India Outbound Tourism Market Outlook from 2024 to 2034
India's outbound tourism market is projected to reach USD 18817.72 million in 2024 and expand at 11.4% CAGR between 2024 and 2034.
The growth in the market is primarily attributed to the increasing desire of Indians, especially millennials, to visit international destinations. The market value is projected to reach USD 55388.41 million by 2034.
Key Market Drivers
Regions such as Europe and Latin America are improving tourism to enhance their businesses. This is considered to aid the growth of India's outbound tourism market over the forecast period. Several other reasons are also leading to the growth of India’s outbound tourism market:
- Expanding global connectivity, with more direct flight routes and competitive airfares, making international travel more accessible and affordable for Indians
- Increasing affluence and discretionary spending power among the Indian population, driving demand for international travel experiences
- Growing desire for experiential travel and cultural exploration among Indian travelers, especially millennials, fuelling the demand for outbound tourism.
- Rising internet penetration, facilitating easier access to travel information and booking platforms and encouraging more Indians to venture abroad
- Government initiatives promoting international tourism and easing visa restrictions, pushing Indians to explore foreign destinations
- The influence of social media showcasing exotic destinations and travel experiences, inspiring Indians to travel abroad
- Emergence of affordable travel packages and discounts offered by travel agencies, attracting more Indian tourists to international destinations
- Expansion of international hotel chains and accommodations catering to Indian tourists, enhancing the overall travel experience
- Increasing awareness about health and wellness tourism, encouraging outbound travel for rejuvenation and relaxation purposes among Indians
| Attributes |
Key Statistics |
| Expected Base Year Value (2024) |
USD 18817.72 million |
| Anticipated Forecast Value (2034) |
USD 55388.41 million |
| Estimated Growth (2024 to 2034) |
11.40% CAGR |
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Trends in the India Outbound Tourism Market
- Growing interest in culinary experiences, including food tours, cooking classes, and gastronomic adventures, to explore diverse cuisines globally
- Travelers are increasingly relying on technology for trip planning, booking, and personalized experiences, with virtual reality tours and AI-driven recommendations gaining popularity
- Solo travel is gaining acceptance and preference among Indian tourists, particularly millennials and Gen Z
- Adventure tourism is on the rise, with activities such as trekking, camping, wildlife safaris, and water sports becoming more popular
- Wellness tourism is also gaining momentum, with health-conscious travelers seeking out yoga retreats, meditation centers, and spa resorts for rejuvenation and relaxation
Political Instability and Economic Conditions to Slow down the Market Growth for India's Outbound Tourism
The India outbound tourism market is anticipated to grow at a modest CAGR of 4.20% till 2034. This is attributed to several reasons:
- During economic recessions or slowdowns, people tend to have less disposable income. This can lead to decreased spending on non-essential items such as travel.
- Regions experiencing political instability, conflicts, or terrorism concerns also deter travelers from visiting those destinations.
- Complex visa regulations and application processes for certain countries significantly discourage people from traveling abroad
- Inadequate transportation infrastructure, including airports, roads, and public transportation, also hinders travel convenience and accessibility
- The demand for international travel among certain segments of the population may reduce due to shifting consumer preferences towards alternative leisure activities or experiences
Category-wise Insights
Growing Penetration of Online Booking Channels to Boost India's Outbound Tourism Market
| Attributes |
Details |
| Booking Channel |
Online Booking |
| Market Share |
45.70% |
The online booking category is projected to hold the largest share of the Indian outbound tourism market in 2024. This segment holds the dominant market share, accounting for 45.70% of India's global outbound tourism market.
- The increasing popularity of online booking channels is driving the market's growth as they offer a wide range of travel options, catering to the diverse preferences of Indian travelers.
- The proliferation of smartphones and internet connectivity has democratized access to travel information and booking services. This has empowered more Indians to plan and book their trips independently.
Packaged Travelers to Generate Maximum Revenue in India's Outbound Tourism Market
| Attributes |
Details |
| Tour Type |
Packaged Traveller |
| Market Share |
39.20% |
The India outbound tourism market is also categorized by tour type into independent and package travelers. The packaged traveler segment dominates the market with a share of 39.20% in 2024.
- Packaged travelers choose pre-planned tour packages from travel agencies or online platforms. This contributes significantly to the market's revenue due to their bundled services and convenience.
- The demand for customized travel experiences and convenience is on the rise. This is also expected to increase the popularity of packaged tours further and drive revenue growth in India's outbound tourism market.
Competitive Landscape
The market for outbound tourism in India is very competitive and consists of numerous players fighting for their place there. Some of the most prominent companies in the market are Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, and Kesari.
These companies are expanding their customer base with attractive packages, customized tour trips, and services. These companies are also introducing all-inclusive luxury packages, such as The Grand Voyage by Thomas Cook India Limited, to a luxurious vacation experience with all amenities across various cities in India, starting from Mumbai to Delhi.
Recent Developments
- In November 2023, the Director of Tourism Jammu inaugurated India Travel Mart Jammu at KC Regalia, attended by tourism delegates, hoteliers, and travel agents. The event, meticulously planned by the Directorate of Tourism, aimed to promote tourism through networking and showcasing pavilions from various states and hotel participants.
- In April 2023, Kesari Tours inaugurated a new office in Kashmir, expanding its operations in tourism and hospitality. Prominent figures from the industry attended the event. The company aimed to provide employment opportunities and enhance its regional presence.
Key Companies in the Market
- Orbit
- Thomas Cook
- SOTC Kuoni
- Raj Travels
- In Orbit Tours
- Cox and Kings
- TCI
- Kesari
- Travelmart India
- Riya Travels
- Akbar Travels
- BTI Sita
- BCD Travels
- Mercury Travels
- Gold Chip
- Kesari
- Amadeus
Key Coverage in the India Outbound Tourism Industry Report
- General Insights on the Outbound Tourism in India
- Outbound Tourism Destinations in India
- Key Outbound Travel Agencies in India
- Indian Outbound Tourism Statistics
- Outbound Travel and Tourism in India
Frequently Asked Questions
How much is the Indian outbound tourism Market Currently Worth?
The India outbound tourism market is expected to be worth USD 18817.72 million by 2024.
What is the Sales Forecast for India's outbound tourism through 2034?
India's outbound tourism market is expected to reach USD 55388.41 million by 2034.
At what rate is India's Outbound Tourism Market growing?
The India outbound tourism market is growing at a CAGR of 11.40% from 2024 to 2034.
Who are the key Companies in the Indian Outbound Tourism Market?
Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, Kesari, etc., are some of the major players in the market for India outbound tourism.
What was the overall Value of the India Outbound Tourism Market in 2023?
The India outbound tourism market valuation in 2023 was USD 16892.03 million.
