The Jordan faith-based tourism market is expected to increase from USD 179.03 billion in 2023 to USD 756.37 billion by 2033, at a 15.5% CAGR from 2023 to 2033.
The Travel and Tourism Sector Benefits from Faith-based Tourism
The religious sector has drawn sizable visitors to tourist destinations such as shrines and deity residences. Over time, the concept has evolved into spiritual tourism, in which visiting religious believers are treated as tourists to sell their visit as a holiday in addition to satisfying their religious objections.
Faith-based tourism is predicted to expand the travel sector in the United States. The Roman Catholic Church has successfully implemented pilgrimage traditions in the country, resulting in the establishment of several pilgrimage sites complete with precious relics of martyrs, miracles and healing stories, Marian apparitions, and patron saints.
The growing desire among tourists to see undisturbed heritage sites around the world is likely to boost the market over the forecast period. Consumers are increasingly drawn to religious and heritage places for a variety of reasons, including an opportunity to reflect on their beliefs and better understand and respect religion.
Travel Bloggers are Promoting Jordan as a Pilgrim Tourist Destination
Jordan is a contemporary country with dozens of cultures and historical and architectural sites, which visitors may tour with their families. The country has some of the most beautiful sites in the world, such as theatres, valleys, hills, mountains, and museums. These cultural legacies have also influenced religious individuals. Social media networks are also playing a critical role in promoting information and providing details regarding specific locations.
Social networking sites such as Facebook, Twitter, and Instagram, for example, have allowed people to connect and bridge gaps between friends and family, given content creators the ability to propagate information, and expanded the reach of promotional marketing through online adverts.
According to the findings of the study, social media has a significant influence on Jordan tourism, particularly religious tourism. The country accepts all religions, and those who are inspired by cultural views can visit the location because of the influence of social media.
Around 85% of Jordanian visitors come for cultural and historical tourism. Petra, Wadi Rum, the Dead Sea, the Baptism Site, and Amman are the key locations for this activity. According to the World Tourism Organization, roughly 330 million people visit the world's prominent religious sites each year. Jordan is the principal location of Jesus Christ's Baptism Site, as well as Mount Nebo, Um Qais, Madaba, Pella, and Makower.
| Report Attribute | Details |
|---|---|
| Market Value (2023) | USD 179.03 billion |
| Market Anticipated Value (2033) | USD 756.37 billion |
| Market Growth Rate (2023 to 2033) | 15.5% CAGR |
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Demand in the Jordan faith-based tourism market is forecasted to expand at a 15.3% CAGR over the assessment period, in comparison to the 15% CAGR registered between 2017 and 2022. Tourism is crucially significant to the economy in Jordan. The country's natural beauty is enhanced by its numerous stunning deserts, bright weather, and vast biodiversity. Furthermore, Jordan's distinct and diversified culture, as is shown in its people, food, and way of life, attracts many visitors.
| Historical CAGR (2017 to 2022) | 15% |
|---|---|
| Forecast CAGR (2023 to 2033) | 15.5% |
Short Term (2023 to 2026): Religious tourism is becoming increasingly significant to governments worldwide, not only as a source of revenue but also as a tool for promoting social harmony.
Medium Term (2026 to 2029): Domestic tourism is assisting in the recovery of several localities, albeit to a limited extent in most cases.
Long Term (2029 to 2033): Religious or faith-based tourism has recently evolved to embrace a much wider market segment.
As per the FMI analysts, a valuation of USD 756.37 billion by 2033 end is estimated for the market.
| Year | Market Value |
|---|---|
| 2016 | USD 21.82 million |
| 2021 | USD 931 billion |
| 2022 | USD 155 billion |
| 2023 | USD 179.03 billion |
| 2033 | USD 756.37 billion |
Government Initiatives Expected to Boost the Faith-based Tourism Market in Jordan
Tourism, which accounts for 19.4 percent of Jordan's GDP, is helping to improve economic stability. The country has become a wealthy destination with a diverse range of tourist attractions, including the Dead Sea, the lowest point on Earth, the Baptist site, and the Wadi Rum desert.
Jordan's government recognizes the value of tourism to the country's economy and growth. It is actively adopting steps and implementing new laws and programs to make trips more comfortable and convenient, as well as to attract more visitors to Jordan.
The government has highlighted changes that can serve as important enablers/strategic goals for the growth of the faith-based tourism business. This covers improvements such as improving tourist access to Jordan, including e-visas, reviewing banned nations, and so on. The tourist consumer experience has been improved. There is an increase in government funding/grants for the Ministry of Tourism and Antiquities, Jordan Tourism Board, Department of Antiques, and others.
Principal Consultant
International Tourists are More Interested in Exploring Heritage Sites in Jordan
International travelers or foreign tourists hold a larger share of the market. According to Jordan Investment Commission, foreign visitors represent 92% of the total tourism contribution to GDP which is roughly around USD 4.76 billion.
Faith-based Tourism is Popular among Middle-aged Individuals
In terms of age group, the 36-45 age group has the most visits compared to other age groups. Travelers within this age group are interested in visiting various art, culture, traditions, and architecture sites.
Demand for Packaged Tours to Remain High
Tourists like packages because tour operators provide a wide range of different offers and customization. Booking tour packages helps tourists to travel with peace of mind, without having to worry about preparing. The most significant advantage of package tours is their low cost. Apart from the option of airlines, the price of the tour has been established at a fair level because all transportation, admission fees to numerous attractions, lodging, and meals are included, as hotel grades.
The prominent players in the faith-based tourism market are adopting various strategies to gain a competitive advantage. Players are investing in mergers and acquisitions, as well as a partnership with government agencies to promote heritage tours in Jordan. Companies are focusing on product development as well as specialized categories. For instance, Jordan Private Tour introduced two days tour packages in 2021.
Apart from key companies in the Jordan faith-based tourism market, many entrants are aiming to gain a competitive edge. They are launching cost-effective services for individuals to improve their traveling experience, thereby fuelling the overall tourism sector in Jordan. In February 2021, the Jordan Tourism Board (JTB) signed a Memorandum of Understanding with Venture X to form a strategic partnership for launching a tourism-dedicated start-up venture, which is likely to eventually create opportunities for growth in the market.
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| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 179.03 billion |
| Market Size Value in 2033 | USD 756.37 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa |
| Key Segments | Tourism Type, Booking Channel, Tourist Type, Age Group, Consumer Orientation, Tour Type |
| Key Companies Profiled | Jordan Select Tours; Sherazade Travel & Tourism Jordan; Jordan Society of Tour Travel Agents; Zaid Tours and Travel; Jordan Private Tours and Travel; Platinum Travel; UTA Jordan; Jordan Society of Tourism & Travel Agents (JSTA); Nebo Tours; Jordan Tours & Travel/ Amman; Petra Travel & Tourism Co; Jordan Direct Tours; Dakkak Tours International; Green Meadows Travel & Tourism; AI Tahad Travel & Tours |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is expected to register a CAGR for of 15.5% through 2033.
International tourists are more interested in exploring heritage sites.
The global market size is expected to reach USD 756.37 billion by 2033.
Key players are promoting Jordan as a destination for religious tourism.
Demand for packaged tours are remain prominent among tourists.
1. Executive Summary | Jordan Faith Based Tourism Market 2. Market Overview 3. Market Background 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourism Type 5.1. Day Trips & Local Gateways 5.2. Museums 5.3. Pilgrimages 5.4. Religious and Heritage Tours 5.5. Others 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type 6.1. Domestic 6.2. International 7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type 7.1. Independent Traveller 7.2. Tour Group 7.3. Package Traveller 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation 8.1. Men 8.2. Women 8.3. Children 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group 9.1. 15 - 25 Years 9.2. 26 - 35 Years 9.3. 36 - 45 Years 9.4. 46 - 55 Years 9.5. 56 - 75 Years 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel 10.1. Phone Booking 10.2. Online Booking 10.3. In-Person Booking 11. Market Structure Analysis 12. Competition Analysis 12.1. Jordan Group 12.2. Jordan Select Tours 12.3. Sherazade Travel & Tourism Jordan 12.4. Jordan Society of Tourism & Travel Agents 12.5. Zaid Tours and Travel 12.6. Jordan Private Tours and Travel 12.7. Platinum Travel 12.8. UTA Jordan 12.9. Nebo Tours 12.10. Petra Travel & Tourism Co 13. Assumptions & Acronyms Used 14. Research Methodology
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Jordan Faith-based Tourism Market
