A large number of retail and consumer goods vendors across the globe have taken to insights engines to gain an accurate and deep understanding of customer tastes and preferences and to predict search queries to improve result relevance. Consumer insights help companies in both industries stay one step ahead of changing dynamics and ensure that their customers are loyal and satisfied ones.
Companies are helped along in this endeavour by large and small-scale players in the insights engine market offering their insights engine platforms at competitive prices. The insights engine platform providers are also focusing on improving their training and support facilities. The retail and consumer goods vertical is expected to witness the highest CAGR of 19.7% from 2017 to 2027.
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The telecommunications industry has grown by leaps and bounds in the last decade in particular as developed countries strengthen their LTE infrastructure and emerging economies build theirs from scratch. Companies are always seeking out better and more efficient ways to address the rising needs of customers.
Insights engine platforms are being tested and implemented in advanced applications, enabling better understanding of consumer buying and usage patterns. Multiple avenues of value addition are opened up by way of insights engine platforms fuelling the growth of the insights engine market. The IT and Telecom vertical is anticipated to have a value of approx. US$ 110 million by 2027 and have a market attractiveness index of 4.5.
There are limitless opportunities for key stakeholders in the insights engines market because of the importance of digital technologies in the 21st century. BFSI, media & entertainment, and the IT & Telecom industries are shifting towards IoT-based solutions for smart solutions and operations with an objective of boosting revenue. This is accomplished by leveraging the power of AI and machine learning in the fields of marketing, sales support, and customer assistance.
TCS estimates that Latin American enterprises alone invest more than US$ 50 million on IoT initiatives. The media & entertainment vertical is the largest in the Latin America insights engine market and is poised to exceed US$ 5 million by the end of the forecast period.
Principal Consultant
The deployment time of an insights engine platform in an enterprise takes anywhere from three to nine months. This can pose a problem to small and medium-sized enterprises, restraining growth prospects of the global insights engine market. It has been observed that large-scale organizations are taking the lead in installing insights engine platforms to enable websites to provide predictive and contextual recommendations based on individual and site visitor behaviour.
For e.g. – In May 2017, Alstom, a French rail transport MNC implemented Sinequa’s analytics and cognitive search platform. This should allow its employees to access and search for information from the Alstom Management System to extract contextual insights from across the entire company.
Internet connectivity has certainly improved in the last decade but is still not at an ideal level, especially in developing countries. A stable Internet connection is a basic requirement without which an insights engine platform cannot function. National governments in APEJ and Latin America have recognized the importance of the Internet and it remains to be seen if they can match their developed counterparts in terms of Internet accessibility and availability in the long run.
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Vertical:
Component:
Deployment:
Region:
The insights engine market is likely to secure a CAGR of 16.2% through 2032.
The insights engine market size is estimated to cross US$ 7.84 Bn by 2032.
The insights engine market is likely to record a value of US$ 2.03 Bn in 2022.
North American region is likely to lead the insights engine market.
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Snapshot
2.4. Value Chain
3. Market View Point
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. Global Market Analysis 2012–2016 and Forecast 2017–2027
4.1. Market Size and Y-o-Y Growth
4.2. Absolute $ Opportunity
4.3. Key Regulations
5. North America Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
5.1. Introduction
5.2. Regional Market Dynamics
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Trends
5.3. Market Size (US$ Mn) By Country, 2012-2016
5.3.1. U.S.
5.3.2. Canada
5.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
5.4.1. U.S.
5.4.2. Canada
5.5. Market Size (US$ Mn) and Forecast By Component
5.5.1. Software
5.5.2. Services
5.6. Market Size (US$ Mn) and Forecast By Deployment
5.6.1. On-Premises
5.6.2. SaaS
5.7. Market Size (US$ Mn) and Forecast By Vertical
5.7.1. IT and Telecom
5.7.2. BFSI
5.7.3. Retail and Consumer Goods
5.7.4. Healthcare & Life Sciences
5.7.5. Manufacturing
5.7.6. Media & Entertainment
5.7.7. Transportation & Logistics
5.7.8. Travel & Hospitality
5.7.9. Others
5.8. Drivers and Restraints: Impact Analysis
5.9. Market Attractiveness Analysis
5.9.1. By Country
5.9.2. By Component
5.9.3. By Deployment
5.9.4. By Vertical
5.10. Key Representative Market Participants
5.11. Market Presence (Intensity Map)
6. Western Europe Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
6.1. Introduction
6.2. Regional Market Dynamics
6.2.1. Drivers
6.2.2. Restraints
6.2.3. Trends
6.3. Market Size (US$ Mn) By Country, 2012-2016
6.3.1. Germany
6.3.2. France
6.3.3. U.K.
6.3.4. Spain
6.3.5. Italy
6.3.6. BENELUX
6.3.7. Nordic
6.3.8. Rest of Western Europe
6.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
6.4.1. Germany
6.4.2. France
6.4.3. U.K.
6.4.4. Spain
6.4.5. Italy
6.4.6. BENELUX
6.4.7. Nordic
6.4.8. Rest of Western Europe
6.5. Market Size (US$ Mn) and Forecast By Component
6.5.1. Software
6.5.2. Services
6.6. Market Size (US$ Mn) and Forecast By Deployment
6.6.1. On-Premises
6.6.2. SaaS
6.7. Market Size (US$ Mn) and Forecast By Vertical
6.7.1. IT and Telecom
6.7.2. BFSI
6.7.3. Retail and Consumer Goods
6.7.4. Healthcare & Life Sciences
6.7.5. Manufacturing
6.7.6. Media & Entertainment
6.7.7. Transportation & Logistics
6.7.8. Travel & Hospitality
6.7.9. Others
6.8. Drivers and Restraints: Impact Analysis
6.9. Market Attractiveness Analysis
6.9.1. By Country
6.9.2. By Component
6.9.3. By Deployment
6.9.4. By Vertical
6.10. Key Representative Market Participants
6.11. Market Presence (Intensity Map)
7. Eastern Europe Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
7.1. Introduction
7.2. Regional Market Dynamics
7.2.1. Drivers
7.2.2. Restraints
7.2.3. Trends
7.3. Market Size (US$ Mn) By Country, 2012-2016
7.3.1. Russia
7.3.2. Poland
7.3.3. Rest of Eastern Europe
7.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
7.4.1. Russia
7.4.2. Poland
7.4.3. Rest of Eastern Europe
7.5. Market Size (US$ Mn) and Forecast By Component
7.5.1. Software
7.5.2. Services
7.6. Market Size (US$ Mn) and Forecast By Deployment
7.6.1. On-Premises
7.6.2. SaaS
7.7. Market Size (US$ Mn) and Forecast By Vertical
7.7.1. IT and Telecom
7.7.2. BFSI
7.7.3. Retail and Consumer Goods
7.7.4. Healthcare & Life Sciences
7.7.5. Manufacturing
7.7.6. Media & Entertainment
7.7.7. Transportation & Logistics
7.7.8. Travel & Hospitality
7.7.9. Others
7.8. Drivers and Restraints: Impact Analysis
7.9. Market Attractiveness Analysis
7.9.1. By Country
7.9.2. By Component
7.9.3. By Deployment
7.9.4. By Vertical
7.10. Key Representative Market Participants
7.11. Market Presence (Intensity Map)
8. Latin America Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
8.1. Introduction
8.2. Regional Market Dynamics
8.2.1. Drivers
8.2.2. Restraints
8.2.3. Trends
8.3. Market Size (US$ Mn) By Country, 2012-2016
8.3.1. Brazil
8.3.2. Mexico
8.3.3. Rest of Latin America
8.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
8.4.1. Brazil
8.4.2. Mexico
8.4.3. Rest of Latin America
8.5. Market Size (US$ Mn) and Forecast By Component
8.5.1. Software
8.5.2. Services
8.6. Market Size (US$ Mn) and Forecast By Deployment
8.6.1. On-Premises
8.6.2. SaaS
8.7. Market Size (US$ Mn) and Forecast By Vertical
8.7.1. IT and Telecom
8.7.2. BFSI
8.7.3. Retail and Consumer Goods
8.7.4. Healthcare & Life Sciences
8.7.5. Manufacturing
8.7.6. Media & Entertainment
8.7.7. Transportation & Logistics
8.7.8. Travel & Hospitality
8.7.9. Others
8.8. Drivers and Restraints: Impact Analysis
8.9. Market Attractiveness Analysis
8.9.1. By Country
8.9.2. By Component
8.9.3. By Deployment
8.9.4. By Vertical
8.10. Key Representative Market Participants
8.11. Market Presence (Intensity Map)
9. Asia Pacific Excluding Japan (APEJ) Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
9.1. Introduction
9.2. Regional Market Dynamics
9.2.1. Drivers
9.2.2. Restraints
9.2.3. Trends
9.3. Market Size (US$ Mn) By Country, 2012-2016
9.3.1. China
9.3.2. India
9.3.3. Australia and New Zealand
9.3.4. ASEAN
9.3.5. Rest of APEJ
9.4. Market Size (US$ Mn) and Forecast By Country, 2017-2017
9.4.1. China
9.4.2. India
9.4.3. Australia and New Zealand
9.4.4. ASEAN
9.4.5. Rest of APEJ
9.5. Market Size (US$ Mn) and Forecast By Component
9.5.1. Software
9.5.2. Services
9.6. Market Size (US$ Mn) and Forecast By Deployment
9.6.1. On-Premises
9.6.2. SaaS
9.7. Market Size (US$ Mn) and Forecast By Vertical
9.7.1. IT and Telecom
9.7.2. BFSI
9.7.3. Retail and Consumer Goods
9.7.4. Healthcare & Life Sciences
9.7.5. Manufacturing
9.7.6. Media & Entertainment
9.7.7. Transportation & Logistics
9.7.8. Travel & Hospitality
9.7.9. Others
9.8. Drivers and Restraints: Impact Analysis
9.9. Market Attractiveness Analysis
9.9.1. By Country
9.9.2. By Component
9.9.3. By Deployment
9.9.4. By Vertical
9.10. Key Representative Market Participants
9.11. Market Presence (Intensity Map)
10. Japan Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
10.1. Introduction
10.2. Regional Market Dynamics
10.2.1. Drivers
10.2.2. Restraints
10.2.3. Trends
10.3. Market Size (US$ Mn) and Forecast By Component
10.3.1. Software
10.3.2. Services
10.4. Market Size (US$ Mn) and Forecast By Deployment
10.4.1. On-Premises
10.4.2. SaaS
10.5. Market Size (US$ Mn) and Forecast By Vertical
10.5.1. IT and Telecom
10.5.2. BFSI
10.5.3. Retail and Consumer Goods
10.5.4. Healthcare & Life Sciences
10.5.5. Manufacturing
10.5.6. Media & Entertainment
10.5.7. Transportation & Logistics
10.5.8. Travel & Hospitality
10.5.9. Others
10.6. Drivers and Restraints: Impact Analysis
10.7. Market Attractiveness Analysis
10.7.1. By Country
10.7.2. By Component
10.7.3. By Deployment
10.7.4. By Vertical
10.8. Key Representative Market Participants
10.9. Market Presence (Intensity Map)
11. Middle East and Africa Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027
11.1. Introduction
11.2. Regional Market Dynamics
11.2.1. Drivers
11.2.2. Restraints
11.2.3. Trends
11.3. Market Size (US$ Mn) By Country, 2012-2016
11.3.1. GCC Countries
11.3.2. Turkey
11.3.3. Northern Africa
11.3.4. South Africa
11.3.5. Rest of MEA
11.4. Market Size (US$ Mn) and Forecast By Country, 2017-2027
11.4.1. GCC Countries
11.4.2. Turkey
11.4.3. Northern Africa
11.4.4. South Africa
11.4.5. Rest of MEA
11.5. Market Size (US$ Mn) and Forecast By Component
11.5.1. Software
11.5.2. Services
11.6. Market Size (US$ Mn) and Forecast By Deployment
11.6.1. On-Premises
11.6.2. SaaS
11.7. Market Size (US$ Mn) and Forecast By Vertical
11.7.1. IT and Telecom
11.7.2. BFSI
11.7.3. Retail and Consumer Goods
11.7.4. Healthcare & Life Sciences
11.7.5. Manufacturing
11.7.6. Media & Entertainment
11.7.7. Transportation & Logistics
11.7.8. Travel & Hospitality
11.7.9. Others
11.8. Drivers and Restraints: Impact Analysis
11.9. Market Attractiveness Analysis
11.9.1. By Country
11.9.2. By Component
11.9.3. By Deployment
11.9.4. By Vertical
11.10. Key Representative Market Participants
11.11. Market Presence (Intensity Map)
12. Forecast Factors: Relevance and Impact
13. Competition Landscape
13.1. Market Structure
13.2. Market Share Analysis
13.3. Market Opportunities
13.4. Competition Intensity Mapping By Market Taxonomy
13.5. Competition Dashboard
13.6. Company Profiles-Leader (Details – Overview, Financials, Strategy, Recent Developments
13.6.1. Funnelback
13.6.2. IntraFind Inc.
13.6.3. Coveo Solutions Inc.
13.6.4. Sinequa
13.6.5. Microsoft Corporation
13.6.6. Attivio
13.6.7. Mindbreeze GmbH
13.6.8. Dassault Systèmes
13.6.9. Smartlogic
13.6.10. IBM Corporation
13.6.11. Microfocus
13.6.12. Lucidworks
13.6.13. Expert System
13.6.14. IHS Markit Ltd
13.6.15. Market Logic
14. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Region
14.1. Introduction / Key Findings
14.2. Market Size (US$ Mn) and Forecast By Region
14.2.1. North America
14.2.2. Western Europe
14.2.3. Eastern Europe
14.2.4. Latin America
14.2.5. Asia Pacific Excluding Japan
14.2.6. Japan
14.2.7. Middle East and Africa
14.3. Market Attractiveness Analysis By Region
15. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Component
15.1. Introduction
15.2. Market Size (US$ Mn) Forecast By Component
15.2.1. Software
15.2.2. Services
15.3. Market Attractiveness Analysis By Component
16. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Deployment
16.1. Introduction / Key Findings
16.2. Market Size (US$ Mn) and Forecast By Deployment
16.2.1. On-Premises
16.2.2. SaaS
16.3. Market Attractiveness Analysis By Deployment
17. Global Insights Engine Market Analysis 2012–2016 and Forecast 2017–2027, By Vertical
17.1. Introduction / Key Findings
17.2. Market Size (US$ Mn) and Forecast By Vertical
17.2.1. IT and Telecom
17.2.2. BFSI
17.2.3. Retail and Consumer Goods
17.2.4. Healthcare & Life Sciences
17.2.5. Manufacturing
17.2.6. Media & Entertainment
17.2.7. Transportation & Logistics
17.2.8. Travel & Hospitality
17.2.9. Others
17.3. Market Attractiveness Analysis By Vertical
18. Assumptions and Acronyms
19. Research Methodology
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