Industrial gases have become an integral part of many industries, as it’s use spans from cooling and food preservation to energy and lighting conservation. As the market extends its size in the year 2024, the market is expected to accumulate US$ 74.94 billion by the year-end.
The producers in the oil and gas sector focus on achieving a decarbonized global energy sector, pushing the demand for cleaner fuels like hydrogen to rise. By 2034, the market has the potential to reach US$ 158.19 billion, by assuming a pace of 7.80% over the forecast period.
Attributes | Key Insights |
---|---|
Industrial Gas Market Size (2024E) | US$ 74.94 billion |
Market Valuation (2034F) | US$ 158.19 billion |
Value-based CAGR (2024 to 2034) | 7.80% |
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Leading Product Type | Oxygen |
---|---|
Value Share (2024) | 74.0% |
The oxygen segment is projected to acquire a value share of 74.0% in 2024. The product is recognized to improve the fuel’s thermal efficiency. Its rising applications in the medical field are conducive to segment growth. Apart from that, oxygen is widely used in numerous sectors.
Leading Application | Manufacturing |
---|---|
Value Share (2024) | 57.50% |
The manufacturing sector is expected to acquire 57.50% of the global market. The expanding manufacturing sector in developing countries is creating demand for industrial gases like oxygen, nitrogen, hydrogen, and carbon dioxide.
Countries | Forecast CAGR (2024 to 2034) |
---|---|
The United States | 4.30% |
Germany | 3.60% |
Spain | 5.80% |
China | 8.70% |
India | 11.60% |
The United States’ industrial gas market is projected to grow at an average of 4.30% over the upcoming decade. The country holds a notable position in the region and is driven by surging demand for healthcare and the electronic market. Expanding the industrial sector is another factor that is raising the prospects for the industrial gas business.
Increasing hydrogen demand, stemming from oil refiners, who utilize it to meet the standard environmental laws set for reducing the sulfur in fuel is also supporting the market growth. Hydrogen production is mainly outsourced to industrial gases firms like Praxair, Air Products, and Air Liquide.
Surging demand for alternatives to greenhouse gas-producing fuels, due to consistent problems posed by climate change is a leading propeller for hydrogen. This trend is predicted to positively influence the future growth of this industrial gas market.
Many relevant developments are thus taking place to advance the aforementioned trend. For instance, in February 2024, Linde and OCI announced a partnership in which the former company will distribute clean hydrogen as well as nitrogen to the latter’s new blue ammonia facility under progress in Beaumont, Texas.
The industrial gas market in Germany is assuming a growth of 3.60% over the next ten years. Consistent renewal of supply deals is propelling the market growth. For instance, in February 2024, Air Liquide and Dow renewed the supply agreement in Stade, which is a leading chemical production sites in Germany.
According to this renewed agreement, Air Liquide offers to supply industrial gases over the long term, meanwhile committing to invest around 40 billion euros to modernize its assets. The main intent behind this investment is to bolster the operational efficiency and reduction of CO2 emissions. The company is slated to complete its modernization of these assets by the year end 2024.
In another development, Equinor inked a long-term natural gas supply deal Germany’s SEFE, short for Securing Energy for Europe with around 111 terawatt-hours (TWh) of natural gas every year from 1st January 2024 until 2034.
The India industrial gas market is raising the demand for 11.60% over the forecast time frame. The booming semiconductor market is charging up the industrial gas sector as many players like Micron, Foxconn, and Vedanta plan to move aggressively on their semiconductor plans.
The component industry is thus seeking government help with land allotment, technology transfer, capital subsidy, and electricity, since several new gases will be required to be produced domestically. The high purity gases showcase a bigger material spending after silicon for a typical fab unit.
Strengthening operations and rapid growth in the industrial sector of northern India are propelling the market growth. For instance, in October 2023, Linde gains an industrial gas supply deal for Panipat refinery of Indian Oil Corporation.
Under this agreement, the entities of Linde planned to establish and operate on-site facilities to distribute nitrogen, hydrogen, and compressed dry air to Indian Oil on a Job Work bases. Thus, ensuring the Panipat refinery’s expansion from 15 to 25 million metric tons every year.
The China industrial gas market is accelerating at a CAGR of 8.70% over the next decade. Rising use of industrial gas in the end use sector and increasing automotive production are contributing to the market growth.
China is now rapidly switching from industrial coal to gas as the country is using more LNG to underpin its economic growth. This is expected to fuel market growth in the years to follow. As the country is bent on reducing its carbon emissions, the demand for LNG is predicted to stay buoyant.
Sensing a heightened demand for natural gas in China, Novatek, a Russia based natural gas producer is building a new China-based team to market the fuel, a move that indicates stronger bilateral energy trade ties on the back of benefits and mutual respect.
The industrial gas market demand in Spain is expected to jump at a 5.80% CAGR in the following years. The market is being led by chemical, refining, and pharmaceutical sectors as well as power and heat (CHP) plants collectively.
New developments by industrial gas players are also propelling the market growth. For instance, in August 2023, Adnoc, Abu Dhabi’s national energy firm has given a US$ 3.6 billion project to extend its gas processing structure to a joint venture between UAE based National Petroleum Construction Company (NPCC) and Spain’s Técnicas Reunidas.
The country also vies to take the lead in the EUs green hydrogen sector. Since Spain is abundant in wind and sun, it is positioning itself as Europe’s future leading producer of green hydrogen to clean up heavy industries. According to International Energy Agency, the country is expected to account for half of Europe’s growth in the renewable capacity for hydrogen production.
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The market is crowded with a several market players, which is driving intense market competition. Market players are employing various penetration strategies in the industrial gas industry like developing new, multifunctional products and improving the quality of their products to offer competitive prices.
Players are further increasing the production of natural-based industrial gases like hydrogen to meet the decarbonation goals adopted by several industries. Additionally, players are partnering with other companies to distribute clean hydrogen and nitrogen. Players are also renewing their supply deals to increase their market growth.
Local businesses are supplying multinational corporations and boosting their domestic sales to enjoy economies of scale and gain larger consumer base.
News Coverage Containing Recent Developments Occurring in the Industrial Gas Market
Current projections of the market indicate a valuation of US$ 74.94 billion in 2024
Looking ahead to 2034, the current forecast projects a CAGR of 7.80% for the industry.
FMI predicts the market to reach US$ 158.19 billion by the year 2034.
The manufacturing segment is predicted to hold a significant market share during the forecast period.
India and China are predicted to offer lucrative opportunities for investors and stakeholders.
Yingde Gases Group Company Limited, Air Liquide S.A, and Linde Group are powerful players in the industrial gas industry.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2024 to 2034
5.3.1. Oxygen
5.3.2. Nitrogen
5.3.3. Carbon Dioxide
5.3.4. Hydrogen
5.3.5. Argon
5.3.6. Acetylene
5.3.7. Others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2024 to 2034
6.3.1. Manufacturing
6.3.2. Healthcare
6.3.3. Food & Beverages
6.3.4. Metallurgy & Glass
6.3.5. Chemicals & Energy
6.3.6. Retail
6.3.7. Others
6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution, 2024 to 2034
7.3.1. On-Site
7.3.2. Bulk (Liquid Gas Transport)
7.3.3. Cylinder (Merchant)
7.4. Y-o-Y Growth Trend Analysis By Distribution, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Distribution, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023
8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By Application
9.2.4. By Distribution
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Application
9.3.4. By Distribution
9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product Type
10.2.3. By Application
10.2.4. By Distribution
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Application
10.3.4. By Distribution
10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product Type
11.2.3. By Application
11.2.4. By Distribution
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Application
11.3.4. By Distribution
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product Type
12.2.3. By Application
12.2.4. By Distribution
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Application
12.3.4. By Distribution
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product Type
13.2.3. By Application
13.2.4. By Distribution
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Application
13.3.4. By Distribution
13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product Type
14.2.3. By Application
14.2.4. By Distribution
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Application
14.3.4. By Distribution
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By Application
15.2.4. By Distribution
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Application
15.3.4. By Distribution
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2023
16.1.2.1. By Product Type
16.1.2.2. By Application
16.1.2.3. By Distribution
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2023
16.2.2.1. By Product Type
16.2.2.2. By Application
16.2.2.3. By Distribution
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2023
16.3.2.1. By Product Type
16.3.2.2. By Application
16.3.2.3. By Distribution
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2023
16.4.2.1. By Product Type
16.4.2.2. By Application
16.4.2.3. By Distribution
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2023
16.5.2.1. By Product Type
16.5.2.2. By Application
16.5.2.3. By Distribution
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2023
16.6.2.1. By Product Type
16.6.2.2. By Application
16.6.2.3. By Distribution
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2023
16.7.2.1. By Product Type
16.7.2.2. By Application
16.7.2.3. By Distribution
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2023
16.8.2.1. By Product Type
16.8.2.2. By Application
16.8.2.3. By Distribution
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2023
16.9.2.1. By Product Type
16.9.2.2. By Application
16.9.2.3. By Distribution
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2023
16.10.2.1. By Product Type
16.10.2.2. By Application
16.10.2.3. By Distribution
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2023
16.11.2.1. By Product Type
16.11.2.2. By Application
16.11.2.3. By Distribution
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2023
16.12.2.1. By Product Type
16.12.2.2. By Application
16.12.2.3. By Distribution
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2023
16.13.2.1. By Product Type
16.13.2.2. By Application
16.13.2.3. By Distribution
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2023
16.14.2.1. By Product Type
16.14.2.2. By Application
16.14.2.3. By Distribution
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2023
16.15.2.1. By Product Type
16.15.2.2. By Application
16.15.2.3. By Distribution
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2023
16.16.2.1. By Product Type
16.16.2.2. By Application
16.16.2.3. By Distribution
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2023
16.17.2.1. By Product Type
16.17.2.2. By Application
16.17.2.3. By Distribution
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2023
16.18.2.1. By Product Type
16.18.2.2. By Application
16.18.2.3. By Distribution
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2023
16.19.2.1. By Product Type
16.19.2.2. By Application
16.19.2.3. By Distribution
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2023
16.20.2.1. By Product Type
16.20.2.2. By Application
16.20.2.3. By Distribution
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2023
16.21.2.1. By Product Type
16.21.2.2. By Application
16.21.2.3. By Distribution
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2023
16.22.2.1. By Product Type
16.22.2.2. By Application
16.22.2.3. By Distribution
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2023
16.23.2.1. By Product Type
16.23.2.2. By Application
16.23.2.3. By Distribution
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Application
17.3.4. By Distribution
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Yingde Gases Group Company Limited
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Air Liquide S.A
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Linde Group
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Airgas Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Messer Group
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Buzwair Factories
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Air Products and Chemicals Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Taiyo Nippon Sanso Corporation
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Air Water Incorporation
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. BASF SE
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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