Sales Analysis of Industrial Drum in Western Europe from 2023 to 2033

In 2023, industrial drum sales in Western Europe are anticipated to reach a valuation of US$ 2,191.1 million. The demand for industrial drum in Western Europe is likely to expand with a 3.6% CAGR from 2023 to 2033, reaching a projected value of US$ 3,153.4 million by 2033.

Attributes Details
Industry size in 2023 US$ 2,191.1 million
Expected Industry size by 2033 US$ 3,153.4 million
Forecasted CAGR between 2023 to 2033 3.6%

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Key Insights that Promotes the Demand of Industrial Drum in Western Europe

  • Evolution in the supply chain and logistics- eCommerce is expanding, and customer tastes are changing, highlighting the importance of effective product distribution. There is a growing need for industrial drum in Western Europe since they are essential to dependable and safe transportation, particularly for the region’s booming food and pharmaceutical industries.
  • Expansion of manufacturing sector- The demand for industrial drum in Western Europe for the storage and transportation of a variety of items, including food products, chemicals, and industrial components, has increased as Western European economies grows and its manufacturing sector expands.
  • Shift toward sustainable packaging- Growing environmental awareness has led to a demand for reusable and recyclable industrial drums, supporting eco-friendly initiatives and reducing waste in Western Europe.

Key Trends Influencing the Demand for Industrial Drum in Western Europe

  • Reusable and recyclable industrial drums are among the sustainable and eco-friendly packaging options that are in high demand due to growing environmental awareness. This trend aligns with initiatives aimed at reducing waste and carbon emissions.
  • Strict laws govern the storage and transportation of hazardous goods and chemicals throughout Western Europe. This necessitates the use of compliant drum solutions, requiring the utilization of premium industrial drums that adhere to safety and legal requirements.
  • The transportation and supply chain sectors have been impacted by the rise of eCommerce and shifting consumer habits. Industrial drums are in high demand as they are essential for the safe and effective distribution of goods, particularly in the food and pharmaceutical industries.
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Ismail Sutaria

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Category-wise Insights

Steel Drums are likely to have the Dominant Position in the Western Europe Industrial Drum Industry

In 2023, the steel drum segment is likely to gain an industry share of 76.50% in Western Europe.

Product Type Steel drum
Industry Share in 2023 76.50%

Steel drums are ideal for the safe storage as well as transportation of a variety of goods, including hazardous chemicals, due to their exceptional durability and strength. Because they are recyclable, they comply with the strict environmental laws and sustainability programs in the region.

Steel drums play an essential role in many sectors as they offer superior protection against fire, moisture, and extreme temperatures. They are gaining popularity due to the increasing demand for bulk packaging solutions. Their versatility in sizes and configurations allows them to meet a wide range of industrial needs.

The Western Europe Chemicals and Fertilizers Sector is Likely to Accelerate Sales of Industrial Drum

The chemicals and fertilizers segment in Western Europe industrial drum sector is estimated to garner a 46.10% industry share in 2023.

End Use Segment Chemicals and Fertilizers
Industry Share in 2023 46.10%

For several compelling reasons, the chemicals and fertilizers industry in Western Europe is expected to drive increased sales of industrial drums. The bulk transportation and storage of various chemicals and fertilizers in a safe and effective manner are crucial for this industry. Industrial drums meet strict regulatory criteria by providing a secure packaging solution, owing to their sturdy design and sealing capabilities.

The demand for industrial drums increases in tandem with the sector's expansion due to a rise in industrial and agricultural activity. Another contributing factor to the growing use of steel and plastic barrels is the increased emphasis on sustainability and eco-friendly packaging. The industrial drum industry in Western Europe for chemicals and fertilizers is growing as a result of these combined factors.

Country-wise Insights

The United Kingdom and Germany are two countries of Western Europe where companies have been making enormous progress in the field of industrial drum.

Regions Profiled CAGR from 2023 to 2033
The United Kingdom 3.90%
Germany 3.30%

Expansion of the Manufacturing and Industrial Sectors to Boost Sales in the United Kingdom

The industrial and manufacturing sectors in the United Kingdom have experienced significant growth, leading to an increased demand for industrial drums. The manufacturing of chemicals, food and beverages, automobiles, and pharmaceuticals has seen a rise across the entire country. Industrial drums are used in these sectors to store and transport a wide range of products, including bulk items, chemicals, liquids, and powders.

The growth in these sectors has facilitated the development of the ecosystem, driven by the increased demand for industrial drums. Therefore, from 2023 to 2033, the demand for industrial drums in the United Kingdom is anticipated to advance at a 3.90% CAGR.

Germany's Role as a Key Transportation Hub Drives Industrial Drums Demand

Numerous factors have contributed to the expansion of the industrial drum ecosystem in Germany. A significant industry for industrial drums for storage and transportation exists due to the strong regional industrial base. Industrial drum solutions are becoming increasingly necessary because of Germany's strategic location as a transportation hub, including access to ports and effective logistics networks, heightening its importance in both national and international trade.

In line with global trends, the development of eco-friendly drum designs has been sparked by an emphasis on sustainable practices and compliance with environmental legislation. All of these elements work together to support the expansion of the regional industrial drum ecosystem. The demand in the country is anticipated to rise at a 3.30% CAGR from 2023 to 2033.

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Competitive Landscape

Companies often focus on product innovation and diversification to gain a competitive edge. This involves creating new and improved industrial drum designs, components, and features to meet evolving consumer demands. This could include drums with features such as aseptic designs or increased durability specifically tailored for industries like food and beverage, chemicals, or pharmaceuticals. By offering a wide range of innovative products, businesses can attract new customers and retain their current clientele, staying ahead of the competition.

Another strategy is expanding their presence in Western Europe through the establishment or acquisition of regional manufacturing plants, distribution hubs, or subsidiaries. Establishing strategic alliances with distributors and key clients helps enhance industry penetration. Collaborating with supply chain and logistics firms also ensures efficient industrial drum delivery to a variety of end customers, streamlining the distribution process. By expanding their geographic reach and developing partnerships, businesses can enhance their overall competitiveness and solidify their position in the Western Europe industrial drum industry.

Some of the Important Players Dealing with Industrial Drum in Western Europe

  • Greif, Inc.
  • Mauser Group
  • Schütz GmbH & Co. KGaA
  • Sicor S.p.A.
  • Time Technoplast Ltd.
  • RPC Group
  • CL Smith
  • TPL Plastech Limited
  • Industrial Container Services (ICS)
  • Italcontenitori S.p.A.
  • Lindécq M&M
  • TPL Plastech Limited
  • BWAY Corporation
  • C.L. Smith Co.
  • Deufol SE

Recent Developments Observed in Western Europe Industrial Drum Ecosystem

Company Key Strategies
Greif Inc.
  • In 2023, Greif, Inc. announced the completion of a cash deal for $145 million, after making customary closing adjustments, to increase its stake in Centurion Container LLC, an industry leader in North American intermediate bulk container ("IBC") as well as plastic drum reconditioning, from 9% to 80%.
  • Centurion's experienced leadership team has successfully scaled a broad reconditioning network since the joint venture's inception in 2020, which, now under Greif's majority ownership, is poised to significantly expand Greif's presence throughout North America along with Centurion's offering of recyclable and sustainable packaging solutions.
Mauser Group
  • In 2023, Mauser Packaging Solutions, an international specialist in packaging solutions and services, is expanding its reconditioning network and production capabilities for products containing recycled plastic (PCR) in Poland, thanks to recent investments in innovative, automated equipment.
  • These investments support the regional collection and delivery of reconditioned Intermediate Bulk Containers (IBCs) and plastic drums, as well as contribute to the circular economy through increased usage of PCR.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 2,191.1 million
Projected Industry Size by 2033 US$ 3,153.4 million
Attributed CAGR between 2023 and 2033 3.6%
Historical Analysis of Demand for industrial drum in Western Europe Countries 2018 to 2022
Forecast Period 2023 to 2033
Report Coverage Industry size, industry trends, analysis of key factors influencing industrial drum in Western Europe, insights on global players and their industry strategy in Western Europe, ecosystem analysis of local and regional Western Europe providers
Key Countries within Western Europe Analyzed while Studying Opportunities for Industrial Drum in Western Europe
  • The United Kingdom
  • Germany
  • Netherlands
  • Italy
  • France
Key Companies Profiled
  • Greif, Inc.
  • Mauser Group
  • Schütz GmbH & Co. KGaA
  • Sicor S.p.A.
  • Time Technoplast Ltd.
  • RPC Group
  • CL Smith
  • TPL Plastech Limited
  • Industrial Container Services (ICS)
  • Italcontenitori S.p.A.
  • Lindécq M&M
  • TPL Plastech Limited
  • BWAY Corporation
  • C.L. Smith Co.
  • Deufol SE

Key Segments of Industrial Drum in Western Europe

By Product Type:

  • Steel Drum
  • Plastic Drum
  • Fiber Drum

By Capacity:

  • Up to 100 Liter
  • 100 to 250 Liter
  • 250 to 500 Liter
  • Above 500 Liter

By End Use:

  • Food & Beverages
  • Chemical & Fertilizers
  • Pharmaceuticals
  • Petroleum & Lubricants
  • Building & Construction
  • Paints, Inks, & Dyes
  • Other End Uses

By Region:

  • The United Kingdom
  • Germany
  • Netherlands
  • Italy
  • France

Frequently Asked Questions

In 2023, how is the demand for industrial drum in Western Europe?

The sales of industrial drum to reach US$ 2,191.1 million in 2023.

What will be the Industry Size of Industrial Drum in Western Europe by 2033?

In 2033, the total value of the industrial drum industry in Western Europe is predicted to surpass US$ 3,153.4 million.

What is the Expected Growth Rate of the Western Europe Industrial Drum Industry?

From 2023 to 2033, the Western Europe industrial drum industry is likely to exhibit a 3.6% CAGR.

Which Industrial Drum Type is likely to Gain a higher Revenue Share in 2023?

Steel industrial drum is likely to acquire a 76.50% share in 2023.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Steel Drum
        5.3.2. Plastic
        5.3.3. Fiber
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Capacity Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity Type, 2023 to 2033
        6.3.1. Up to 100 ltrs
        6.3.2. 100 to 250 ltr
        6.3.3. 250 to 500 ltr
        6.3.4. Above 500 ltr
    6.4. Y-o-Y Growth Trend Analysis By Capacity Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Capacity Type, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033
        7.3.1. Food & Beverages
        7.3.2. Chemicals & Fertilizers
        7.3.3. Pharmaceuticals
        7.3.4. Petrolium & Lubricants
        7.3.5. Building & Construction
        7.3.6. Paints, Inks and Dyes
        7.3.7. Other End Use
    7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033
        8.3.1. UK
        8.3.2. Germany
        8.3.3. Italy
        8.3.4. France
        8.3.5. Spain
        8.3.6. Rest of
    8.4. Market Attractiveness Analysis By Country
9. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Region
            9.2.1.1. England
            9.2.1.2. Scotland
            9.2.1.3. Wales
            9.2.1.4. Northern Ireland
        9.2.2. By Product Type
        9.2.3. By Capacity Type
        9.2.4. By End Use
    9.3. Market Attractiveness Analysis
        9.3.1. By Region
        9.3.2. By Product Type
        9.3.3. By Capacity Type
        9.3.4. By End Use
    9.4. Key Takeaways
10. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Region
            10.2.1.1. North-east (Germany)
            10.2.1.2. North-west (Germany)
            10.2.1.3. Central (Germany)
            10.2.1.4. South (Germany)
            10.2.1.5. Other(Germany)
        10.2.2. By Product Type
        10.2.3. By Capacity Type
        10.2.4. By End Use
    10.3. Market Attractiveness Analysis
        10.3.1. By Region
        10.3.2. By Product Type
        10.3.3. By Capacity Type
        10.3.4. By End Use
    10.4. Key Takeaways
11. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Region
            11.2.1.1. North (Italy)
            11.2.1.2. Central (Italy)
            11.2.1.3. South (Italy)
            11.2.1.4. Islands (Italy)
        11.2.2. By Product Type
        11.2.3. By Capacity Type
        11.2.4. By End Use
    11.3. Market Attractiveness Analysis
        11.3.1. By Region
        11.3.2. By Product Type
        11.3.3. By Capacity Type
        11.3.4. By End Use
    11.4. Key Takeaways
12. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Region
            12.2.1.1. Northern (France)
            12.2.1.2. Central (France)
            12.2.1.3. Southern (France)
            12.2.1.4. Eastern (France)
        12.2.2. By Product Type
        12.2.3. By Capacity Type
        12.2.4. By End Use
    12.3. Market Attractiveness Analysis
        12.3.1. By Region
        12.3.2. By Product Type
        12.3.3. By Capacity Type
        12.3.4. By End Use
    12.4. Key Takeaways
13. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Region
            13.2.1.1. Basque Country
            13.2.1.2. Andalusia
            13.2.1.3. Extremadura
            13.2.1.4. Catalonia
            13.2.1.5. Valencia
            13.2.1.6. Rest of Spain
        13.2.2. By Product Type
        13.2.3. By Capacity Type
        13.2.4. By End Use
    13.3. Market Attractiveness Analysis
        13.3.1. By Region
        13.3.2. By Product Type
        13.3.3. By Capacity Type
        13.3.4. By End Use
    13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Product Type
        14.2.2. By Capacity Type
        14.2.3. By End Use
    14.3. Market Attractiveness Analysis
        14.3.1. By Product Type
        14.3.2. By Capacity Type
        14.3.3. By End Use
    14.4. Key Takeaways
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Product Type
        15.3.3. By Capacity Type
        15.3.4. By End Use
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. Mauser Group B.V.
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. The Metal Drum Company
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. Fibrestar Drums Ltd.
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. A W Stokes & Son (Drums) Ltd.
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Muller AG Verpackungen
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Schutz Container Systems, Inc.
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Sicagen India Limited
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
        16.1.8. Myers Container, LLC
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
                16.1.8.5.2. Product Strategy
                16.1.8.5.3. Channel Strategy
        16.1.9. Eagle Manufacturing Company
            16.1.9.1. Overview
            16.1.9.2. Product Portfolio
            16.1.9.3. Profitability by Market Segments
            16.1.9.4. Sales Footprint
            16.1.9.5. Strategy Overview
                16.1.9.5.1. Marketing Strategy
                16.1.9.5.2. Product Strategy
                16.1.9.5.3. Channel Strategy
        16.1.10. Time Technoplast Ltd
            16.1.10.1. Overview
            16.1.10.2. Product Portfolio
            16.1.10.3. Profitability by Market Segments
            16.1.10.4. Sales Footprint
            16.1.10.5. Strategy Overview
                16.1.10.5.1. Marketing Strategy
                16.1.10.5.2. Product Strategy
                16.1.10.5.3. Channel Strategy
        16.1.11. Balmer Lawrie & Co. Ltd.
            16.1.11.1. Overview
            16.1.11.2. Product Portfolio
            16.1.11.3. Profitability by Market Segments
            16.1.11.4. Sales Footprint
            16.1.11.5. Strategy Overview
                16.1.11.5.1. Marketing Strategy
                16.1.11.5.2. Product Strategy
                16.1.11.5.3. Channel Strategy
        16.1.12. TPL Plastech Limited
            16.1.12.1. Overview
            16.1.12.2. Product Portfolio
            16.1.12.3. Profitability by Market Segments
            16.1.12.4. Sales Footprint
            16.1.12.5. Strategy Overview
                16.1.12.5.1. Marketing Strategy
                16.1.12.5.2. Product Strategy
                16.1.12.5.3. Channel Strategy
        16.1.13. Greif, Inc.
            16.1.13.1. Overview
            16.1.13.2. Product Portfolio
            16.1.13.3. Profitability by Market Segments
            16.1.13.4. Sales Footprint
            16.1.13.5. Strategy Overview
                16.1.13.5.1. Marketing Strategy
                16.1.13.5.2. Product Strategy
                16.1.13.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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