The Indonesia pet care market is estimated to reach USD 2,298.4 million in 2023. The market is projected to surpass USD 5,883.2 million by 2033, at a CAGR of 9.5% from 2023 to 2033. The Indonesia pet care market is anticipated to contribute a demand share of almost 1.5% in the global pet care market.
Growth Drivers in the Indonesia Pet Care Industry:
Challenges for Companies in Indonesia's Pet Care Industry
Opportunities in Indonesia's Pet Care Industry:
Unique Trends in Indonesia's Pet Care Industry
Increasing Pet Adoption for Companionship to Boost Demand for Pet Care in Indonesia
Pets often help resolve health-related issues such as blood pressure and cholesterol levels. Strong companionship between a pet and a human being often helps resolve issues like depression and other mental stress too.
The benefits of pet adoption have resulted in increasing pet adoption rates across the country. According to the statistics published, in 2018, 67% of households in Indonesia own pets with the majority owning cats followed by fish and dogs. Dog ownership is quite low due to religious and cultural beliefs.
What Are the Key Growth Opportunities for Pet Care Manufacturers in Indonesia?
The pet care market in Indonesia is growing at a significant pace, according to Future Market Insights (FMI). Rapid urbanization is one of the key drivers boosting the growth of the pet care market in Indonesia.
Other crucial factors contributing to the growth of the pet care market in Indonesia are:
Pet grooming is another important segment that is gaining popularity within the pet care market in Indonesia. A fast-paced lifestyle has made it difficult for pet owners to give a lot of time to their pets. Also, routine pet grooming practices are equally important for the pet’s health and hygiene.
Pet owners are ready to go to any extent to take proper care of their pets. For pet owners with a hectic schedule, mobile pet grooming salons are the best option as they offer individual attention to animals.
| Attribute | Details |
|---|---|
| Indonesia Pet Care Market Estimated Size 2023 | USD 2,298.4 million |
| Indonesia Pet Care Market Projected Size (2033) | USD 5,883.2 million |
| Indonesia Pet Care Market Growth Rate (2023 to 2033) | 9.5% CAGR |
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The integration of technology has made it convenient for pet owners to interact and take care of their pets. The start of advanced technology such as the Internet of Things (IoT) and machine learning is also allowing pet owners to connect with pet care centers through online platforms.
Several virtual programs for the development and training of pet dogs are also available. Such technological advancements have helped the pet industry to grow and might continue to contribute to the growth of the market.
Technological advancements such as smart collars with an in-built GPS pet tracker and activity monitoring devices for dogs are also another factor spurring the growth in the Indonesia pet care industry, opines Future Market Insights.
Pet Food to Account for More than 3/5th of Overall Indonesia Pet Care Market Share
In terms of product type, pet food is the leading category accounting for the market in 2022. Growing demand for nutritious and tasty food items among owners for their daily feeding requirements are the factors driving the growth of the market.
The veterinary segment is expected to witness notable growth owing to the growing professional settings related to animal veterinary care and clinics.
Sales of Pet Care Products to Gain Traction through Online Retail Stores
In terms of service channels, modern trade-based retailing remains prominent, recording a notable share of more than 31.5% in 2022. This notable share is due to the increasing availability of pet care products through them.
Online retail is observed as a potential growth driver for the pet care industry. Accessibility and options to choose from a wide assortment over the internet on platforms such as FLazada Indonesia, Shopee, Tokopedia.com, Amazon, etc. might drive online sales.
Burgeoning Adoption of Cats in Indonesia to Boost the Indonesia Pet Care Market
According to FMI, the cat segment dominated around 36.3% of Indonesia’s pet care market share in 2022. As cats are easy to take care of compared to dogs, the adoption of cats in Indonesia is increasing. This trend of increasing cat adoption is expected to continue, with the cat segment projected to expand at a CAGR of 7.8% during the forecast period.
The growing number of single households and small living spaces in urban areas has also contributed to the preference for cats over dogs, as they require less space and attention.
The Indonesia pet care industry is highly competitive, with a mix of local and international players. These companies offer a range of pet food products, as well as specialized nutrition, grooming, and healthcare services.
The Indonesia pet care industry is expected to continue its growth trajectory, driven by the increasing number of pet owners and their willingness to spend money on high-quality products and services. As such, the competition in the market is likely to intensify, with companies vying to capture a large share of the growing market. Investors looking to enter the market should be aware of these trends. They should further focus on investing in companies that can differentiate themselves and meet the evolving needs of pet owners in Indonesia.
| Company Name | Product/Service Offered |
|---|---|
| PT Japfa Comfeed Indonesia Tbk | Pet food products under the brand name ProBalance |
| Nestle Purina Petcare | Pet food products under the brands Friskies and Felix |
| Mars, Inc. | Pet food and care products under the brands Pedigree and Whiskas |
| Royal Canin | Premium pet food brand offering specialized nutrition |
| Indonesian Veterinary Medical Association (IVMA) | A non-profit organization promoting the veterinary profession and providing education and training for veterinarians |
| Indo Pet Expo | Annual pet trade show showcasing the latest products and services in the pet care industry |
With the increasing demand for natural and organic pet products, there is a significant opportunity for companies to differentiate themselves through product innovation and differentiation in the Indonesia pet care industry.
| Product-focused Investments | Service-focused Investments |
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Companies can offer unique products that cater to this trend, as well as specialized products like breed-specific nutrition or products for pets with specific health conditions. These types of product-focused investments can help companies stand out in a highly competitive market.
There is a growing demand for high-quality pet grooming, boarding, and healthcare services. Investors can take advantage of this opportunity by developing a network of pet care services that include veterinary clinics, grooming salons, and pet hotels. As the industry grows, there is also a need for standardized training and certification programs for pet care professionals. It presents an opportunity for investors to develop these programs as a service-focused investment.
There is a trend in the Indonesia pet care industry toward online sales and delivery of pet products. As e-commerce continues to grow in Indonesia, many consumers are turning to online platforms to purchase pet products, including food, toys, and grooming supplies. This trend presents an opportunity for companies to invest in developing a strong online presence and delivery infrastructure.
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Leading players operating globally in the market are focusing on expansion, development, and new product launches to expand their business globally.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | South Asia |
| Key Countries Covered | Indonesia |
| Key Segments Covered | Service, Pet Type, and Service Channel |
| Key Companies Profiled | MSD Animal Health; Mars, Incorporated; HAPPY PET Investment Holding GmbH; PT. NUTRICELL PACIFIC; Colgate-Palmolive Company; JM Sucker Co; Nestle SA; PT Central Proteina Prima Tbk; Groovy Vetcare Clinic; Bali Pet Shop PT; KW Aquatic Supplies Sdn Bhd; PT Citra Mandiri Kencana; Menara Petskita Indonesia; Other Players (As requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is projected to generate USD 2,298.4 million in sales by 2023.
The global market is set to be worth USD 5,883.2 million by 2033.
The market is estimated to advance at a 9.5% CAGR through 2033.
Rising demand in a market that is considerably expanding for high-quality pet products and services.
Pet food to take up more than 3/5 of Indonesia's overall pet care market.
| Estimated Market Size (2023) | USD 211.1 billion |
|---|---|
| Projected Market Size (2033) | USD 430 billion |
| CAGR from 2023 to 2033 | 7.4% |
| Market Estimated Size (2023) | USD 2,298.4 million |
|---|---|
| Market Projected Size (2033) | USD 5,883.2 million |
| Market Growth Rate (2023 to 2033) | 9.5% CAGR |
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Indonesia Pet Care Market
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