India’s landing page builders market is expected to be USD 70.3 million in 2025 and will reach USD 324.4 million by 2035, growing at a CAGR of 16.6% from 2025 to 2035. Vendors in the market are focusing on digital enablement, e-commerce adoption and digital marketing.
The landing page builder enables companies to build conversion-focused web pages with no deep technical skills. Such tools serve industries in retail, technology, education, and real estate. Increasing smartphone use, better internet connectivity, and government initiatives supporting digital transformation fuel this demand.
It includes more adoptions due to the use of AI, multilingual, and regional customizations. The growth is supported by increasing start-ups and SMEs with reasonable and easy-to-use tools in improving their presence in cyberspace.
India Landing Page Builders Market Assessment
| Attributes | Description |
|---|---|
| Historical Size, 2024 | USD 66.4 million |
| Estimated Size, 2025 | USD 70.3 million |
| Projected Size, 2035 | USD 324.4 million |
| CAGR% (2025 to 2035) | 16.6% |
Between 2020 and 2024, the market grew at CAGR of 14.2%. Businesses accelerated their digital transformation during the COVID-19 pandemic, contributing to this growth. Low-cost SaaS solutions and mobile-first strategies further boosted demand. By 2024, rising digital ad spending and government programs supporting SME digitalization created a strong foundation for future growth.
From 2025 to 2035, businesses will drive growth by adopting AI-enhanced LPBs, leveraging regional language support, and demanding industry-specific customization. Companies will use scalable tools to improve conversion rates and enhance user experiences.
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Surge in Digital Advertising and Marketing Optimization
India’s digital advertising market, projected to reach USD 21 billion by 2030, fuels LPB demand. Businesses prioritize tools that enable conversion rate optimization with targeted, high-performing pages. Rising customer acquisition costs push marketers to maximize ROI using LPBs.
Digital Transformation of SMEs
Initiatives such as Digital India and the Pradhan Mantri Mudra Yojana empowers SMEs to accept and promote digital tools. SMEs rely on these solution to create cost-effective, professional websites and landing pages.
Multilingual and Regional Customization
India’s linguistic diversity makes multilingual support essential for LPBs. Platforms that allow businesses to create pages in regional languages gain higher adoption, especially among e-commerce players targeting Tier II and Tier III cities.
Mobile-First Strategies
With mobile internet accounting for over 70% of web traffic in India, businesses demand LPBs with mobile-responsive designs. Companies targeting mobile users rely on tools that provide seamless experiences across devices.
AI and Automation
AI-powered LPBs offer features like predictive analytics, automated A/B testing, and real-time content optimization. These advancements enable businesses to improve conversions efficiently, particularly benefiting resource-constrained SMEs.
SMEs dominate India’s LPB market, holding over 60% of the market share in 2025. They value the affordability and simplicity of LPBs to establish their online presence. Companies like Instapage India and Swipe Pages cater specifically to this segment.
| Segment | Value Share (2025) |
|---|---|
| SMEs (End Use) | 60.3% |
E-commerce companies heavily adopt LPBs for product launches, promotions, and lead generation. Platforms like Unbounce India and Zoho Sites provide e-commerce-specific templates and analytics integrations to meet their needs.
| Segment | CAGR (2025 to 2035) |
|---|---|
| E-Commerce (End Use) | 16.2% |
India’s LPB market includes global vendors, regional players, and innovative start-ups. Key players include:
Start-ups like Tars and Carrd India attract freelancers, solopreneurs, and micro-businesses with affordable pricing models and user-friendly interfaces, intensifying competition.
Industry Updates
The market would exhibit a CAGR of 16.6% during 2025 to 2035, with valuation by reaching USD 324.4 million by 2035.
The market size had reached USD 70.3 million in 2025.
SMEs account for the largest share, driven by their need for affordable, user-friendly tools.
AI enhances LPBs with predictive analytics, automated optimization, and personalized content delivery, helping businesses boost conversions.
Key vendors include Instapage India, Zoho Sites, Leadpages, Unbounce India, and Swipe Pages.
| Estimated Size, 2025 | USD 715.5 million |
| Projected Size, 2035 | USD 2,717.6 million |
| Value-based CAGR (2025 to 2035) | 14.3% CAGR |
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India Landing Page Builders Market
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