Increasing from USD 28,945 Million in 2022 to USD 43,996.4 Million by 2032, the global instant cereals are expected to exhibit a CAGR of 5.2% during the forecast period of 2022 to 2032. The CAGR was estimated at 4% from 2016 to 2021.
The growth of the market can be attributed to the changing lifestyle and rising number of working women across the globe, especially in developing countries.
| Report Attributes | Details |
|---|---|
| Expected Base Year Value (2021) | USD 27,514 Million |
| Projected Market Value (2022) | USD 28,945 Million |
| Anticipated Forecast Value (2032) | USD 43,996.4 Million |
| Estimated Growth Rate (2022 to 2032) | 5.2% |
The growing investment of manufacturers to develop innovative breakfast options is expected to support market growth during the forecast period. The usage of organic and clean-label ingredients in on-the-go breakfast is expected to attract a wider consumer base owing to the increasing popularity of label-friendly products.
Attractive marketing strategies by players have helped in boosting health and fitness awareness among consumers. Key market players like Kellogg and Unilever have made heavy investments in television and social media advertisements to enhance awareness of improving the health and fitness of consumers by consuming instant cereals such as oats and cornflakes.
In 2021, Kreatures of Habit announced the launch of The PrOATagonist, an individually-packaged, plant-based, and gluten-free oatmeal. Such factors are expected to support market growth in the forecast period.
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The fast-paced lifestyle of the working population has resulted in the development of ready-to-eat breakfast cereals. Propelled by health consciousness, consumers are demanding nutritious breakfasts, which has benefited the market significantly.
Thus, players in the market are focusing to offer healthy cereal options, which is projected to drive the market notably. For instance, Marico entered the competition by introducing savory masala oats instead of sweet-flavored cereal.
Innovations in the product are likely to benefit the industry in the coming time. For instance, Nestle launched a new range of breakfast cereal NESPLUS which has been customized to Indian taste. In another instance, in September 2021, Parle announced to launch of breakfast cereals, entering a segment dominated by Kellogg’s, PepsiCo, Nesle, and Baggry.
In the same year, Parle Agro entered the breakfast cereal segment with the launch of their new product Hide & Seek Fills. Such initiatives are expected to make the market more interactive and competitive, thus, strengthening the market growth in the forthcoming period.
Packaged foods contain preservatives and flavor enhancers that boost shelf life and make the product tastier. Such foods are perceived to be unhealthy as compared to freshly prepared food.
Thus, a negative impact on health is expected to discourage product adoption, which can limit the market growth in the forecast period. Further, other available instant breakfast options such as wheat noodles, instant Poha, and others, are expected to act as a significant restraint to the market in the coming time.
However, increasing initiatives to launch new products are anticipated to counter hampering factors and act as a remunerative opportunity for market growth. For instance, in August 2021, Kellogg’s launched Froot Loops, a multigrain cereal made from corn, oats, and wheat. Such factors are accredited to the market growth during the forecast period.
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As per the analysis, the global instant cereals market is anticipated to be dominated by North America during the forecast period. In 2022, the region is estimated to claim 33.4% of the total market share. The domination of the region can be attributed to the increasing demand for ready-to-eat kinds of cereal.
As per an analysis, processed foods make up close to 70 percent of the US diet. Also, the presence of strong players in the region is projected to aid the market growth during the forecast period. In July 2019, General Mills partnered with Goodbelly, a known manufacturer of probiotics, to launch probiotic-infused breakfast cereals in the USA Such factors are anticipated to boost market growth during the forecast period.
According to the study, Europe is projected to be the second-largest market during the forecast period. As of 2022, the region is attributed a market share of 27.6%.
The growth of the market can be attributed to the implementation of favorable initiatives by the government of the region. In 2021, the UK government confirmed restrictions on unhealthy foods from October 2022. Also, the increasing launch of new products in the region is projected to boost the market expansion in the region.
For instance, in May 2022, Crispy Fantasy launched a cereal breakfast with chocolate flavor. Accredited by such factors, the market in Europe is anticipated to drive the European market during the forecast period.
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Asia-Pacific is projected to be the most lucrative market for instant cereals. This can be attributed to increasing disposable income, a rising number of working women and changing lifestyles. Further, the growing initiatives of players to expand their product portfolio are projected to boost the market growth.
For instance, in July 2022, Kellogg's India launched Froot Loops under the breakfast cereal, expanding its ‘nutritious and tasty’ breakfast options. Owing to the aforementioned factors, the market in Asia-Pacific is projected to grow significantly during the forecast period.
Magic Spoon, Catalina Crunch, The Cereal School, Three Wishes, M/s. Millets n Cereals, and Cereal Planet, among others, are some of the emerging entities in the market. Startups are likely to make a significant contribution to developing the market. Startups attract various funding, which is projected to augment the market size in the assessment period.
For instance, in June 2022, USA cereal firm Magic Spoon attracted US% 85 Million in investment in a Series B funding round. In another instance, Catalina Crunch raised a total of USD 9.2 Million in funding over 3 rounds. Their last funding was raised on March 2, 2022. Such factors are expected to strengthen the startup game in the global instant cereal market.
Key players in the global Instant Cereals Market include Quaker, NutreMill, Gold Kili, Kellogs, Nestle, General Mills, Post, Unisoy, and Marico.
Recent Developments in the Market Include:
| Report Attribute | Details |
|---|---|
| Growth Rate (2022 to 2032) | 5.2% |
| Market Value in 2022 | USD 28,945 Million |
| Market Value in 2032 | USD 43,996.4 Million |
| Base Year for Estimation | 2021 |
| Historical Data | 2016 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | USD Million for Value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Type, Distribution Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East & Africa |
| Key Countries Profiled | United States of America, Canada, Brazil, Mexico, Argentina, Germany, United Kingdom, France, Spain, Italy, Nordic Countries, Poland, Russia, China, India, ASIAN, Australia, GCC Countries, North Africa, South Africa |
| Key Companies Profiled | Quaker; NutreMill; Gold Kili; Kellogs; Nestle; General mills; Post; Unison; Marico |
| Customization Scope | Available upon Request |
The global instant cereals market is anticipated to secure a market value worth USD 43,996.4 Million by 2032.
The global instance cereals market is anticipated to exhibit a CAGR of 5.2% during the forecast period.
Quaker, NutreMill, Gold Kili, and Kellogs, are some of the eminent players in the global instant cereals market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2016 to 2021 and Forecast, 2022 to 2032 5. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Type 5.1. Legumes 5.2. Buckwheat 5.3. Semolina 5.4. Barley 5.5. Rye 5.6. Oats 5.7. Rice 6. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Distribution Channel 6.1. Supermarkets/Hypermarkets 6.2. Grocery Stores 6.3. Online Stores 7. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. Middle East and Africa 8. North America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 9. Latin America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 10. Europe Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 11. Asia Pacific Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 12. MEA Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. NutreMill 15.2. Quaker 15.3. Gold Kili 15.4. Nestle 15.5. Kellogs 15.6. General Mills 15.7. Unisoy 15.8. Post 15.9. Marico 16. Assumptions & Acronyms Used 17. Research Methodology
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Instant Cereals Market
