The global IoT for cold chain monitoring market was worth US$ 5.5 billion in 2022 and is anticipated to increase by a compound annual growth rate (CAGR) of 13.9% between 2023 to 2033 to reach US$ 23.1 billion in 2033.
The Internet of Things (IoT) has been transforming the perishable supply chain. The advent of smarter cold chain systems has been providing managers with live data about temperature and location besides empowering them with the ability to remotely control logistics. As a result of the increasing demand for real-time and remote surveillance of crucial parameters of shipment, IoT cold chain monitoring has become highly sought-after in the transport of medicines.
The result of rapid urbanization for better quality planning, the increased demand for temperature-sensitive stimulants, and the greater reliance on effectiveness in supply chains constitute a few of the significant factors driving the global IoT cold chain control industry's development.
Attributes | Details |
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IoT for Cold Chain Monitoring Market CAGR (2023 to 2033) | 13.9% |
Value of the IoT for Cold Chain Monitoring Market in 2023 | US$ 6.2 billion |
IoT for Cold Chain Monitoring Market (2033) | US$ 23.1 billion |
IoT for Cold Chain Monitoring Market Attraction | Because IoT-enabled temperature monitoring helps in monitoring goods round the clock, temperature logging has become way easier than manual methods, previously undertaken. This has resulted in increasing demand for data cold chain monitoring. |
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Between 2018 and 2022, global IoT for cold chain monitoring registered a CAGR of 11.8%. Rising government investments and efforts to reduce food spoilage and prevent damage to other temperature-sensitive goods have fueled the demand for cold chain monitoring in industries such as food & beverages, healthcare & pharma, chemicals, and others.
The rising demand for cold chain warehousing during the COVID-19 pandemic had a positive impact on the IoT for the cold chain monitoring market. During the extended period of lockdown observed around the world, increasing demand for packaged food & beverages products was noted. Food manufacturers have been increasingly adopting the IoT for cold chain monitoring solutions for monitoring food products and boosting their shelf-life.
Because IoT-enabled temperature monitoring helps in monitoring goods round the clock, temperature logging has become way easier than manual methods, previously undertaken. This has resulted in increasing demand for data cold chain monitoring during the pandemic. Driven by these factors, the IoT for cold chain monitoring demand is likely to increase, expanding at a CAGR of 13.9% throughout the 2023 to 2033 assessment period.
Blockchain technology drives cold chain monitoring market owing to the efficiency and transparency of supply chain
Blockchain technology offers a way to record transactions or any digital interaction and is designed to be transparent, secure, and efficient. Due to the transparency and security achieved by blockchain, the speed of the physical flow of goods is increased.
Blockchain records every single asset from the product to the container as it flows through the supply chain nodes. It also helps in keeping track of information regarding orders, receipts, invoices, payments, and digital assets such as copyrights, certifications, barcodes, and other things. Through its decentralized nature, it shares information about process, delivery, production, and maintenance, between suppliers and vendors, bringing new modalities of collaboration in complex assembly lines.
Blockchain integration with cold chain results in increased sustainability, reduced errors and delays, minimizes transportation costs, enables faster identification of errors, and offers improved product transport and inventory management. Through these advantages, blockchain integration in the cold chain can help in strengthening the corporate identities of market players.
Adoption of cloud-based technology and the use of logistics 4.0 and IoT, to propel growth
Logistics 4.0 enables process improvement through a variety of technological advancements, which include automated systems, driverless transport vehicles, and robotics. An increase in the adoption of cloud-based technology with the usage of logistics 4.0 and IoT is driving the growth of the cold chain monitoring market. The IoT usage in cold chain monitoring is increasing as it helps in reducing costs and delays by avoiding risk.
IoT sensors are built into cargo, ships, cabs, and trains and are connected to an alarm system or dispatcher that is tracking and monitors. These sensors transmit information to the team who then gains insights into hidden risks and knowledge. This also gives accurate in-transit visibility and delivery of goods. The demand for cloud-based software as a service is increasing in cold chain monitoring, as it helps the professional to access critical data and applications both, on the road and in the office from any connected device.
Data theft as a result of the use of various devices to impede market growth
A huge amount of data is generated in cold chain monitoring, which is analyzed and used for decision-making by professionals. The data is collected by using devices such as various IoT sensors, and GPS devices. The data collected through these devices can tamper or unauthorized users can access the device for data theft. This may lead to the misuse of important information regarding products, and orders by unauthorized users. However, this is a major challenge that is restricting the growth of the IoT for the cold chain monitoring market.
United States to Dominate global market
The United States is offering the opportunity for the generation of high revenue during the forecast period, owing to the high presence of cold chain monitoring solution players.
The place has the possibility of earning substantial revenue throughout the forecast timeframe as a result of massive cold chain monitoring solution suppliers in the United States. The popularity of refrigerated, frozen, and dairy items has risen in the United States, raising the demand for IoT for cold chain monitoring. The United States was poised to remain highly lucrative, capturing 24.8% of the global market share throughout 2022.
Also, based on current trend estimates, in 2019, the country was the world’s largest pharmaceutical market that accounted for 48% of the global pharmaceutical market. Due to the increasing demand for medicines in the USA, the demand for IoT for cold chain monitoring also increased for monitoring the medicines' temperature and prevent from damage.
United Kingdom to expand at a rapid pace
The United Kingdom IoT for cold chain monitoring market is expanding due to the rise in online grocery shopping that resulted in the increasing number of refrigerated warehouses.
The United Kingdom has been named the third-largest online grocery market in the world. Around 6.1% of the grocery sales in the United Kingdom are made online, which in turn is propelling the United Kingdom IoT for cold chain monitoring market growth.
Furthermore, the United Kingdom market is expected to grow at a CAGR of 15.1% over the upcoming decades. The United Kingdom is anticipated to dominate the market in the European region over the forecast period.
China to dominate the market in the Asia Pacific region
China is estimated to record an incremental opportunity worth US$ 1.6 billion during the forecast period. China IoT for cold chain monitoring market growth is driven by meat, quick-frozen food, fruits & vegetables, and dairy products.
China's food industry generated revenue of around 8 Tr in 2019. Key player food & beverages sector in China is focusing on investing in cold chain monitoring to offer their fresh and undamaged products in the market. The market in China is expected to grow at a CAGR of 15.2% over the upcoming decades.
Furthermore, the Chinese government's stringent rules to safeguard nutritional content stimulate cold chain companies to configure temperature monitoring systems. The commercialization of IoT and its integration throughout all sectors are expected to be in the early stages in this country.
The country has developed into an international hub for large capital investments and company strategic partnerships. Therefore, these factors are expected to contribute to the market growth in China over the upcoming years.
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Hardware segment to dominate the market
By component, IoT software/ platform for cold chain monitoring is expected to register a CAGR of 15.1% throughout the forecast period. The IoT software for cold chain monitoring offers the ability to uninterruptedly monitor the performance of cold chain in real-time and ensure adherence to guidelines set by regulatory agencies.
Players are focusing on offering IoT software for reporting, data analytics, and tracking of products. However, throughout the forecast period, dominance is going to remain with the hardware segment in terms of the component. The hardware segment is expected to account for 44.3% of the global market share.
SMEs to grow at a high pace
While the uptake among large enterprises continues to be higher, FMI has projected the demand for small and medium enterprises (SMEs) to rise at a higher pace in the coming years.
Growth in the latter category of industries will be supported by the rapid adoption of IoT technologies among SMEs, intended at reducing overall expenditure incurred on various operations.
Key players in the global IoT for cold chain monitoring market include Huawei Technologies, Aeris Communication, HC Technologies, SenseGiz Inc, Zebra Technologies, TE Connectivity, Moschip Technologies Limited, Laird Connectivity, Roambee Corporation, Cisco Systems, Inc. Recent developments among key players are
Report Attribute | Details |
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Growth Rate | CAGR of 13.9% from 2023 to 2033 |
Market Value in 2023 | US$ 6.2 billion |
Market Value in 2033 | US$ 23.1 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Covered |
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Key Companies Profiled |
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Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 6.2 billion in 2023.
The market is estimated to reach US$ 23.1 billion by 2033.
The hardware segment holds high revenue potential.
The United States, the United Kingdom, and China dominate the global market.
The market is forecast to register a CAGR of 13.9% through 2033.
1. Executive Summary | IoT for Cold Chain Monitoring Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033 5.3.1. Hardware 5.3.1.1. IoT Temperature/Humidity Sensors 5.3.1.2. Data Logger 5.3.1.3. Others 5.3.2. Software 5.3.3. Services 5.3.3.1. Integration & Installation 5.3.3.2. Consulting 5.3.3.3. Support & Maintenance 5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033 6.3.1. SMEs 6.3.2. Large Enterprises 6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033 7.3.1. Healthcare & Pharma 7.3.2. Retail & CPG 7.3.3. Food & Beverages 7.3.4. Chemicals 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. South Asia 8.3.5. East Asia 8.3.6. Oceania 8.3.7. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Component 9.2.3. By Enterprise Size 9.2.4. By Industry 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Component 9.3.3. By Enterprise Size 9.3.4. By Industry 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Component 10.2.3. By Enterprise Size 10.2.4. By Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Component 10.3.3. By Enterprise Size 10.3.4. By Industry 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Component 11.2.3. By Enterprise Size 11.2.4. By Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Enterprise Size 11.3.4. By Industry 11.4. Key Takeaways 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Malaysia 12.2.1.3. Singapore 12.2.1.4. Thailand 12.2.1.5. Rest of South Asia 12.2.2. By Component 12.2.3. By Enterprise Size 12.2.4. By Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Enterprise Size 12.3.4. By Industry 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Component 13.2.3. By Enterprise Size 13.2.4. By Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Enterprise Size 13.3.4. By Industry 13.4. Key Takeaways 14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Component 14.2.3. By Enterprise Size 14.2.4. By Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Enterprise Size 14.3.4. By Industry 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Component 15.2.3. By Enterprise Size 15.2.4. By Industry 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Enterprise Size 15.3.4. By Industry 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Component 16.1.2.2. By Enterprise Size 16.1.2.3. By Industry 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Component 16.2.2.2. By Enterprise Size 16.2.2.3. By Industry 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Component 16.3.2.2. By Enterprise Size 16.3.2.3. By Industry 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Component 16.4.2.2. By Enterprise Size 16.4.2.3. By Industry 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Component 16.5.2.2. By Enterprise Size 16.5.2.3. By Industry 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Component 16.6.2.2. By Enterprise Size 16.6.2.3. By Industry 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Component 16.7.2.2. By Enterprise Size 16.7.2.3. By Industry 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Component 16.8.2.2. By Enterprise Size 16.8.2.3. By Industry 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Component 16.9.2.2. By Enterprise Size 16.9.2.3. By Industry 16.10. India 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Component 16.10.2.2. By Enterprise Size 16.10.2.3. By Industry 16.11. Malaysia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Component 16.11.2.2. By Enterprise Size 16.11.2.3. By Industry 16.12. Singapore 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Component 16.12.2.2. By Enterprise Size 16.12.2.3. By Industry 16.13. Thailand 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Component 16.13.2.2. By Enterprise Size 16.13.2.3. By Industry 16.14. China 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Component 16.14.2.2. By Enterprise Size 16.14.2.3. By Industry 16.15. Japan 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Component 16.15.2.2. By Enterprise Size 16.15.2.3. By Industry 16.16. South Korea 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Component 16.16.2.2. By Enterprise Size 16.16.2.3. By Industry 16.17. Australia 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Component 16.17.2.2. By Enterprise Size 16.17.2.3. By Industry 16.18. New Zealand 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Component 16.18.2.2. By Enterprise Size 16.18.2.3. By Industry 16.19. GCC Countries 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Component 16.19.2.2. By Enterprise Size 16.19.2.3. By Industry 16.20. South Africa 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Component 16.20.2.2. By Enterprise Size 16.20.2.3. By Industry 16.21. Israel 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Component 16.21.2.2. By Enterprise Size 16.21.2.3. By Industry 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Component 17.3.3. By Enterprise Size 17.3.4. By Industry 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Huawei Technologies 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Aeris Communication 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. HC Technologies 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. SenseGiz Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Zebra Technologies 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. TE Connectivity 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Moschip Technologies Limited 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Laird Connectivity 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Roambee Corporation 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Cisco Systems, Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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