[250 Pages Report] The global interactive projector market is estimated to develop at a CAGR of 10.4% from 2022 to 2032, reaching US$ 6.9 billion. It is expected to be worth US$ 3.7 billion in 2022. The low cost of interactive projectors in comparison to interactive whiteboards is an important factor that is expected to boost business for interactive projectors during the forecast period.
| Report Attribute | Details |
|---|---|
| Estimated Base Year Value (2021) | US$ 2.1 Billion |
| Expected Market Value (2022) | US$ 3.7 Billion |
| Anticipated Forecast Value (2032) | US$ 6.9 Billion |
| Projected Growth Rate (2022 to 2032) | 10.4% CAGR |
Development of Interactive Projectors in the North American Region Drives Global Growth:
The unexpected emergence of the COVID-19 pandemic in December 2019 accelerated the deployment of e-learning technology in the business and education sectors of industrialized countries such as Canada and the United States. The growth of speedier connectivity and modern telecommunication technologies in these countries is expected to boost interactive projectors in North America.
Many prominent and new competitors operating in the United States are increasingly concentrating on the creation of cutting-edge goods not only for the education sector but also for the sports business.
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The growing government funding for education development in rising nations such as Malaysia, Australia, India, and China is expected to boost demand for interactive projectors throughout the Asia Pacific.
India was awarded a contract to supply around 1300 Interactive Flat Panels (IFPs) to help speed up the digital classroom project. They unveiled a new scheme worth INR 38 crore to replace traditional blackboards in India with interactive projectors.
The after-pressing capabilities, with a focus on offering customers, include an all-inclusive package of an interactive projector, a game library, and more. Easy to install, plug&play, no maintenance. Fits any space, 300+ games included. Interactive Floor Games, Waiting Room Games, Interactive Wall Games One Space, Limitless Fun.
Due to the technological supremacy of interactive projectors, leading companies are offering the Ultra LS800 4K PRO-UHD®1 Ultra Short-Throw 3-Chip 3LCD Smart Streaming Laser Projector. The Ultra LS800 Laser Projector combines a sophisticated ultra-short throw lens with a laser-array light source to generate vibrant colours and deep blacks. The new Ultra LS800 Laser Projector, with next-generation ultra-short throw technology, delivers a breathtaking 4K HDR2 viewing experience up to 150-inches for extraordinarily bright, colorful, and precise projection in practically any scenario.
Some interactive experience design firms specialize in distinctive products that educate, thrill, and surprise via the use of real and virtual aspects.
They specialize in edutainment design and employ a range of technologies such as augmented reality, motion sensors, and interactive projectors to bring to life family entertainment centers, schools, museums, digital playgrounds, visitor centers, theme parks, and resorts, among other places.
Players are committed to offering clients the best-customized experience possible. All of our experiences may be customized in terms of both content and scale, ensuring that your visitors get the experience you want them to have. In February 2022, Japanese firms introduced Academy, which offers the latest professional development courses for educators targeted at assisting teachers in generating interesting learning experiences for students. These courses were created for the business's interactive displays. They will enable educators to enhance learning results and increase students' motivation through interactive learning.
An interactive projector is an institutional tool that provides the ability to interact with the projection. It offers smooth interactivity, multi-touch collaboration, real-time learning, and highly efficient user interaction features.
It helps in keeping everyone interested in classes and meetings in educational institutions and offices, respectively. One of the most crucial features of this projector is that it delivers everyone a chance to participate actively.
It enables students to gain hands-on learning experiences and some of the newly launched projectors allow them to absorb information quickly and easily. The sales of interactive projectors are anticipated to surge in the assessment period globally as more teachers are expected to create educational games, assign group projects, and conduct fun learning competitions in schools with the help of these products.
Rising concerns regarding the environment is another factor that is estimated to augur well for the global market. The extensive usage of interactive projectors in educational institutions has eliminated the need for papers to work on homework and class projects. Students can also go online and gain access to their notes through file sharing programs.
Principal Consultant
The increasing usage of interactive projectors, especially in the education domain is considered to be a major growth contributor in this market. Governments of many emerging economies are investing huge sums for the development and procurement of cutting-edge technologies for adoption in the education sector.
These projectors help in keeping students engaged and enhance their collaborative learning process. Several prominent companies are striving to develop novel products for students to deliver a better learning experience.
For instance, February 2022, Epson, a Japan-based electronics company, launched BrightLink Academy, its latest professional development courses aimed at educators to help teachers in creating engaging learning experiences for students. These courses were developed for usage in the company’s BrightLink interactive displays. They will enable teachers to improve learning outcomes and boost engagement among students through interactive learning. Similar other product launches are likely to accelerate the interactive projector market growth in the evaluation period.
Interactive projectors always require a stylus or pen for writing on the display image as these are incapable of responding to palm touch or fingertip touch. These are highly dependent on the input of other PCs, laptops, and tablets. These projectors often lead to high noise levels as they rely on fans to function.
These require regular maintenance and replacement, which may prove to be expensive, especially in schools and colleges that often try to include interactive technology in classrooms. The initial cost of display screens is high and this may obstruct the demand for interactive projectors in schools and colleges on a budget.
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The sudden outbreak of the COVID-19 pandemic in December 2019 had resulted in the rapid adoption of e-learning technologies in the corporate and education sectors in developed countries, such as Canada and the U.S. The emergence of faster networking and advanced telecommunication technologies in these countries is set to boost the North America interactive projector market share in the forthcoming years.
Numerous dominant and new entrants operating in this region are increasingly focusing on the development of state-of-the-art products for not only the education sector, but also for the sports industry. In March 2022, for instance, Marc Catanese opened the new franchise of X-Golf, an indoor golf simulator course in Worcester. It has more than 100 golf courses and various interactive projectors that provide sounds of hawks and birds chirping. Spurred by the aforementioned factors, the North America market is expected to grow at a rapid pace.
The increasing government support to develop the education sector in emerging economies, such as Malaysia, Australia, India, and China is set to augment the demand for interactive projectors in Asia Pacific. In February 2022, ViewSonic India won a tender to deliver nearly 1300 Interactive Flat Panels (IFPs) to accelerate the digital classroom project undertaken by the Brihanmumbai Municipal Corporation (BMC). The BMC recently unveiled a new program valued at INR 38-crore for the replacement of conventional blackboards in civic schools of Mumbai with interactive projectors.
Similarly, in September 2021, Optoma Corporation announced that it has successfully become the top brand in 4K and DLP UHD segments in India during the second quarter of 2021. The company aims to tap the education, ProAV, and home entertainment projector categories through new product launches in the near future. Thus, the rising number of new programs by government bodies and the increasing product launches by key companies are anticipated to bode well for the Asia Pacific market.
Some of the leading players present in the global interactive projector market are Hitachi Ltd., Techjet Inc., Christie Digital, Optoma Corporation, Panasonic Corporation, Dell Inc., Sony Corporation, NEC Corporation, Seiko Epson Corporation, and BenQ Corporation among others.
Majority of the key players are focusing on application specific requirements for increasing their market share among various end-use industries across the globe. The high demand for ultra-short throw projectors owing to their ability to reduce shadows and glares from the light source is expected to create new growth opportunities for many start-up and international companies in this market.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 10.4% from 2022 to 2032 |
| Base Year for Estimation | 2021 |
| Historical Data | 2015 to 2020 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in US$ Million, Volume in Kilotons and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
By Projection Distance:
By Dimension:
By Display Type:
By Application:
By Resolution:
By Region:
The global interactive projector market is projected to surpass US$ 6.9 Billion by 2032.
North America is set to remain at the forefront in the interactive projector market in terms of share.
Hitachi Ltd., Techjet Inc., Christie Digital, Optoma Corporation, Panasonic Corporation, Dell Inc., Sony Corporation, and NEC Corporation are some of the key players in the global interactive projector market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. TechnologyRoadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. Value Chain Analysis
3.5.1. Profit Margin Analysis
3.5.2. Service Providers
3.6. PESTLE and Porter’s Analysis
3.7. Regulatory Landscape
3.7.1. By Key Regions
3.7.2. By Key Countries
3.8. Regional Parent Market Outlook
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) Analysis By Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Type, 2022-2032
5.3.1. Short Throw Interactive Projector
5.3.2. Ultra-Short Throw Interactive Projector
5.3.3. Standard Throw Interactive Projector
5.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Type, 2022-2032
Deep-dive segmentation will be available in the sample on request
6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Technology
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) Analysis By Technology, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Technology, 2022-2032
6.3.1. Digital Light Processing (DLP)
6.3.2. Liquid Crystal Display (LCD)
6.3.3. Liquid Crystal on Silicon (LCoS)
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Technology, 2017-2021
6.5. Absolute $ Opportunity Analysis By Technology, 2022-2032
Deep-dive segmentation will be available in the sample on request
7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) Analysis By Application, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Application, 2022-2032
7.3.1. Education
7.3.2. Corporate
7.3.3. Healthcare
7.3.4. Research
7.3.5. Entertainment and Gaming
7.3.6. Others (Government, Shopping Malls, Retail, Hotels & Restaurants, Museums and Exhibitions)
7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
7.5. Absolute $ Opportunity Analysis By Application, 2022-2032
Deep-dive segmentation will be available in the sample on request
8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. East Asia
8.3.5. South Asia & Pacific
8.3.6. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Type
9.2.3. By Technology
9.2.4. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Technology
9.3.4. By Application
9.4. Key Takeaways
10. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. Mexico
10.2.1.2. Brazil
10.2.1.3. Rest of Latin America
10.2.2. By Type
10.2.3. By Technology
10.2.4. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Technology
10.3.4. By Application
10.4. Key Takeaways
11. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. Italy
11.2.1.3. France
11.2.1.4. U.K.
11.2.1.5. Spain
11.2.1.6. BENELUX
11.2.1.7. Russia
11.2.1.8. Rest of Europe
11.2.2. By Type
11.2.3. By Technology
11.2.4. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Technology
11.3.4. By Application
11.4. Key Takeaways
12. East Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.2. By Type
12.2.3. By Technology
12.2.4. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Technology
12.3.4. By Application
12.4. Key Takeaways
13. South Asia & Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. India
13.2.1.2. ASEAN
13.2.1.3. Australia and New Zealand
13.2.1.4. Rest of South Asia & Pacific
13.2.2. By Type
13.2.3. By Technology
13.2.4. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Technology
13.3.4. By Application
13.4. Key Takeaways
14. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. Turkey
14.2.1.3. South Africa
14.2.1.4. Rest of MEA
14.2.2. By Type
14.2.3. By Technology
14.2.4. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Type
14.3.3. By Technology
14.3.4. By Application
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. U.S.
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Type
15.1.2.2. By Technology
15.1.2.3. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Type
15.2.2.2. By Technology
15.2.2.3. By Application
15.3. Mexico
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Type
15.3.2.2. By Technology
15.3.2.3. By Application
15.4. Brazil
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Type
15.4.2.2. By Technology
15.4.2.3. By Application
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Type
15.5.2.2. By Technology
15.5.2.3. By Application
15.6. Italy
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Type
15.6.2.2. By Technology
15.6.2.3. By Application
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Type
15.7.2.2. By Technology
15.7.2.3. By Application
15.8. U.K.
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Type
15.8.2.2. By Technology
15.8.2.3. By Application
15.9. Spain
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Type
15.9.2.2. By Technology
15.9.2.3. By Application
15.10. BENELUX
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Type
15.10.2.2. By Technology
15.10.2.3. By Application
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Type
15.11.2.2. By Technology
15.11.2.3. By Application
15.12. China
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Type
15.12.2.2. By Technology
15.12.2.3. By Application
15.13. Japan
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Type
15.13.2.2. By Technology
15.13.2.3. By Application
15.14. South Korea
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Type
15.14.2.2. By Technology
15.14.2.3. By Application
15.15. India
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Type
15.15.2.2. By Technology
15.15.2.3. By Application
15.16. ASEAN
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Type
15.16.2.2. By Technology
15.16.2.3. By Application
15.17. Australia and New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Type
15.17.2.2. By Technology
15.17.2.3. By Application
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Type
15.18.2.2. By Technology
15.18.2.3. By Application
15.19. Turkey
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Type
15.19.2.2. By Technology
15.19.2.3. By Application
15.20. South Africa
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Type
15.20.2.2. By Technology
15.20.2.3. By Application
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Type
16.3.3. By Technology
16.3.4. By Application
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Barco
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. BenQ Corporation
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Christie Digital Systems USA, Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Dell Inc.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Epson America, Inc
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Hitachi Digital Media Group
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Lumitrix s.r.o
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Mimio
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. NEC Display Solutions
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Panasonic Corporation
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. SMART Technologies
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. ViewSonic Corporation
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Interactive Projector Market
