Intimate Lingerie Market Outlook for 2024 to 2034

The global market for intimate lingerie is estimated to be worth US$ 14,584.80 million in 2024. The market is expected to reach US$ 35,166.30 million by 2034, growing at a CAGR of 9.20% over the forecast period.

Attributes Key Statistics
Intimate Lingerie Market Value (2024) US$ 14,584.80 million
Anticipated Intimate Lingerie Market Size (2034) US$ 35,166.30 million
Value-based CAGR (2024 to 2034) 9.20%

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Key Market Highlights

Availability of a Diverse Range of Fashion Innerwear Drives Market Growth

The market for intimate lingerie is experiencing rapid growth globally due to the increasing demand, changing consumer dynamics, and the emergence of new technologies. Multinational brands are introducing a variety of innerwear that looks stylish and offers practical benefits, particularly in the women's intimate wear category.

The ever-changing client profiles are contributing to the tremendous growth rate of the innerwear segment. New-age customers are well-educated, fashion and quality-conscious, and well-dressed, with increased discretionary incomes and a clear understanding of their requirements, wants, and ambitions. The customer sector consists primarily of ambitious working and upper-class people with money to spend. Furthermore, the buyer knows the practical benefits of wearing high-quality innerwear to support and protect the body.

Variations in the Product Skyrockets the Sales of Intimate Lingerie Market

The intimate lingerie market is witnessing a surge in demand for products made of flexible fabrics. Materials such as lace, cotton, nylon, silk, and sheer are driving this trend. Lingerie designers increasingly focus on creating luxurious products incorporating embroidery, lace, and other high-quality materials. These trends are expected to drive market growth in the coming years. Increasing consumer preferences for fashionable lingerie suitable for diverse purposes is also stimulating market growth.

Consumers are increasingly seeking one-piece and seamless, intimate apparel for a sleek body look and comfort, which is driving the market's growth. Additionally, the inclusion of good fabric designs and a comprehensive range of colors in the product line are other crucial factors propelling the demand for lingerie among consumers.

Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Historical Analysis of the Intimate Lingerie Market

The intimate lingerie market is expected to grow at a CAGR of 9.20% from 2024 to 2034. The market recorded a CAGR of 7.80% from 2019 to 2023.

Attributes Key Statistics
Historical Intimate Lingerie Market Value (2023) US$ 14,010.10 million
Intimate Lingerie Market Value (2024) US$ 14,584.80 million
HCAGR (2019 to 2023) 7.80%

The expansion of the intimate lingerie market can be attributed to the increased accessibility of an extensive collection of products in various designs catering to different purposes, including daily wear, sportswear, and bridal wear.

For instance, Zivame, the Indian fashion brand, has recently launched a range of women's intimate wear, including shapewear, sleepwear, swimwear, and athleisure. The company has adopted a multi-channel approach to distribute its products both online and offline, leveraging the reach of social media influencers and celebrities to increase sales. The brand's marketing strategy has been designed to target a specific demographic, creating a solid brand image and building customer loyalty.

Consumption Analysis of the Intimate Lingerie Market

  • Societal attitudes toward body positivity and self-acceptance have significantly raised the demand for intimated lingerie. As a result, consumers now demand lingerie that is comfortable, embraces their individuality, supports their body shape, and promotes self-confidence. The increasing awareness and acceptance of diverse body types and sizes also fuel the market. To cater to this demand, lingerie brands have expanded their size ranges and offer a more inclusive range of products. The trend of body positivity has forced these brands to focus on creating products that cater to the specific needs of their customers.
  • The intimate lingerie market is developing due to rising demand for one-piece and seamless apparel. Consumers prefer natural-looking lingerie with good fabric design, finished application, and a broad range of colors. However, the high cost and unavailability of a plus-size range may hinder market growth. Some key players are investing in developing lingerie for all shapes and sizes, which is expected to present growth opportunities.
  • The female consumer market is diverse and valuable, with two groups requiring special attention: curvier and older women. Companies should provide loyalty programs, marketing materials, and knowledgeable sales staff to cultivate committed consumers. Influencers on social media can also effectively showcase a brand's collection, increase brand awareness, and drive traffic to physical stores.
  • Lingerie manufacturers are focused on ensuring a precise fit for a diverse consumer base, considering various countries' social and cultural norms. The growth of the market has been influenced by the increased purchasing power of developing nations, where these products are widely available.
  • The global intimate lingerie market is primarily driven by functional wear, and manufacturers are dedicated to manufacturing products that cater to specific requirements, focusing on providing better comfort and coverage. This trend is expected to continue over the coming years, leading to further growth in the market.
  • The rising disposable income of working-class women is expected to fuel the demand for functional lingerie, particularly in developing nations with increasing awareness of these products. The growing need for improved hygiene practices and higher living standards is expected to drive market growth. Additionally, the purchasing power of women in developing nations is likely to fuel demand for luxury lingerie.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Category-wise Insights

Briefs Dominate Industry Share of Intimate Lingerie

Top Product Briefs
Market share in 2024 55.20%

The briefs segment accounted for a 55.20% share of the global intimate lingerie market by product in 2024. Briefs are made of soft materials like cotton, modal, or microfiber and come in different styles like high-cut, low-cut, bikini, hipster, and boyshorts. They are practical for everyday wear and suitable for various activities, including sports. Briefs are gaining popularity due to their comfortable and functional design, the availability of products made of comfortable fabrics, and the development of jacquard and lace designs.

Offline Distribution Facilitating Higher Sales of Intimate Apparel

Top Distribution channel Offline Distribution
Market share in 2024 56.40%

In 2024, the offline segment dominated the market with a share of 56.40%. Offline distribution has been gaining popularity due to its advantages, such as the ability to scan and try the products before buying, along with the assistance of a store associate in selecting the right product. This has a significant impact on the buying decision, leading to the segment's growth. Furthermore, purchasing products from offline stores provides an opportunity to ensure a product's size and fit and analyze its quality, which is a crucial factor driving the use of offline mode. As a result, the offline segment continues to thrive and remains an essential industry component.

Country-wise Insights

Country CAGR (2024 to 2034)
United States 8.30%
China 11.30%
India 10.10%
Australia 9.50%
Germany 7.50%

Latest Trends in the United States Intimate Lingerie Market

The demand for intimate lingerie in the United States is expected to increase at a CAGR of 8.30% from 2024 to 2034, making the United States the dominant player in the North American lingerie market.

The regional market has experienced significant growth due to the increasing number of sophisticated consumers and the high demand for premium and luxurious brands. Companies have focused on offering designs and goods of the best quality for every shape and size to suit these consumers' desires. This has led to a wide range of products being available, catering to the diverse preferences of the consumers. The market is highly competitive, with companies vying to meet the expectations of their customers by offering unique, innovative, and high-quality products.

Sales of Intimate Lingerie Driving the Market in China

The China intimate lingerie market in the region is expected to grow significantly at a CAGR of 11.30% through 2034, making it a dominant force in the global market.

Product demand is driven by several key factors, such as increased awareness regarding the best product fits, changes in the lifestyles of working millennials, higher income levels enabling consumers to invest in the best available products, and an obsession with maintaining a well-groomed appearance. Consumers are willing to spend on innovative products yet to be introduced. International companies are opening their stores in China to reach a broader customer base.

India Provides Fertile Ground for the Intimate Wear Industry Growth

The Indian intimate wear industry is expected to experience substantial growth over the next decade, with a predicted CAGR of 10.10% through 2034. This growth can be attributed to various factors, such as the increasing popularity of e-commerce platforms, changing consumer preferences, and rising disposable incomes.

Additionally, the industry is witnessing a shift toward more comfortable and functional innerwear, with brands focusing on innovative designs, sustainable materials, and inclusive sizing options to cater to a diverse customer base. The Indian intimate apparel market appears to have a promising future for expansion.

Intimate Wear Industry Booming in Australia

Australia's undergarment market is projected to expand at a CAGR of 9.50% from 2024 to 2034. Australia's intimate lingerie market is on the verge of witnessing a significant surge in growth over the coming decade.

Factors such as an increasing emphasis on obtaining the perfect fit, the emergence of a millennial consumer base, and a rise in disposable income among women are expected to drive market growth. Moreover, the availability of an extensive range of lingerie products designed for different occasions, such as sports, weddings, and everyday wear, has played a vital role in promoting growth in Australia's lingerie market.

Awareness about Fitness Drives the Market in Germany

Germany's lingerie fashion market has significant growth opportunities with a projected CAGR of 7.50% through 2034. In recent times, there has been an increase in awareness among consumers regarding their health and fitness.

With the rise in lifestyle issues such as obesity, blood pressure fluctuations, etc., people are becoming more conscious of their overall well-being. As a result, there has been a growing demand for comfortable undergarments in Germany, as consumers focus more on living an active lifestyle and want to perform at their best while engaging in physical activities. This trend is expected to continue as more and more people prioritize their health and fitness, leading to a shift toward more functional and comfortable undergarments.

Competitive Landscape in the Intimate Lingerie Market

In the global intimate lingerie market, players are attracting consumers toward their brands and expanding their reach worldwide. Intimate lingerie brands are adopting several strategies to maintain their market position and expand their business further. These strategies include mergers and acquisitions, forging partnerships and alliances, launching new products, expanding their international presence, and exploring other avenues. Intimate lingerie designers are able to remain ahead of their competition and successfully satisfy the desires of consumers in various locations by employing a variety of techniques.

Recent Developments in the Intimate Lingerie Market

  • In November 2023, the Italian fashion brand Intimissimi launched its new holiday line of lingerie featuring supermodel Heidi Klum and her daughter Leni Klum. The company's recent strategy has increased attention from younger customers due to both models' significant social media presence. The company's marketing efforts are focused on highlighting the technical specifications of these models to attract this demographic further.
  • In November 2023, the lingerie brand Adore Me, owned by Victoria's Secret, launched a sustainability accelerator program. Each startup goes through a comprehensive onboarding, testing, and integration phase lasting six to twelve months before the technology is officially deployed.
  • In November 2023, Marks & Spencer teamed up with Davina McCall to launch its first lingerie brand, Sessi, for spring 2024. The collection offers a vast selection of undergarments for all ages, body types, and styles.
  • In October 2023, a Canadian lingerie retailer, La Vie En Rose, opened a new store in Bengaluru that offers a range of sleepwear, lingerie, and swimwear for women aged 25 to 45. The brand also provides omnichannel retailing options, allowing Indian customers to purchase products through its official website and eCommerce platforms.
  • In February 2023, HanesBrands launched Hanes Originals, a vibrant collection of innerwear for women, men, girls, and boys, featuring innovative fabrics and modern fits, including bras, underwear, T-shirts, tanks, boxer briefs, trunks, bralettes, boyshorts, bikinis, and thongs in youthful prints and seasonal patterns.

Key Companies in the Intimate Lingerie Market

  • Jockey International Inc.,
  • Victoria’s Secret PINK,
  • Zivame,
  • Gap, Inc.,
  • Hanesbrands Inc.,
  • Triumph International Ltd.,
  • Hunkemoller,
  • Bare Necessities,
  • Calvin Klein,
  • MAS Holdings
  • Wacoal Holdings Corp.
  • Chantelle
  • Tailor and Circus
  • HanesBrands Inc.
  • Love & Lemons
  • J.Crew
  • Mark & Spencer

Market Segmentation

By Product:

  • Bra
    • T-shirt bra
    • Sports bra
    • Minimizer bra
    • Push-up bra
    • Bralettes
    • Nursing bra
    • Others
  • Knickers and Panties
    • Briefs
    • Thongs
    • Boy Shorts
    • Boxers
    • Others
  • Loungewear
  • Shapewear
  • Swimwear

By Material:

  • Cotton
  • Satin
  • Silk
  • Muslin
  • Rayon
  • Net
  • Others

By Distribution Channel:

  • Online Distribution
    • eCommerce websites
    • Company-owned websites
  • Offline Distribution
    • Hypermarket/Supermarket
    • Brand Stores
    • Retail Store

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East & Africa

Frequently Asked Questions

How Big was the Intimate Lingerie Market?

The global intimate lingerie market was worth US$ 14,010.10 million in 2023.

Who is the World's Leading Intimate Lingerie Retailer?

Victoria’s Secret PINK is one of the leading intimate specialty retailers worldwide.

Which are the Top Five Countries Driving Demand for Intimate Lingerie?

The United States, China, India, Australia, and Germany are the top five countries driving the demand for intimate lingerie products.

What is the Estimated Global Market Worth in 2024?

The global market is estimated to be US$ 14,584.80 million in 2024.

What is the Sales Forecast for the Global Market through 2034?

The global market is expected to reach US$ 35,166.30 million by 2034.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034
        5.3.1. Briefs
        5.3.2. Bras
        5.3.3. Shapewear
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
        6.3.1. Offline
        6.3.2. Online
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA.
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product Type
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product Type
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product Type
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product Type
        13.2.3. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Distribution Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2023
            15.1.2.1. By Product Type
            15.1.2.2. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2023
            15.2.2.1. By Product Type
            15.2.2.2. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2023
            15.3.2.1. By Product Type
            15.3.2.2. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2023
            15.4.2.1. By Product Type
            15.4.2.2. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2023
            15.5.2.1. By Product Type
            15.5.2.2. By Distribution Channel
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2023
            15.6.2.1. By Product Type
            15.6.2.2. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2023
            15.7.2.1. By Product Type
            15.7.2.2. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2023
            15.8.2.1. By Product Type
            15.8.2.2. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2023
            15.9.2.1. By Product Type
            15.9.2.2. By Distribution Channel
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2023
            15.10.2.1. By Product Type
            15.10.2.2. By Distribution Channel
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2023
            15.11.2.1. By Product Type
            15.11.2.2. By Distribution Channel
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2023
            15.12.2.1. By Product Type
            15.12.2.2. By Distribution Channel
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2023
            15.13.2.1. By Product Type
            15.13.2.2. By Distribution Channel
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2023
            15.14.2.1. By Product Type
            15.14.2.2. By Distribution Channel
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2023
            15.15.2.1. By Product Type
            15.15.2.2. By Distribution Channel
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2023
            15.16.2.1. By Product Type
            15.16.2.2. By Distribution Channel
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2023
            15.17.2.1. By Product Type
            15.17.2.2. By Distribution Channel
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2023
            15.18.2.1. By Product Type
            15.18.2.2. By Distribution Channel
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2023
            15.19.2.1. By Product Type
            15.19.2.2. By Distribution Channel
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2023
            15.20.2.1. By Product Type
            15.20.2.2. By Distribution Channel
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2023
            15.21.2.1. By Product Type
            15.21.2.2. By Distribution Channel
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2023
            15.22.2.1. By Product Type
            15.22.2.2. By Distribution Channel
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2023
            15.23.2.1. By Product Type
            15.23.2.2. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Victoria’s Secret
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Zivame
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Gap, Inc.
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Triumph International
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Calvin Klein
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Wacoal Holdings Corp.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Chantelle
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. HanesBrands Inc.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Hunkemöller
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Natori
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
Recommendations

Consumer Product

Women's Intimate Care Product Market

August 2024

REP-GB-11016

300 pages

Consumer Product

Intimate Wash Care Product Market

April 2024

REP-GB-12116

316 pages

Explore Consumer Product Insights

View Reports
Future Market Insights

Intimate Lingerie Market

Schedule a Call