Kombucha Market Outlook

At an envisaged CAGR of 17.4% from 2022 to 2033, the global kombucha market is anticipated to grow from an estimated US$ 3.4 billion in 2023 to US$ 17.1 billion by 2033. In 2033, the kombucha market is likely to garner an absolute dollar opportunity of almost US$13.7 billion worldwide.

Kombucha brewing is a process of creating a fermented, sweetened beverage from black or green tea. It is a mild beverage with a 0.5% alcohol level that is produced naturally through fermentation. Due to the numerous health advantages it provides, including lowering the risk of heart disease and enhancing the growth of the intestinal micro flora that permeates the body, kombucha drink can be taken as a probiotic beverage.

The adoption of kombucha is anticipated to rise in response to the growing demand for natural and organic beverages. This can be due to its ability to ferment yeast and bacteria which makes it a healthy choice for customers.

The millennial generation is focusing on adopting healthy eating habits and moving away from alcoholic beverages in favour of soft nutritious drinks like kombucha tea. In the upcoming decade, it is predicted that all of the aforementioned variables are estimated to increase demand for kombucha along with surged kombuch sales.

Attributes Details
Kombucha Market CAGR (From 2023 to 2033) 17.4%
Kombucha Market Size (2023) US$ 3.4 billion
Kombucha Market Size (2033) US$ 17.1 billion

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Historical Comparison between 2017 to 2022 and 2023 to 2033

In 2021, the global kombucha market grew by 15.1%. This growth, however, is not uniformly distributed across all regions, with developing markets registering significant growth rates of 15.8%.

The primary causes for this change in growth rate are ascribed to the market's slow/rapid uptake during the first half of the projection period as a result of improving end-user demand in key markets and their expanding populations.

China and India, in particular, are experiencing a surge in their consumption patterns, which is driving up demand for Kombucha. Many other market segments are estimated to perform quite well and show good development possibilities in the second half of the forecast period.

Amidst these encouraging achievements, companies still anticipate facing substantial challenges, including shifting consumer tastes, stringent trade barriers, and a lacklustre degree of supply security for raw materials and other industrial inputs.

New changes that have occurred in these markets include:

  • Global beverage companies are attempting to profit on the kombucha drinks boom. They are introducing brand-new kombucha-based beverages with audacious claims of numerous health advantages.
  • The success of kombucha companies is mainly attributed to consumers' growing appetite for healthy beverages.
  • As soon as economies recover from the coronavirus crisis, the demand for kombucha drinks or kombucha tea is expected to soar thanks to the effectiveness of health-focused marketing initiatives.

The long-term picture for the kombucha business is still positive, with FMI's analysis projecting constant sales growth of above 15%. It's unlikely that consumer demand for fermented goods may decline anytime soon. The pandemic has actually strengthened the argument for functional foods.

To reach a high consumer base, kombucha manufacturers need to expand beyond their core market of millennials and fans of "ethnic" products. To appeal to old consumers, producers can also highlight kombucha's health advantages. Launching a cost-effective line of items is necessary to draw in a fresh group of customers in cost-sensitive but lucrative marketplaces.

According to Future Market Insights, the kombucha market continues to grow steadily between 2023 and 2033, with a CAGR of 17.4% as opposed to the 15.4% recorded between 2017 and 2023.

Kombucha Gains from Soda's Loss

Since the last decade or two, the soda category has been contracting as a flood of anti-obesity awareness initiatives has put various companies under examination. The kombucha drinks industry has rushed into fill the profitable void.

Soda, formerly a common drink around the world, is being significantly supplanted by fermented and functional beverages like kombucha drinks, offering significant impetus to kombucha industry players. The kombucha industry expects that 2023 to 2033 can be its decade of reckoning; however, comprehensive market analysis suggests that this confidence may be overstated.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Myriad Tasty Options Are Open to Boost Kombucha Sales

Consumers today are growing more adventurous and don't hesitate to try out novel flavours. Kombucha drinks manufacturers have been prompted by this to add fresh flavours and ingredients to their products in an effort to attract customers. Hibiscus lime, lavender, blueberry, guava, and many other new tasty tastes are just a few of the appealing ones. To flavour kombucha beverages, a variety of spices, herbs, fruits, and juices are used.

For instance, Kombrewcha introduced two new varieties in the United States in July 2020 such asblood orange and mango pineapple. Due to the growing mainstream trends of on-the-go convenience, consumers are also encouraged to purchase them by the kombucha beverage's availability in cans and bottles.

Regulation of Alcohol Content to Restrain Growth

Since alcohol poses a risk to the health of People, numerous regulatory organizations have been closely regulating the amount of alcohol in various kombucha drinks. One of the significant risks is the high alcohol content, which could conflict with people taking medication. As the product moves from the producer to the retailer due to secondary fermentation, the alcohol ratio may change.

The amount of alcohol in the kombucha beverage may occasionally change as a result of flavoring additions. The alcohol content of beverages is strictly controlled by regulatory bodies to address these problems.

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Kombucha Market Segmentation Outlook

Which Flavour is Very Popular in the Market?

Attributes Details
Top Flavour Regular
CAGR % 2017 to 2022 14.5%
CAGR % 2023 to End of Forecast(2033) 16.3%

Kombucha with Regular Flavours Dominates Global Market

The kombucha tea market may experience regular category growth between 2023 and 2033 at a CAGR of 16.3% by taste. As more people are willing to try new things, regular kombucha flavors are becoming popular hugely. Variants of kombucha flavors have seen a sharp increase in kombucha sales. In the upcoming years, several kombucha flavors, particularly herbs, spices, and berries, are anticipated to see huge demand than citrus, apple, coconut, and floral flavours.

The Herbs & Spices segment might retain a significant portion of the kombucha market share over the expected term, due to leading kombucha manufacturers concentrating on various unusual flavours when combining herbs and spices to produce flavoured kombucha tea. Another prominent kombucha drinks market section is citrus, which is expected to increase significantly during the projection period.

Which Packaging is Liable for Positive Kombucha Sales?

Attributes Details
Top Packaging Glass Bottles
CAGR % 2017 to 2022 11.7%
CAGR % 2023 to End of Forecast(2033) 12.0%

Based on the kombucha tea market’s packaging segment, the kombucha glass bottle category might expand at a CAGR of 12.0% between 2023 and 2033. Due to its well-known taste and ease of accessibility, kombucha demand is expected to increase quickly.

The kombucha glass bottles held a sizeable kombucha drinks market share and are predicted to record a sizable CAGR throughout the projection period. For packaging, many businesses use kombucha glass bottles so that customers can see the product's contents from the outside. Green glass bottles are becoming hugely popular with consumers.

Regional Outlook

What Makes the United States a Prominent Market for Kombucha Manufacturers?

Attributes Details
United States Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 4.6 billion
United States Market Absolute Dollar Growth (US$ million/billion) US$ 3.6 billion
CAGR % 2017 to 2022 14.3%
CAGR % 2023 to End of Forecast(2033) 16.3%

During the forecast period, the United States contributed a significant revenue share to the market. Customers who are looking for a high-quality, healthy soft drink alternative are enjoying the kombucha beverage, which has seen a remarkable expansion in the United States market. Demand has been fueled by a desire of People in America for a moral, environment-friendly, and low-sugar lifestyle.

The demand for kombucha drinks and kombucha tea has grown in the United States as a signature beverage with potential health advantages from fermented foods and bacteria. Demand has also increased as a result of kombucha's availability as a health product in more stores. The kombucha sales among consumers of America are being fueled by the USDA's certification that some components used in kombuchas brewing are safe to ingest.

Which Factor is Creating Opportunities for Manufacturers of Kombucha in Germany?

Attributes Details
Germany Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 2.8 billion
Germany Market Absolute Dollar Growth (US$ million/billion) US$ 2.4 billion
CAGR % 2017 to 2022 19.3%
CAGR % 2023 to End of Forecast(2033) 22.1%

Germany's market share in Europe is predicted to boost at an accelerated CAGR of 22.1%. Germany market is anticipated to register US$ 2.8 billion by 2033.

The consumption of probiotic beverages and functional beverages has increased the need in the field. As kombucha drink gains popularity as an "adult soft drink," nations like the United Kingdom and Russia are among the top users of the beverage.

Should Suppliers of Kombucha Look towards the United Kingdom?

Attributes Details
United Kingdom Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 1.4 billion
United Kingdom Market Absolute Dollar Growth (US$ billion/billion) US$ 1.1 billion
CAGR % 2017 to 2022 17.0%
CAGR % 2023 to End of Forecast(2033) 18.0%

The kombucha manufacturers in the United Kingdom are confronted by a rising trend of changing lifestyles, great demand for fortified food and beverages, and heightened awareness of healthcare needs. As a result, the kombucha drinks market in the United Kingdom is predicted to expand at a strong CAGR during the forecast period.

People use Kombucha drink as a health drink since it is very excellent for health. This helps to prevent chronic diseases like heart disease, diabetes, depression, obesity, and stress, as well as to maintain a healthy lifestyle.

How is France Expected to Perform in the Kombucha Market?

Attributes Details
France Market Size (US$ million/billion) by End of Forecast Period(2033) US$ 773.4 million
France Market Absolute Dollar Growth (US$ million/billion) US$ 589.5 million
CAGR % 2017 to 2022 14.6%
CAGR % 2023 to End of Forecast(2033) 15.4%

The kombucha drinks market is projected to consolidate, as market participants broaden their product offerings and target markets. The obesity pandemic, combined with sugar product taxes, serves as a limiting factor for Carbonated Soft Drinks (CSDs) and a driving force for items such as low-calorie kombucha drinks and kombucha tea in many developed countries.

France kombucha drinks market is predicted to grow at a significant pace during the projection period. The growing demand for sports and energy supplement items among working professionals in France is expected to increase the adoption of kombucha to maintain muscle strength.

What Makes China a Lucrative Kombucha Market?

Attributes Details
China Market Size (US$ billion/billion) by End of Forecast Period(2033) US$ 744.8 million
China Market Absolute Dollar Growth (US$ billion/billion) US$ 589.0 million
CAGR % 2017 to 2022 14.7%
CAGR % 2023 to End of Forecast(2033) 16.8%

Due to its widespread consumption in China, where it is also referred to as the "elixir of life," the kombucha drinks market is expanding significantly in Asia Pacific. Along with increased disposable incomes, growing health and wellness awareness and its ability to improve immunity and intestinal health are projected to drive kombucha drinks market expansion.

The swift-growing economy is expected to be China. The demand for mindful mixers like kombucha drinks has been fueled by consumers' desire for customised beverage alternatives that fit their lifestyles and increased emphasis on what they are eating.

Many kombucha manufacturers are emphasising the probiotic qualities of their products as well as the wellness-friendly components of their kombucha beverages, which are frequently low in calories, sugar, and carbs.

How Competition Influences the Kombucha Market?

A small number of significant kombucha manufacturers have consolidated the kombucha drinks market. To cater to consumers' diverse tastes and preferences, kombucha makers have launched and are launching new products.

Existing and emerging kombucha players are concentrating on extending their product portfolio in light of recent market changes, such as shifting consumer preferences towards non-alcoholic drinks and rising consumption of healthier drinks.

Recent Developments:

  • Expansion
Date February 2022
Company Remedy Drinks
Details Remedy Drinks expanded its product lineup in February 2022 by introducing the product in the United Kingdom with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage may be restricted to Tesco stores. In an effort to boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavours (raspberry lemonade and ginger lemon).
Date 2021
Company GT’s Living Foods
Details Synergy Kombucha's flavours have been expanded in 2021 by a company by the name of "GT's Living Foods." The "California Citrus" and "Lemon Berry" flavours, two new summertime varieties, have piqued interest among prospective clients and helped expand the clientele.
Date May 2021
Company Qumba Kombucha
Details Two kinds of fermented kombucha tea were introduced to the market by the US company Qumba Kombucha in May 2021. Kombucha comes in a variety of flavours, including Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. The products in question don't include artificial sweeteners.
  • Acquisitio
Date April 2021
Company Tetley Harris Food Group
Details Tetley Harris Food Group, which was originally a division of Tata Consumers Product firm, was fully acquired by US-based Harris Tea Company in April 2021, according to an announcement. The company's products include Red Rose, Southern Breeze, Ready Sweet, Newman's Organics, and Wonder beverage Kombucha. The company strives to provide comprehensive end-to-end services to its clien
Date January 2021
Company The kombucha Shop
Details Habib Bakshi, CEO of SkyDiamond Elite, bought The kombucha Shop, a firm specialising in kombucha home brewing kits. Additionally, the business makes its own specific combination of components for Kombucha. With the increased health consciousness among the consumers, the company hopes to expand its business through digital marketing and enable consumers make an affordable adjustment in their lifestyle.
  • Reintroduction
Date March 2021
Company Congress
Details Congress revived the Kombucha Act in March 2021 to change the taxation laws that now apply to fermented beverages. Beer is defined as a fermented beverage under current legislation and is taxed at the federal level if it contains 0.5% or more alcohol. The company hopes to exempt Kombucha from excise taxes and other rules that are generally applied to alcoholic beverages under this new legislation.

Key Players

  • Makana Beverages LLC
  • Kombucha Wonder Drink
  • KeVita LLC
  • Humm Kombucha LLC.
  • Reed’s Inc.
  • Carpe Diem
  • NessAlla Kombucha
  • Live Soda LLC
  • Kosmic Kombucha
  • Buchi Kombucha
  • GT’s Living Foods
  • Hain Celestial Group
  • Hudson River Foods
  • Mojo Beverages
  • Remedy Kombucha Pty. Ltd.
  • Revive Kombucha
  • Rok Kombucha
  • Tonicka Kombucha

Key Segments

By Flavour:

  • Regular
  • Herbs & Spices
  • Citrus
  • Berries
  • Apple
  • Coconut & Mangoes
  • Flowers
  • Others

By Sales Channel:

  • Food and Drink Specialty Store
  • Hypermarket/Supermarket
  • Convenience Store
  • Online Retail

By Packaging:

  • Glass Bottles
  • Cans

By Region:

  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific Excluding Japan
  • Middle East and Africa

Frequently Asked Questions

Is Kombucha a Growing Market?

Kombucha market is growing at a CAGR of 17.4% from 2023 to 2033.

What is the Future of the Kombucha Market?

The kombucha market is expected to acquire US$ 17.1 billion by 2033.

What is the Target Market of Kombucha?

The target market for kombucha is the millennial generation.

Which Country Consumes the Most Kombucha?

The United States market consumes a significant amount of kombucha.

Which Factor has Significant Influence over the Kombucha Sales?

Intensifying desire for an eco-friendly and low-sugar lifestyle is fueling the sales of kombucha.

Table of Content

1. Executive Summary | Kombucha Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis, 2017 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litres) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Flavour

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Flavour, 2017 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Flavour, 2023 to 2033

        5.3.1. Regular

        5.3.2. Herbs & Spices

        5.3.3. Citrus

        5.3.4. Berries

        5.3.5. Apple

        5.3.6. Coconut & Mangoes

        5.3.7. Flowers

        5.3.8. Others

    5.4. Y-o-Y Growth Trend Analysis By Flavour, 2017 to 2022

    5.5. Absolute $ Opportunity Analysis By Flavour, 2023 to 2033

6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Sales Channel, 2017 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Sales Channel, 2023 to 2033

        6.3.1. Food and Drink Specialty Store

        6.3.2. Hypermarket/Supermarket

        6.3.3. Convenience Store

        6.3.4. Online Retail

    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022

    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Packaging

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Packaging, 2017 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Packaging, 2023 to 2033

        7.3.1. Glass Bottles

        7.3.2. Cans

    7.4. Y-o-Y Growth Trend Analysis By Packaging, 2017 to 2022

    7.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033

8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Region, 2017 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific Excluding Japan

        8.3.5. Japan

        8.3.6. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Flavour

        9.2.3. By Sales Channel

        9.2.4. By Packaging

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Flavour

        9.3.3. By Sales Channel

        9.3.4. By Packaging

    9.4. Key Takeaways

10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Flavour

        10.2.3. By Sales Channel

        10.2.4. By Packaging

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Flavour

        10.3.3. By Sales Channel

        10.3.4. By Packaging

    10.4. Key Takeaways

11. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. Spain

            11.2.1.4. France

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Flavour

        11.2.3. By Sales Channel

        11.2.4. By Packaging

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Flavour

        11.3.3. By Sales Channel

        11.3.4. By Packaging

    11.4. Key Takeaways

12. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. India

            12.2.1.3. Malaysia

            12.2.1.4. Singapore

            12.2.1.5. Australia

            12.2.1.6. Rest of Asia Pacific Excluding Japan

        12.2.2. By Flavour

        12.2.3. By Sales Channel

        12.2.4. By Packaging

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Flavour

        12.3.3. By Sales Channel

        12.3.4. By Packaging

    12.4. Key Takeaways

13. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

        13.2.2. By Flavour

        13.2.3. By Sales Channel

        13.2.4. By Packaging

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Flavour

        13.3.3. By Sales Channel

        13.3.4. By Packaging

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of Middle East and Africa

        14.2.2. By Flavour

        14.2.3. By Sales Channel

        14.2.4. By Packaging

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Flavour

        14.3.3. By Sales Channel

        14.3.4. By Packaging

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Flavour

            15.1.2.2. By Sales Channel

            15.1.2.3. By Packaging

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Flavour

            15.2.2.2. By Sales Channel

            15.2.2.3. By Packaging

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Flavour

            15.3.2.2. By Sales Channel

            15.3.2.3. By Packaging

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Flavour

            15.4.2.2. By Sales Channel

            15.4.2.3. By Packaging

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Flavour

            15.5.2.2. By Sales Channel

            15.5.2.3. By Packaging

    15.6. Italy

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Flavour

            15.6.2.2. By Sales Channel

            15.6.2.3. By Packaging

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Flavour

            15.7.2.2. By Sales Channel

            15.7.2.3. By Packaging

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Flavour

            15.8.2.2. By Sales Channel

            15.8.2.3. By Packaging

    15.9. United Kingdom

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Flavour

            15.9.2.2. By Sales Channel

            15.9.2.3. By Packaging

    15.10. Russia

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Flavour

            15.10.2.2. By Sales Channel

            15.10.2.3. By Packaging

    15.11. Poland

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Flavour

            15.11.2.2. By Sales Channel

            15.11.2.3. By Packaging

    15.12. China

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Flavour

            15.12.2.2. By Sales Channel

            15.12.2.3. By Packaging

    15.13. India

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Flavour

            15.13.2.2. By Sales Channel

            15.13.2.3. By Packaging

    15.14. ASEAN

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Flavour

            15.14.2.2. By Sales Channel

            15.14.2.3. By Packaging

    15.15. Australia & New Zealand

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Flavour

            15.15.2.2. By Sales Channel

            15.15.2.3. By Packaging

    15.16. Japan

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Flavour

            15.16.2.2. By Sales Channel

            15.16.2.3. By Packaging

    15.17. North Africa

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Flavour

            15.17.2.2. By Sales Channel

            15.17.2.3. By Packaging

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Flavour

            15.18.2.2. By Sales Channel

            15.18.2.3. By Packaging

    15.19. South Africa

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Flavour

            15.19.2.2. By Sales Channel

            15.19.2.3. By Packaging

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Flavour

        16.3.3. By Sales Channel

        16.3.4. By Packaging

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Wonder Drink

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. KeVita LLC

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Humm LLC

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Reed's Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Carpe Diem

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. NessAlla Kombucha

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Live Soda LLC

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Kosmic Kombucha

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Buchi Kombucha

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. GT's Living Foods

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Hian Celestial Group

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Hudson River Foods

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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