The incontinence skincare products market is estimated to be valued at USD 2.93 billion in 2023 and is expected to total USD 4.55 billion by 2033. The adoption of incontinence skincare products is likely to advance at a CAGR of 4.5% during the forecast period. The share of Incontinence Skincare market in its parent market (Skincare market) is approximately 7%-10%.
Future Market Insights predict a comparison and review analysis of the dynamics of the incontinence skin care products market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Some new advances that have taken place in the market are launching diverse campaigns and adverts to create awareness about the medical condition and educate consumers about the importance of maintaining proper hygiene.
Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owed to the improvement in product development targeting younger consumers will drive the market growth. In 2020, Svenska Cellulosa AB announced the acquisition of Novioscan, a Dutch company that develops technology that monitors bladder and facilitates continence control.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 2.93 billion |
| Projected Market Size (2033) | USD 4.55 billion |
| CAGR through (2023 to 2033) | 4.5% |
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The demand for incontinence skincare products is significantly high among the geriatric consumers. In the year the 2022, the market value was approximately USD 2 billion, which is estimated to reach USD 2.93 billion by the end of 2023.
However, the prevalence of urinary incontinence has surged among younger population, encouraging market players to create advertising campaigns targeting them. There is also increasing focus on offering products in thinner and more discreet packaging. They are attempting to make their products appear more stylish and less medical to help normalize the category
Riding the Digital Wave: Ecommerce Sales Set to Soar with Increasing Consumer Shift to Online Channels
Ecommerce is expected to emerge as a crucial sales channel for the incontinence skincare products market. A majority of consumers look for better discretion when it comes to purchasing these products. Online platforms help them to discreetly purchase incontinence skincare products thus eliminating hesitance rising from the associated stigma.
FMI forecasts an increasing number of adult consumers to migrate to online channels, as they allow price comparisons beside various other benefits. This trend is particularly high in North America and Europe. The rising penetration of internet in South Asia and East Asia Pacific is also expected to boost sales in high potential markets such as India, and China.
Unraveling the Hidden Struggle: The Impact of Medical Condition Ignorance and Overcoming its Challenges
Social stigma surrounding urinary incontinence and skin care products aimed at treating infections it causes is hampering the overall sales of the market. Apart from this, high prevalence of undiagnosed cases and ignorance about incontinence disorder is creating challenges for the market. Lack of awareness is however being tackled by some of the leading players.
They are launching diverse campaigns and adverts to create awareness about the medical condition and education consumers about the importance of maintaining proper hygiene. Such efforts are likely to help market players mitigate the aforementioned challenge.
The United States holds over 81% of the incontinence skin care products market in North America. Changing consumer perception and the presence of a favorable demographic have supported the growth of the market in the region. The United States also offers significant opportunities for investment and product development. However, high growth prospects have made competition witnessed in the region fiercer. Although overall this may positively influence product innovations, the prevalence of a high degree of competition may create challenges for the future.
In South Asia, India is projected to be the fastest-growing market for incontinence skincare products. The market's growth is attributed to the region's high population and increasing geriatric population. The cream sector accounted for the largest proportion of the Indian market by product type. This factor is expected to help India becoming a promising market for inconsistence skin care products.
In recent years, the increased demand for incontinence skin care products across all retail channels in Europe has been fueled by Germany's enormous aging population and expanding geriatric demographic. The existence of multiple manufacturers with manufacturing facilities in various parts of Germany has enhanced competitiveness among these businesses, resulting in higher income generation through increased sales volume.
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Creams are a mixture of oil and water with a higher oil concentration (a 50-50 ratio of water and oil). Creams have a thicker consistency than lotions and act as a barrier to keep the skin nourished.
Because of its thickness, body cream is frequently marketed in a jar or tub. Because creams include a higher percentage of oil, they feel greasier than most lotions.
Urinary incontinence is common problem in women than in men, Childbirth, pelvic surgery, menopause, and pregnancy are some of the major risk factors. According to National Institute of Diabetes, Digestive, and Kidney Diseases, around 7 to 37% report some degree of urinary incontinence among women between the age group of 20 years to 39 years.
Fecal incontinence results in local reactions of urinary tract and perianal skin. Incontinence also causes skin problem to individuals such as redness, pressure ulcers, soreness, rashes and urinary tract infections. With the rising of fine living and skin care consciousness, female consumers are paying more attention to the effectiveness of skin care products female uses highly specialized skin care products that can solve specific problems. These factors drive the sales of skin care product among the women.
The competitive landscape of the incontinence skincare products market is characterized by intense rivalry among key players vying for market share. Established brands offer a wide array of advanced solutions, including skin-friendly cleansers, barrier creams, and absorbent pads. They focus on continuous research and development to stay ahead in innovation and efficacy.
Meanwhile, new entrants bring disruptive ideas, emphasizing eco-friendly formulations and targeted solutions for diverse consumer groups. Strategic collaborations, mergers, and acquisitions are commonplace strategies to expand market reach. As consumer awareness about incontinence skincare grows, companies must prioritize customer-centric approaches to remain competitive in this rapidly evolving market.
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| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 2.93 billion |
| Market Value in 2033 | USD 4.55 billion |
| Growth Rate | CAGR of 4.5% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Pricing, End-User, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Svenska Cellulosa AB; Coloplast A/S; GAMA Healthcare Ltd.; Vernacare Ltd.; 3M Company; Attends Healthcare Group Ltd.; ConvaTec Group PLC; Medline Industries Inc.; CliniMed, Ltd.; B Braun Melsungen AG; Kimberly-Clark Corporation; Hollister Incorporated; Smith & Nephew PLC; McKesson Corporation; Ontex Group N.V.; Others |
| Customization& Pricing | Available upon Request |
The market is valued at USD 2.93 billion in 2023.
The market was valued at USD 2 billion in 2022.
E-commerce sales soar as consumers embrace online channels.
North America dominates the industry with its lucrative opportunities.
The market is likely to surpass USD 4.55 billion in 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Creams 5.2. Lotions 5.3. Washes/Cleansers 5.4. Wipes 5.5. Gels/Oils 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price 6.1. Low 6.2. Medium 6.3. High 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User 7.1. Men 7.2. Women 7.3. Kids 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Hypermarkets/ Supermarkets 8.2. Pharmacy/Drug stores 8.3. Convenience stores 8.4. Wholesalers and Distributors 8.5. Online Retail Sales 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Svenska Cellulosa AB 19.2. Coloplast A/S 19.3. GAMA Healthcare Ltd. 19.4. Vernacare Ltd. 19.5. 3M Company 19.6. Attends Healthcare Group Ltd. 19.7. ConvaTec Group PLC 19.8. Medline Industries Inc. 19.9. CliniMed, Ltd. 19.10. B Braun Melsungen AG 19.11. Kimberly-Clark Corporation 19.12. Hollister Incorporated 19.13. Smith & Nephew PLC 19.14. McKesson Corporation 19.15. Ontex Group N.V. 20. Assumptions & Acronyms Used 21. Research Methodology
Consumer Product
November 2023
REP-BR-107
297 pages
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Incontinence Skincare Products Market
