Increasing from US$ 28,945 Million in 2022 to S$ 43,996.4 Million by 2032, the global instant cereals are expected to exhibit a CAGR of 5.2% during the forecast period of 2022 to 2032. The CAGR was estimated at 4% from 2016 to 2021.
The growth of the market can be attributed to the changing lifestyle and rising number of working women across the globe, especially in developing countries.
| Report Attributes | Details |
|---|---|
| Expected Base Year Value (2021) | US$ 27,514 Million |
| Projected Market Value (2022) | US$ 28,945 Million |
| Anticipated Forecast Value (2032) | US$ 43,996.4 Million |
| Estimated Growth Rate (2022 to 2032) | 5.2% |
The growing investment of manufacturers to develop innovative breakfast options is expected to support market growth during the forecast period. The usage of organic and clean-label ingredients in on-the-go breakfast is expected to attract a wider consumer base owing to the increasing popularity of label-friendly products.
Attractive marketing strategies by players have helped in boosting health and fitness awareness among consumers. Key market players like Kellogg and Unilever have made heavy investments in television and social media advertisements to enhance awareness of improving the health and fitness of consumers by consuming instant cereals such as oats and cornflakes. In 2021, Kreatures of Habit announced the launch of The PrOATagonist, an individually-packaged, plant-based, and gluten-free oatmeal. Such factors are expected to support market growth in the forecast period.
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The fast-paced lifestyle of the working population has resulted in the development of ready-to-eat breakfast cereals. Propelled by health consciousness, consumers are demanding nutritious breakfasts, which has benefited the market significantly. Thus, players in the market are focusing to offer healthy cereal options, which is projected to drive the market notably. For instance, Marico entered the competition by introducing savory masala oats instead of sweet-flavored cereal.
Innovations in the product are likely to benefit the industry in the coming time. For instance, Nestle launched a new range of breakfast cereal NESPLUS which has been customized to Indian taste. In another instance, in September 2021, Parle announced to launch of breakfast cereals, entering a segment dominated by Kellogg’s, PepsiCo, Nesle, and Baggry. In the same year, Parle Agro entered the breakfast cereal segment with the launch of their new product Hide & Seek Fills. Such initiatives are expected to make the market more interactive and competitive, thus, strengthening the market growth in the forthcoming period.
Packaged foods contain preservatives and flavor enhancers that boost shelf life and make the product tastier. Such foods are perceived to be unhealthy as compared to freshly prepared food. Thus, a negative impact on health is expected to discourage product adoption, which can limit the market growth in the forecast period. Further, other available instant breakfast options such as wheat noodles, instant Poha, and others, are expected to act as a significant restraint to the market in the coming time.
However, increasing initiatives to launch new products are anticipated to counter hampering factors and act as a remunerative opportunity for market growth. For instance, in August 2021, Kellogg’s launched Froot Loops, a multigrain cereal made from corn, oats, and wheat. Such factors are accredited to the market growth during the forecast period.
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As per the analysis, the global instant cereals market is anticipated to be dominated by North America during the forecast period. In 2022, the region is estimated to claim 33.4% of the total market share. The domination of the region can be attributed to the increasing demand for ready-to-eat kinds of cereal.
As per an analysis, processed foods make up close to 70 percent of the US diet. Also, the presence of strong players in the region is projected to aid the market growth during the forecast period. In July 2019, General Mills partnered with Goodbelly, a known manufacturer of probiotics, to launch probiotic-infused breakfast cereals in the USA Such factors are anticipated to boost market growth during the forecast period.
According to the study, Europe is projected to be the second-largest market during the forecast period. As of 2022, the region is attributed a market share of 27.6%.
The growth of the market can be attributed to the implementation of favorable initiatives by the government of the region. In 2021, the UK government confirmed restrictions on unhealthy foods from October 2022. Also, the increasing launch of new products in the region is projected to boost the market expansion in the region.
For instance, in May 2022, Crispy Fantasy launched a cereal breakfast with chocolate flavor. Accredited by such factors, the market in Europe is anticipated to drive the European market during the forecast period.
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Asia-Pacific is projected to be the most lucrative market for instant cereals. This can be attributed to increasing disposable income, a rising number of working women and changing lifestyles. Further, the growing initiatives of players to expand their product portfolio are projected to boost the market growth.
For instance, in July 2022, Kellogg's India launched Froot Loops under the breakfast cereal, expanding its ‘nutritious and tasty’ breakfast options. Owing to the aforementioned factors, the market in Asia-Pacific is projected to grow significantly during the forecast period.
Magic Spoon, Catalina Crunch, The Cereal School, Three Wishes, M/s. Millets n Cereals, and Cereal Planet, among others, are some of the emerging entities in the market. Startups are likely to make a significant contribution to developing the market. Startups attract various funding, which is projected to augment the market size in the assessment period.
For instance, in June 2022, US cereal firm Magic Spoon attracted US% 85 Million in investment in a Series B funding round. In another instance, Catalina Crunch raised a total of US$ 9.2 Million in funding over 3 rounds. Their last funding was raised on March 2, 2022. Such factors are expected to strengthen the startup game in the global instant cereal market.
Key players in the global Instant Cereals Market include Quaker, NutreMill, Gold Kili, Kellogs, Nestle, General Mills, Post, Unisoy, and Marico.
Recent Developments in the Market Include:
| Report Attribute | Details |
|---|---|
| Growth Rate (2022 to 2032) | 5.2% |
| Market Value in 2022 | US$ 28,945 Million |
| Market Value in 2032 | US$ 43,996.4 Million |
| Base Year for Estimation | 2021 |
| Historical Data | 2016 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | USD Million for Value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization Scope | Available upon Request |
The global instant cereals market is anticipated to secure a market value worth US$ 43,996.4 Million by 2032.
The global instance cereals market is anticipated to exhibit a CAGR of 5.2% during the forecast period.
Quaker, NutreMill, Gold Kili, and Kellogs, are some of the eminent players in the global instant cereals market.
1. Executive Summary | Instant Cereals Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2016 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis, 2016 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Type, 2016 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Type, 2022 to 2032
5.3.1. Legumes
5.3.2. Buckwheat
5.3.3. Semolina
5.3.4. Barley
5.3.5. Rye
5.3.6. Oats
5.3.7. Rice
5.4. Y-o-Y Growth Trend Analysis By Type, 2016 to 2021
5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032
6. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Distribution Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Distribution Channel, 2016 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Distribution Channel, 2022 to 2032
6.3.1. Supermarkets/Hypermarkets
6.3.2. Grocery Stores
6.3.3. Online Stores
6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2016 to 2021
6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032
7. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis By Region, 2016 to 2021
7.3. Current Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2016 to 2021
8.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. United States of America
8.2.1.2. Canada
8.2.2. By Type
8.2.3. By Distribution Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Distribution Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2016 to 2021
9.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Type
9.2.3. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Distribution Channel
9.4. Key Takeaways
10. Europe Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2016 to 2021
10.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United Kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Type
10.2.3. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Distribution Channel
10.4. Key Takeaways
11. Asia Pacific Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2016 to 2021
11.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Malaysia
11.2.1.5. Singapore
11.2.1.6. Australia
11.2.1.7. New Zealand
11.2.1.8. Rest of Asia-Pacific
11.2.2. By Type
11.2.3. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Distribution Channel
11.4. Key Takeaways
12. MEA Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis By Market Taxonomy, 2016 to 2021
12.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of Middle East and Africa
12.2.2. By Type
12.2.3. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Distribution Channel
12.4. Key Takeaways
13. Key Countries Market Analysis
13.1. United States of America
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2021
13.1.2.1. By Type
13.1.2.2. By Distribution Channel
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2021
13.2.2.1. By Type
13.2.2.2. By Distribution Channel
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2021
13.3.2.1. By Type
13.3.2.2. By Distribution Channel
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2021
13.4.2.1. By Type
13.4.2.2. By Distribution Channel
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2021
13.5.2.1. By Type
13.5.2.2. By Distribution Channel
13.6. United Kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2021
13.6.2.1. By Type
13.6.2.2. By Distribution Channel
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2021
13.7.2.1. By Type
13.7.2.2. By Distribution Channel
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2021
13.8.2.1. By Type
13.8.2.2. By Distribution Channel
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2021
13.9.2.1. By Type
13.9.2.2. By Distribution Channel
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2021
13.10.2.1. By Type
13.10.2.2. By Distribution Channel
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2021
13.11.2.1. By Type
13.11.2.2. By Distribution Channel
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2021
13.12.2.1. By Type
13.12.2.2. By Distribution Channel
13.13. Malaysia
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2021
13.13.2.1. By Type
13.13.2.2. By Distribution Channel
13.14. Singapore
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2021
13.14.2.1. By Type
13.14.2.2. By Distribution Channel
13.15. Australia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2021
13.15.2.1. By Type
13.15.2.2. By Distribution Channel
13.16. New Zealand
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2021
13.16.2.1. By Type
13.16.2.2. By Distribution Channel
13.17. GCC Countries
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2021
13.17.2.1. By Type
13.17.2.2. By Distribution Channel
13.18. South Africa
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2021
13.18.2.1. By Type
13.18.2.2. By Distribution Channel
13.19. Israel
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2021
13.19.2.1. By Type
13.19.2.2. By Distribution Channel
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Type
14.3.3. By Distribution Channel
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. NutreMill
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Quaker
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Gold Kili
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. Nestle
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Kellogs
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. General mills
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Unisoy
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Post
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. Marico
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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