Japan's halal tourism industry is expected to have great growth, from 2025 to 2035, mainly because of more Muslim tourist arrivals seeking services compliant with their religion, the growing Muslim population in Japan, and the efforts of the country to become an even more welcoming destination for Muslim travelers.
With a market size slated to reach USD 598.9 Million in 2025, Japan's halal tourism market will grow at a CAGR of 5.5% and will reach 1,021.8 Million by 2035. The demand for travel options that are halal-friendly, such as halal food, prayer facilities, and accommodations that are culturally sensitive, has widely triggered the country's tourism infrastructures, positioning Japan as a future key destination for traveling Muslims from all around the globe.
Muslim tourists from Malaysia, Indonesia, the Middle East, and others now look for a different, diverse, and inclusive vacation in Japan. Their particular cultural and religious needs became clear to Japan's tourist industry. This prompted the development of halal-friendly accommodations, restaurants serving halal food, dedicated spaces for praying, and thematic tours focused on the history of Islam in Japan and the Japanese Muslim communities in modern times.
Momentum is being gained by the country's halal tourism market with the government as well as the private sector on the leading fore in increasing the choices available for Muslim visitors. Some of the measures undertaken include the certification of restaurants, opening of mosques for prayers at major tourist destinations, and offering of travel packages that fit the Muslim taste.
Attributes of Japan's Halal Tourism Market
| Attribute | Value |
|---|---|
| Estimated Industry Size in 2025 | USD 598.9 Million |
| Projected Industry Value in 2035F | USD 1,021.8 Million |
| Value-based CAGR from 2025 to 2035 | 5.5% |
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In the first half of 2024, Japan saw a 5.7% increase in halal tourism bookings compared to the previous year. This growth was mainly due to an increasing number of Muslim visitors from Southeast Asia, the Middle East, and other regions.
The availability of halal-friendly services, including halal-certified food, prayer spaces, and culturally appropriate accommodations, played a key role in attracting more Muslim tourists. With the continuous expansion of halal services throughout the country, this trend is expected to continue, with the second half of 2025 projected to show a 5.5% overall growth in halal tourism bookings.
| Date | Development & Details |
|---|---|
| June 2024 | Japan National Tourism Organization launched a complete guide for Muslim travelers. This includes lists of restaurants serving halal food, available spaces for prayers, and accommodations in Japan that are welcoming to Muslims. It aims to introduce Japan as a country where it is safe and friendly for halal activities. |
| September 2024 | This boutique hotel marks the first opening of a fully halal-certified boutique hotel in Tokyo. It provides rooms for prayer, offers halal food, and offers culturally sensitive services, so it is well suited for the Muslim traveler. This boutique hotel has encouraged many hotels in Japan to open halal-compliant accommodations to match the increasing demand for such hotels. |
| November 2024 | A collaboration between travel agencies in Japan and international operators of halal tours led to the development of special halal travel packages. These packages organize guided tours around the most notable Islamic heritage locations in Japan, such as the Kyoto Mosque. The packages ensure that meals offered are halal, prayer rooms are available, and other cultural activities are tailored to suit Muslim tourists who prefer to have a rich, yet respectful, travel experience in Japan. |
Expansion of Halal-Friendly Destinations
With the popularity of the services of halal-friendly restaurants, places for prayer, and hotels that offer Muslim-friendly amenities, cities such as Tokyo, Kyoto, Osaka, and Hokkaido are now becoming attractive destinations for Muslim tourists. The destination is now marketed as being halal-friendly in order to attract domestic and international Muslim tourists.
Rise of Halal Travel Packages
The increasing demand for halal tourism allows customized travel packages in line with the sector. These packages basically contain Sharia-compliant accommodations, halal meals, guided tours of Islamic heritage sites, and prayer facilities. Leading travel agencies are now offering specialized halal travel packages designed to meet specific needs of Muslim tourists, further fueling the market's growth.
Increasing Domestic and International Muslim Tourism
With this in mind, Japanese Muslims travelled more at home since many cities began catering to their needs as travel destinations. International Muslim visitors from Southeast Asia and the Middle East, too, were drawn to Japan much more than developed countries because it has interesting cultural experiences in addition to a large number of facilities for them.
Promotion of Halal Tourism by Destination Marketing Organizations
DMOs in Japan are now actively promoting Japan's halal tourism through digital marketing campaigns and partnerships with local businesses, aiming to increase the awareness of Japan's halal services among Muslim travelers and thus attract more visitors to the country.
Investment in Halal Tourism Infrastructure
The Japanese government and private sector are investing in the development of halal tourism infrastructure. Increasing numbers of restaurants and prayer spaces and Muslim-friendly accommodations are now certified as halal. As a result, Japan is increasingly becoming an attractive destination for Muslim travelers, hence furthering the growth of the halal tourism market.
Technology-Driven Halal Tourism Services
The digital platforms and mobile applications that promote halal tourism will make it easy for the Muslim traveler to plan a trip to Japan. Useful information about accommodations, restaurants, and local prayer spaces can be found on websites such as HalalTrip and Muslim Pro.
Surge in Muslim Population in Japan Creates Significant Revenues in Halal Tourism through Domestic Tourists
Most of the revenues generated in Japan's halal tourism market come from domestic travelers. A few factors can be seen in this respect: first, although Japan's Muslim population is still relatively small, it has been increasing gradually.
Most of these Muslims tend to prefer finding local, country-specific options within Japan rather than going overseas. Being highly cultured and having much affinity for the country, local Muslim travelers are more at ease and confident with their choice to visit domestic destinations as they are well-acquainted with the language, culture, and social setting.
There is also a growing number of halal-friendly facilities, which include restaurants serving halal-certified menus, prayer rooms in large shopping malls and airports, and halal accommodations in Tokyo, Kyoto, and Osaka cities. This opens up the ease of access to such services among domestic travelers. Infrastructure development leads to local Muslim travelers visiting old and new destinations within a conducive halal-compliant environment.
For example, some locations in Tokyo embrace Muslims, for example, halal-friendly restaurants like Gyumon and Halal Restaurant Sekai Cafe, and religious venues like Tokyo Camii & Turkish Culture Centre, which increase the appeal of domestic tourism. Most operators involved in halal tourism and local travel companies have created packages that cater to specific requirements of a domestic Muslim traveler, hence convenient access to such services.
The final reason is economic convenience in traveling domestically. For example, due to fewer visa requirements and less expensive travel costs, Muslim travelers in Japan will opt for more domestic options, which are convenient and compliant with religious needs. This significantly adds to the revenues of the halal tourism sector.
Online Booking Dominates the Japanese Halal Tourism Market
The preferred way to book halal-friendly services in Japan is online booking channels. Halal tourism platforms, including HalalBooking, allow easy access for Muslim travelers to Sharia-compliant accommodations, halal meals, and prayer spaces. This convenience along with the options to compare different options, read reviews, and secure bookings in real-time made online booking a dominant choice for Muslim travelers.
With online booking emerging as a fast preference in the Japanese halal tourism market due to convenience and accessibility and greater personalization afforded to Muslim visitors, the easier digital platforms for travel are created that can serve halal accommodation, dining establishments, and leisure activities without resorting to in-depth search patterns in the context of traditional preferences.
Specialized websites that cater especially to the requirements of Muslim travelers are considered to be some of the primary reasons for preferring online booking. On such platforms and applications, for instance, HalalBooking and MuslimPro, individuals can filter preferences with characteristics that include meals with a halal certificate, praying facilities available, and proximity to the nearest mosques. Hitherto, Muslim travelers, as such, do not need to do as much research because relevant information in a reliable manner is available at their fingertips.
Besides that, internet booking sites bring in numerous reviews from other Muslim fellow travelers, giving a sense of security for someone looking to have an informed selection. Many others offer package holidays that include pre-packaged activities such as lodging, tours, and dining accommodations, which greatly streamlines one's planning experience.
Another reason why people prefer booking online is the convenience of booking from home or on-the-go. Digital platforms are available 24/7, and travelers can make last-minute bookings or adjust their itineraries without having to consult in person. Special discounts, promotions, and loyalty programs offered through online platforms attract budget-conscious travelers, making it a cost-effective choice.
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The Japan halal tourism market is moderately fragmented, where established travel operators and niche players cater to the growing segment. Major players are Japan National Tourism Organization (JNTO), HalalBooking Japan, JTB Corporation, and several local halal-friendly tour operators, which compete in offering the best halal travel services, including guided tours, halal dining experiences, and accommodations that resonate with Muslim cultural and religious values.
The Japan halal tourism market is expected to grow at a CAGR of 5.5% from 2025 to 2035.
The market is projected to reach USD 1 Billion by 2035.
The key drivers include the increasing Muslim population in Japan, growing demand for halal-friendly travel services, and the expansion of halal tourism infrastructure.
Key players include the Japan National Tourism Organization (JNTO), HalalBooking Japan, JTB Corporation, and various halal-friendly tour operators and accommodation providers.
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