The global market for intimate lingerie is estimated to be worth US$ 14,584.80 million in 2024. The market is expected to reach US$ 35,166.30 million by 2034, growing at a CAGR of 9.20% over the forecast period.
| Attributes | Key Statistics |
|---|---|
| Intimate Lingerie Market Value (2024) | US$ 14,584.80 million |
| Anticipated Intimate Lingerie Market Size (2034) | US$ 35,166.30 million |
| Value-based CAGR (2024 to 2034) | 9.20% |
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Availability of a Diverse Range of Fashion Innerwear Drives Market Growth
The market for intimate lingerie is experiencing rapid growth globally due to the increasing demand, changing consumer dynamics, and the emergence of new technologies. Multinational brands are introducing a variety of innerwear that looks stylish and offers practical benefits, particularly in the women's intimate wear category.
The ever-changing client profiles are contributing to the tremendous growth rate of the innerwear segment. New-age customers are well-educated, fashion and quality-conscious, and well-dressed, with increased discretionary incomes and a clear understanding of their requirements, wants, and ambitions. The customer sector consists primarily of ambitious working and upper-class people with money to spend. Furthermore, the buyer knows the practical benefits of wearing high-quality innerwear to support and protect the body.
The intimate lingerie market is witnessing a surge in demand for products made of flexible fabrics. Materials such as lace, cotton, nylon, silk, and sheer are driving this trend. Lingerie designers increasingly focus on creating luxurious products incorporating embroidery, lace, and other high-quality materials. These trends are expected to drive market growth in the coming years. Increasing consumer preferences for fashionable lingerie suitable for diverse purposes is also stimulating market growth.
Consumers are increasingly seeking one-piece and seamless, intimate apparel for a sleek body look and comfort, which is driving the market's growth. Additionally, the inclusion of good fabric designs and a comprehensive range of colors in the product line are other crucial factors propelling the demand for lingerie among consumers.
Principal Consultant
The intimate lingerie market is expected to grow at a CAGR of 9.20% from 2024 to 2034. The market recorded a CAGR of 7.80% from 2019 to 2023.
| Attributes | Key Statistics |
|---|---|
| Historical Intimate Lingerie Market Value (2023) | US$ 14,010.10 million |
| Intimate Lingerie Market Value (2024) | US$ 14,584.80 million |
| HCAGR (2019 to 2023) | 7.80% |
The expansion of the intimate lingerie market can be attributed to the increased accessibility of an extensive collection of products in various designs catering to different purposes, including daily wear, sportswear, and bridal wear.
For instance, Zivame, the Indian fashion brand, has recently launched a range of women's intimate wear, including shapewear, sleepwear, swimwear, and athleisure. The company has adopted a multi-channel approach to distribute its products both online and offline, leveraging the reach of social media influencers and celebrities to increase sales. The brand's marketing strategy has been designed to target a specific demographic, creating a solid brand image and building customer loyalty.
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| Top Product | Briefs |
|---|---|
| Market share in 2024 | 55.20% |
The briefs segment accounted for a 55.20% share of the global intimate lingerie market by product in 2024. Briefs are made of soft materials like cotton, modal, or microfiber and come in different styles like high-cut, low-cut, bikini, hipster, and boyshorts. They are practical for everyday wear and suitable for various activities, including sports. Briefs are gaining popularity due to their comfortable and functional design, the availability of products made of comfortable fabrics, and the development of jacquard and lace designs.
| Top Distribution channel | Offline Distribution |
|---|---|
| Market share in 2024 | 56.40% |
In 2024, the offline segment dominated the market with a share of 56.40%. Offline distribution has been gaining popularity due to its advantages, such as the ability to scan and try the products before buying, along with the assistance of a store associate in selecting the right product. This has a significant impact on the buying decision, leading to the segment's growth. Furthermore, purchasing products from offline stores provides an opportunity to ensure a product's size and fit and analyze its quality, which is a crucial factor driving the use of offline mode. As a result, the offline segment continues to thrive and remains an essential industry component.
| Country | CAGR (2024 to 2034) |
|---|---|
| United States | 8.30% |
| China | 11.30% |
| India | 10.10% |
| Australia | 9.50% |
| Germany | 7.50% |
The demand for intimate lingerie in the United States is expected to increase at a CAGR of 8.30% from 2024 to 2034, making the United States the dominant player in the North American lingerie market.
The regional market has experienced significant growth due to the increasing number of sophisticated consumers and the high demand for premium and luxurious brands. Companies have focused on offering designs and goods of the best quality for every shape and size to suit these consumers' desires. This has led to a wide range of products being available, catering to the diverse preferences of the consumers. The market is highly competitive, with companies vying to meet the expectations of their customers by offering unique, innovative, and high-quality products.
The China intimate lingerie market in the region is expected to grow significantly at a CAGR of 11.30% through 2034, making it a dominant force in the global market.
Product demand is driven by several key factors, such as increased awareness regarding the best product fits, changes in the lifestyles of working millennials, higher income levels enabling consumers to invest in the best available products, and an obsession with maintaining a well-groomed appearance. Consumers are willing to spend on innovative products yet to be introduced. International companies are opening their stores in China to reach a broader customer base.
The Indian intimate wear industry is expected to experience substantial growth over the next decade, with a predicted CAGR of 10.10% through 2034. This growth can be attributed to various factors, such as the increasing popularity of e-commerce platforms, changing consumer preferences, and rising disposable incomes.
Additionally, the industry is witnessing a shift toward more comfortable and functional innerwear, with brands focusing on innovative designs, sustainable materials, and inclusive sizing options to cater to a diverse customer base. The Indian intimate apparel market appears to have a promising future for expansion.
Australia's undergarment market is projected to expand at a CAGR of 9.50% from 2024 to 2034. Australia's intimate lingerie market is on the verge of witnessing a significant surge in growth over the coming decade.
Factors such as an increasing emphasis on obtaining the perfect fit, the emergence of a millennial consumer base, and a rise in disposable income among women are expected to drive market growth. Moreover, the availability of an extensive range of lingerie products designed for different occasions, such as sports, weddings, and everyday wear, has played a vital role in promoting growth in Australia's lingerie market.
Germany's lingerie fashion market has significant growth opportunities with a projected CAGR of 7.50% through 2034. In recent times, there has been an increase in awareness among consumers regarding their health and fitness.
With the rise in lifestyle issues such as obesity, blood pressure fluctuations, etc., people are becoming more conscious of their overall well-being. As a result, there has been a growing demand for comfortable undergarments in Germany, as consumers focus more on living an active lifestyle and want to perform at their best while engaging in physical activities. This trend is expected to continue as more and more people prioritize their health and fitness, leading to a shift toward more functional and comfortable undergarments.
In the global intimate lingerie market, players are attracting consumers toward their brands and expanding their reach worldwide. Intimate lingerie brands are adopting several strategies to maintain their market position and expand their business further. These strategies include mergers and acquisitions, forging partnerships and alliances, launching new products, expanding their international presence, and exploring other avenues. Intimate lingerie designers are able to remain ahead of their competition and successfully satisfy the desires of consumers in various locations by employing a variety of techniques.
Recent Developments in the Intimate Lingerie Market
The global intimate lingerie market was worth US$ 14,010.10 million in 2023.
Victoria’s Secret PINK is one of the leading intimate specialty retailers worldwide.
The United States, China, India, Australia, and Germany are the top five countries driving the demand for intimate lingerie products.
The global market is estimated to be US$ 14,584.80 million in 2024.
The global market is expected to reach US$ 35,166.30 million by 2034.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Briefs 5.3.2. Bras 5.3.3. Shapewear 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034 6.3.1. Offline 6.3.2. Online 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA. 8.2.1.2. Canada 8.2.2. By Product Type 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Type 8.3.3. By Distribution Channel 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product Type 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Distribution Channel 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product Type 10.2.3. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Distribution Channel 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product Type 11.2.3. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Distribution Channel 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product Type 12.2.3. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Distribution Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Distribution Channel 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Distribution Channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Product Type 15.1.2.2. By Distribution Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Product Type 15.2.2.2. By Distribution Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Product Type 15.3.2.2. By Distribution Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Product Type 15.4.2.2. By Distribution Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Product Type 15.5.2.2. By Distribution Channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Product Type 15.6.2.2. By Distribution Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Product Type 15.7.2.2. By Distribution Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Product Type 15.8.2.2. By Distribution Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Product Type 15.9.2.2. By Distribution Channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Product Type 15.10.2.2. By Distribution Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Product Type 15.11.2.2. By Distribution Channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Product Type 15.12.2.2. By Distribution Channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Product Type 15.13.2.2. By Distribution Channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Product Type 15.14.2.2. By Distribution Channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Product Type 15.15.2.2. By Distribution Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Product Type 15.16.2.2. By Distribution Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Product Type 15.17.2.2. By Distribution Channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Product Type 15.18.2.2. By Distribution Channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Product Type 15.19.2.2. By Distribution Channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Product Type 15.20.2.2. By Distribution Channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Product Type 15.21.2.2. By Distribution Channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Product Type 15.22.2.2. By Distribution Channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Product Type 15.23.2.2. By Distribution Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By Distribution Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Victoria’s Secret 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Zivame 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Gap, Inc. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Triumph International 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Calvin Klein 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Wacoal Holdings Corp. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Chantelle 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. HanesBrands Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Hunkemöller 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Natori 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Intimate Lingerie Market
