Intrathecal Pumps Market Outlook (2022 to 2032)

The global Intrathecal Pumps Market is estimated at around US$ 231.5 million in 2022. With a projected CAGR of 5.2% for the next ten years, the market is likely to reach a valuation of nearly US$ 383.5 million by the end of 2032. Intrathecal pumps require substantially less medication compared to oral drugs, owing to which its demand is on a constant rise.

Report Attributes Details
Intrathecal Pumps Market Size (2021A) US$ 221.1 million
Estimated Market Value (2022E) US$ 231.5 million
Forecasted Market Value (2032F) US$ 383.5 million
Global Market Growth Rate (2022 to 2032) 5.2% CAGR
United States Market (2022) US$ 79.4 million
Key Companies Covered
  • Medtronic
  • Smith’s Medical
  • Flowonix Medical Inc.
  • tricumed Medizintechnik GmbH
  • Teleflex Incorporated
  • Johnson and Johnson Services, Inc.
  • Durect Corporation
  • Medallion Therapeutics, Inc.

Future Market Insights’ analysis reveals that in 2022 revenue through the Intrathecal Pumps Market is estimated at US$ 231.5 million. Patients who have not seen relief from conservative pain management (CPT) treatments can benefit most from the adoption of intrathecal pumps. The intrathecal pumps market is one of the fastest-growing areas in pain management therapies around the globe.

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Sales Analysis of Intrathecal Pumps Market from 2017 to 2021 Vs Market Outlook for 2022 to 2032

The global market for the Intrathecal Pumps Market expanded at a CAGR of 4.2% from 2017 to 2021. The National Cancer Institute estimates that 442.4 new instances of cancer are diagnosed annually for every 100 thousand men and women. Since intrathecal pumps work directly in the CSF and enable pharmaceuticals to be absorbed more quickly and directly than oral treatments, they are more advantageous than oral medications. This has accelerated the global market for intrathecal pumps.

The United States will continue to be the largest consumer of the Intrathecal Pumps, throughout the analysis period accounting for over US$ 51.7 million absolute dollar opportunity in the coming 10-year period.

How are key drivers going to affect the Intrathecal Pumps Market?

Pain is a prevalent and clinically significant illness in the aging population. However, the use of intrathecal pumps has led to better results in the treatment of senior patients with pain. Unfortunately, evaluating pain in geriatric patients is problematic, mostly due to the complexity of multiple comorbidities. The demand for intrathecal pumps will continue to rise as the number of the elderly population grows. The WHO projects that by 2050, there will be 2 billion individuals worldwide who are 60 years of age or older.

The capacity of a pump to deliver medications where they are most frequently required, as well as their increased potency, reduced systemic exposure, and the amount necessary to have the desired pharmacologic effect, is anticipated to drive market expansion. For instance, Flowonix Medicals produced a 40 mL pump for injecting medications into the intrathecal region. The delivery device uses a pressure-driven, valve-gated delivery mechanism and has a battery life of more than 10 years, which can help prevent the need for future surgical procedures.

In comparison to the conservative pain management procedure for our initial implantation cycle, IDD therapy is less expensive. The following costs are cumulative US$ 17,317 greater than those for the conservative pain management procedure in the month of IDD implantation, although IDD breaks even financially shortly after the second year post-implant. According to the lifetime analysis, IDD saves US$ 3,111 per patient annually compared to conservative pain management.

The desire for affordable treatments like intrathecal pumps has increased in response to growing global concern over how to reduce rising healthcare costs. A patient satisfaction survey on intrathecal pumps conducted in 2020 found that 76.9% of respondents had avoided the hospital after receiving an intrathecal implant, which significantly reduced the expenditures associated with healthcare consumption.

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What are the restraints to the growth of the Intrathecal Pumps Market?

The use of all intrathecal pumps has not yet been approved by the American Food and Drug Administration. The FDA has warned medical professionals and patients about the harmful repercussions of using medications that have not received FDA approval. Drugs that are approved for intrathecal use must also adhere to more stringent safety standards.

The market expansion could be hampered by hazards such as dosing errors, infections, pump failure, opioid withdrawal, and other conditions like muscular spasms, cognitive problems, discomfort, fever, vomiting, weakness, and heart or respiratory distress. CSF leak, surgical site infection, and catheter site irritation are examples of surgical complications. Between 0.5% and 2.0% of intrathecal implants result in surgical infections.

Additionally, it is projected that the global lack of anesthesiologists and neurosurgeons will have a negative effect on market growth. Intrathecal pumps are superior to conventional drug delivery methods in a number of ways, but their application is constrained by related technical and surgical issues. The technological issues include pump failure and catheter kinks, disconnections, and obstructions (battery depletion, pump inversion, & pump erosion). Although none of these mechanical faults provide a life-threatening risk, they all need specialized modification.

Region-wise Insights

In what ways does the Intrathecal Pumps Market in North America have a bright future?

North America dominated the global intrathecal pumps market and accounted for a revenue share of over 40% in 2020. Growth in the market is anticipated to be fueled by the rising frequency of cancer and other related disorders, such as persistent back and neck pain. For instance, the Centers for Disease Control and Prevention (CDC) estimates that around 50 million Americans suffer from chronic pain. Additionally, improving patient outcomes and safety is of the utmost significance. Several programs have been formed to do this in the United States. Another element influencing its expansion is the fact that North America spends significantly more on healthcare than any other region.

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Country-wise Insights

The USA Intrathecal Pumps Market Analysis

The United States will account for over 18.8 million of the global Intrathecal Pumps Market by the year 2032. The market growth from 2017 to 2021 was estimated at 3.5% CAGR. A malignant tumor of the brain or spinal cord affected over 24 thousand people in the United States in 2021, according to a report by the American Cancer Society.

The International Agency for Research on Cancer (IARC of WHO) recently released a report stating that there are now significantly more cancer patients. According to estimates, there are approximately 14.1 million cancer patients. Also, it was calculated that 8.2 million people will die from cancer each year. Future market growth is anticipated due to the rising incidence of cancer.

The United Kingdom. Intrathecal Pumps Market Analysis

The market for intrathecal pumps in the United Kingdom. stood at US$ 10.7 million in 2021. By 2032, the market in the country is projected to reach a valuation of US$ 19.7 million, growing at a CAGR of 5.7% from 2022 to 2032. The market is expected to witness an absolute dollar opportunity of US$ 8.4 million during the forecast period.

Japan Intrathecal Pumps Market Analysis

In Japan, the market for intrathecal pumps accounted for US$ 9.4 million in 2021. From 2022 to 2032, the market accounted for an absolute dollar opportunity of US$ 9 million, growing at a CAGR of 6.8%. The market in the country is expected to reach a valuation of US$ 18.8 million by 2032.

South Korea Intrathecal Pumps Market Analysis

The intrathecal pumps market in South Korea accounted for a valuation of US$ 4.8 million in 2021. By 2032, the market is expected to reach a valuation of US$ 8.3 million. Growing at a CAGR of 5.2%, the market is projected to garner an absolute dollar opportunity of US$ 3.3 million.

Category-wise Insights

Why Morphine segment is expected to garner significant revenue in Intrathecal Pumps Market?

The market for morphine intrathecal pumps is projected to grow at a CAGR of 4.8% from 2021 to 2032. One of the most efficient treatments for severe chronic pain, intrathecal morphine injection is typically used as a part of a long-term therapy plan. Since morphine opioids are used 90% of the time in clinical settings, which is considered to be the gold standard for the management of postoperative pain, it is anticipated that this will drive segment growth.

How Intrathecal Pumps Revenue through Pain Application Generates Significant Revenue in the Market?

The market through pain application held the largest revenue share of more than 70% in 2021. The segment is estimated to grow at a CAGR of 4.9% from 2021 to 2032. Many chronic diseases, including cancer, include pain as a component, and chronic pain is emerging as a distinct health issue with serious consequences for individuals. Around 1.5 billion people worldwide suffer from chronic pain, and its incidence rises with age, according to the School of Public Health at Boston University. About 50 million people in the United States suffer from chronic pain, with 20 million of those suffering from high-impact chronic pain, according to the Centers for Disease Control and Prevention (CDC).

Competitive Landscape

Some of the key companies operating in the Intrathecal Pumps Market include Medtronic, Smiths Medical, Flowonix Medical Inc., triumphed Medizintechnik GmbH, Teleflex Incorporated, Johnson and Johnson Services, Inc., Durect Corporation, Medallion Therapeutics, Inc., Abbott, Baxter International Inc., Codman & Shurtleff, Inc., DePay Synthes, Summit Medical Group, B Braun Melsungen AG, Becton, Dickinson & Company and Fresenius Medical Care AG & Co. KGaA., and Zimmer Biomet.

Some of the recent developments by key providers of the Intrathecal Pumps Market are as follows:

  • In January 2021, a US$ 33 million award was given to Flowonix Medical, a USA-based medical device business that specializes in implanted medication delivery systems. A US$ 10 million debt facility was given as part of the deal by SWK Holdings (SWKH), a specialized finance firm that works with small- and mid-sized commercial-stage life-science enterprises.
  • In October 2020, in order to reinforce safety advice regarding proper cleaning procedures for the pumps, Baxter International Inc. issued an urgent device correction for all of its spectrum infusion pumps. The failure to follow the prescribed cleaning procedures reduced the efficiency and effectiveness of the pumps.
  • In February 2020, a 40 ml pump for intrathecal drug delivery was introduced by Flowonix Medical. It uses a pressure-driven, valve-gated delivery mechanism and has a battery life of more than 10 years, reducing the need for additional surgical procedures.

Similarly, recent developments related to companies manufacturing Intrathecal Pumps have been tracked by the team at Future Market Insights, which is available in the full report.

Key Segments Covered in Intrathecal Pumps Market Survey

By Type:

  • Baclofen
  • Bupivacaine
  • Clonidine
  • Morphine
  • Ziconotide
  • Other Types

By Application:

  • Spasticity
  • Pain

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How much is the global Intrathecal Pumps Market currently worth?

The global market was valued at US$ 221.1 million in 2021.

What is the Intrathecal Pumps Market Forecast through 2032?

The market is set to witness a growth rate of 5.2% over the forecast period and be valued at US$ 383.5 million by 2032.

At what rate did demand for the Intrathecal Pumps Market increase over the past 4 years?

The market expanded by 4.2% from 2017 through 2021.

Who are the key players shaping the Intrathecal Pumps Market?

The key players are Tricumed Medizintechnik GmbH, Arthrex Inc., Teleflex Incorporated, Flowonix Medical Inc, and Zimmer Biomet.

Which are the top 5 countries driving the highest sales in the Intrathecal Pumps Market?

United States, United Kingdom, China, Japan, and South Korea are expected to drive the most sales growth in the Intrathecal Pumps Market.

What is the China market outlook for Intrathecal Pumps Market?

The market in China accounts for US$ 43.6 million by 2032.

Which country has the largest market share of the Intrathecal Pumps Market?

The United States holds the largest market share of the global market with US$ 51.7 million of absolute dollar opportunity.

Table of Content

1. Executive Summary | Intrathecal Pumps Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ million) & Volume (Units) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ million) & Volume (Units) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ million) & Volume (Units) Analysis By Type, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ million) & Volume (Units) Analysis and Forecast By Type, 2022 to 2032

        5.3.1. Baclofen

        5.3.2. Bupivacaine

        5.3.3. Clonidine

        5.3.4. Morphine

        5.3.5. Ziconotide

        5.3.6. Other Types

    5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ million) & Volume (Units) Analysis By Application, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032

        6.3.1. Spasticity

        6.3.2. Pain

    6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ million) & Volume (Units) Analysis By Region, 2017 to 2021

    7.3. Current Market Size Value (US$ million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. Middle East and Africa (MEA)

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    8.1. Historical Market Size Value (US$ million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    8.2. Market Size Value (US$ million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. The United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Malaysia

            11.2.1.5. Singapore

            11.2.1.6. Australia

            11.2.1.7. New Zealand

            11.2.1.8. Rest of APAC

        11.2.2. By Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

    11.4. Key Takeaways

12. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. The USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2021

            13.1.2.1. By Type

            13.1.2.2. By Application

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2021

            13.2.2.1. By Type

            13.2.2.2. By Application

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2021

            13.3.2.1. By Type

            13.3.2.2. By Application

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2021

            13.4.2.1. By Type

            13.4.2.2. By Application

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2021

            13.5.2.1. By Type

            13.5.2.2. By Application

    13.6. The United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2021

            13.6.2.1. By Type

            13.6.2.2. By Application

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2021

            13.7.2.1. By Type

            13.7.2.2. By Application

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2021

            13.8.2.1. By Type

            13.8.2.2. By Application

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2021

            13.9.2.1. By Type

            13.9.2.2. By Application

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2021

            13.10.2.1. By Type

            13.10.2.2. By Application

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2021

            13.11.2.1. By Type

            13.11.2.2. By Application

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2021

            13.12.2.1. By Type

            13.12.2.2. By Application

    13.13. Malaysia

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2021

            13.13.2.1. By Type

            13.13.2.2. By Application

    13.14. Singapore

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2021

            13.14.2.1. By Type

            13.14.2.2. By Application

    13.15. Australia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2021

            13.15.2.1. By Type

            13.15.2.2. By Application

    13.16. New Zealand

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2021

            13.16.2.1. By Type

            13.16.2.2. By Application

    13.17. GCC Countries

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2021

            13.17.2.1. By Type

            13.17.2.2. By Application

    13.18. South Africa

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2021

            13.18.2.1. By Type

            13.18.2.2. By Application

    13.19. Israel

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2021

            13.19.2.1. By Type

            13.19.2.2. By Application

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Type

        14.3.3. By Application

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Tricumed Medizintechnik GmbH

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Arthrex Inc.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Teleflex Incorporated

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Flowonix Medical Inc.

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Zimmer Biomet

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Medtronic

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Smith’s Medical

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Durex Corporation

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

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