The global market for intimate lingerie is estimated to be worth USD 14,584.80 million in 2024. The market is expected to reach USD 35,166.30 million by 2034, growing at a CAGR of 9.20% over the forecast period.
| Attributes | Key Statistics |
|---|---|
| Intimate Lingerie Market Value (2024) | USD 14,584.80 million |
| Anticipated Intimate Lingerie Market Size (2034) | USD 35,166.30 million |
| Value-based CAGR (2024 to 2034) | 9.20% |
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Availability of a Diverse Range of Fashion Innerwear Drives Market Growth
The market for intimate lingerie is experiencing rapid growth globally due to the increasing demand, changing consumer dynamics, and the emergence of new technologies. Multinational brands are introducing a variety of innerwear that looks stylish and offers practical benefits, particularly in the women's intimate wear category.
The ever-changing client profiles are contributing to the tremendous growth rate of the innerwear segment. New-age customers are well-educated, fashion and quality-conscious, and well-dressed, with increased discretionary incomes and a clear understanding of their requirements, wants, and ambitions.
The customer sector consists primarily of ambitious working and upper-class people with money to spend. Furthermore, the buyer knows the practical benefits of wearing high-quality innerwear to support and protect the body.
The intimate lingerie market is witnessing a surge in demand for products made of flexible fabrics. Materials such as lace, cotton, nylon, silk, and sheer are driving this trend.
Lingerie designers increasingly focus on creating luxurious products incorporating embroidery, lace, and other high-quality materials. These trends are expected to drive market growth in the coming years. Increasing consumer preferences for fashionable lingerie suitable for diverse purposes is also stimulating market growth.
Consumers are increasingly seeking one-piece and seamless, intimate apparel for a sleek body look and comfort, which is driving the market's growth. Additionally, the inclusion of good fabric designs and a comprehensive range of colors in the product line are other crucial factors propelling the demand for lingerie among consumers.
Principal Consultant
The intimate lingerie market is expected to grow at a CAGR of 9.20% from 2024 to 2034. The market recorded a CAGR of 7.80% from 2019 to 2023.
| Attributes | Key Statistics |
|---|---|
| Historical Intimate Lingerie Market Value (2023) | USD 14,010.10 million |
| Intimate Lingerie Market Value (2024) | USD 14,584.80 million |
| HCAGR (2019 to 2023) | 7.80% |
The expansion of the intimate lingerie market can be attributed to the increased accessibility of an extensive collection of products in various designs catering to different purposes, including daily wear, sportswear, and bridal wear.
For instance, Zivame, the Indian fashion brand, has recently launched a range of women's intimate wear, including shapewear, sleepwear, swimwear, and athleisure.
The company has adopted a multi-channel approach to distribute its products both online and offline, leveraging the reach of social media influencers and celebrities to increase sales. The brand's marketing strategy has been designed to target a specific demographic, creating a solid brand image and building customer loyalty.
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| Top Product | Briefs |
|---|---|
| Market share in 2024 | 55.20% |
The briefs segment accounted for a 55.20% share of the global intimate lingerie market by product in 2024. Briefs are made of soft materials like cotton, modal, or microfiber and come in different styles like high-cut, low-cut, bikini, hipster, and boyshorts. They are practical for everyday wear and suitable for various activities, including sports. Briefs are gaining popularity due to their comfortable and functional design, the availability of products made of comfortable fabrics, and the development of jacquard and lace designs.
| Top Distribution channel | Offline Distribution |
|---|---|
| Market share in 2024 | 56.40% |
In 2024, the offline segment dominated the market with a share of 56.40%. Offline distribution has been gaining popularity due to its advantages, such as the ability to scan and try the products before buying, along with the assistance of a store associate in selecting the right product.
This has a significant impact on the buying decision, leading to the segment's growth. Furthermore, purchasing products from offline stores provides an opportunity to ensure a product's size and fit and analyze its quality, which is a crucial factor driving the use of offline mode. As a result, the offline segment continues to thrive and remains an essential industry component.
| Country | CAGR (2024 to 2034) |
|---|---|
| United States | 8.30% |
| China | 11.30% |
| India | 10.10% |
| Australia | 9.50% |
| Germany | 7.50% |
The demand for intimate lingerie in the United States is expected to increase at a CAGR of 8.30% from 2024 to 2034, making the United States the dominant player in the North American lingerie market.
The regional market has experienced significant growth due to the increasing number of sophisticated consumers and the high demand for premium and luxurious brands. Companies have focused on offering designs and goods of the best quality for every shape and size to suit these consumers' desires.
This has led to a wide range of products being available, catering to the diverse preferences of the consumers. The market is highly competitive, with companies vying to meet the expectations of their customers by offering unique, innovative, and high-quality products.
The China intimate lingerie market in the region is expected to grow significantly at a CAGR of 11.30% through 2034, making it a dominant force in the global market.
Product demand is driven by several key factors, such as increased awareness regarding the best product fits, changes in the lifestyles of working millennials, higher income levels enabling consumers to invest in the best available products, and an obsession with maintaining a well-groomed appearance.
Consumers are willing to spend on innovative products yet to be introduced. International companies are opening their stores in China to reach a broader customer base.
The Indian intimate wear industry is expected to experience substantial growth over the next decade, with a predicted CAGR of 10.10% through 2034. This growth can be attributed to various factors, such as the increasing popularity of e-commerce platforms, changing consumer preferences, and rising disposable incomes.
Additionally, the industry is witnessing a shift toward more comfortable and functional innerwear, with brands focusing on innovative designs, sustainable materials, and inclusive sizing options to cater to a diverse customer base. The Indian intimate apparel market appears to have a promising future for expansion.
Australia's undergarment market is projected to expand at a CAGR of 9.50% from 2024 to 2034. Australia's intimate lingerie market is on the verge of witnessing a significant surge in growth over the coming decade.
Factors such as an increasing emphasis on obtaining the perfect fit, the emergence of a millennial consumer base, and a rise in disposable income among women are expected to drive market growth. Moreover, the availability of an extensive range of lingerie products designed for different occasions, such as sports, weddings, and everyday wear, has played a vital role in promoting growth in Australia's lingerie market.
Germany's lingerie fashion market has significant growth opportunities with a projected CAGR of 7.50% through 2034. In recent times, there has been an increase in awareness among consumers regarding their health and fitness.
With the rise in lifestyle issues such as obesity, blood pressure fluctuations, etc., people are becoming more conscious of their overall well-being.
As a result, there has been a growing demand for comfortable undergarments in Germany, as consumers focus more on living an active lifestyle and want to perform at their best while engaging in physical activities. This trend is expected to continue as more and more people prioritize their health and fitness, leading to a shift toward more functional and comfortable undergarments.
In the global intimate lingerie market, players are attracting consumers toward their brands and expanding their reach worldwide. Intimate lingerie brands are adopting several strategies to maintain their market position and expand their business further.
These strategies include mergers and acquisitions, forging partnerships and alliances, launching new products, expanding their international presence, and exploring other avenues. Intimate lingerie designers are able to remain ahead of their competition and successfully satisfy the desires of consumers in various locations by employing a variety of techniques.
Recent Developments in the Intimate Lingerie Market
The global intimate lingerie market was worth USD 14,010.10 million in 2023.
Victoria’s Secret PINK is one of the leading intimate specialty retailers worldwide.
The United States, China, India, Australia, and Germany are the top five countries driving the demand for intimate lingerie products.
The global market is estimated to be USD 14,584.80 million in 2024.
The global market is expected to reach USD 35,166.30 million by 2034.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Briefs 5.2. Bras 5.3. Shapewear 5.4. Others 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 6.1. Offline 6.2. Online 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Victoria’s Secret 17.2. Zivame 17.3. Gap, Inc. 17.4. Triumph International 17.5. Calvin Klein 17.6. Wacoal Holdings Corp. 17.7. Chantelle 17.8. HanesBrands Inc. 17.9. Hunkemöller 17.10. Natori 18. Assumptions & Acronyms Used 19. Research Methodology
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Intimate Lingerie Market
