of spices, herbs, fruits, and juices are used.
For instance, Kombrewcha introduced two new varieties in the United States in July 2020 such asblood orange and mango pineapple. Due to the growing mainstream trends of on-the-go convenience, consumers are also encouraged to purchase them by the kombucha beverage's availability in cans and bottles.
Since alcohol poses a risk to the health of People, numerous regulatory organizations have been closely regulating the amount of alcohol in various kombucha drinks. One of the significant risks is the high alcohol content, which could conflict with people taking medication. As the product moves from the producer to the retailer due to secondary fermentation, the alcohol ratio may change.
The amount of alcohol in the kombucha beverage may occasionally change as a result of flavoring additions. The alcohol content of beverages is strictly controlled by regulatory bodies to address these problems.
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| Attributes | Details |
|---|---|
| Top Flavour | Regular |
| CAGR % 2017 to 2022 | 14.5% |
| CAGR % 2023 to End of Forecast (2033) | 16.3% |
Kombucha with Regular Flavours Dominates Global Market
The kombucha tea market may experience regular category growth between 2023 and 2033 at a CAGR of 16.3% by taste. As more people are willing to try new things, regular kombucha flavors are becoming popular hugely. Variants of kombucha flavors have seen a sharp increase in kombucha sales. In the upcoming years, several kombucha flavors, particularly herbs, spices, and berries, are anticipated to see huge demand than citrus, apple, coconut, and floral flavours.
The Herbs & Spices segment might retain a significant portion of the kombucha market share over the expected term, due to leading kombucha manufacturers concentrating on various unusual flavours when combining herbs and spices to produce flavoured kombucha tea. Another prominent kombucha drinks market section is citrus, which is expected to increase significantly during the projection period.
| Attributes | Details |
|---|---|
| Top Packaging | Glass Bottles |
| CAGR % 2017 to 2022 | 11.7% |
| CAGR % 2023 to End of Forecast (2033) | 12.0% |
Based on the kombucha tea market’s packaging segment, the kombucha glass bottle category might expand at a CAGR of 12.0% between 2023 and 2033. Due to its well-known taste and ease of accessibility, kombucha demand is expected to increase quickly.
The kombucha glass bottles held a sizeable kombucha drinks market share and are predicted to record a sizable CAGR throughout the projection period. For packaging, many businesses use kombucha glass bottles so that customers can see the product's contents from the outside. Green glass bottles are becoming hugely popular with consumers.
| Attributes | Details |
|---|---|
| United States Market Size (USD million/billion) by End of Forecast Period (2033) | USD 4.6 billion |
| United States Market Absolute Dollar Growth (USD million/billion) | USD 3.6 billion |
| CAGR % 2017 to 2022 | 14.3% |
| CAGR % 2023 to End of Forecast (2033) | 16.3% |
During the forecast period, the United States contributed a significant revenue share to the market. Customers who are looking for a high-quality, healthy soft drink alternative are enjoying the kombucha beverage, which has seen a remarkable expansion in the United States market. Demand has been fueled by a desire of People in America for a moral, environment-friendly, and low-sugar lifestyle.
The demand for kombucha drinks and kombucha tea has grown in the United States as a signature beverage with potential health advantages from fermented foods and bacteria. Demand has also increased as a result of kombucha's availability as a health product in more stores. The kombucha sales among consumers of America are being fueled by the USDA's certification that some components used in kombuchas brewing are safe to ingest.
| Attributes | Details |
|---|---|
| Germany Market Size (USD million/billion) by End of Forecast Period (2033) | USD 2.8 billion |
| Germany Market Absolute Dollar Growth (USD million/billion) | USD 2.4 billion |
| CAGR % 2017 to 2022 | 19.3% |
| CAGR % 2023 to End of Forecast (2033) | 22.1% |
Germany's market share in Europe is predicted to boost at an accelerated CAGR of 22.1%. Germany market is anticipated to register USD 2.8 billion by 2033.
The consumption of probiotic beverages and functional beverages has increased the need in the field. As kombucha drink gains popularity as an "adult soft drink," nations like the United Kingdom and Russia are among the top users of the beverage.
| Attributes | Details |
|---|---|
| United Kingdom Market Size (USD million/billion) by End of Forecast Period (2033) | USD 1.4 billion |
| United Kingdom Market Absolute Dollar Growth (USD billion/billion) | USD 1.1 billion |
| CAGR % 2017 to 2022 | 17.0% |
| CAGR % 2023 to End of Forecast (2033) | 18.0% |
The kombucha manufacturers in the United Kingdom are confronted by a rising trend of changing lifestyles, great demand for fortified food and beverages, and heightened awareness of healthcare needs. As a result, the kombucha drinks market in the United Kingdom is predicted to expand at a strong CAGR during the forecast period.
People use Kombucha drink as a health drink since it is very excellent for health. This helps to prevent chronic diseases like heart disease, diabetes, depression, obesity, and stress, as well as to maintain a healthy lifestyle.
| Attributes | Details |
|---|---|
| France Market Size (USD million/billion) by End of Forecast Period (2033) | USD 773.4 million |
| France Market Absolute Dollar Growth (USD million/billion) | USD 589.5 million |
| CAGR % 2017 to 2022 | 14.6% |
| CAGR % 2023 to End of Forecast (2033) | 15.4% |
The kombucha drinks market is projected to consolidate, as market participants broaden their product offerings and target markets. The obesity pandemic, combined with sugar product taxes, serves as a limiting factor for Carbonated Soft Drinks (CSDs) and a driving force for items such as low-calorie kombucha drinks and kombucha tea in many developed countries.
France kombucha drinks market is predicted to grow at a significant pace during the projection period. The growing demand for sports and energy supplement items among working professionals in France is expected to increase the adoption of kombucha to maintain muscle strength.
| Attributes | Details |
|---|---|
| China Market Size (USD billion/billion) by End of Forecast Period (2033) | USD 744.8 million |
| China Market Absolute Dollar Growth (USD billion/billion) | USD 589.0 million |
| CAGR % 2017 to 2022 | 14.7% |
| CAGR % 2023 to End of Forecast (2033) | 16.8% |
Due to its widespread consumption in China, where it is also referred to as the "elixir of life," the kombucha drinks market is expanding significantly in Asia Pacific. Along with increased disposable incomes, growing health and wellness awareness and its ability to improve immunity and intestinal health are projected to drive kombucha drinks market expansion.
The swift-growing economy is expected to be China. The demand for mindful mixers like kombucha drinks has been fueled by consumers' desire for customised beverage alternatives that fit their lifestyles and increased emphasis on what they are eating.
Many kombucha manufacturers are emphasising the probiotic qualities of their products as well as the wellness-friendly components of their kombucha beverages, which are frequently low in calories, sugar, and carbs.
A small number of significant kombucha manufacturers have consolidated the kombucha drinks market. To cater to consumers' diverse tastes and preferences, kombucha makers have launched and are launching new products.
Existing and emerging kombucha players are concentrating on extending their product portfolio in light of recent market changes, such as shifting consumer preferences towards non-alcoholic drinks and rising consumption of healthier drinks.
Recent Developments:
Expansion
| Date | February 2022 |
|---|---|
| Company | Remedy Drinks |
| Details | Remedy Drinks expanded its product lineup in February 2022 by introducing the product in the United Kingdom with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage may be restricted to Tesco stores. In an effort to boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavours (raspberry lemonade and ginger lemon). |
| Date | 2021 |
|---|---|
| Company | GT’s Living Foods |
| Details | Synergy Kombucha's flavours have been expanded in 2021 by a company by the name of "GT's Living Foods." The "California Citrus" and "Lemon Berry" flavours, two new summertime varieties, have piqued interest among prospective clients and helped expand the clientele. |
| Date | May 2021 |
|---|---|
| Company | Qumba Kombucha |
| Details | Two kinds of fermented kombucha tea were introduced to the market by the US company Qumba Kombucha in May 2021. Kombucha comes in a variety of flavours, including Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. The products in question don't include artificial sweeteners. |
Acquisitio
| Date | April 2021 |
|---|---|
| Company | Tetley Harris Food Group |
| Details | Tetley Harris Food Group, which was originally a division of Tata Consumers Product firm, was fully acquired by US-based Harris Tea Company in April 2021, according to an announcement. The company's products include Red Rose, Southern Breeze, Ready Sweet, Newman's Organics, and Wonder beverage Kombucha. The company strives to provide comprehensive end-to-end services to its clien |
| Date | January 2021 |
|---|---|
| Company | The kombucha Shop |
| Details | Habib Bakshi, CEO of SkyDiamond Elite, bought The kombucha Shop, a firm specialising in kombucha home brewing kits. Additionally, the business makes its own specific combination of components for Kombucha. With the increased health consciousness among the consumers, the company hopes to expand its business through digital marketing and enable consumers make an affordable adjustment in their lifestyle. |
Reintroduction
| Date | March 2021 |
|---|---|
| Company | Congress |
| Details | Congress revived the Kombucha Act in March 2021 to change the taxation laws that now apply to fermented beverages. Beer is defined as a fermented beverage under current legislation and is taxed at the federal level if it contains 0.5% or more alcohol. The company hopes to exempt Kombucha from excise taxes and other rules that are generally applied to alcoholic beverages under this new legislation. |
Kombucha market is growing at a CAGR of 17.4% from 2023 to 2033.
The kombucha market is expected to acquire USD 17.1 billion by 2033.
The target market for kombucha is the millennial generation.
The United States market consumes a significant amount of kombucha.
Intensifying desire for an eco-friendly and low-sugar lifestyle is fueling the sales of kombucha.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Flavour 5.1. Regular 5.2. Herbs & Spices 5.3. Citrus 5.4. Berries 5.5. Apple 5.6. Coconut & Mangoes 5.7. Flowers 5.8. Others 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Food and Drink Specialty Store 6.2. Hypermarket/Supermarket 6.3. Convenience Store 6.4. Online Retail 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Packaging 7.1. Glass Bottles 7.2. Cans 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific Excluding Japan 8.5. Japan 8.6. Middle East and Africa 9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Wonder Drink 17.2. KeVita LLC 17.3. Humm LLC 17.4. Reed's Inc. 17.5. Carpe Diem 17.6. NessAlla Kombucha 17.7. Live Soda LLC 17.8. Kosmic Kombucha 17.9. Buchi Kombucha 17.10. GT's Living Foods 17.11. Hian Celestial Group 17.12. Hudson River Foods 18. Assumptions & Acronyms Used 19. Research Methodology
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Kombucha Market
