The K-beauty product market is estimated to be valued at US$ 10,875.7 million in 2024 and is expected to rise to US$ 19,293.7 million by 2034. The global K-beauty product market is expected to grow at a CAGR of 5.90% over the forecast period.
Key Market Drivers
Attributes | Key Statistics |
---|---|
K-Beauty Product Market Value (2024) | US$ 10,875.7 million |
Anticipated Market Value (2034) | US$ 19,293.7 million |
Value-based CAGR (2024 to 2034) | 5.90% |
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The K-beauty product market was valued at US$ 8,660.9 million in 2019. In the span of four years, the market grew at a CAGR of 4.50%. The K-beauty product market heavily relies on the changing global beauty standard trends. The influence of K-pop, K-dramas, and the Korean film industry also significantly impacts the overall sales of K-beauty products.
In the last few years, brands manufacturing K-beauty products have strategically marketed their offerings through social media and short video platforms. The market for K-beauty products has seen a series of ups and downs. During the pandemic, the market initially experienced a significant setback as the world faced sudden shutdowns. This was primarily due to the disrupted supply chains and people’s refrainment toward non-essential commodities. However, with time, the market soon picked up pace as the world became accustomed to the new normal.
As people started spending more time in their homes, there was an increasing focus on personal care, especially appearance. The growing eCommerce sector in emerging economies further amplified the penetration of international brands in underdeveloped and developing nations. As the number of people following K-drama and K-pop continues to grow, the market for K-beauty products is very likely to foresee considerable market expansion.
Attributes | Key Statistics |
---|---|
Historical Market Value (2019) | US$ 8,660.9 million |
K-beauty Product Market Value (2023) | US$ 10,328.3 million |
HCAGR (2019 to 2023) | 4.50% |
The K-beauty product market is anticipated to surpass a global valuation of US$ 19,293.7 million by the year 2034, with a growth rate of 5.90%. While the market is expected to experience substantial growth, several restraining factors could adversely affect its development:
Attributes | Details |
---|---|
Top Product Type | Haircare |
Market share in 2024 | 27.10% |
Post-pandemic, there has been much emphasis on personal care in the general population worldwide. In the haircare sector, K-beauty products have gained considerable prominence. One key factor contributing to their widespread popularity is the incorporation of innovative formulations. K-beauty haircare products offer a harmonious blend of traditional wisdom and modern science, from ginseng to argan oil.
On the basis of product, the K-beauty product market is dominated by haircare products, holding a share of 27.10%. Besides this, the rising popularity of K-beauty haircare can be attributed to the global fascination with Korean beauty standards depicted in K-pop, K-dramas, and the flawless looks of Korean celebrities. These factors have collectively led to the adoption of K-beauty shampoos, conditioners, hair oils, hair creams, gels, etc., all over the world.
Attributes | Details |
---|---|
Top End User | Female |
Market share in 2024 | 67.70% |
Effective marketing strategies and the influence of K-pop and Korean celebrities have successfully resulted in a widespread acceptance of K-beauty products, especially in the female population all over the world. This appreciable demand is also attributed to the general admiration for the flawless and youthful looks associated with Korean beauty. Korean beauty products have also made it to the make-up kits of almost every woman in the world due to their affordable prices and easy availability.
On the basis of end-users, the female demographic dominates the K-beauty product market with a substantial share of 67.70%. Natural and clean-labeled products are also gaining attention among females, contributing to market growth. The ongoing trend of organic and untreated products is one of the main factors for its popularity among women.
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The section provides an analysis of the K-beauty product market by country, including China, India, the United States, Germany, and Australia. The table presents the CAGR for each country, indicating the expected growth of the market in that country through 2034.
Countries | CAGR (2024 to 2034) |
---|---|
India | 7.90% |
Australia | 6.80% |
China | 6.00% |
Germany | 5.40% |
United States | 4.20% |
India is the leading country in the market for K-beauty products. The market is anticipated to expand at a CAGR of 7.90% from 2024 to 2034.
The growing middle-class population and rising disposable incomes are among the primary reasons for India's significant growth of K-beauty products. Consumers can afford premium and effective cosmetic products as per capita income surges. The easy availability of these products on eCommerce platforms and in supermarkets is also considered the main reason for the market’s growth in India.
The Australian market for K-beauty products is expected to exhibit a CAGR of 6.80% over the forecast period.
Australia is blessed with a multicultural society, which has led to an appreciation for diverse beauty standards, including those influenced by K-beauty. Due to the country’s geographical location, individuals in Australia seek effective solutions for protection against the sun’s harmful UV rays. This opens doors for Korean sunscreen products in the domestic market of Australia.
China is another country in the Asian continent with a promising future. The market in China is estimated to grow at a CAGR of 6.00% during the forecast period.
China is home to one of the largest populations in the world. The demand for K-beauty products in the market in China is attributed to their proximity to the Korean countries. The pandemic has also forced people to focus on themselves. This has further fueled the need for cosmetics in nearly all countries, including China. The sheer size of the Chinese population alone makes it one of the emerging markets in this industry.
In the European region, Germany has retained its dominance in the K-beauty product market. The anticipated CAGR for the market in Germany is 5.40% over the forecast period.
A significant part of the German population is dealing with issues related to aging. K-beauty products have created a considerable reputation in the German marketplace as an effective solution for age-related skin abnormalities. Apart from this, the sustainability of beauty products has also been dominating the skin care industry. K-beauty products are generally manufactured with this factor in mind, making them a perfect choice for eco-conscious consumers.
In the North American region, the United States dominates the market. The United States’ demand for K-beauty products is projected to rise at a 4.20% CAGR over the next ten years.
The trend of skinimalism, focusing on simplicity and minimalism in skincare routines, is gaining momentum in the United States. K-beauty products are best suited for the followers of this trend as the products are minimally treated during the manufacturing process.
The market for K-beauty products is filled with numerous players like Cosrx, Laneige, Etude House, Innisfree, etc. These companies have a strong foothold in the market and have gained a considerable consumer base around the world. The market is very welcoming toward new entrants as these companies bring a sense of innovation to the industry.
Recent Developments
The global K-beauty product market is estimated to be worth US$ 10,875.7 million in 2024.
The market for K-beauty products is projected to reach US$ 19,293.7 million by 2034.
The market for K-beauty products is anticipated to register a CAGR of 5.90% over the forecast period.
Some of the key players in the market are Cosrx, Laneige, Etude House, Innisfree, etc.
Haircare products dominate the market, with an overall share of 27.10%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034
5.3.1. Skin Care
5.3.1.1. Cleanser
5.3.1.2. Moisturizer
5.3.1.3. Serum
5.3.1.4. Sunscreen
5.3.1.5. Others
5.3.2. Hair Care
5.3.2.1. Shampoo
5.3.2.2. Conditioner
5.3.2.3. Serums
5.3.2.4. Others
5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-user
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user, 2024 to 2034
6.3.1. Men
6.3.2. Women
6.4. Y-o-Y Growth Trend Analysis By End-user, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By End-user, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
7.3.1. Offline
7.3.1.1. Supermarkets and Hypermarkets
7.3.1.2. Specialty stores
7.3.1.3. Pharmacies
7.3.2. Online
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Product
9.2.3. By End-user
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product
9.3.3. By End-user
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product
10.2.3. By End-user
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product
10.3.3. By End-user
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product
11.2.3. By End-user
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product
11.3.3. By End-user
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product
12.2.3. By End-user
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product
12.3.3. By End-user
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product
13.2.3. By End-user
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product
13.3.3. By End-user
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product
14.2.3. By End-user
14.2.4. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product
14.3.3. By End-user
14.3.4. By Distribution Channel
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product
15.2.3. By End-user
15.2.4. By Distribution Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product
15.3.3. By End-user
15.3.4. By Distribution Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2023
16.1.2.1. By Product
16.1.2.2. By End-user
16.1.2.3. By Distribution Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2023
16.2.2.1. By Product
16.2.2.2. By End-user
16.2.2.3. By Distribution Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2023
16.3.2.1. By Product
16.3.2.2. By End-user
16.3.2.3. By Distribution Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2023
16.4.2.1. By Product
16.4.2.2. By End-user
16.4.2.3. By Distribution Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2023
16.5.2.1. By Product
16.5.2.2. By End-user
16.5.2.3. By Distribution Channel
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2023
16.6.2.1. By Product
16.6.2.2. By End-user
16.6.2.3. By Distribution Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2023
16.7.2.1. By Product
16.7.2.2. By End-user
16.7.2.3. By Distribution Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2023
16.8.2.1. By Product
16.8.2.2. By End-user
16.8.2.3. By Distribution Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2023
16.9.2.1. By Product
16.9.2.2. By End-user
16.9.2.3. By Distribution Channel
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2023
16.10.2.1. By Product
16.10.2.2. By End-user
16.10.2.3. By Distribution Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2023
16.11.2.1. By Product
16.11.2.2. By End-user
16.11.2.3. By Distribution Channel
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2023
16.12.2.1. By Product
16.12.2.2. By End-user
16.12.2.3. By Distribution Channel
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2023
16.13.2.1. By Product
16.13.2.2. By End-user
16.13.2.3. By Distribution Channel
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2023
16.14.2.1. By Product
16.14.2.2. By End-user
16.14.2.3. By Distribution Channel
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2023
16.15.2.1. By Product
16.15.2.2. By End-user
16.15.2.3. By Distribution Channel
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2023
16.16.2.1. By Product
16.16.2.2. By End-user
16.16.2.3. By Distribution Channel
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2023
16.17.2.1. By Product
16.17.2.2. By End-user
16.17.2.3. By Distribution Channel
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2023
16.18.2.1. By Product
16.18.2.2. By End-user
16.18.2.3. By Distribution Channel
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2023
16.19.2.1. By Product
16.19.2.2. By End-user
16.19.2.3. By Distribution Channel
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2023
16.20.2.1. By Product
16.20.2.2. By End-user
16.20.2.3. By Distribution Channel
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2023
16.21.2.1. By Product
16.21.2.2. By End-user
16.21.2.3. By Distribution Channel
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2023
16.22.2.1. By Product
16.22.2.2. By End-user
16.22.2.3. By Distribution Channel
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2023
16.23.2.1. By Product
16.23.2.2. By End-user
16.23.2.3. By Distribution Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product
17.3.3. By End-user
17.3.4. By Distribution Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. BANILLA CO
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. AMOREPACIFIC
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. The Crème Shop
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Clio
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. CARVER KOREA CO. (Unilever)
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Able C&C
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. The Face Shop, Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Nature Republic
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. TolyMoly
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. LG HOUSEHOLD & HEALTH CARE LTD.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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