Hygiene Packaging Market Overview

The global sales of hygiene packaging are estimated to be worth USD 3.9 billion in 2021 and are anticipated to reach a value of USD 6.2 billion by 2031. Sales are projected to rise at a CAGR of 4.8% over the forecast period between 2021 and 2031. The revenue generated by hygiene packaging in 2020 was USD 3.7 billion.

The hygiene packaging market finds its drive in increasing consumer awareness related to health, safety, and cleanliness, especially in sectors related to personal care, healthcare, and food products. Increasing demand for protective packaging solutions to maintain product sterility and avoid contamination supports market growth.

Innovation in material-like antimicrobial, biodegradable, and tamper-evident packaging caters to both sustainability concerns and the stringent hygiene standards of today. The development of e-commerce and direct-to-consumer sales also requires packaging such that the product will not be damaged in transit.

Even more recently, the global pandemic has accelerated the focus on hygiene and safety, thus propelling demand for advanced packaging solutions. Expanding healthcare infrastructure and pressures from regulatory bodies also contribute to the development of the market.

Global Hygiene Packaging Industry Assessment

Attributes Key Insights
Historical Size, 2020 USD 3.7 billion
Estimated Size, 2021 USD 3.9 billion
Projected Size, 2031 USD 6.2 billion
Value-based CAGR (2021 to 2031) 4.8%

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What is Driving Demand for Hygiene Packaging Market?

People are demanding antibacterial hygiene packaging products for fulfilling greater life expectancy. This can be attributed to changing hygienic understanding among consumers and reducing risk of infection during pandemic. The market is estimated to grow, owing to the demand from food & beverages, pharmaceutical, and personal care industries.

In addition, Plastic packaging delivers economic benefits companies in the hygiene packaging market. Plastic is associated with resource efficiency, since it increases the shelf life of food products, decreases food wastage, and its low weight attributes significantly cut down on fuel consumption during goods transportation.

New Product Development and E-commerce Channel Complementing the Market Sales

The main preference of consumers these days is focused on health and hygiene, thereby manufacturers are inclined towards investing in new product launches to draw in more consumer attention. Companies such as Essel Propack, Cosmo Films, and Uflex are capitalizing on this opportunity to introduce hygiene packaging for liquid hand washes, sanitizers, and foods.

Also, manufacturers in this market are increasing the availability of flexible packaging solutions, due to hazards associated with non-packaged products. A multifold increase in demand for personal hygiene products is anticipated to create stable and long-term revenue streams for manufacturers. Essential items such as edible oils, flour, and rice have opened up avenues for hygiene packaging. As such, single use food packaging is also on the rise.

Furthermore, in the area of food packaging, companies are replacing plastic trays with renewable paperboard as an easy alternative to plastic. Apart from food and pharmaceutical products, companies in the hygiene packaging market are tapping value grab opportunities in cosmetic product applications.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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USA and Canada Hygiene Packaging Market Outlook

In USA, Manufacturers in the hygiene packaging market are entering into strategic agreements with material suppliers to increase the availability of anti-microbial coating solutions. These coating solutions are being made compatible with various paints, textiles, and plastics to make hygiene packaging easy and hassle-free.

Moreover, it is also witnessed that consumers in North America are consuming tissue papers almost three times than that of European people. America has more demand for toilet tissue papers than any other population in the world, with tissue sector valuing ~USD 31 Billion every year.

The sales of toilet tissue papers continue to grow in terms of value and volume by 2% to 3% per year. Due to the presence of advanced technology-based hygiene packaging industries, North America is anticipated to remain at the leading position during the forecast period.

Europe Demand Outlook for Hygiene Packaging Market

In European Countries, rapidly increasing population and rising awareness regarding health and personal hygiene are creating opportunities for manufacturers operating in the global tissue and hygiene products sector, which manufactures napkins, towels, wipes, kitchen towels, bath and toilet tissues, baby diapers, adult incontinence products, feminine care products, etc. These are directly driving the market for elastic laminates.

In addition, the demand for hygiene products in developing economies is continuously rising. There are tremendous opportunities for companies to conquer the Asian market, in view of the fact that the purchasing power of the people is increasing, along with rising awareness regarding personal hygiene, resulting in the growth of global hygiene packing.

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Who are the Key Manufacturers and Suppliers of Hygiene Packaging Market?

Some of the leading manufacturers and suppliers of hygiene packaging market include

  • Amcor Plc
  • Essity Aktiebolag
  • SOFIDEL Group
  • Georgia-Pacific LLC
  • Kimberly-Clark Corporation
  • Amerplast Ltd.
  • Kris Flexipacks Pvt Ltd
  • Wepa Hygieneprodukte GmbH
  • Procter & Gamble Company
  • Krugar Products L.P.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By Product Type:

  • Films
  • Paper

By End-Use:

  • Hygiene Paper
  • Hygiene Films

By Price:

  • Below USD 0.5
  • USD 0.5 - USD 1
  • USD 1 - USD 5
  • USD 5 - USD 10
  • USD 10 - USD 20
  • Above USD 20

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Direct Sales
  • Other Sales Channel

By Region:

  • North America
    • USA & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa
Table of Content
	1. Executive Summary
	2. Industry Introduction, including Taxonomy and Market Definition
	3. Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
	4. Global Demand Analysis and Forecast, including Historical Analysis and Future Projections
	5. Pricing Analysis
	6. Global Analysis and Forecast
		6.1. Product Type
		6.2. End-Use
		6.3. Price
		6.4. Sales Channel
	7. Global Analysis and Forecast, By Product Type
		7.1. Films
		7.2. Paper
	8. Global Analysis and Forecast, By End-Use
		8.1. Hygiene Paper
		8.2. Hygiene Films
	9. Global Analysis and Forecast, By Price
		9.1. Below USD 0.5
		9.2. USD 0.5 - USD 1
		9.3. USD 1 - USD 5
		9.4. USD 5 - USD 10
		9.5. USD 10 - USD 20
		9.6. Above USD 20
	10. Global Analysis and Forecast, By Sales Channel
		10.1. Hypermarkets/Supermarkets
		10.2. Specialty Stores
		10.3. Multi-brand Stores
		10.4. Online Retailers
		10.5. Direct Sales
		10.6. Other Sales Channel
	11. Global Analysis and Forecast, By Region
		11.1. North America
		11.2. Latin America
		11.3. Western Europe
		11.4. Eastern Europe
		11.5. Asia Pacific
		11.6. Japan
		11.7. Middle East and Africa
	12. North America Sales Analysis and Forecast, by Key Segments and Countries
	13. Latin America Sales Analysis and Forecast, by Key Segments and Countries
	14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
	15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
	16. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
	17. Japan Sales Analysis and Forecast, by Key Segments and Countries
	18. Middle East and Africa Sales Analysis and Forecast, by Key Segments and Countries
	19. Sales Forecast by Product Type, End-Use, Price, and Sales Channel for 30 Countries
	20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
	21. Company Profile
		21.1. Amcor Limited
		21.2. Essity Aktiebolag
		21.3. SOFIDEL Group
		21.4. Georgia-Pacific LLC
		21.5. Kimberly-Clark Corporation
		21.6. Amerplast Ltd.
		21.7. Kris Flexipacks Pvt Ltd
		21.8. Wepa Hygieneprodukte GmbH
		21.9. Procter & Gamble Company
		21.10. Krugar Products L.P. among others

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