Image Based Barcode Reader Market Analysis & Forecast

Image Based Barcode Reader Market Outlook & Key Findings

The image based barcode reader market is expected to grow at a CAGR of 7% through 2030
Capturing ~28% of the value share, North America remained market kingpin in 2019
Despite a pandemic induced slowdown, 80% drop in volume share in countries such as China the market is expected to rebound through 2021
ICT spending tantamount to US$ 689Bn in 2020 will further boost market prospects for image based barcode readers

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Image Based Barcode Reader Market Analysis – Overcoming the COVID-19 Crisis

By the end of 2020, approximately 90% of the global population will have access to high speed internet. Image based bar code readers have undeniably gained greater prominence this year as the COVID-19 pandemic continues its relentless pursuit.

Countries such as China are showing resilience by using QR codes as a way to filter visitors at airports while Singapore is enabling better contact tracing by ensuring contactless entry of tourists.

With the high penetration of extremely sophisticated smart phones, QR codes and bar codes are being used as the next step for app based retail solutions. Presently, businesses are voraciously absorbing the might of image based barcodes as it serves as a lead magnet through aggressive marketing campaigns.

Demand from Online and Offline based Shopping Makes Retail the Largest Segment

Retailers are coming out with resourceful strategies to use barcode readers for increased revenue and productivity. Conventional hand-held scanners were being used till now in grocery stores on back of their affordability, simplicity and low cost.

With technological advancements, smart phone apps are now being used as image based barcode readers and scanners. Most smart phones come with internet connectivity and high resolution cameras, thus making them fairly ubiquitous.

Not only this, but smart phones are also helping shoppers to scan product information such as descriptions, price and place. Self-adding of products into virtual shopping carts is helping eliminate long queues at store physical check-outs.

Retailers are also using this strategy to secure consumer related data which helps them in analyzing for more targeted marketing campaigns through the use of email marketing and newsletters. Desktop environments are also being used for warehouse management using desktop based webcams for barcode lookups

Automated robots having embedded devices that capture images, check product inventories, bad labeling and price discrepancies are becoming common place in very large retail spaces. The retail and commercial segment captured a value share of 33% in 2020 in the overall market and will continue to remain the largest segment through 2030.

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Image Based Barcode Reader Market Trends – App Tech Paves Way for Seamless Adoption

The prevailing COVID-19 pandemic has raised concerns amidst the general public for coming into contact with surfaces that are potentially infected by the virus.

This has led to the institution of bar code readers through mobile phone apps that have contactless solutions for users. These new apps are now being used for contactless deliveries and payments.

2020 has been a good year for the image based barcode reading market with QR codes being used to make payments, avail concessions on products and gather information.

The latest smart phones this year are coming with sophisticated barcode readers that do not need a third party app. These include versions such as Android 9 and Apple 13.

Further, the market is seeing an astounding number of barcode scanner apps that are compatible with all Apple and Android phones. Scanning a bar code or a 2D image based QR code has never been easier. Here is our take on the latest apps that have been trending in the market:

Kaspersky, a global cybersecurity company has launched its QR code reader and scanner which is compatible for both Android and Apple phones. The stringent security features of the app ensure that the barcode reader within the app does not lead to an unsecure link. It also maintains a history of barcode captures allowing customers’ easy access to old files.
Scan’s QR code reader is an app which has a point to shoot feature that captures the barcode as soon as the phone is pointed towards it. It has been touted as one of the most popular with more than 50 million downloads
Bar-Code reader available on both Apple Store and Google Playstore is fast becoming a front running contender as it permits copy pasting on the web and export to Google drive
Multiple QR code formats are being supported by the QuickMark barcode scanner. These formats include Data Matrix, QR code and Code39 to name a few

The penetration of legacy smart phones in the market are allowing consumers to access varied content through barcode which is giving a boost to the overall market.

Image Based Barcode Reader Regional Analysis – East Asia Shows Substantial Growth, North America Slated to be Largest Market

Image based barcode readers are ubiquitous in Asia Pacific countries. QR code scanning demand has deeply penetrated Chinese markets and has also paved the way for new entrants. Within Asia Pacific, South Korea has reported a staggering increase in sales of image based barcode readers.

With retail being the largest segment in the overall segment, East Asian countries such as China and Japan are showing high growth within the retail and commerce space. The region is also seeing a high uptake of 2D image/barcode scanning. China will remain on top in terms of market value while the South Asian region is slated to witness an expansion of 2.4x during the forecast period.

The market is already well-established in countries such as US where they are being extensively used in retail for a seamless shopping experience. North America is also witness high influx of 2D image/code scanning which holds a leading share in the overall market. Well-timed digital wallet partnerships makes both Europe and North America high growth regions. Regionally North America is expected to be the largest market, anticipated to hold a value share of 28% by the end of 2030.

Image Based Barcode Reader Market Manufacturers are utilizing QR Barcodes as preferred medium of labels

QR barcode reading is slowly and steadily carving a niche for itself in all categories of businesses. Big and small brands are capitalizing on this trend extensively giving an edge to consumer experiences.

Mobile engagement with QR code reading went up one level with Nissan’s initiative to use barcode stickers on its car windows for its product line-up. This allowed customers to compile vehicle information such as its key features, vehicle accessories through mobile phones. Their feedback was logged and analyzed for more prudent marketing strategies
Cosmetic heavyweight L’Oreal partnered with Glamour to use QR codes and bar codes inside cabs and taxis for better customer engagement. Through barcode campaigning they were able to capture customers for their latest cosmetic products line by linking these barcodes to interesting product videos. Customers watched these through their phones and L’Oreal was able to increase it app downloads by a whopping 80%
UK based retail behemoth Tesco, through image based barcode reading managed to increase its customer footfall in South Korea by creating virtual stores for working executives with busy schedules and long working hours. This led to the build-up of virtual stores for the company in UK as well
Starbucks and Paypal have expanded their profit pools extensively with the trend of cashless payments through barcodes. This is done by customers through their mobile phone barcode readers
Sports giant Nike took barcode campaigning to the next level when they introduced QR coded shoes which were specially customized for their customers. This was made possible by Nike’s collaboration with WeChat, a popular Chinese messaging app. By scanning Nike’s QR code, customers could choose delightful colour pallettes which would then be used in the customized shoes that they bought from Nike’s
IKEA the popular furniture brand, has made it case for faster check-outs through mobile phone based bar code check-outs thus obviating the challenge of lugging heavy furniture

With astute marketing campaigns, QR codes and bar code reading have proven to be a cutting-edge and game-changing technique that has led to successful amalgamation of both physical and digital worlds and have helped brands garner better virtual visibility and higher ROIs

Image Based Barcode Readers to Herald an Era of Experiential Shopping

Image based barcode and QR code reading will continue to trend over the next 4-5 years. This can be attributed to the following reasons:

Over its conventional first-generation barcodes, the new QR codes will have extremely reduced error margins ranging between 7%-30%. Further most codes will have the ability to restore or repair dirty data
Holding capacities will see an uptick to at least 2000 characters of data that is encoded. This data can range from supply chain management figures, inventory stocks and mobile marketing sales figures
Readability will become more precise and cutting edge with codes being read from a distance of more than 3 feet
Machine efficiency will increase thus reducing costs incurred over maintenance

With an estimated 11 million households in US scanning bar codes and QR codes from a meagre 9 million scans in 2018, the future for image based bar code reading and QR code reading looks effervescent.

Key Segment

Imaging Type:

1D Image/ Code Scanning
2D Image/ Code Scanning

Product Type:

Portable/Handheld Scanners
Rugged Scanners
PDA Scanners
Smart Phones
Automatic Readers
Cordless Scanners
Fixed-position Scanners
Stationary Scanners
Presentation Scanners

End Use:

Retail and Commercial
Manufacturing
Automotive
F&B
Semiconductors
General Manufacturing
Others
Health Care
Logistics & Warehouse
Commercial Aviation
Defense
Others

Technology:

S mounted lens
C mounted lens
Autofocus / Liquid based lens

Connectivity:

USB
Bluetooth
Wi-Fi
PoE (Power over Ethernet)

Sales Channel:

Online
Offline

Region:

North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East & Africa

Frequently Asked Questions

At what rate will Image Based Barcode Reader market grow from 2022 to 2032?

The Image Based Barcode Reader market is expected to grow at an 7% CAGR from 2022 to 2032

What is the expected market value for the Image Based Barcode Reader market in 2022/2032?

By 2022-end, Image Based Barcode Reader sales are likely to reach US$ 5.6 Billion

Which are some leading players in the Image Based Barcode Reader market?

Jadak, Balluff Automation India Pvt. Ltd., RTscan Technology Limited, and Scandit are some leading Image Based Barcode Reader market manufacturers.

Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Key Market Trends

4. Key Success Factors

4.1. Product Innovation and Diversification

4.2. Imaging Type Adoption / Usage Analysis

4.3. Marketing and Brand Management

4.4. Organic Growth Strategies

4.5. Supply Chain and Distribution management

5. Global Image Based Barcode Readers Market Demand Analysis 2015-2019 and Forecast, 2020-2030

5.1. Historical Market Volume (Mn Units) Analysis, 2015-2019

5.2. Current and Future Market Volume (Mn Units) Projections, 2020-2030

5.3. Y-o-Y Growth Trend Analysis

6. Global Image Based Barcode Readers Market - Pricing Analysis

6.1. Regional Pricing Analysis By Product Type

6.2. Global Average Pricing Analysis Benchmark

7. Global Image Based Barcode Readers Market Demand (in Value or Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030

7.1. Historical Market Value (US$ Mn) Analysis, 2015-2019

7.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030

7.2.1. Y-o-Y Growth Trend Analysis

7.2.2. Absolute $ Opportunity Analysis

8. Market Background

8.1.1. Macro-Economic Factors

8.1.2. Global Optical Devices Market Overview

8.1.3. Global Scanners Market growth Outlook

8.2. Forecast Factors - Relevance & Impact

8.2.1. Top Companies Historical Growth

8.2.2. Introduction of Industry 4.0 and Automation

8.2.3. Shift towards Wireless and LAN based connectivity

8.2.4. Shift towards auto adjusting lens

8.2.5. Demand from Retail and logistics

8.2.6. Demand from Manufacturing Sector

8.2.7. Demand from Healthcare Sector

8.2.8. Product Life Cycle

8.2.9. Price of Lenses & Sensors

8.2.10. Competition from Substitutes

8.3. Porter’s 5 Forces Analysis

8.4. Value Chain Analysis

8.4.1. List of Component Suppliers

8.4.2. List of Distributors and Traders

8.5. COVID – 19 Crisis: Impact Assessment

8.5.1. Current Statistics

8.5.2. Short-Mid-Long Term Outlook

8.5.3. Likely Rebound

8.6. Market Dynamics

8.6.1. Drivers

8.6.2. Restraints

8.6.3. Opportunity Analysis

9. Global Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030, By Product Type

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ Mn) and Volume Analysis By Product Type, 2015-2019

9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Product Type, 2020-2030

9.3.1. Portable/Handheld Sscanners

9.3.1.1. Rugged Scanners

9.3.1.2. PDA sScanners

9.3.1.3. Smart Phones

9.3.1.4. Automatic Rreaders

9.3.1.5. Cordless Scanners

9.3.2. Fixed-position Sscanners

9.3.2.1. Stationary Sscanners

9.3.2.2. Presentation Scanners

9.3.2.3. Automatic reader

9.4. Market Attractiveness Analysis By Product Type

10. Global Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030, by Imaging Type

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ Mn) and Volume Analysis By Imaging Type, 2015-2019

10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Imaging Type, 2020-2030

10.3.1. 1D Image/ Code Scanning

10.3.2. 2D Image/ Code Scanning

10.4. Market Attractiveness Analysis By Imaging Type

11. Global Image Based Barcode Reader Market Analysis 2015–2019 and Forecast 2020–2030, by Technology

11.1. Introduction / Key Findings

11.2. Historical Market Size (US$ Mn) and Volume Analysis By Technology, 2015–2019

11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Technology, 2020–2030

11.3.1. S mounted lens

11.3.2. C mounted lens

11.3.3. Autofocus / Liquid based lens

11.4. Market Attractiveness Analysis By Technology

12. Global Image Based Barcode Reader Market Analysis 2015–2019 and Forecast 2020–2030, by Connectivity

12.1. Introduction / Key Findings

12.2. Historical Market Size (US$ Mn) and Volume Analysis By Connectivity, 2015–2019

12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Connectivity, 2020–2030

12.3.1. USB

12.3.2. Bluetooth

12.3.3. Wi-Fi

12.3.4. PoE (Power over Ethernet)

12.4. Market Attractiveness Analysis By Connectivity

13. Global Image Based Barcode Reader Market Analysis 2015–2019 and Forecast 2020–2030, by End User

13.1. Introduction / Key Findings

13.2. Historical Market Size (US$ Mn) and Volume Analysis By End User, 2015–2019

13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End User, 2020–2030

13.3.1. Retail and Commercial

13.3.2. General Manufacturing

13.3.2.1. Automotive

13.3.2.2. F&B

13.3.2.3. Semiconductors

13.3.2.4. General manufacturing

13.3.2.5. Others

13.3.3. Health Care

13.3.4. Logistics & Warehouse

13.3.5. Commercial Aviation

13.3.6. Defense

13.3.7. Others

13.4. Market Attractiveness Analysis By End User

14. Global Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030, By Sales Channel

14.1. Introduction / Key Findings

14.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2015-2019

14.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2020-2030

14.3.1. Online

14.3.2. Offline

14.4. Market Attractiveness Analysis By Sales Channel

15. Global Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030, by Region

15.1. Introduction

15.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2015-2019

15.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2020-2030

15.3.1. North America

15.3.2. Latin America

15.3.3. Europe

15.3.4. East Asia

15.3.5. South Asia & Pacific

15.3.6. Middle East & Africa

15.4. Market Attractiveness Analysis By Region

16. North America Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

16.1. Introduction

16.2. Pricing Analysis

16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

16.4.1. By Country

16.4.1.1. U.S.

16.4.1.2. Canada

16.4.2. By Product Type

16.4.3. By Imaging Type

16.4.4. By Technology

16.4.5. By Connectivity

16.4.6. By End User

16.4.7. By Sales Channel

16.5. Market Attractiveness Analysis

16.5.1. By Country

16.5.2. By Product Type

16.5.3. By Imaging Type

16.5.4. By Technology

16.5.5. By Connectivity

16.5.6. By End User

16.5.7. By Sales Channel

16.6. Market Trends

16.7. Key Market Participants - Intensity Mapping

17. Latin America Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

17.1. Introduction

17.2. Pricing Analysis

17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

17.4.1. By Country

17.4.1.1. Brazil

17.4.1.2. Mexico

17.4.1.3. Rest of Latin America

17.4.2. By Product Type

17.4.3. By Imaging Type

17.4.4. By Technology

17.4.5. By Connectivity

17.4.6. By End User

17.4.7. By Sales Channel

17.5. Market Attractiveness Analysis

17.5.1. By Product Type

17.5.2. By Imaging Type

17.5.3. By Technology

17.5.4. By Connectivity

17.5.5. By End User

17.5.6. By Sales Channel

17.6. Market Trends

17.7. Key Market Participants - Intensity Mapping

18. Europe Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

18.1. Introduction

18.2. Pricing Analysis

18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

18.4.1. By Country

18.4.1.1. Germany

18.4.1.2. Italy

18.4.1.3. France

18.4.1.4. U.K.

18.4.1.5. Spain

18.4.1.6. Russia

18.4.1.7. Rest of Europe

18.4.2. By Product Type

18.4.3. By Imaging Type

18.4.4. By Technology

18.4.5. By Connectivity

18.4.6. By End User

18.4.7. By Sales Channel

18.5. Market Attractiveness Analysis

18.5.1. By Country

18.5.2. By Product Type

18.5.3. By Imaging Type

18.5.4. By Technology

18.5.5. By Connectivity

18.5.6. By End User

18.5.7. By Sales Channel

18.6. Market Trends

18.7. Key Market Participants - Intensity Mapping

19. South Asia & Pacific Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

19.1. Introduction

19.2. Pricing Analysis

19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

19.5. By Country

19.5.1.1. India

19.5.1.2. ASEAN

19.5.1.3. ANZANZ

19.5.1.4. Rest of South Asia & Pacific

19.5.2. By Product Type

19.5.3. By Imaging Type

19.5.4. By Technology

19.5.5. By Connectivity

19.5.6. By End User

19.5.7. By Sales Channel

19.6. Market Attractiveness Analysis

19.6.1. By Country

19.6.2. By Product Type

19.6.3. By Imaging Type

19.6.4. By Technology

19.6.5. By Connectivity

19.6.6. By End User

19.6.7. By Sales Channel

19.7. Market Trends

19.8. Key Market Participants - Intensity Mapping

20. East Asia Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

20.1. Introduction

20.2. Pricing Analysis

20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

20.4.1. By Country

20.4.1.1. China

20.4.1.2. Japan

20.4.1.3. South Korea

20.4.2. By Product Type

20.4.3. By Imaging Type

20.4.4. By Technology

20.4.5. By Connectivity

20.4.6. By End User

20.4.7. By Sales Channel

20.5. Market Attractiveness Analysis

20.5.1. By Country

20.5.2. By Product Type

20.5.3. By Imaging Type

20.5.4. By Technology

20.5.5. By Connectivity

20.5.6. By End User

20.5.7. By Sales Channel

20.6. Market Trends

20.7. Key Market Participants - Intensity Mapping

21. Middle East and Africa Image Based Barcode Readers Market Analysis 2015-2019 and Forecast 2020-2030

21.1. Introduction

21.2. Pricing Analysis

21.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2015-2019

21.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2020-2030

21.4.1. By Country

21.4.1.1. GCC Countries

21.4.1.2. Turkey

21.4.1.3. Northern Africa

21.4.1.4. South Africa

21.4.1.5. Rest of Middle East and Africa

21.4.2. By Product Type

21.4.3. By Imaging Type

21.4.4. By Technology

21.4.5. By Connectivity

21.4.6. By End User

21.4.7. By Sales Channel

21.5. Market Attractiveness Analysis

21.5.1. By Country

21.5.2. By Product Type

21.5.3. By Imaging Type

21.5.4. By Technology

21.5.5. By Connectivity

21.5.6. By End User

21.5.7. By Sales Channel

21.6. Market Trends

21.7. Key Market Participants - Intensity Mapping

22. Key and Emerging Countries Image Based Barcode Readers Market Analysis

22.1. Introduction

22.1.1. Market Value Proportion Analysis, By Key Countries

22.1.2. Global Vs. Country Growth Comparison

22.2. U.S. Image Based Barcode Readers Market Analysis

22.2.1. By Product Type

22.2.2. By Imaging Type

22.2.3. By Technology

22.2.4. By Connectivity

22.2.5. By End User

22.2.6. By Sales Channel

22.3. Canada Image Based Barcode Readers Market Analysis

22.3.1. By Product Type

22.3.2. By Imaging Type

22.3.3. By Technology

22.3.4. By Connectivity

22.3.5. By End User

22.3.6. By Sales Channel

22.4. Mexico Image Based Barcode Readers Market Analysis

22.4.1. By Product Type

22.4.2. By Imaging Type

22.4.3. By Technology

22.4.4. By Connectivity

22.4.5. By End User

22.4.6. By Sales Channel

22.5. Brazil Image Based Barcode Readers Market Analysis

22.5.1. By Product Type

22.5.2. By Imaging Type

22.5.3. By Technology

22.5.4. By Connectivity

22.5.5. By End User

22.5.6. By Sales Channel

22.6. Germany Image Based Barcode Readers Market Analysis

22.6.1. By Product Type

22.6.2. By Imaging Type

22.6.3. By Technology

22.6.4. By Connectivity

22.6.5. By End User

22.6.6. By Sales Channel

22.7. Italy Image Based Barcode Readers Market Analysis

22.7.1. By Product Type

22.7.2. By Imaging Type

22.7.3. By Technology

22.7.4. By Connectivity

22.7.5. By End User

22.7.6. By Sales Channel

22.8. France Image Based Barcode Readers Market Analysis

22.8.1. By Product Type

22.8.2. By Imaging Type

22.8.3. By Technology

22.8.4. By Connectivity

22.8.5. By End User

22.8.6. By Sales Channel

22.9. Spain Image Based Barcode Readers Market Analysis

22.9.1. By Product Type

22.9.2. By Imaging Type

22.9.3. By Technology

22.9.4. By Connectivity

22.9.5. By End User

22.9.6. By Sales Channel

22.10. Russia Image Based Barcode Readers Market Analysis

22.10.1. By Product Type

22.10.2. By Imaging Type

22.10.3. By Technology

22.10.4. By Connectivity

22.10.5. By End User

22.10.6. By Sales Channel

22.11. China Image Based Barcode Readers Market Analysis

22.11.1. By Product Type

22.11.2. By Imaging Type

22.11.3. By Technology

22.11.4. By Connectivity

22.11.5. By End User

22.11.6. By Sales Channel

22.12. Japan Image Based Barcode Readers Market Analysis

22.12.1. By Product Type

22.12.2. By Imaging Type

22.12.3. By Technology

22.12.4. By Connectivity

22.12.5. By End User

22.12.6. By Sales Channel

22.13. S. Korea Image Based Barcode Readers Market Analysis

22.13.1. By Product Type

22.13.2. By Imaging Type

22.13.3. By Technology

22.13.4. By Connectivity

22.13.5. By End User

22.13.6. By Sales Channel

22.14. India Image Based Barcode Readers Market Analysis

22.14.1. By Product Type

22.14.2. By Imaging Type

22.14.3. By Technology

22.14.4. By Connectivity

22.14.5. By End User

22.14.6. By Sales Channel

22.15. ASEAN Image Based Barcode Readers Market Analysis

22.15.1. By Product Type

22.15.2. By Imaging Type

22.15.3. By Technology

22.15.4. By Connectivity

22.15.5. By End User

22.15.6. By Sales Channel

22.16. ANZ ANZ Image Based Barcode Readers Market Analysis

22.16.1. By Product Type

22.16.2. By Imaging Type

22.16.3. By Technology

22.16.4. By Connectivity

22.16.5. By End User

22.16.6. By Sales Channel

22.17. GCC Countries Image Based Barcode Readers Market Analysis

22.17.1. By Product Type

22.17.2. By Imaging Type

22.17.3. By Technology

22.17.4. By Connectivity

22.17.5. By End User

22.17.6. By Sales Channel

22.18. Turkey Image Based Barcode Readers Market Analysis

22.18.1. By Product Type

22.18.2. By Imaging Type

22.18.3. By Technology

22.18.4. By Connectivity

22.18.5. By End User

22.18.6. By Sales Channel

22.19. Northern Africa Image Based Barcode Readers Market Analysis

22.19.1. By Product Type

22.19.2. By Imaging Type

22.19.3. By Technology

22.19.4. By Connectivity

22.19.5. By End User

22.19.6. By Sales Channel

22.20. South Africa Image Based Barcode Readers Market Analysis

22.20.1. By Product Type

22.20.2. By Imaging Type

22.20.3. By Technology

22.20.4. By Connectivity

22.20.5. By End User

22.20.6. By Sales Channel

23. Market Structure Analysis

23.1. Market Analysis by Tier of Companies (Image Based Barcode Readers)

23.2. Market Concentration

23.3. Market Share Analysis of Top Players

23.4. Market Presence Analysis

23.4.1. By Regional footprint of Players

23.4.2. Product foot print by Players

23.4.3. Channel Foot Print by Players

24. Competition Analysis

24.1. Competition Dashboard

24.2. Pricing Analysis by Competition

24.3. Competition Benchmarking

24.4. Competition Deep Dive

24.4.1. Zebra Technologies Corporation

24.4.1.1. Overview

24.4.1.2. Product Portfolio

24.4.1.3. Sales Footprint

24.4.1.4. Strategy Overview

24.4.1.4.1. Marketing Strategy

24.4.1.4.2. Product Strategy

24.4.1.4.3. Channel Strategy

24.4.2. Honeywell International Inc.

24.4.2.1. Overview

24.4.2.2. Product Portfolio

24.4.2.3. Sales Footprint

24.4.2.4. Strategy Overview

24.4.2.4.1. Marketing Strategy

24.4.2.4.2. Product Strategy

24.4.2.4.3. Channel Strategy

24.4.3. Omron Corporation

24.4.3.1. Overview

24.4.3.2. Product Portfolio

24.4.3.3. Sales Footprint

24.4.3.4. Strategy Overview

24.4.3.4.1. Marketing Strategy

24.4.3.4.2. Product Strategy

24.4.3.4.3. Channel Strategy

24.4.4. SICK AG

24.4.4.1. Overview

24.4.4.2. Product Portfolio

24.4.4.3. Sales Footprint

24.4.4.4. Strategy Overview

24.4.4.4.1. Marketing Strategy

24.4.4.4.2. Product Strategy

24.4.4.4.3. Channel Strategy

24.4.5. Keyence Corporation

24.4.5.1. Overview

24.4.5.2. Product Portfolio

24.4.5.3. Sales Footprint

24.4.5.4. Strategy Overview

24.4.5.4.1. Marketing Strategy

24.4.5.4.2. Product Strategy

24.4.5.4.3. Channel Strategy

24.4.6. CipherLab Co., Ltd.

24.4.6.1. Overview

24.4.6.2. Product Portfolio

24.4.6.3. Sales Footprint

24.4.6.4. Strategy Overview

24.4.6.4.1. Marketing Strategy

24.4.6.4.2. Product Strategy

24.4.6.4.3. Channel Strategy

24.4.7. MSM Solutions

24.4.7.1. Overview

24.4.7.2. Product Portfolio

24.4.7.3. Sales Footprint

24.4.7.4. Strategy Overview

24.4.7.4.1. Marketing Strategy

24.4.7.4.2. Product Strategy

24.4.7.4.3. Channel Strategy

24.4.8. RMS Omega Technologies

24.4.8.1. Overview

24.4.8.2. Product Portfolio

24.4.8.3. Sales Footprint

24.4.8.4. Strategy Overview

24.4.8.4.1. Marketing Strategy

24.4.8.4.2. Product Strategy

24.4.8.4.3. Channel Strategy

24.4.9. Lenovo

24.4.9.1. Overview

24.4.9.2. Product Portfolio

24.4.9.3. Sales Footprint

24.4.9.4. Strategy Overview

24.4.9.4.1. Marketing Strategy

24.4.9.4.2. Product Strategy

24.4.9.4.3. Channel Strategy

24.4.10. DataLogics S.P.A

24.4.10.1. Overview

24.4.10.2. Product Portfolio

24.4.10.3. Sales Footprint

24.4.10.4. Strategy Overview

24.4.10.4.1. Marketing Strategy

24.4.10.4.2. Product Strategy

24.4.10.4.3. Channel Strategy

24.4.11. Cognex Corporation

24.4.11.1. Overview

24.4.11.2. Product Portfolio

24.4.11.3. Sales Footprint

24.4.11.4. Strategy Overview

24.4.11.4.1. Marketing Strategy

24.4.11.4.2. Product Strategy

24.4.11.4.3. Channel Strategy

24.4.12. SATO Holdings Corporation

24.4.12.1. Overview

24.4.12.2. Product Portfolio

24.4.12.3. Sales Footprint

24.4.12.4. Strategy Overview

24.4.12.4.1. Marketing Strategy

24.4.12.4.2. Product Strategy

24.4.12.4.3. Channel Strategy

24.4.13. Scandit AG

24.4.13.1. Overview

24.4.13.2. Product Portfolio

24.4.13.3. Sales Footprint

24.4.13.4. Strategy Overview

24.4.13.4.1. Marketing Strategy

24.4.13.4.2. Product Strategy

24.4.13.4.3. Channel Strategy

24.4.14. Wasp Barcode Technologies

24.4.14.1. Overview

24.4.14.2. Product Portfolio

24.4.14.3. Sales Footprint

24.4.14.4. Strategy Overview

24.4.14.4.1. Marketing Strategy

24.4.14.4.2. Product Strategy

24.4.14.4.3. Channel Strategy

24.4.15. Toshiba TEC Corporation

24.4.15.1. Overview

24.4.15.2. Product Portfolio

24.4.15.3. Sales Footprint

24.4.15.4. Strategy Overview

24.4.15.4.1. Marketing Strategy

24.4.15.4.2. Product Strategy

24.4.15.4.3. Channel Strategy

24.4.16. JC Square Inc.

24.4.16.1. Overview

24.4.16.2. Product Portfolio

24.4.16.3. Sales Footprint

24.4.16.4. Strategy Overview

24.4.16.4.1. Marketing Strategy

24.4.16.4.2. Product Strategy

24.4.16.4.3. Channel Strategy

24.4.17. ProGlove-Workaround GmbH

24.4.17.1. Overview

24.4.17.2. Product Portfolio

24.4.17.3. Sales Footprint

24.4.17.4. Strategy Overview

24.4.17.4.1. Marketing Strategy

24.4.17.4.2. Product Strategy

24.4.17.4.3. Channel Strategy

24.4.18. Shenzhen Rakinda Imaging Type Co., Ltd.

24.4.18.1. Overview

24.4.18.2. Product Portfolio

24.4.18.3. Sales Footprint

24.4.18.4. Strategy Overview

24.4.18.4.1. Marketing Strategy

24.4.18.4.2. Product Strategy

24.4.18.4.3. Channel Strategy

24.4.19. Hamamatsu Photonics K.K.

24.4.19.1. Overview

24.4.19.2. Product Portfolio

24.4.19.3. Sales Footprint

24.4.19.4. Strategy Overview

24.4.19.4.1. Marketing Strategy

24.4.19.4.2. Product Strategy

24.4.19.4.3. Channel Strategy

24.4.20. Argox Information Co., Ltd.

24.4.20.1. Overview

24.4.20.2. Product Portfolio

24.4.20.3. Sales Footprint

24.4.20.4. Strategy Overview

24.4.20.4.1. Marketing Strategy

24.4.20.4.2. Product Strategy

24.4.20.4.3. Channel Strategy

24.4.21. ZEBEX INDUSTRIES INC.

24.4.21.1. Overview

24.4.21.2. Product Portfolio

24.4.21.3. Sales Footprint

24.4.21.4. Strategy Overview

24.4.21.4.1. Marketing Strategy

24.4.21.4.2. Product Strategy

24.4.21.4.3. Channel Strategy

24.4.22. Baumer Electric AG

24.4.22.1. Overview

24.4.22.2. Product Portfolio

24.4.22.3. Sales Footprint

24.4.22.4. Strategy Overview

24.4.22.4.1. Marketing Strategy

24.4.22.4.2. Product Strategy

24.4.22.4.3. Channel Strategy

24.4.23. Banner Engineering Corp.

24.4.23.1. Overview

24.4.23.2. Product Portfolio

24.4.23.3. Sales Footprint

24.4.23.4. Strategy Overview

24.4.23.4.1. Marketing Strategy

24.4.23.4.2. Product Strategy

24.4.23.4.3. Channel Strategy

24.4.24. Pepperl+Fuchs GmbH

24.4.24.1. Overview

24.4.24.2. Product Portfolio

24.4.24.3. Sales Footprint

24.4.24.4. Strategy Overview

24.4.24.4.1. Marketing Strategy

24.4.24.4.2. Product Strategy

24.4.24.4.3. Channel Strategy

25. Assumptions and Acronyms Used

26. Research Methodology