As per the FMI market study report, the total demand for kids’ food and beverages, in terms of value, is USD 138.8 billion in 2023. The sales of all types of food and drinks for children are anticipated to increase at a global average rate of 6.2% through 2033. Further, the global kids' food and beverages market size is estimated by FMI to reach a valuation of USD 253.3 billion by 2033.
The kids' food and beverages business are quite intricate, as the products are marketed for youngsters, and the final customers are the parents in the marketplace. The popularity of any type of food and drink targeted at youngsters is influenced by the economic standard of the consumers in a region. So, the countries having a higher percentage of households with better median earnings are experiencing an emerging trend in the kids' food and beverages market.
With the growing acceptance of processed and packaged food items in almost all cultures, ready-to-eat kids’ food and beverages are gaining traction recently. Moreover, the spread of cross-culture food trends and rising demand for natural or organic foodstuffs are further boosting market opportunities.
The rising global population and their concern for providing their children with the right type of nutrition are what suppliers are mostly capitalizing upon. Many brands have evolved over the years to adopt a novel strategy and advocate for wholesome, secure, and sustainable diets for kids. To assist working parents in giving their kids nutritious meals, many market players are introducing products according to daily diet requirements.
The kids' food and beverages market is expected to focus on the size, shape, and variety of packaging to attract children and achieve higher sales. Kids are also enticed by the marketing of the product over television, particularly during children-specific programs. A substantial portion of the global sales of kids' food and beverages depends on the awareness and interest of children.
Mostly the products outside the regular category depend on the market demand, which gives incentives to marketers to keep focusing on such promotional efforts. Moreover, children are more inclined to go after items with character branding over those without, as found through a sample study by pediatric experts. So several businesses, including McDonald's, Kellogg's, and M&M, are now using mascots as well as characters to advertise their merchandise.
The movement for veganism has also forced the kids’ food and beverage producers to change their conventional market orientation. Many new players have also entered this sector, claiming their products to be superior in nutrition and are manufactured with organic components.
| Attributes | Details |
|---|---|
| Kid's Food and Beverages Market Share (2022) | USD 130.7 billion |
| Kid's Food and Beverages Market Size Value (2023) | USD 138.8 billion |
| Kid's Food and Beverages Market Size Value (2033) | USD 253.3 billion |
| Kid's Food and Beverages Market Growth Rate (2023 to 2033) | 6.2% |
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The worldwide sales of kids' food and beverages, previously assessed to be worth USD115.9 billion in 2016, reached up to USD 130.7 billion in 2022. Later, the average year-on-year growth rate was figured out by the FMI market report to be nearly 6%, notwithstanding the COVID-19 situation.
The pandemic proved to be a watershed movement for all types of packaged food and beverages businesses to expand. As the local marketplaces were shut down, most of the suppliers of food and beverages promptly switched to the online mode of distribution. Now, the online sales channel is a key contributing factor in the global kids’ food and beverages market's key trends and opportunities.
Economic development and rising living standards, in general, are regarded to remain the primary driving factor for kids' food and beverages market trends and opportunities. Parents with high income prioritize their children's need for food and beverages, specifically designed for certain age groups.
As one of today's most significant public health issues across the western economies is obesity among children, it is having a profound impact on the market. The World Health Organization estimated in 2019, there were 39 million children under the age of five who were overweight or obese. So parents are gravitating toward healthy products and beverages for their kids that are high in nutrition, low in sugar content, and clean label.
As per the global kids’ food and beverages market analysis report released by FMI, dairy products are the dominating segment based on food type. A growing number of working women are driving up sales of the dairy food segment, which is also driving the overall market. Moreover, the introduction of new types of sweets and snacks is mostly based on milk, making it the dominating segment in this sector.
However, there’s a swift trend toward convenience meals for kids, and this segment is growing at a faster rate. Modern families are evolving rapidly, as most people don't find sufficient time for cooking and preparing food. Consequently, there has been an increase in demand for packaged meals for kids, and therefore, this is expected to overtake many other segments soon.
Based on the distribution channel, the offline segment is figured out to be contributing to more than 50% of the revenue generated by the overall market. Meanwhile, online sales channels are expanding faster and are anticipated to grow at a higher rate over the forecast years. E-commerce platforms have also expanded the customer base of all types of packaged food, consequently gaining more attention from popular brands.
With the presence of prominent kids’ food and beverages market players in the country, the United States leads globally. In the United States, the demand for kids' food and beverages is anticipated to reach USD 63.6 billion in 2033 in terms of value. It is assessed to continue to be the prominent region for the sales of kids' food and beverages in the coming days.
Meanwhile, the Canada kids’ food and beverages market is expected to follow up with an annual growth rate of 5.6% during the forecast years. A key part of the demand for kids’ food and beverages in Canada is projected to drive the market in the United States. Otherwise, the regional market players supplying kids’ food and beverages in Canada have lucrative growth opportunities over the forecast years.
Germany is figured out to remain the leading market for sales of kids’ food & beverages in the European region. Furthermore, as per the market evaluation report by FMI, it is anticipated to expand within Europe at a rate of about 4% annual rate. As most of the leading kids’ food and beverage suppliers in Europe are based in Germany, it is expected to hold its dominant position ahead as well.
Though the market opportunities in the European Union are growing with rising population and immigration, the market growth is, however, lagging. The demand for kids’ food and beverages in some countries is anticipated to get limited in the future, taking many reasons into account. For instance, European nations are looking for fresh approaches to control kids' food and beverages promoters and advertising agencies.
Considering that ‘81% of European children consume sugar-sweetened soft drinks every week,’ a framework for regulating junk food advertising has been devised in Spain. Similar measures have been implemented by authorities in the United Kingdom, Ireland, and Sweden to limit the commercialization and marketing of HFSS goods.
The vast population of the Asia Pacific countries with a demographic orientation inclined towards younger age groups is expected to emerge as the most lucrative region. China is anticipated to register a CAGR of 9.3% from 2023 to 2033 to reach an extrapolated market size of USD 61.7 billion by 2033. Japan is another noteworthy region for sales of kids’ food & beverages that is prophesied to follow a growth rate of 3.5% through 2033.
Presently, participants in the kids' food and beverages market have attractive potential in the region's developing countries, including South Korea and India. The regional market has prospered as a result of people's increasing discretionary spending and parents' growing awareness of their children's health. To take advantage of the enormous prospects in the Asia Pacific kids' food and beverages market, many international brands are rapidly establishing themselves in the region.
The presence of significant national and regional businesses in several nations makes the kids' food and beverages industry competitive. To improve their brand awareness among customers, businesses are concentrating on acquisitions, regional expansion, buyouts, collaborations, and novel product innovations.
Many regional kids' food and beverage companies have gradually expanded over the past several years, gaining a sizeable share of the global market. Presently, the overall kids’ food and beverages market is quite diversified. and players are getting more competitive day by day.
A significant contributor is the advent of e-commerce businesses into the market, as companies find it more convenient to find and provide customers in remote areas. The fact that some items are only temporarily available online helps fast sales of kids’ food and beverages having very low shelf-life.
Parental approval by kids' food and beverages market key players is frequently attained through sound brand positioning and socially conscious actions. To satisfy the shifting attitudes of families on the appropriateness of feeding children of various ages, these brand owners are developing products that also offer nutritional advantages.
The global consumption of kid’s food & beverages is expected to rise at 6.2% CAGR through 2033.
The total demand for kid’s food & beverages in the United States is projected to reach USD 63.6 billion by 2033.
The regional market in China is projected to grow at a 9.3% rate per year till 2033.
The introduction of new types of sweets and snacks has resulted in more than 50% market share of the dairy segment.
As of 2022, the offline channels accounted for more than 50% of the global distribution of kid’s food & beverages.
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