Indian ecotourism will be a USD 15.5 billion industry by 2025. The sector has a potential of growing enormously up to USD 41.5 billion in 2035. In addition, it would have a pretty good CAGR of 10.3% during this time. A good amount of about USD 14 billion would be seen as revenue for 2024 with the rise of nature-based tourism and engagement from the communities. This year is expected to experience a massive Y-o-Y growth of 10.7% in 2025, owing to policies supporting biodiversity conservation, cultural preservation, and sustainable tourism.
| Attributes | Key Insights |
|---|---|
| Historical Size (2024) | USD 14 Billion |
| Estimated Size (2025) | USD 15.5 Billion |
| Projected Size (2035) | USD 41.5 Billion |
| Value-based CAGR (2025 to 2035) | 10.3% |
Ecotourism involves travelling activities that are essentially looking towards the conservation of ecosystems, respect to cultural heritage, and preservation of biodiversity. It has been highly recommended that local communities are incorporated into ecotourism structure so that economic benefits can be enjoyed with saving India's cultural and environmental pearls. Major attractions as Jim Corbett National Park, Kaziranga National Park, and Western Ghats is known for eco-friendly and responsible measures.
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The table below outlines the expected CAGR for the India ecotourism market over semi-annual periods from 2025 to 2035. Growth rates are being driven by increasing consumer awareness and the promotion of sustainable travel options.
| Period | CAGR |
|---|---|
| H1 (2024 to 2034) | 9.7% |
| H2 (2024 to 2034) | 10.5% |
| H1 (2025 to 2035) | 10.2% |
| H2 (2025 to 2035) | 10% |
Growth is seen during the initial years of the decade through investments in protected areas and eco-friendly accommodations. However, it is through digital solutions and AI-powered tourism planning that this latter half is set to significantly affect market performance.
From 2020 to 2024, India’s ecotourism market was observed to grow steadily at a CAGR of 11%, with revenues increasing from USD 9.2 billion in 2020 to USD 14 billion in 2024. Domestic tourism during the COVID-19 pandemic was noted to have accelerated this growth, as travelers opted for short-distance, nature-based vacations over international travel.
Post-2024, the market is forecast to expand considerably, achieving a CAGR of 10.3% between 2025 to 2035. Growth is expected to be supported by government-led initiatives such as the "Dekho Apna Desh" campaign and the promotion of eco-certifications. Advancements in virtual eco-tourism and carbon-offset platforms are also anticipated to contribute to long-term growth.
Trend: Digital Innovations Are Transforming Ecotourism Experiences
The transformation of India’s ecotourism industry is being achieved through technologies such as virtual reality (VR), artificial intelligence (AI), and blockchain. Virtual tours are being used to showcase biodiversity hotspots like the Sunderbans and Keoladeo National Park, raising awareness about conservation while minimizing physical travel. Platforms driven by AI, like Incredible India, are making it easier for travelers to design sustainable trips that fit their individual preferences.
Driver: Government Policies Are Supporting Ecotourism Development
The growth of the market is being supported by government-led initiatives, including the Wildlife Action Plan (2021 to 2031) and eco-tourism policies implemented by states such as Uttarakhand and Kerala. Incentives such as tax benefits and subsidies are being provided to eco-lodges and local businesses, encouraging the adoption of environmentally friendly practices.
Opportunity: Untapped Ecotourism Destinations Are Emerging
Meghalaya, the Andaman Islands, and Arunachal Pradesh are some of the hidden treasures that are still waiting to be explored for ecotourism. NGOs and local governments are collaborating to ensure that any development taking place there benefits conservation. The areas are receiving more attention towards community-based tourism, which displays their rich biodiversity and unique cultural heritage.
Restraint: Infrastructure Challenges in Remote Areas Are Evident
Remote areas are experiencing some tough challenges with the shortage of eco-friendly places to stay, proper waste management, and transport options. There is a call for more investment in infrastructure to meet the increasing demand.
| Category | Details |
|---|---|
| Tier-1 Players | The market is being dominated by leading operators such as Travel Triangle, MakeMyTrip, and Yatra, collectively accounting for 40% to 50% of market share in 2024. These businesses use online platforms to provide all-inclusive eco-tourism experiences, featuring wildlife safaris and cultural excursions. |
| Tier-2 Players | Companies in the region, like Jungle Lodges and Resorts and Kaziranga EcoCamp, are zeroing in on niche markets, particularly wildlife and adventure tourism. They’re raking in annual revenues of USD 50 million to USD 100 million, proving their solid foothold in the local scene. |
| Tier-3 Players | Smaller operators, including community-based organizations such as North East Eco-Tours, are serving budget-conscious travelers. These organizations are playing a critical role in grassroots-level promotion of sustainable practices. |
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| Type | Market Share (2035) |
|---|---|
| Nature-Based Tourism | 58% |
| Adventure Tourism | 25% |
| Cultural Tourism | 17% |
Nature tourism is holding well, with wildlife safaris and eco-lodge getaways in high demand. Adventure tourism is expanding, mainly through trekking and water sports, and cultural tourism is gaining ground as people look for heritage and indigenous experiences.
| Tourist Type | Market Share (2035) |
|---|---|
| Domestic | 66% |
| International | 34% |
The demand for ecotourism is more or less in the hands of domestic travelers since it is more affordable and accessible to reach the eco-friendly destinations. On the other hand, international tourists are attracted by India's unique biodiversity and cultural heritage, which adds a lot to the premium tourism market.
Prominent players in the market include:
The India Ecotourism market is expected to reach a valuation of USD 15.5 billion in 2025
The India Ecotourism market stood at USD 14 billion in 2024.
The India Ecotourism market is anticipated to reach USD 41.5 billion by 2035 end.
The India Ecotourism market will grow at a CAGR of 10.3% during 2025 to 2035.
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India Ecotourism Market
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