The global IoT for cold chain monitoring market was worth US$ 5.5 billion in 2022 and is anticipated to increase by a compound annual growth rate (CAGR) of 13.9% between 2023 to 2033 to reach US$ 23.1 billion in 2033.
The Internet of Things (IoT) has been transforming the perishable supply chain. The advent of smarter cold chain systems has been providing managers with live data about temperature and location besides empowering them with the ability to remotely control logistics. As a result of the increasing demand for real-time and remote surveillance of crucial parameters of shipment, IoT cold chain monitoring has become highly sought-after in the transport of medicines.
The result of rapid urbanization for better quality planning, the increased demand for temperature-sensitive stimulants, and the greater reliance on effectiveness in supply chains constitute a few of the significant factors driving the global IoT cold chain control industry's development.
Attributes | Details |
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IoT for Cold Chain Monitoring Market CAGR (2023 to 2033) | 13.9% |
Value of the IoT for Cold Chain Monitoring Market in 2023 | US$ 6.2 billion |
IoT for Cold Chain Monitoring Market (2033) | US$ 23.1 billion |
IoT for Cold Chain Monitoring Market Attraction | Because IoT-enabled temperature monitoring helps in monitoring goods round the clock, temperature logging has become way easier than manual methods, previously undertaken. This has resulted in increasing demand for data cold chain monitoring. |
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Between 2018 and 2022, global IoT for cold chain monitoring registered a CAGR of 11.8%. Rising government investments and efforts to reduce food spoilage and prevent damage to other temperature-sensitive goods have fueled the demand for cold chain monitoring in industries such as food & beverages, healthcare & pharma, chemicals, and others.
The rising demand for cold chain warehousing during the COVID-19 pandemic had a positive impact on the IoT for the cold chain monitoring market. During the extended period of lockdown observed around the world, increasing demand for packaged food & beverages products was noted. Food manufacturers have been increasingly adopting the IoT for cold chain monitoring solutions for monitoring food products and boosting their shelf-life.
Because IoT-enabled temperature monitoring helps in monitoring goods round the clock, temperature logging has become way easier than manual methods, previously undertaken. This has resulted in increasing demand for data cold chain monitoring during the pandemic. Driven by these factors, the IoT for cold chain monitoring demand is likely to increase, expanding at a CAGR of 13.9% throughout the 2023 to 2033 assessment period.
Blockchain technology drives cold chain monitoring market owing to the efficiency and transparency of supply chain
Blockchain technology offers a way to record transactions or any digital interaction and is designed to be transparent, secure, and efficient. Due to the transparency and security achieved by blockchain, the speed of the physical flow of goods is increased.
Blockchain records every single asset from the product to the container as it flows through the supply chain nodes. It also helps in keeping track of information regarding orders, receipts, invoices, payments, and digital assets such as copyrights, certifications, barcodes, and other things. Through its decentralized nature, it shares information about process, delivery, production, and maintenance, between suppliers and vendors, bringing new modalities of collaboration in complex assembly lines.
Blockchain integration with cold chain results in increased sustainability, reduced errors and delays, minimizes transportation costs, enables faster identification of errors, and offers improved product transport and inventory management. Through these advantages, blockchain integration in the cold chain can help in strengthening the corporate identities of market players.
Adoption of cloud-based technology and the use of logistics 4.0 and IoT, to propel growth
Logistics 4.0 enables process improvement through a variety of technological advancements, which include automated systems, driverless transport vehicles, and robotics. An increase in the adoption of cloud-based technology with the usage of logistics 4.0 and IoT is driving the growth of the cold chain monitoring market. The IoT usage in cold chain monitoring is increasing as it helps in reducing costs and delays by avoiding risk.
IoT sensors are built into cargo, ships, cabs, and trains and are connected to an alarm system or dispatcher that is tracking and monitors. These sensors transmit information to the team who then gains insights into hidden risks and knowledge. This also gives accurate in-transit visibility and delivery of goods. The demand for cloud-based software as a service is increasing in cold chain monitoring, as it helps the professional to access critical data and applications both, on the road and in the office from any connected device.
Data theft as a result of the use of various devices to impede market growth
A huge amount of data is generated in cold chain monitoring, which is analyzed and used for decision-making by professionals. The data is collected by using devices such as various IoT sensors, and GPS devices. The data collected through these devices can tamper or unauthorized users can access the device for data theft. This may lead to the misuse of important information regarding products, and orders by unauthorized users. However, this is a major challenge that is restricting the growth of the IoT for the cold chain monitoring market.
United States to Dominate global market
The United States is offering the opportunity for the generation of high revenue during the forecast period, owing to the high presence of cold chain monitoring solution players.
The place has the possibility of earning substantial revenue throughout the forecast timeframe as a result of massive cold chain monitoring solution suppliers in the United States. The popularity of refrigerated, frozen, and dairy items has risen in the United States, raising the demand for IoT for cold chain monitoring. The United States was poised to remain highly lucrative, capturing 24.8% of the global market share throughout 2022.
Also, based on current trend estimates, in 2019, the country was the world’s largest pharmaceutical market that accounted for 48% of the global pharmaceutical market. Due to the increasing demand for medicines in the USA, the demand for IoT for cold chain monitoring also increased for monitoring the medicines' temperature and prevent from damage.
United Kingdom to expand at a rapid pace
The United Kingdom IoT for cold chain monitoring market is expanding due to the rise in online grocery shopping that resulted in the increasing number of refrigerated warehouses.
The United Kingdom has been named the third-largest online grocery market in the world. Around 6.1% of the grocery sales in the United Kingdom are made online, which in turn is propelling the United Kingdom IoT for cold chain monitoring market growth.
Furthermore, the United Kingdom market is expected to grow at a CAGR of 15.1% over the upcoming decades. The United Kingdom is anticipated to dominate the market in the European region over the forecast period.
China to dominate the market in the Asia Pacific region
China is estimated to record an incremental opportunity worth US$ 1.6 billion during the forecast period. China IoT for cold chain monitoring market growth is driven by meat, quick-frozen food, fruits & vegetables, and dairy products.
China's food industry generated revenue of around 8 Tr in 2019. Key player food & beverages sector in China is focusing on investing in cold chain monitoring to offer their fresh and undamaged products in the market. The market in China is expected to grow at a CAGR of 15.2% over the upcoming decades.
Furthermore, the Chinese government's stringent rules to safeguard nutritional content stimulate cold chain companies to configure temperature monitoring systems. The commercialization of IoT and its integration throughout all sectors are expected to be in the early stages in this country.
The country has developed into an international hub for large capital investments and company strategic partnerships. Therefore, these factors are expected to contribute to the market growth in China over the upcoming years.
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Hardware segment to dominate the market
By component, IoT software/ platform for cold chain monitoring is expected to register a CAGR of 15.1% throughout the forecast period. The IoT software for cold chain monitoring offers the ability to uninterruptedly monitor the performance of cold chain in real-time and ensure adherence to guidelines set by regulatory agencies.
Players are focusing on offering IoT software for reporting, data analytics, and tracking of products. However, throughout the forecast period, dominance is going to remain with the hardware segment in terms of the component. The hardware segment is expected to account for 44.3% of the global market share.
SMEs to grow at a high pace
While the uptake among large enterprises continues to be higher, FMI has projected the demand for small and medium enterprises (SMEs) to rise at a higher pace in the coming years.
Growth in the latter category of industries will be supported by the rapid adoption of IoT technologies among SMEs, intended at reducing overall expenditure incurred on various operations.
Key players in the global IoT for cold chain monitoring market include Huawei Technologies, Aeris Communication, HC Technologies, SenseGiz Inc, Zebra Technologies, TE Connectivity, Moschip Technologies Limited, Laird Connectivity, Roambee Corporation, Cisco Systems, Inc. Recent developments among key players are
Report Attribute | Details |
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Growth Rate | CAGR of 13.9% from 2023 to 2033 |
Market Value in 2023 | US$ 6.2 billion |
Market Value in 2033 | US$ 23.1 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Covered |
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Key Companies Profiled |
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Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 6.2 billion in 2023.
The market is estimated to reach US$ 23.1 billion by 2033.
The hardware segment holds high revenue potential.
The United States, the United Kingdom, and China dominate the global market.
The market is forecast to register a CAGR of 13.9% through 2033.
1. Executive Summary | IoT for Cold Chain Monitoring Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033
5.3.1. Hardware
5.3.1.1. IoT Temperature/Humidity Sensors
5.3.1.2. Data Logger
5.3.1.3. Others
5.3.2. Software
5.3.3. Services
5.3.3.1. Integration & Installation
5.3.3.2. Consulting
5.3.3.3. Support & Maintenance
5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033
6.3.1. SMEs
6.3.2. Large Enterprises
6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033
7.3.1. Healthcare & Pharma
7.3.2. Retail & CPG
7.3.3. Food & Beverages
7.3.4. Chemicals
7.3.5. Others
7.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. South Asia
8.3.5. East Asia
8.3.6. Oceania
8.3.7. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The USA
9.2.1.2. Canada
9.2.2. By Component
9.2.3. By Enterprise Size
9.2.4. By Industry
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Component
9.3.3. By Enterprise Size
9.3.4. By Industry
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Component
10.2.3. By Enterprise Size
10.2.4. By Industry
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Component
10.3.3. By Enterprise Size
10.3.4. By Industry
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Component
11.2.3. By Enterprise Size
11.2.4. By Industry
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Component
11.3.3. By Enterprise Size
11.3.4. By Industry
11.4. Key Takeaways
12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Malaysia
12.2.1.3. Singapore
12.2.1.4. Thailand
12.2.1.5. Rest of South Asia
12.2.2. By Component
12.2.3. By Enterprise Size
12.2.4. By Industry
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Component
12.3.3. By Enterprise Size
12.3.4. By Industry
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Component
13.2.3. By Enterprise Size
13.2.4. By Industry
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Component
13.3.3. By Enterprise Size
13.3.4. By Industry
13.4. Key Takeaways
14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. Australia
14.2.1.2. New Zealand
14.2.2. By Component
14.2.3. By Enterprise Size
14.2.4. By Industry
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Component
14.3.3. By Enterprise Size
14.3.4. By Industry
14.4. Key Takeaways
15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Component
15.2.3. By Enterprise Size
15.2.4. By Industry
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Component
15.3.3. By Enterprise Size
15.3.4. By Industry
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Component
16.1.2.2. By Enterprise Size
16.1.2.3. By Industry
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Component
16.2.2.2. By Enterprise Size
16.2.2.3. By Industry
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Component
16.3.2.2. By Enterprise Size
16.3.2.3. By Industry
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Component
16.4.2.2. By Enterprise Size
16.4.2.3. By Industry
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Component
16.5.2.2. By Enterprise Size
16.5.2.3. By Industry
16.6. United Kingdom
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Component
16.6.2.2. By Enterprise Size
16.6.2.3. By Industry
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Component
16.7.2.2. By Enterprise Size
16.7.2.3. By Industry
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Component
16.8.2.2. By Enterprise Size
16.8.2.3. By Industry
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Component
16.9.2.2. By Enterprise Size
16.9.2.3. By Industry
16.10. India
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Component
16.10.2.2. By Enterprise Size
16.10.2.3. By Industry
16.11. Malaysia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Component
16.11.2.2. By Enterprise Size
16.11.2.3. By Industry
16.12. Singapore
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Component
16.12.2.2. By Enterprise Size
16.12.2.3. By Industry
16.13. Thailand
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Component
16.13.2.2. By Enterprise Size
16.13.2.3. By Industry
16.14. China
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Component
16.14.2.2. By Enterprise Size
16.14.2.3. By Industry
16.15. Japan
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Component
16.15.2.2. By Enterprise Size
16.15.2.3. By Industry
16.16. South Korea
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Component
16.16.2.2. By Enterprise Size
16.16.2.3. By Industry
16.17. Australia
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Component
16.17.2.2. By Enterprise Size
16.17.2.3. By Industry
16.18. New Zealand
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Component
16.18.2.2. By Enterprise Size
16.18.2.3. By Industry
16.19. GCC Countries
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Component
16.19.2.2. By Enterprise Size
16.19.2.3. By Industry
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Component
16.20.2.2. By Enterprise Size
16.20.2.3. By Industry
16.21. Israel
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Component
16.21.2.2. By Enterprise Size
16.21.2.3. By Industry
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Component
17.3.3. By Enterprise Size
17.3.4. By Industry
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Huawei Technologies
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Aeris Communication
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. HC Technologies
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. SenseGiz Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Zebra Technologies
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. TE Connectivity
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Moschip Technologies Limited
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Laird Connectivity
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Roambee Corporation
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. Cisco Systems, Inc.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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