Jordan Adventure Tourism Market

Jordan Adventure Tourism Market Overview (2022 to 2032)

[250 Pages Report] The Jordan Adventure Tourism market is estimated to reach US$ 292 Billion in 2022. The sales from this region are forecast to increase by 7% CAGR, with a market valuation to reach US$ 313 Billion in 2032.

2017 to 2021 Jordan Adventure Tourism Market Outlook Compared to 2022 to 2032 Forecast

Jordan is one of the most tourist-active countries in Middle Eastern Countries. Archaeological sites, natural structures, and a variety of cultural attractions are the main drivers of tourism in Jordan. The tourist industry is regarded as the foundation of the economy and also is a significant source of employment, foreign exchange, and economic expansion. Jordan received 8 million tourists in 2010. The majority of visitors to Jordan come from Arab and European nations. But a sharp decline was observed in the number of tourists from 2011 to 2016, recovering in 2017.

Factors Expected to Influence the Market Growth

Jordan has shared borders with Saudi Arabia, Israel, Syria, and Iraq. Both the number of terrorists and the tensions between some of these countries are growing. Armed conflict and terrorism are common in the areas close to the borders. Numerous tourism advisories advise travelers to avoid these areas and to be aware of these situations.

In addition, to the aforementioned elements, rising COVID-19 cases are affecting the tourism market. Visitors to Jordan must use caution when moving about the city, and there may be limitations on where they can go due to virus containment measures.

Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

Tourism as a Growth Driver in Jordan

With a wide variety of five-star hotels and resorts, state-of-the-art transportation systems, a variety of activities and cultural events, and wellness facilities, and with various tour companies operating there, Jordan has a well-developed tourist infrastructure. More than 2,200 businesses, including hotels, resorts, restaurants, and entertainment venues, make up Jordan's well-established leisure and tourist cluster, which supports approximately 50,000 jobs across the entire industry and multiple jobs in the lodging sub-sector. Jordan has more than 500 hotels, both classified and unclassified, including well-known international hotel chains. Jordan is one of the Middle East's top medical tourism destinations, and in the future years, more expansion is projected to occur as a result of factors such as rising medical travel to Yemen, Sudan, Saudi Arabia, and other Gulf Cooperation Council (GCC) nations.

Despite all this, adventure tourism in Jordan is not much developed. There are unique locations all around Jordan, which have the potential to be adventure tourism spots. There is much development and research required for Jordan to be an adventure travel destination.

All these unique factors make Jordan a potential market for a variety of tours, and many travel agencies are starting to provide tours in Jordan.

Country Insight

United efforts of organizations for the development of Adventure tourism in Mediterranean Countries.

ENI CBC Med and EU are funding the project ‘MEDUSA’ to evolve adventure tourism in Mediterranean countries.

One of the most popular travel locations worldwide is the Mediterranean region. The destination has seen signs of a slowdown due to increasing competition and a deterioration in the political and security environment, making the sector's recovery a top economic priority. To develop tourism in Mediterranean countries, ENI CBC Med has launched a program named ‘MEDUSA’, including Spain, Jordan, Lebanon, Italy, and Tunisia. This program will focus on the development and promotion of sustainable adventure tourism and the development of related businesses in participant countries. This project is funded by European Union, and the project duration is till mid-2023.

Local tourism enterprises are giving efforts for adventure tourism development in Jordan.

Edom Adventures gets awarded for actively promoting adventure tours.

The MEDUSA Sub-Grant was given to ‘Edom Adventures’ by the Royal Society for the Conservation of Nature, the project's partner in Jordan. Edom Adventures, a tour company with offices in Jordan, organizes eco-tours as well as adventure expeditions and activities including canyoning, mountaineering, hiking, and climbing to promote adventure tourism in Jordan. Edom Adventures was founded by Islam Al-Ma'ani, a guide with expertise in adventure tourism, who also discussed the company's future objectives of expanding adventure tours in the Wadi Rum region.

Local tour operators are giving never-before, ever-after experiences to tourists

Many local tour operators are offering unique expeditions around the country.

There are hundreds of Jordanian tour companies that deal with foreign tourists, but the majority are very traditional and offer nearly identical seven-day tours that circle the country's top attractions, from Amman to Petra, Wadi Rum, Jerash, Madaba, Karak, Aqaba, and the Dead Sea. Few tour operators will take tourists to places never discovered before, and even fewer can take you away from the tourist crowds for one-on-one interactions with locals. There are some operators with ‘Voluntourism’ and ‘Responsible tourism’ that offers visitors unique experiences.

These tour operators take tourists for trekking, camping, safaris, and bird-watching activities in nature-conserved areas. These operators also work with local businesses, helping communities around the tourist spots.

Category-wise Insights

Which is the most preferred Tourism Type by Tourists?

Tourists are preferring Wellness tourism and cultural tourism to explore heritage sites and release the stress of urban life.

People around the world come to Jordon to relax and heal the mind, soul, and body. There are multiple businesses and organizations working in wellness tourism around Jordan. People coming to Jordan prefer relaxing activities such as spas and massage, along with activities focusing on self-development and mindfulness. There are also community development activities included in wellness tours, such as farming and environmental tours. People come to visit sites like Petra, Wadi Rum, the Dead sea, Baptism Site Amman, and some secondary locations having a cultural heritage.

Along with this tourism, adventure tourism is also gaining popularity among international travelers coming to Jordan. But, adventure tourism requires research and development for being a popular tourism type.

What Booking Channel is preferred by Tourists?

Websites are used by most travelers to choose destinations and make hotel reservations while in Jordan from all over the world.

Visitors check and choose their preferred places utilizing the websites of tour-organizing organizations and businesses. The majority of travelers utilize internet travel agencies to book tours and locations, including lodging and travel, due to their flexibility and convenience of use. Some well-known brands provide combo packages that cover lodging and meal costs and offer the option to choose between standard and deluxe options. In order to find a location to stay, eat, or visit a nearby attraction known for anything, visitors can also check a variety of web resources.

Competitive Landscape

Many local and international tour organizers are providing adventure tours in Jordan, offering tourists adventures like mountain climbing and trekking along with canyoning at Wadi Rum, Snorkeling in the Red Sea, Diving in Aquba, and cycling tours from the deserts of Jordan.

But most of these tours are similar and have the same destinations and activities, which might make tourists less interested in these activities. Few tour operators are trying to give unique experiences to tourists, by involving them in local interactions and taking them on jungle safaris and camping, and bird watching in season.

For instance:

• Wild Jordan, an ecotourism organization working under the Royal Society for the Conservation of Nature (RSCN), also in charge of Nature reserves in Jordan are offering in the Dana Reserve, you may go hiking and camping; in Wadi Mujib, you can go canyoning and gorge-walking; on forest trails in the Ajloun or Dibbeen forestry reserves; or in the Azraq Wetlands, you can go birdwatching. They also provide accommodation and other services, which are generating employment for locals, helping the development of the economy.

Scope of Report

Jordan Adventure Tourism by Category

By Tourism Type:

• Wellness Tourism
• Medical Tourism
• Faith-Based Tourism
• Adventure Tourism
• MICE Tourism

By Adventure Activity:

• Trekking
• Camping
• Mountaineering
• Safaris
• Diving

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• Domestic
• International