Ketchup Concentrates Market Outlook (2023 to 2033)

The global Ketchup Concentrates Market is expected to be valued at USD 532 million in 2023. The market is expected to expand at a CAGR of 4% over the forecast period to attain USD 799.6 million by 2033.

The growth of the ketchup concentrates industry can be attributed to consumers increasing inclination toward using fruit and vegetable ketchup in different dishes.

Data Points Key Statistics
Ketchup Concentrates Market Value (2023) USD 532 million
Ketchup Concentrates Market Projected Value (2033) USD 799.6 million
Ketchup Concentrates Market CAGR (2023 to 2033) 4%

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Ketchup Concentrates Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 2.1%. Diverse and exotic flavors in the sauces and condiments are expected to grow the market for ketchup concentrates in the forecast period among the manufacturers and surging demand among consumers.

Ketchup is widely enjoyed as a condiment in combination with several dishes, which is expected to increase its consumption globally.

Ketchup is usually produced from tomato concentrates or other fruit concentrates such as mango, peach, plum, blueberry, and other fruits.

Growing demand for ketchup in fast food services, as well as growing demand from the millennials with any dish across the globe, is expected to fuel the market growth of ketchup concentrates in the near future. The overall demand for ketchup concentrates is projected to register a CAGR of 4% between 2023 and 2033, totaling around USD 799.6 million by 2033.

Which Drivers Underpin Ketchup Concentrates Industry Expansion?

Demand for Organic Food Products Likely to Augment Ketchup Concentrates Sales

Growing demand for organic food products is pushing the market revenue generation in the overall organic ketchup concentrates market soon.

Ketchup concentrate is one of the leading food and beverage categories. Increasing demand for convenient food products, the appetite it serves along with the fast food, and shifting consumers' trend toward clean label and organic food products are expected to contribute toward the market for ketchup concentrates over the forecast period.

Ketchup is a staple of traditional as well as modern food and is widely consumed by an increase in consumers across the globe, especially by the millennial population. Several variants of sauces are enjoyed and consumed by a large proportion of the population that, includes snack sauces, the hot and sweet sauces, which are pushing the ketchup concentrate manufacturers to bring new flavors into the marketplace.

The increasing popularity of international cuisines such as Thai, Italian, Mexican, and other foods is expected to also contribute to the demand for various ketchup variants. Thus, the market for ketchup concentrates over the forecast period.

The tomato concentrate product type segment is expected to hold a majority of the market shares in the global ketchup concentrates market, attributable to its better taste and widespread use in the food and beverages industry.

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Which Factors Are Limiting the Growth of the Ketchup Concentrates Market?

Health Concerns to Impede Growth

Ketchup concentrates are high in sugar. Thus, they are not favorable for a large group of people. In addition, its acidic nature and high salt content are creating an obstacle to market growth. Moreover, ketchup concentrates are packaged in plastics, making more waste. As consumers become more conscious, they invest in ketchup concentrate products that are packaged sustainably.

Region-wise Insights

Is North America Projected to Continue Dominance in the Global Ketchup Concentrates Market?

Fruit Ketchup Concentrates Driving Market Growth in North America

Country The United States
Market Share % (2022) 19.8%

The market for ketchup concentrates in North America is also expected to witness significant growth, mainly attributable to the increasing consumption of fruit ketchup in the region. Market growth of the overall food and beverages industry globally is pushing the revenue generation in the overall market for ketchup concentrates over the forecast period.

The increasing production of tomatoes in the region has made it easier for manufacturers to produce tomato ketchup. Thus, North America is expected to possess a 29.8% market share for ketchup concentrates in 2023.

How Big is the Ketchup Concentrates Market in Europe?

Tomato Ketchups Contributing to Ketchup Concentrate Market Growth in Europe

Attributes Details
German Ketchup Concentrates Industry Share % (2022) 9.9%
The United Kingdom’s Ketchup Concentrates Forecast CAGR % 4.1%

European countries have the highest rate of tomato consumption in the leading fresh vegetable crops category, with Germany, Spain, and France being the foremost countries in the per capita consumption of tomatoes. This is expected to fuel the use of tomato concentrate in the ketchup industry.

Most European people prefer using ketchup as condiments with fries, fried meat, and sausages. Thus, due to the aforementioned reasons, Europe is expected to hold a 34.5% market share for ketchup concentrates in 2023.

How is the Market in Asia Pacific Expected to Perform?

Westernization Influencing the Use of Ketchup Concentrates in Asia Pacific

Country China
Forecast CAGR % (2023 to 2033) 3.4%
Country India
Forecast CAGR % (2023 to 2033) 5.4%

Asia Pacific, leading with a large population base and majorly from the millennial population, westernization, allowing them to try new cooking dishes, new tastes, and flavor preferences, are all expected to grow the market for ketchup concentrate in the forecast period.

In addition, the rising new food innovations in the food industry and the urge among the millennial population toward cooking are allowing them to use new ingredients from the marketplace in the region. Thus, Asia Pacific is expected to procure a 27% market share for ketchup concentrates in 2023.

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Start-ups For Ketchup Concentrates Market

Some key players in the ketchup concentrate market are Wonderchup, Notpla, and Kazidomi.

Notpla has collaborated with Heinz Tomato Ketchup to produce a ketchup sachet for the takeaway industry. The company focuses on using sustainable packaging that disappears completely instead of single-use plastic.

Market Competition

Some prominent players in ketchup concentrates are Conagra Brands, Inc., General Mills, Inc., Heinz Wattie's Limited, Del Monte Food, Inc., Kerry Group Plc., Dohler Group, ABC Fruits, and various other regional manufacturers.

  • In November 2021, Hunt, a brand of Conagra Brands, launched a limited edition of Uranus ketchup. The company is focusing on offering a premium experience through its ketchup.
  • Heinz Wattie's Limited is focusing on offering a variety of vegetable-flavored ketchup that children can consume. In addition, the company is also offering tomato sauce ice cream, making the sauce delicious.
  • In 2020, Kraft-Heinz, Inc. reduced total salt by 40% and sugars by 8%. In addition, the company has taken an overt approach to provide solutions for consumers seeking drastic reductions with the launch of Heinz Tomato ketchup with 50% less salt and sugars.
  • In March 2018, a campaign was started called 'Slice of Sause: A No-mess 'Slice' of Ketchup' for sliced ketchup. The slice of ketchup contains natural products with high fructose corn syrup or 0 preservatives.

Report Scope

Report Attribute Details
Market Value in 2023 USD 532 million
Market Value in 2033 USD 799.6 million
Growth Rate CAGR of 4% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Nature, Product Type, Distribution Channel, Region
Regions Covered North America; Latin America; Europe; Asia Pacific; The Middle East and Africa
Key Countries Profiled The United States, Canada, Brazil, Argentina, Germany, The United Kingdom, France, Spain, Italy, Nordics, BENELUX, Australia & New Zealand, China, India, ASIAN, GCC Countries, South Africa
Key Companies Profiled Conagra Brands, Inc.; General Mills, Inc.; Heinz Wattie's Limited; Del Monte Food, Inc.; Kerry Group Plc.; Dohler group; ABC Fruits; J Sainsbury plc
Customization Available Upon Request
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
    • 5.1. Natural
    • 5.2. Organic
    • 5.3. Conventional
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 6.1. Tomato
    • 6.2. Mango
    • 6.3. Peach
    • 6.4. Blueberry
    • 6.5. Others
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    • 7.1. Direct Distribution Channel
    • 7.2. Retail Sales Distribution Channel
      • 7.2.1. Hypermarket/supermarket
      • 7.2.2. Convenience stores
      • 7.2.3. Online retailers
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 8.1. North America
    • 8.2. Latin America
    • 8.3. Western Europe
    • 8.4. Eastern Europe
    • 8.5. South Asia and Pacific
    • 8.6. East Asia
    • 8.7. Middle East and Africa
  • 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Key Countries Market Analysis
  • 17. Market Structure Analysis
  • 18. Competition Analysis
    • 18.1. Conagra Brands, Inc.
    • 18.2. General Mills, Inc.
    • 18.3. Heinz Wattie's Limited
    • 18.4. Del Monte Food, Inc.
    • 18.5. Kerry Group Plc.
    • 18.6. Dohler group
    • 18.7. ABC Fruits
    • 18.8. J Sainsbury plc
    • 18.9. Indira Food Pvt. Ltd.
    • 18.10. Kagome Co., Ltd.
  • 19. Assumptions & Acronyms Used
  • 20. Research Methodology

Key Segments Profiled in the Ketchup Concentrates Industry Survey

By Nature:

  • Natural
  • Organic
  • Conventional

By Product Type:

  • Tomato
  • Mango
  • Peach
  • Blueberry
  • Other Fruit

By Distribution Channel:

  • Direct Distribution Channel
  • Retail Sales Distribution Channel
    • Hypermarket/supermarket
    • Convenience stores
    • Online retailers.

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa (MEA)

Frequently Asked Questions

What is the Current Market Valuation?

The market is projected to secure a valuation of USD 532 million in 2023.

What is the Estimated Market Value for 2033?

The market is expected to reach USD 799.6 million by 2033.

What is the Growth Potential of the Ketchup Concentrates Market?

The growth potential of the market is 4% CAGR through 2033.

Who are the Key Manufacturers?

Del Monte Food, Inc., Kerry Group Plc, and Dohler Group are the key manufacturers.

What is the Market’s Historical Performance?

The market registered a 2.1% CAGR from 2018 to 2022.

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