India Outbound Tourism Market Outlook from 2024 to 2034

India's outbound tourism market is projected to reach US$ 18817.72 million in 2024 and expand at 11.4% CAGR between 2024 and 2034. The growth in the market is primarily attributed to the increasing desire of Indians, especially millennials, to visit international destinations. The market value is projected to reach US$ 55388.41 million by 2034.

Key Market Drivers

Regions such as Europe and Latin America are improving tourism to enhance their businesses. This is considered to aid the growth of India's outbound tourism market over the forecast period. Several other reasons are also leading to the growth of India’s outbound tourism market:

  • Expanding global connectivity, with more direct flight routes and competitive airfares, making international travel more accessible and affordable for Indians
  • Increasing affluence and discretionary spending power among the Indian population, driving demand for international travel experiences
  • Growing desire for experiential travel and cultural exploration among Indian travelers, especially millennials, fuelling the demand for outbound tourism.
  • Rising internet penetration, facilitating easier access to travel information and booking platforms and encouraging more Indians to venture abroad
  • Government initiatives promoting international tourism and easing visa restrictions, pushing Indians to explore foreign destinations
  • The influence of social media showcasing exotic destinations and travel experiences, inspiring Indians to travel abroad
  • Emergence of affordable travel packages and discounts offered by travel agencies, attracting more Indian tourists to international destinations
  • Expansion of international hotel chains and accommodations catering to Indian tourists, enhancing the overall travel experience
  • Increasing awareness about health and wellness tourism, encouraging outbound travel for rejuvenation and relaxation purposes among Indians
Attributes Key Statistics
Expected Base Year Value (2024) US$ 18817.72 million
Anticipated Forecast Value (2034) US$ 55388.41 million
Estimated Growth (2024 to 2034) 11.40% CAGR

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Trends in the India Outbound Tourism Market

  • Growing interest in culinary experiences, including food tours, cooking classes, and gastronomic adventures, to explore diverse cuisines globally
  • Travelers are increasingly relying on technology for trip planning, booking, and personalized experiences, with virtual reality tours and AI-driven recommendations gaining popularity
  • Solo travel is gaining acceptance and preference among Indian tourists, particularly millennials and Gen Z
  • Adventure tourism is on the rise, with activities such as trekking, camping, wildlife safaris, and water sports becoming more popular
  • Wellness tourism is also gaining momentum, with health-conscious travelers seeking out yoga retreats, meditation centers, and spa resorts for rejuvenation and relaxation

Political Instability and Economic Conditions to Slow down the Market Growth for India's Outbound Tourism

The India outbound tourism market is anticipated to grow at a modest CAGR of 4.20% till 2034. This is attributed to several reasons:

  • During economic recessions or slowdowns, people tend to have less disposable income. This can lead to decreased spending on non-essential items such as travel.
  • Regions experiencing political instability, conflicts, or terrorism concerns also deter travelers from visiting those destinations.
  • Complex visa regulations and application processes for certain countries significantly discourage people from traveling abroad
  • Inadequate transportation infrastructure, including airports, roads, and public transportation, also hinders travel convenience and accessibility
  • The demand for international travel among certain segments of the population may reduce due to shifting consumer preferences towards alternative leisure activities or experiences
Sudip Saha
Sudip Saha

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Category-wise Insights

Growing Penetration of Online Booking Channels to Boost India's Outbound Tourism Market

Attributes Details
Booking Channel Online Booking
Market Share 45.70%

The online booking category is projected to hold the largest share of the Indian outbound tourism market in 2024. This segment holds the dominant market share, accounting for 45.70% of India's global outbound tourism market.

  • The increasing popularity of online booking channels is driving the market's growth as they offer a wide range of travel options, catering to the diverse preferences of Indian travelers.
  • The proliferation of smartphones and internet connectivity has democratized access to travel information and booking services. This has empowered more Indians to plan and book their trips independently.

Packaged Travelers to Generate Maximum Revenue in India's Outbound Tourism Market

Attributes Details
Tour Type Packaged Traveller
Market Share 39.20%

The India outbound tourism market is also categorized by tour type into independent and package travelers. The packaged traveler segment dominates the market with a share of 39.20% in 2024.

  • Packaged travelers choose pre-planned tour packages from travel agencies or online platforms. This contributes significantly to the market's revenue due to their bundled services and convenience.
  • The demand for customized travel experiences and convenience is on the rise. This is also expected to increase the popularity of packaged tours further and drive revenue growth in India's outbound tourism market.

Competitive Landscape

The market for outbound tourism in India is very competitive and consists of numerous players fighting for their place there. Some of the most prominent companies in the market are Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, and Kesari.

These companies are expanding their customer base with attractive packages, customized tour trips, and services. These companies are also introducing all-inclusive luxury packages, such as The Grand Voyage by Thomas Cook India Limited, to a luxurious vacation experience with all amenities across various cities in India, starting from Mumbai to Delhi.

Recent Developments

  • In November 2023, the Director of Tourism Jammu inaugurated India Travel Mart Jammu at KC Regalia, attended by tourism delegates, hoteliers, and travel agents. The event, meticulously planned by the Directorate of Tourism, aimed to promote tourism through networking and showcasing pavilions from various states and hotel participants.
  • In April 2023, Kesari Tours inaugurated a new office in Kashmir, expanding its operations in tourism and hospitality. Prominent figures from the industry attended the event. The company aimed to provide employment opportunities and enhance its regional presence.

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Key Companies in the Market

  • Orbit
  • Thomas Cook
  • SOTC Kuoni
  • Raj Travels
  • In Orbit Tours
  • Cox and Kings
  • TCI
  • Kesari
  • Travelmart India
  • Riya Travels
  • Akbar Travels
  • BTI Sita
  • BCD Travels
  • Mercury Travels
  • Gold Chip
  • Kesari
  • Amadeus

Key Coverage in the India Outbound Tourism Industry Report

  • General Insights on the Outbound Tourism in India
  • Outbound Tourism Destinations in India
  • Key Outbound Travel Agencies in India
  • Indian Outbound Tourism Statistics
  • Outbound Travel and Tourism in India

India Outbound Tourism Market by Segmentation

By Purpose Type:

  • Business
  • Holiday/Leisure
  • VFR & Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-person Booking

By Tourist Type:

  • Domestic
  • International

By Tourism Type:

  • Cultural and Heritage Tourism
  • Medical Tourism
  • Eco/Sustainable Tourism
  • Sports Tourism
  • Wellness Tourism and Others

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 65 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Europe

Frequently Asked Questions

How much is the Indian outbound tourism Market Currently Worth?

The India outbound tourism market is expected to be worth US$ 18817.72 million by 2024.

What is the Sales Forecast for India's outbound tourism through 2034?

India's outbound tourism market is expected to reach US$ 55388.41 million by 2034.

At what rate is India's Outbound Tourism Market growing?

The India outbound tourism market is growing at a CAGR of 11.40% from 2024 to 2034.

Who are the key Companies in the Indian Outbound Tourism Market?

Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, Kesari, etc., are some of the major players in the market for India outbound tourism.

What was the overall Value of the India Outbound Tourism Market in 2023?

The India outbound tourism market valuation in 2023 was US$ 16892.03 million.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

    3.7. Regional Parent Market Outlook

4. Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Purpose Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Purpose Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Purpose Type, 2024 to 2034

        5.3.1. Business Tourism

        5.3.2. Holiday/Leisure Tourism

        5.3.3. VFR Tourism

    5.4. Y-o-Y Growth Trend Analysis By Purpose Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Purpose Type, 2024 to 2034

6. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In Person Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034

7. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034

        7.3.1. Domestic Tourist

        7.3.2. International Tourist

    7.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034

8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourism Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2019 to 2023

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2024 to 2034

        8.3.1. Cultural & Heritage Tourism

        8.3.2. Medical Tourism

        8.3.3. Eco/Sustainable Tourism

        8.3.4. Sports Tourism

        8.3.5. Wellness Tourism

        8.3.6. Others

    8.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2019 to 2023

    8.5. Absolute $ Opportunity Analysis By Tourism Type, 2024 to 2034

9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2019 to 2023

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2024 to 2034

        9.3.1. Independent Traveller

        9.3.2. Package Traveller

        9.3.3. Tour Group

    9.4. Y-o-Y Growth Trend Analysis By Tour Type, 2019 to 2023

    9.5. Absolute $ Opportunity Analysis By Tour Type, 2024 to 2034

10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Gender

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034

        10.3.1. Men

        10.3.2. Women

    10.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023

    10.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034

11. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group

    11.1. Introduction / Key Findings

    11.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2019 to 2023

    11.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2024 to 2034

        11.3.1. 15-25 Years

        11.3.2. 26-35 Years

        11.3.3. 36-45 Years

        11.3.4. 46-55 Years

        11.3.5. 56-65 Years

        11.3.6. 66-75 Years

        11.3.7. More Than 75 Years

    11.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023

    11.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034

12. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    12.1. Introduction

    12.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    12.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        12.3.1. North (India)

        12.3.2. East (India)

        12.3.3. West (India)

        12.3.4. South (India)

    12.4. Market Attractiveness Analysis By Region

13. North Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Purpose Type

        13.2.2. By Booking Channel

        13.2.3. By Tourist Type

        13.2.4. By Tourism Type

        13.2.5. By Tour Type

        13.2.6. By Consumer Orientation

        13.2.7. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Purpose Type

        13.3.2. By Booking Channel

        13.3.3. By Tourist Type

        13.3.4. By Tourism Type

        13.3.5. By Tour Type

        13.3.6. By Consumer Orientation

        13.3.7. By Age Group

    13.4. Key Takeaways

14. East Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Purpose Type

        14.2.2. By Booking Channel

        14.2.3. By Tourist Type

        14.2.4. By Tourism Type

        14.2.5. By Tour Type

        14.2.6. By Consumer Orientation

        14.2.7. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Purpose Type

        14.3.2. By Booking Channel

        14.3.3. By Tourist Type

        14.3.4. By Tourism Type

        14.3.5. By Tour Type

        14.3.6. By Consumer Orientation

        14.3.7. By Age Group

    14.4. Key Takeaways

15. West Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Purpose Type

        15.2.2. By Booking Channel

        15.2.3. By Tourist Type

        15.2.4. By Tourism Type

        15.2.5. By Tour Type

        15.2.6. By Consumer Orientation

        15.2.7. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Purpose Type

        15.3.2. By Booking Channel

        15.3.3. By Tourist Type

        15.3.4. By Tourism Type

        15.3.5. By Tour Type

        15.3.6. By Consumer Orientation

        15.3.7. By Age Group

    15.4. Key Takeaways

16. South Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        16.2.1. By Purpose Type

        16.2.2. By Booking Channel

        16.2.3. By Tourist Type

        16.2.4. By Tourism Type

        16.2.5. By Tour Type

        16.2.6. By Consumer Orientation

        16.2.7. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Purpose Type

        16.3.2. By Booking Channel

        16.3.3. By Tourist Type

        16.3.4. By Tourism Type

        16.3.5. By Tour Type

        16.3.6. By Consumer Orientation

        16.3.7. By Age Group

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Purpose Type

        17.3.3. By Booking Channel

        17.3.4. By Tourist Type

        17.3.5. By Tourism Type

        17.3.6. By Tour Type

        17.3.7. By Consumer Orientation

        17.3.8. By Age Group

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Akbar Travels

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Thomas Cook

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Mercury Travels

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Raj Travels

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. In Orbit Tours

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Cox and Kings

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. BCD Travels

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Kesari

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Travelmart India

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Riya Travels

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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