J-Beauty Product Market

J-Beauty Product Market Overview for 2024 to 2034

The J-beauty product size is estimated to be USD 34,468 million in 2024. The market is estimated to surpass USD 52,512 million by 2034. Market analysis suggests that demand for personal care products drives the trend of Asian beauty products.

Attributes	Details
Global J-Beauty Product Market Value for 2024	USD 34,468 million
Projected Market Value for 2034	USD 52,512 million
Value-based CAGR of Market for 2024 to 2034	4.30%

J-Beauty Product Market Insights

• Increased demand for personal care products globally is expanding rapidly among the young population. The beauty products manufacturing industry's presence around the country is expected to contribute to market growth. Moreover, traditional beauty products such as Oshiroi and others are gaining popularity as organic products and are expected to create lucrative opportunities for beauty products.
• Japanese beauty products are well-known for their precise focus on detail and commitment to producing high-quality cosmetic products. J-beauty products gained popularity for efficiency and reliability, attracting consumers looking for long-lasting skincare and high-quality beauty solutions owing to the increasing product quality in the country.
• A growing trend for the simplicity and minimalism of skincare procedures drives the market. J-beauty products offer a ‘less-is-more’ mindset instead of lengthy and complex procedures by focusing on important processes and influential materials such as green tea, rice bran, and others.

Trends in the J-Beauty Product Market

• Rising skincare concerns, shifting customer preferences, and lifestyle changes have influenced the J-beauty products brands. Consumers nowadays are increasingly aware and conscious of their skincare requirements, seeking solutions for specific issues, including aging, acne, hyperpigmentation, and sensitivity, which are projected to drive growth during the forecast period.
• J-beauty brands have responded to these concerns by creating specific therapies and formulations that successfully solve these difficulties. The rise of social media and influencer marketing has also contributed to the rise of J-beauty products. Influencers and beauty lovers have shared their excellent positive experiences with J-beauty products, increasing interest and excitement among their following.
• Growing skin issues and personal care are boosting demand for beauty products in the country. Consumers seeking designed and results-driven solutions are attracted to J-beauty products' capability to tackle specific skincare conditions. Furthermore, Japanese market participants continue using technology for product customization and modification.
• The shift toward e-commerce created opportunities for J-beauty brands to reach a wider audience and expand their online presence. In addition, there was a heightened focus on self-care and wellness. Many people turned to skincare as a form of self-care and a way to maintain a sense of normalcy during uncertain times.
• The manufacturers are increasingly focusing on new developments that provide precise offerings while recycling waste materials in the country.

Challenges for the J-Beauty Product Market

• Growing public understanding of the harmful effects of synthetic chemicals is expected to hinder the j-beauty products.
• The growing consumer demand for consistency of product ingredients presents an important challenge to industry expansion.

Category-wise Outlook

The J-beauty product market is segmented into product type, distribution channel, and type category. The dominance of skincare segments in product type has been observed, whereas the conventional segment is leading the way in the type category.

The Skincare Segment Dominates the Market by Product Type

The skincare segment is expected to grow with a share of 45.20% over the forecast period. The skincare segment is dominating the market owing to the increasing use of skincare by individuals for personal care in the country. Moreover, J-beauty emphasizes an integrated approach to skincare by focusing on the skin's hydration, protection, and nourishment. Under-eye creams, deep cleansing oils, sheet masks, and other skin care treatments are popular.

Attributes	Details
Product Type	Skincare
Market Share in 2024	45.20%

The Conventional Segment Dominates the Market by Type

The conventional segment is expected to hold a share of 90.80% over the forecast period, owing to industry expansion and rising usage of chemicals in beauty products. Several synthetic and traditional compounds, such as retinoid and hydroquinone, are being used more frequently in J-beauty products to target specific skin issues, such as fine lines and hyperpigmentation.

Attributes	Details
Type	Conventional
Market Share in 2024	90.80%

Country-wise Insights

In 2024, China is estimated to take the reins in the global J-beauty product market, claiming an impressive market share due to rising demand for organic skincare products. Meanwhile, India and Australia are a little far behind, holding a CAGR of 4.70% and 4.40%, respectively. This solidifies Asia Pacific’s notable presence in the market. Moreover, the United States and Germany are making substantial contributions to the growth of the market.

Countries	CAGR in 2024
United States	3.90%
India	4.70%
Germany	3.50%
China	5.30%
Australia	4.40%

J-Beauty Product Market in the United States

• Americans are increasingly looking for skincare solutions manufactured with natural ingredients that are beneficial in addressing their skin troubles. J-beauty products suit the description because they are noted for their simplicity and utilization of traditional Japanese elements.
• Hydration and brightness are two essential aspects of J-beauty. Consumers in the United States are becoming increasingly concerned about the impact of pollution and stress on their skin, and they are looking for solutions that may help them hydrate and brighten their complexions.

J-Beauty Product Market in India

• J-beauty and its unique approach to skincare have become more popular among Indian customers. However, J-beauty is still an isolated market in India, and the majority of consumers are unaware of J-beauty brands and products.
• Indian customers are increasingly interested in natural and effective skincare products. J-beauty brands need to inform Indian consumers of the distinct benefits of J-beauty, such as its concentration on hydration, brightness, and gentle cleansing.
• Influencers play a significant role in driving beauty trends in India, and J-beauty companies are expected to collaborate with local influencers to reach more consumers and increase brand exposure.

J-Beauty Product Market in Australia

• J-beauty is considered an appropriate continuation of the Korean beauty trend by Australian customers who are becoming more aware of the benefits of Asian beauty products. Japanese products are also seen favorably by Australian consumers, who consider them to be high-quality and dependable.
• Consumers in Australia are increasingly concerned about the sustainability of their cosmetic goods. To appeal to Australian consumers, J-beauty companies have to be able to demonstrate that their products are created sustainably and ethically.

J-Beauty Product Market in China

• Chinese consumers are familiar with Japanese culture, which has contributed to the popularity of J-beauty in China. Chinese consumers are also increasingly expecting high-grade skincare products, and J-beauty is associated with quality.
• The Chinese beauty market is highly competitive, and J-beauty companies must focus on product innovation and uniqueness to stand out.
• In China, e-commerce is among the most prominent retail channels for beauty items, and J-beauty companies must build a significant presence on key e-commerce platforms.

J-Beauty Product Market in Germany

German consumers are known for their focus on preventative healthcare, and they are intrigued by J-beauty's emphasis on preventing skin problems from occurring in the first place. German consumers particularly respond to J-beauty's emphasis on hydration and sun protection.

Competitive Landscape in the J-Beauty Products

Companies like POLA ORBIS HOLDINGS INC., Mandom Corp., Kosé Corporation, Procter & Gamble Company, etc., already have a strong foothold in the industry.

Manufacturers are creating strong brand identities through effective marketing strategies to boost customer retention. Manufacturing processes are being improved, and the supply chain is being optimized to enhance capacity and meet increased demand.

Recent Developments in the J-Beauty Products

• In 2021, Shiseido Co., Ltd., a Japanese skincare company, created a new e-commerce portal to make its J-beauty products broadly available to consumers.
• In 2023, Keomi Beauty, a famous Japanese skincare brand, announced the launch of three new skin care products in the Indian market based on the Japanese idea of tackling the many essential skin concerns of Indian consumers.
• In 2021, Procter & Gamble and A.S. Watson joined together to establish the new Japanese skincare brand 'aio'.

Key Companies

Shiseido Co., Ltd.

Shiseido established itself as a leader in the beauty industry. The extensive portfolio of the brand includes skincare, cosmetics, fragrance, and hair care items. Shiseido's dedication to innovative technology and research has resulted in crucial products, and the company's global presence has made it a global representation of Japanese beauty. Shiseido continues to create beauty products in Japan and worldwide to influence a life of beauty and culture.

Mandom Corp.

Mandom Corp., headquartered in Osaka, Japan, is a well-known beauty and grooming company focusing on men's skincare and hair care products. GATSBY, the company's flagship brand, offers a wide range of products, including skincare, hair styling, and grooming items. Mandom is known for its dedication to quality and creativity, producing items that represent current trends while maintaining traditional Japanese excellence. Mandom remains a trusted name in the Japanese beauty and grooming business, focusing on satisfying the different demands of its customers.

J-Beauty Products Key Players

• POLA ORBIS HOLDINGS INC.
• Mandom Corp.
• Kosé Corporation
• Procter & Gamble Company
• Kao Corporation
• Lion Corporation
• Unilever
• Procter & Gamble Company
• L'Oreal Groupe (Nihon L’Oreal)
• Shiseido Co., Ltd.
• FANCL CORPORATION
• CANMAKE

Scope of the report

Attribute	Details
Estimated Industry Size in 2024	USD 826.2 million
Projected Industry Size by 2034	USD 1,595 million
Anticipated CAGR between 2024 to 2034	6.80%
Historical Analysis of Demand for J-Beauty Products	2019 to 2023
Demand Forecast for J-Beauty Products	2024 to 2034
Report Coverage	Industry Size, Industry Trends, Key Insights for J-Beauty Product Market, Insights on Global Players and Leading Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Market.
Key Companies Profiled	POLA ORBIS HOLDINGS INC.; Mandom Corp.; Kosé Corporation; Procter & Gamble Company; Kao Corporation; Lion Corporation; Unilever; Procter & Gamble Company; L'Oreal Groupe (Nihon L’Oreal); Shiseido Co., Ltd.; FANCL CORPORATION; CANMAKE

Key Segments

By Product Type:

• Haircare
• Skincare
• Colour Cosmetics
• Others

By Type:

• Organic
• Conventional

By Distribution Channel:

• E-commerce
• Specialty Stores
• Hypermarkets/Supermarkets
• Other

Frequently Asked Questions

What is the Market Size of the J-Beauty Product?

In 2024, the market size of the j-beauty products is estimated to be USD 34,468 million.

What is the Trend in the J-Beauty Product?

Increased demand for personal care products in the country is one of the key trends in the j-beauty products.

What is the Future of the J-Beauty Product Market?

The J-beauty products are expected to progress at an average CAGR of 4.30% from 2024 to 2034.

What is the J-Beauty Products report Size for 2034 Projected to be?

By 2034, the size of the j-beauty products is forecast to reach USD 52,512 million.

Who are the Prominent Players in the J-Beauty Products?

POLA ORBIS HOLDINGS INC., Mandom Corp., and Kosé Corporation are prominent players in J-beauty products.