A Statistical Study of Inkjet Printers in Western Europe from 2023 to 2033

In 2023, the sales of inkjet printers in Western Europe amount to a total of US$ 11.1 billion. Western Europe's demand for inkjet printers is predicted to develop at an average CAGR of 4.4% through 2033. The net valuation of the inkjet printer industry is expected to reach US$ 15.7 billion by 2033.

Attributes Details
Industry size of Western Europe in 2023 US$ 11.1 billion
Expected Industry Size of Western Europe in 2033 US$ 15.7 billion
Forecasted CAGR between 2023 to 2033 4.4%

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Key Insights on the Inkjet Printers Sector of Western Europe

  • By 2033, Western Europe is expected to see a significant increase in inkjet printer use due to rising environmental concerns.
  • During sales analysis from 2018 to 2022, Western Europe maintained an annual average growth rate of 3.1%.
  • A discernible increase in the popularity of inkjet printers in Western Europe resulted in US$ 9.7 billion from its sales in 2022.

Top 5 Trends Influencing Demand for Inkjet Printers in Western Europe

  • For various academic printing requirements, inkjet printer demand has soared among students in Western Europe. This trend has also been supplemented by the higher use of inkjet printer in colleges and universities because of their great print quality, quick printing rates, and adaptability.
  • In recent years, inkjet printer has gained popularity in Western Europe over the growing requirement for printed promotional materials in public places. Brochures, posters, and banners for promotion and presentations are frequently printed with inkjet printers since they can accurately generate vivid colors, texts, and intricate artwork.
  • The increasing demand for digitalization and paperless procedures in public and private workplaces is driving the adoption of inkjet printers. Establishments with considerable paperwork activities utilize digital processes and automation more frequently, requiring quality printing options.
  • In Western Europe, sales of inkjet printers are expected to grow with rising demand for packaging solutions and the availability of auxiliary hardware and services. In this regard, EFI Company declared in March 2019 that it intended to increase its share in the Spanish packaging industry.
  • Several printing businesses in Western Europe rely on other countries for ink and solvent ingredients, which are needed as input materials in printing processes. So, the recent growth of industries for manufacturing conventional and novel printer chemicals might reduce the cost of using inkjet printers.
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Sudip Saha

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Category-wise insights

Printers with Continuous Inkjet Technology are the Preferred Choice

The continuous inkjet technology segment is expected to have a share of around 51.7% of the global demand for inkjet printers in Western Europe. This segment could develop further as it is used more often to code and brand items in manufacturing facilities in the industrial countries of Europe. These printers have a long operational life and require less maintenance, making them a sustainable choice for Western European consumers.

Adoption of Inkjet Printers in Western Europe based on Technology Type Continuous Inkjet
Market Share (2023) 51.7%

The print resolution, color accuracy, and general performance of continuous inkjet printing have all increased as a consequence of continual technological improvements in recent years. This has increased its allure to companies looking for superior print quality. Continuous inkjet systems' continued cost-effectiveness also significantly contributes to their supremacy throughout time. Despite having a greater initial investment than some other technologies, they are a wise long-term investment because of their cheaper per-page printing costs and lower maintenance needs.

Paper substrate Segment to retain its Dominance through 2033

The use of paper substrates in inkjet printers has formed the leading segment in Western Europe. In the current year, sales of inkjet printers that use paper as a substrate are estimated to generate a revenue of around US$ 7.8 billion. This enduring preference for paper can be attributed to its versatility, cost-effectiveness, and eco-friendly nature. Businesses and individuals alike continue to rely on paper for a wide array of applications, ranging from documents and photographs to marketing materials.

Adoption of Inkjet Printers in Western Europe based on Substrate Type Paper
Market Share (2023) 70.4%

The use of plastic and textiles as substrates for inkjet printers, however, has been rising constantly in the last few years. Plastic substrates offer durability and unique texture options, while textiles open up new avenues for creative expression. This growing interest in alternative substrates underscores an industry-wide drive for experimentation and customization, potentially paving the way for exciting developments in the field of inkjet printing.

Country-wise Insights

Key Countries CAGR (2023 to 2033)
Germany 3.2%
France 3.7%
United Kingdom 4.3%
Italy 2.7%
Netherlands 3%

Growing Adoption of Digital Inkjet Printers in the Textile Industry to Drive Sales in Germany

The sales of inkjet printers in Germany are anticipated to expand quickly in the coming decade with the rising production of foils and films used in package printing. This rise is also anticipated to be fueled by the growing use of inkjet printers in the textile industry for clothing line design.

Manufacturers in Germany have started producing digital textile printers that can handle wide substrates as the demand for printed textiles is rising. Although conventional printing techniques have long dominated this industry, businesses like EBS Inkjet Systeme, Marabu, and Inkdustry now offer large-scale digital textile printers.

Emergence of New Manufacturers to Drive the Business in Italy

The demand in Italy is expected to grow due to the urgent need to increase consumer awareness of the value and freshness of edible products. In 2019, the Vignola Cherry Consortium partnered with the Ghelfi Ondulati Company to establish a direct connection with clients in Italy.

The considerable prospects, driven by low manufacturing costs, have made Italy a popular location for establishing manufacturing facilities for inkjet printer production. Additionally, the production of inkjet printers has seen a significant surge due to the entry of several manufacturers of smart gadgets into the country.

Apparel Industry to Drive the Sales of Inkjet Printers in France

Due to the enormous demand for convenience-based packaging in e-commerce shipping and delivery, inkjet printer sales have surged in France. Over the next ten years, the demand for inkjet printers is poised to exhibit an annual average growth rate of 3.7%.

In Western Europe, France likewise dominates the custom clothing printing industry, including custom graphic t-shirt printing. The country is anticipated to experience significant growth in the upcoming years due to rising demand for big-format inkjet printers.

The United Kingdom Holds a Lucrative Growth Opportunity

The United Kingdom inkjet printer industry has grown steadily over the years, primarily due to an increase in home-based and remote employment. As a result of an increase in drug shops, the United Kingdom currently holds lucrative opportunities for the sales of inkjet printers in the retail sector. Throughout the projection period, it is anticipated to develop at the quickest rate among all countries studied in Western Europe.

Leading companies have consistently introduced models featuring enhanced connectivity options, mobile printing capabilities, and cloud-based services. The market's first A4 inkjet printer with an integrated guillotine for A5 printing was introduced by Brother UK in January 2023. Brother UK, a business technology solutions provider, has introduced a brand-new A4 inkjet printer for homes and small companies with an integrated guillotine for straightforward A5 printing.

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Competitive Landscape

Fierce competition is evolving among inkjet printer companies operating in Western Europe. With the presence of several leading firms in the Western side of Europe, the inkjet printer industry has become increasingly fragmented in recent years.

Many inkjet manufacturers are now employing various development and expansion techniques to gain a competitive edge. Additionally, supply-chain alliances are another strategy followed by businesses to broaden the consumer base for inkjet printers in Western Europe.

Recent Developments Observed in Inkjet Printers in Western Europe

  • A new inkjet printer model named Videojet 1580+ was introduced by Videojet Technologies Incorporated in March 2023. The company claims the device has been enhanced to monitor fluid usage and guarantee error-free printing of dates, codes, and other variable data. This recently released device also features built-in Wi-Fi connectivity, giving customers a safe method to interact with the commands for the inkjet printer.
  • To emphasize uses for clothing and textile printing, Mimaki Engineering Company introduced its first DTF inkjet printer in February 2023. This new TxF150-75 inkjet printer with heat transfer pigment, PHT50, ensures reliable operation, eliminating white ink clogging and ink ejection flaws.

Some of the Key Players for Inkjet Printers in Western Europe

  • REA JET
  • EBS Ink Jet Systeme GmbH
  • Marabu GmbH & Co. KG
  • Inkdustry GmbH
  • i-Mark
  • Industrial Inkjet
  • Printer Spares UK
  • KYOCERA NIXKA Inkjet Systems S.A.S.
  • MARKEM-IMAJE
  • Videojet Technologies
  • Konica Minolta IJ
  • RIMA-SYSTEM
  • Sisma Spa
  • Xaar Inc.
  • Mimaki Europe BV
  • SCREEN Europe
  • Rollenco B.V.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 11.1 billion
Projected Industry Size in 2033 US$ 15.7 billion
Anticipated CAGR between 2023 to 2033 4.4% CAGR
Historical Analysis of Demand for Inkjet Printers in Western European Countries 2018 to 2022
Demand Forecast for Inkjet Printers in Western European Countries 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing inkjet printer in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Western Europe Providers
Key Countries Analyzed while Studying Opportunities in Inkjet Printers in Western European Countries Germany, France, Spain, Italy, BENELUX, Nordic Countries, United Kingdom
Key Companies Profiled REA JET; EBS Ink Jet Systeme GmbH; Marabu GmbH & Co. KG; Inkdustry GmbH; i-Mark; Industrial Inkjet; Printer Spares UK; KYOCERA NIXKA Inkjet Systems S.A.S.; MARKEM-IMAJE; Videojet Technologies; Konica Minolta IJ; RIMA-SYSTEM; Sisma Spa; Xaar Inc.; Mimaki Europe BV; SCREEN Europe; Rollenco B.V.

Key Segments

By Printer Type:

  • Single functional Printers
  • Multi-functional Printers
  • Large Format Printers
  • Industrial Inkjet Printers
  • Textile Inkjet Printers
  • Inkjet Press

By Technology Type:

  • Continuous Inkjet
  • Drop on Demand
    • Thermal DOD
    • Piezoelectric DOD

By Substrate:

  • Plastic
  • Metal
  • Paper
  • Fabric
  • Ceramic
  • Others

By End User:

  • Consumer
  • Institutional
  • Industrial
    • Packaging
    • Publishing
    • Photography
    • Textile
    • Advertisement

By Countries:

  • Germany
  • France
  • Spain
  • Italy
  • BENELUX
  • Nordic Countries
  • United Kingdom

Frequently Asked Questions

At what Rate is the Inkjet Printer Adoption Growing in Western Europe?

The anticipated CAGR for inkjet printer sales outlook in Western Europe is 4.4% through 2033.

How Big will the Inkjet Printer Landscape be in Western Europe?

Demand for inkjet printer in Western Europe is likely to be US$ 15.7 billion by 2033.

What are Strategies Adopted by Inkjet Printer Providers in Western Europe to Drive Sales?

Inkjet printer providers in Western Europe are aiming for the growth of the commercial sector to boost sales.

Which is the Preferred Technology Type for Inkjet Printers in Western Europe?

Continuous inkjet printer are the preferred technology type in Western Europe due to their versatility and ease of use.

Which Substrate is the Leading Segment for Inkjet Printers in Western Europe?

Inkjet printer that use paper as substrate currently constitute the leading segment.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Printer Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Printer Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Printer Type, 2023 to 2033

        5.3.1. Single Functional Printer

        5.3.2. Multifunctional Printer

        5.3.3. Large Format Printer

        5.3.4. Industrial

        5.3.5. Textile Printers

        5.3.6. Inkjet Press

    5.4. Y-o-Y Growth Trend Analysis By Printer Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Printer Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Technology Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology Type, 2023 to 2033

        6.3.1. Continuous Inkjet

        6.3.2. Drop on Demand

            6.3.2.1. Thermal DOD

            6.3.2.2. Piezoelectric DOD

    6.4. Y-o-Y Growth Trend Analysis By Technology Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Technology Type, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Substrate

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Substrate, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Substrate, 2023 to 2033

        7.3.1. Plastic

        7.3.2. Metal

        7.3.3. Paper

        7.3.4. Fabric

        7.3.5. Ceramic

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Substrate, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Substrate, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-user Industry

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user Industry, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user Industry, 2023 to 2033

        8.3.1. Consumer

        8.3.2. Institutional

        8.3.3. Industrial

            8.3.3.1. Packaging

            8.3.3.2. Publishing

            8.3.3.3. Photography

            8.3.3.4. Textile

            8.3.3.5. Advertisement

    8.4. Y-o-Y Growth Trend Analysis By End-user Industry, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End-user Industry, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033

        9.3.1. UK

        9.3.2. Germany

        9.3.3. Italy

        9.3.4. France

        9.3.5. Spain

        9.3.6. Rest of Western Europe

    9.4. Market Attractiveness Analysis By Country

10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Region

            10.2.1.1. England

            10.2.1.2. Scotland

            10.2.1.3. Wales

            10.2.1.4. Northern Ireland

        10.2.2. By Printer Type

        10.2.3. By Technology Type

        10.2.4. By Substrate

        10.2.5. By End-user Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Region

        10.3.2. By Printer Type

        10.3.3. By Technology Type

        10.3.4. By Substrate

        10.3.5. By End-user Industry

    10.4. Key Takeaways

11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. North-east (Germany)

            11.2.1.2. North-west (Germany)

            11.2.1.3. Central (Germany)

            11.2.1.4. South (Germany)

            11.2.1.5. Other(Germany)

        11.2.2. By Printer Type

        11.2.3. By Technology Type

        11.2.4. By Substrate

        11.2.5. By End-user Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Printer Type

        11.3.3. By Technology Type

        11.3.4. By Substrate

        11.3.5. By End-user Industry

    11.4. Key Takeaways

12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North (Italy)

            12.2.1.2. Central (Italy)

            12.2.1.3. South (Italy)

            12.2.1.4. Islands (Italy)

        12.2.2. By Printer Type

        12.2.3. By Technology Type

        12.2.4. By Substrate

        12.2.5. By End-user Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Printer Type

        12.3.3. By Technology Type

        12.3.4. By Substrate

        12.3.5. By End-user Industry

    12.4. Key Takeaways

13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. Northern (France)

            13.2.1.2. Central (France)

            13.2.1.3. Southern (France)

            13.2.1.4. Eastern (France)

        13.2.2. By Printer Type

        13.2.3. By Technology Type

        13.2.4. By Substrate

        13.2.5. By End-user Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Printer Type

        13.3.3. By Technology Type

        13.3.4. By Substrate

        13.3.5. By End-user Industry

    13.4. Key Takeaways

14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Basque Country

            14.2.1.2. Andalusia

            14.2.1.3. Extremadura

            14.2.1.4. Catalonia

            14.2.1.5. Valencia

            14.2.1.6. Rest of Spain

        14.2.2. By Printer Type

        14.2.3. By Technology Type

        14.2.4. By Substrate

        14.2.5. By End-user Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Printer Type

        14.3.3. By Technology Type

        14.3.4. By Substrate

        14.3.5. By End-user Industry

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Printer Type

        15.2.2. By Technology Type

        15.2.3. By Substrate

        15.2.4. By End-user Industry

    15.3. Market Attractiveness Analysis

        15.3.1. By Printer Type

        15.3.2. By Technology Type

        15.3.3. By Substrate

        15.3.4. By End-user Industry

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Printer Type

        16.3.3. By Technology Type

        16.3.4. By Substrate

        16.3.5. By End-user Industry

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. HP Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Markem-Imaje Corporation

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Domino Printing Sciences plc

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Brothers Industries Ltd.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Hitachi Industrial Equipment Systems Co., Ltd.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Inkjet Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Xerox Corporation

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Videojet Technologies, Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Lexmark International, Inc.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Canon Inc.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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