The global intelligent packaging market is expected to account for USD 23.6 billion in 2023. Total demand for intelligent packaging will rise at 9.0% between 2023 and 2033. By the end of 2033, the global intelligent packaging industry size is set to reach USD 56.0 billion.
Intelligent packaging sales will accelerate at a robust pace over the next ten years. In 2022, top held nearly 35 to 40% of the market.
Demand remains particularly high for interactive packaging/data carriers and active packaging. Together these two segments will hold around 72% of the market share in the next ten years. This is attributed to rising need for user-friendly packaging and better-quality products.
Intrinsic demand for track & trace packaging across the food & beverage industry propels the sales of intelligent packaging. The global intelligent packaging industry is set to expand 2.4 times the current market value during the forecast period.
Intelligent packaging has become a fascinating new trend for packaging manufacturers, designs, brands, and consumers alike. It allows end users to communicate the conditions of packaged products. Hence, they help in minimizing the risk of spoilage of sensitive products.
Intelligent packaging can effectively sense environmental changes and inform these changes to users. Adoption of intelligent and smart packaging helps users to extend shelf life of products, monitor freshness, and enhance product and consumer safety.
Rising applications across healthcare and food & beverage industries is expected to boost the global intelligent packaging industry. Most of the intelligent packaging sales remain concentrated in healthcare and food sectors.
Rise in food wastage coupled with growing concerns about food insecurity has prompted companies to use various intelligent packaging solutions. This includes active packaging and interactive packaging.
Besides this, packaging solutions such as freshness indicators and time temperature indicators are gaining wider popularity. Time temperature indicators monitor and inform about the temperature of package during shipping and storage. These indicators are technologically advanced to inform users about any damage in the packaging due to temperature abuse. They are expected to reduce food and pharmaceutical product wastage.
Increasing usage of intelligent packaging in logistic and consumer electronics sector will bode well for the market. Active packaging solutions such as oxygen scavengers and moisture scavengers are helping companies eliminate the chances of corrosion.
| Attributes | Key Insights |
|---|---|
| Intelligent Packaging Market Estimated Market (2023) | USD 23.6 billion |
| Projected Market Value (2033) | USD 56.0 billion |
| Value-based CAGR (2023 to 2033) | 9.0% |
| Collective Value Share: Top 5 Companies (2022A) | 20% to 25 % |
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Global intelligent packaging sales witnessed a CAGR of 6.3 % during the historic period. At the end of 2022, the worldwide intelligent packaging industry reached a valuation of USD 21.6 billion. Over the next ten years, global intelligent packaging demand is set to increase at 9.0% CAGR.
Intelligent packaging refers to packaging solutions that carry out intelligent functions such as tracing, tracking, detecting, recording, identifying, etc. These packaging solutions are smart, connected, interactive, eco-friendly, and user-friendly.
Intelligent packaging not only protects the product but also provides information such as temperature and freshness related information, information about the product origin, etc.
It offers various benefits that fuel the demand for intelligent packaging among various industries including food & beverage, healthcare, logistics & transport, and consumer electronics. The benefits include improved product quality, enhanced product shelf life, protection against counterfeit products, increased brand value, and others.
Rising inclination towards interactive packaging among various industries to improve consumer engagement is expected to fuel demand for intelligent packaging. Also, growing need for enhancing customer satisfaction and loyalty to gain business opportunities will bode well for the market.
Leading companies can monitor and analyze customers that scanned the QR codes incorporated in their products. This will help them to improve customer satisfaction & loyalty.
Temperature control is the key factor in food, healthcare, and other industries to protect & preserve products and extend their shelf life. Against the backdrop of this, time-temperature indicators, sensors, and active packaging solutions demand is set to surge over the next ten years.
Further, technology-based packaging helps in reducing the sales of counterfeit products as it provides the product with a unique identity that protects the product from counterfeit issues. This will create lucrative growth opportunities for intelligent packaging manufacturers.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 9.1% |
| Jul to Dec (H2), 2022 (A) | 8.8% |
| Jan to Jun (H1), 2022 Projected (P) | 8.7% |
| Jan to Jun (H1), 2022 Outlook (O) | 9.5% |
| Jul to Dec (H2), 2022 Outlook (O) | 9.5% |
| Jul to Dec (H2), 2022 Projected (P) | 9.0% |
| Jan to Jun (H1), 2023 Projected (P) | 9.2% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 80 ↑ |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 40 ↑ |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | 50 ↑ |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 70 ↑ |
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Track & Trace Packaging to Drive Smart and Connected Packaging Sales
Manufacturers, logistical partners, and various stakeholders ensure the smooth flow of packaged food & beverages by producing, supplying, and delivering the product to the final consumer.
Leading brands are facing huge losses due to the penetration of counterfeit products in the market. To overcome such drawbacks of traditional packaging solutions, they are utilizing next-generation packaging solutions.
Latest intelligent packaging solutions are witnessing increased market acceptance by both domestic and international players in the food & beverage industry. For instance, by providing electronically printed NFC (Near Field Communication) labels on its bottles, Coca-Cola shifted towards intelligent packaging recently.
Overall, global demand for different technology-based packaging is witnessing an exponential increase as more and more brands, especially in the fresh foods and the FMCG sectors are adopting intelligent packaging solutions over all other previously used packaging solutions.
Strict Packaging and Transport Norms for Healthcare Drugs & Supplies to Augments Sales of Intelligent Packaging
In recent years, demand for OTC (over-the-counter) drugs has recorded an all-time high. This is due to growing geriatric population and increased prevalence of various chronic diseases. Developments in medical science and the result of numerous research & development efforts by pharmaceutical giants have increased the availability of drugs to fight medical ailments.
Logistical problems that accompany advanced medicinal drugs and equipment are proving to be challenging for manufacturers and supply chain partners. All modern life-saving drugs and vaccines require specific packaging and temperature-controlled transportation.
Upgraded transportation laws by the World Health Organization for various medicinal drugs and supplies make it mandatory for manufacturers and logistical partners to adopt intelligent packaging. This is creating a conducive environment for the development of intelligent packaging industry.
Usage of advanced intelligent packaging makes the risk-free movement of complex medicinal supplies across the globe easier for all players in the pharmaceutical supply chain. The current boost in demand for all types of pharmaceutical products and the strict packaging regulations for exporting medicinal supplies across the globe will fuel intelligent packaging sales.
| Country | USA |
|---|---|
| Market Share (2023) | 22.6% |
| Market Share (2033) | 22.2% |
| Basis Points (BPS) Analysis | -40 |
| Country | Japan |
|---|---|
| Market Share (2023) | 10.0% |
| Market Share (2033) | 12.0% |
| Basis Points (BPS) Analysis | +210 |
| Country | Germany |
|---|---|
| Market Share (2023) | 7.3% |
| Market Share (2033) | 6.1% |
| Basis Points (BPS) Analysis | -120 |
| Country | United Kingdom |
|---|---|
| Market Share (2023) | 5.9% |
| Market Share (2033) | 5.8% |
| Basis Points (BPS) Analysis | -10 |
| Country | Italy |
|---|---|
| Market Share (2023) | 5.1% |
| Market Share (2033) | 4.8% |
| Basis Points (BPS) Analysis | -30 |
Need for Reducing Food Wastage Propelling Intelligent Packaging Demand in the United States
North America remains the second-highest market generating huge demand for intelligent packaging. According to FMI, the United States will account for 85% of North America intelligent packaging market by 2033.
Rising need for smart packaging and antimicrobial packaging solutions is driving the USA market. Intelligent packaging which is smart, connected, interactive, user-friendly, and eco-friendly aids in minimizing food wastage.
It does this by monitoring, measuring, and warning about the freshness and temperature level which helps in protecting and preserving food products. As per the Food and Drug Administration (FDA), food waste in the USA is estimated at around 30% to 40% of the food supply.
This occurs due to spoilage, damage, and lack of adequate packaging. To reduce this, companies are utilizing intelligent packaging solutions.
Time-temperature indicators and sensors can help to reduce this food wastage. Hence, increasing food wastage in the United States will augment the sales of intelligent packaging.
Rising Adoption of Connected Packaging by Food & Beverage Companies Fostering Sales in India
Intelligent packaging demand across India is set to rise at 11.8% CAGR between 2023 and 2033. Rising demand for smart and connected packaging in the food & beverage sector is driving intelligent packaging sales in India.
In recent years, the adoption of connected packaging has increased across the Indian food & beverage industry. With expansion of this industry, demand for intelligent packaging will rise.
As per the India Brand Equity Foundation (IBEF), food industry in India is expanding at a 11% CAGR. Food and beverage companies are using connected packaging to ensure consumer engagement. This also allows them to provide product information just by scanning the QR code.
Overall, growing adoption of connected packaging in food & beverage industry across will create prospects for intelligent packaging manufacturers in India.
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Focus Towards Increasing Consumer Engagement Fueling Interactive Packaging Demand
Based on technology, the interactive packaging/data carriers segment is to hold around 40.5% share of the market over the next ten years. Between 2023 and 2033, the target segment will expand at a CAGR of 10.1%.
This is attributed to rising preference towards technology-based packaging among various industries to ensure safety, traceability, and interactive packaging solutions.
Interactive packaging has taken the concept of consumer engagement to a whole new level. This is because it allows customers to develop a better relationship with a brand through a high level of interaction with a product.
Food, Beverage, and Healthcare Sectors to Generate Highest Revenues Through 2033
Based on end use, food, healthcare, and beverage segments will together hold a prominent share of the global market. The same segments will create an incremental opportunity of USD 8.5 billion through 2033.
This is attributed to implementation of strict norms for storing and transporting various food and healthcare products. Besides this, rising inclination towards using the next generation packaging across these industries will elevate demand.
The food segment generates maximum demand for intelligent packaging followed by healthcare and beverage segments. Intelligent food packaging helps companies to reduce food wastage.
Today, food & beverage and healthcare industries are increasingly utilizing innovative packaging solutions. This includes smart, connected, interactive, user-friendly, and eco-friendly packaging solutions.
Adoption of intelligent packaging allows these industries to safeguard their products as well as to improve customer satisfaction. Hence, expansion of these industries will boost intelligent packaging sales.
Key intelligent packaging manufacturers are embracing innovation to launch new packaging solutions. Also, they are expanding their production capacity to meet the demand for smart, connected, and intelligent packaging across the globe. Several companies are adopting merger & acquisition strategy to capitalize on emerging opportunities.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 23.6 billion |
| Projected Market Size (2033) | US 56.0 billion |
| Anticipated Growth Rate | 9.0% CAGR |
| Historical Data | 2015 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion, Volume in ‘000 Tons and CAGR from 2023 to 2033 |
| Segments Covered | Technology, Level of Packaging, Application, End Use, Region |
| Regions Covered | North America; Latin America; Europe; Middle East & Africa; East Asia; South Asia; Oceania |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | Amcor plc.; Crown Holding Inc.; 3M Company; CCL Industries Inc.; Huhtamaki Global; DS Smith; Avery Dennison Corporation; Honeywell International Inc.; Tetra Pak International S.A.; Sealed Air Corporation; Stora Enso Oyj; WestRock Company; Ball Corporation; Mondi Plc.; International Paper Company; Georgia-Pacific LLC; UPM-Kymmene Oyj; Coveris Holdings S.A.; DuPont Teijin Films US; Sigma Plastics Group; Timestrip UK Ltd.; Varcode, Ltd.; Temptime Corporation; DeltaTrak, Inc.; EVIGENCE SENSORS; JRI Company; Vitsab International AB; LAXCEN TECHNOLOGY INC.; APK-ID; STARNFC Technologies Ltd. |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
The rising need for smart packaging fueling the United States Market Growth.
The market is estimated to secure a valuation of USD 23.6 billion in 2023.
The market is forecast to register a CAGR of 9% through 2033.
A rise in consumer engagement fuels interactive packaging growth.
Development of advanced packaging solutions with sustainable features.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Key Success Factors 5. Global Market Demand Analysis 2015 to 2022 and Forecast, 2023 to 2033 6. Global Market - Pricing Analysis 7. Global Market Demand (in Value or Size in USD Million) Analysis 2015 to 2022 and Forecast, 2023 to 2033 8. Market Background 9. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Technology 9.1. Indicators 9.1.1. Time-Temperature Indicators 9.1.2. Gas & Integrity Indicators 9.1.3. Freshness Indicators 9.2. Sensors 9.3. Interactive Packaging/Data Carriers 9.3.1. Quick-response (QR Codes) 9.3.2. Barcodes 9.3.3. Radio Frequency Identification (RFIDs) 9.3.4. Near Field Communications (NFCs) 9.3.5. Bluetooth Low Energy (BLE) 9.4. Active Packaging 9.4.1. Oxygen Scavengers 9.4.2. Ethylene Absorbers 9.4.3. Moisture Scavengers 9.4.4. Anti-microbial Packaging 10. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Level of Packaging 10.1. Primary Packaging 10.2. Secondary Packaging 10.3. Tertiary Packaging 11. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Application 11.1. Bottles & Jars 11.2. Blisters 11.3. Trays & Clamshells 11.4. Cans 11.5. Boxes & Cartons 11.6. Vials, Ampoules, & Prefilled Syringes 11.7. Bags & Pouches 11.8. Films & Wraps 11.9. Mailers 11.10. Labels, Tapes, & Tags 12. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By End Use 12.1. Food 12.1.1. Meat, Poultry, & Seafood 12.1.2. Fruits & Vegetables 12.1.3. Dairy Products 12.1.4. Bakery & Confectionary 12.1.5. Processed Food 12.1.6. Ready to Eat Food 12.1.7. Other Food Products 12.2. Beverage 12.3. Healthcare 12.3.1. Medical Devices 12.3.2. Medical Supplies 12.3.3. Pharmaceuticals 12.4. Cosmetics 12.5. Logistics & Transport 12.6. Consumer Electronics 12.7. Personal Care & Homecare 12.8. Other Consumer Goods 13. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Region 13.1. North America 13.2. Latin America 13.3. Europe 13.4. South Asia 13.5. East Asia 13.6. Oceania 13.7. Middle East and Africa 14. North America Market Analysis 2015 to 2022 and Forecast 2023 to 2033 15. Latin America Market Analysis 2015 to 2022 and Forecast 2023 to 2033 16. Europe Market Analysis 2015 to 2022 and Forecast 2023 to 2033 17. South Asia Market Analysis 2015 to 2022 and Forecast 2023 to 2033 18. East Asia Market Analysis 2015 to 2022 and Forecast 2023 to 2033 19. Oceania Market Analysis 2015 to 2022 and Forecast 2023 to 2033 20. Middle East and Africa Market Analysis 2015 to 2022 and Forecast 2023 to 2033 21. Market Country-wise Analysis 2023 & 2033 22. Market Structure Analysis 23. Competition Analysis 23.1. Amcor plc. 23.2. Crown Holding Inc. 23.3. 3M Company 23.4. CCL Industries Inc. 23.5. Huhtamaki Global 23.6. DS Smith 23.7. Avery Dennison Corporation 23.8. Honeywell International Inc. 23.9. Tetra Pak International S.A. 23.10. Sealed Air Corporation 23.11. Stora Enso Oyj 23.12. WestRock Company 23.13. Ball Corporation 23.14. Mondi Plc. 23.15. International Paper Company 23.16. Georgia-Pacific LLC 23.17. UPM-Kymmene Oyj 23.18. Coveris Holdings S.A. 23.19. DuPont Teijin Films US 23.20. Sigma Plastics Group 23.21. Timestrip UK Ltd. 23.22. Varcode, Ltd. 23.23. Temptime Corporation 23.24. DeltaTrak, Inc. 23.25. EVIGENCE SENSORS 23.26. JRI Company 23.27. Vitsab International AB 23.28. LAXCEN TECHNOLOGY INC. 23.29. APK-ID 23.30. STARNFC Technologies Ltd. 23.31. Dow Chemical Company 23.32. LyondellBasell Industries N.V. 23.33. BASF SE 23.34. Exxon Mobil Corporation 23.35. Saudi Basic Industries Corporation 23.36. Ineos Group Limited 23.37. Eni S.p.A. 23.38. LG Chemical 23.39. Lanxess AG 23.40. Chevron Phillips Chemical Company, LLC 24. Assumptions and Acronyms Used 25. Research Methodology
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