The global hydrogel face mask market size was valued at USD 116.36 million in the year 2023 and is estimated to reach a revised size of USD 315.80 million by 2033. With premium hydrogel face masks becoming more popular around the world, this market is projected to expand at a CAGR of 10.5% during the analysis period.
Rising skincare awareness and higher spending on beauty care products will propel market growth. A growing number of celebrities are promoting hydrogel face masks on social media to achieve glowing, younger-looking skin. For instance, Kim Kardashian has publicly shared her love for hydrogel masks, which contain hyaluronic acid and collagen, and claims that they have improved her skin.
Among the most popular ways for customers to find cosmetics companies is through social media, which enables companies to build client loyalty and effectively sell their products. A total of 66% of customers find brands on social media through updates on the brand's social media pages, blogs written by knowledgeable bloggers, and celebrity endorsements.
Increasing demand for anti-aging and revitalizing hydrogel masks is one of the key factors driving the growth of this market. Rising awareness of the benefits of hydrogel masks is another driving factor.
This facial treatment uses hydrogels to deliver moisture and nutrients to the skin. Hydrogels are made up of water and gel-like polymers, which renders them highly absorbent. As a result, they can hold onto large amounts of water and nutrients, making them ideal for providing the skin with a powerful dose of hydration and nourishment. For example, the hydrogel mask can contain up to 98% water and other ingredients such as hyaluronic acid, collagen, and vitamins A, C, and E.
The market demand for hydrogel face masks is expected to increase over the forecast period as consumers become more aware of the benefits of hydrogel. As an alternative to conventional masks, hydrogel face masks are risk-free, affordable, and effective. They are widely used for treating skin conditions such as acne, wrinkles, discoloration, hyperpigmentation, sun damage, and others.
| Attributes | Details |
|---|---|
| Hydrogel Face Mask Market Value (2023) | USD 116.36 million |
| Hydrogel Face Mask Market Expected Value (2033) | USD 315.80 million |
| Hydrogel Face Mask Market Projected CAGR (2023 to 2033) | 10.5% |
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The global hydrogel face mask market expanded at 8.2% CAGR over the past 10 years. The market is expected to expand at a CAGR of close to 10.5% over the forthcoming decade.
In recent years, sheet face masks have become increasingly popular as people become more aware of how they can enhance the health and beauty of their facial areas. It is designed to cleanse, control, and treat a variety of facial issues caused by hormonal changes, poor eating habits, and environmental toxins.
| Historical CAGR (2016 to 2022) | 8.2% |
|---|---|
| Historical Market Value (2022) | USD 105.30 million |
| Forecast CAGR | 10.5% |
The rise in Air Pollution
Increasing air pollution has resulted in numerous dangerous pollutants and dirt being produced, increasing consumer demand for the product. It has been reported that almost all of the world's population (99%) breathes air that exceeds WHO air quality standards, according to the World Health Organization (WHO) Air Quality Database 2022.
When the pandemic struck, face masks made of hydrogel were negatively affected. To gain a competitive edge in the market, market players focused on product innovation and new product launches, including Johnson & Johnson, TULA Skincare, Unilever, and 111SKIN.
Due to the increasing demand for organic and natural hydrogel masks, the market had high growth prospects after the pandemic. The organic gel can hold 99% of liquid, so it can boost the appearance and texture of the skin. These factors bode well for overall market growth in the coming years.
Hydrogel Face Masks Offer Numerous Benefits
The importance of skincare has always been in keeping the body clean and healthy. As people become more aware of beauty regimens and skincare regimens, facial cosmetics have increased. Hydrogel face masks are excellent, inexpensive, and risk-free alternatives to traditional masks. In addition to treating sun damage, acne, wrinkles, discoloration, and hyperpigmentation, it is also often used for treating various skin conditions.
Increasing awareness of beautiful, healthy skin drives market development. The growing demand for hydrogel masks for men is due to evolving aesthetic standards, primarily in the Asia Pacific. These masks come in various shapes and sizes, depending on the skin's texture. As a result, the hydrogel face mask market is expanding.
Rising Numbers of Working Women
According to the World Bank, 39.2% of working women will be employed worldwide by 2021. The rise in female higher education is one of the main factors contributing to women's high employment rates. Hydrogen face masks are expected to experience increased market revenue during the forecast period.
This is due to rising female employment in industrialized and emerging nations, such as the USA, India, China, Japan, and South Korea. For instance, the rising number of working women in the Asia Pacific region may increase the demand for facial masks to maintain a healthy and glowing complexion.
Principal Consultant
Hydrogel face masks are safe, but they can be incompatible with some skin types and, if used incorrectly, can even lead to breakouts. Alternatively, chemical-based cosmetics and makeup cleaning products are predicted to cause skin rashes, which may hinder the market growth.
Different skincare products have different effects on different skin types. The mask can be helpful depending on skin type, but it may cause unpleasant reactions, such as allergic reactions. However, not all masks are suitable for all skin types, which will restrain the demand for Hydrogel Face Masks.
Hydrogel face masks for dry skin are expected to account for 34% of the hydrogel face mask market in 2023. This is due to the diverse offering of market players in these product categories, which contributes to the segment's growth.
There is a rapid increase in dry skin problems nowadays, so the demand for masks catering to those problems is on the rise. Brands like GlobalMed Technologies (Omnilux), and Neutrogena offer these hydrating face masks with hyaluronic acid, which instantly moistens dry skin, contours the skin for optimal absorption, and leaves it feeling supple and hydrated after a few minutes.
The hydrogel face mask market for oily skin is expected to grow at a CAGR of 10.00% through 2023. The growth of this segment is driven by an increase in products for oily and combination skin types. Oily skin is more prone to acne. Face masks designed for oily skin are therefore offered by market players.
Hydrogel masks contain 50% more skin-perfecting ingredients than ordinary sheet masks or paper masks, which reduce and limit oil formation on the skin. As a result, the skin is left with a soft, clean, and glowing complexion that is instantly refreshed and soothed, making these products increasingly popular.
In 2023, hydrogel face masks containing synthetic polymers held 75% of the global revenue share. As synthetic polymers become more accessible, these masks will continue to dominate the market.
Various dermatological maladies and cosmetology procedures have been treated with semi-polymetric or synthetic polymeric materials in recent years. As well as supporting the fight against various skin disorders, they also play a significant role in dermatology.
In 2023, online channels accounted for 45.0% of overall revenue and grow at the fastest CAGR of 14.2%, dominating the global industry. The prices of products on online platforms vary, according to brand and customers. Online channels have the option of selecting from a variety of brands to fit their budget.
During the forecast period, the online segment is anticipated to grow at a promising rate. Online sales have seen tremendous growth in recent years as customers continue to be willing to buy items from well-known international brands. As consumers are increasingly eager to purchase products from prominent international brands available online. Therefore, the online segment has witnessed immense adoption via the online channel in recent years.
It is estimated that specialty stores will account for 27% of the market in 2023. Leading brands such as Sephora, and Ulta Beauty Inc., among others, offer these products in different varieties, sizes, and formats, which propels the growth of the segment. In addition to offering hydrogel masks formulated from essence thickened into a gel, Fifty Shades of Snail is another prominent beauty retailer.
These products are available at a premium price, and consumers are willing to pay more for firmer, more even-looking skin, which further boosts the market growth.
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Globally, the Asia Pacific market is expected to grow at a substantial rate of over 32% during the predicted timeframe. The Asian Pacific region will contribute the majority of market revenue in 2023.
Over the past few years, the skincare and grooming sector has seen significant growth, structural change, and industrial upgrades in the main economies of China, Japan, South Korea, and India. A rising literacy rate and an increase in consumer spending on high-end skin care products have resulted in almost quadrupling consumption and demand for hydrogel face masks in the region.
Hydrogen face masks are becoming increasingly popular in the United States as consumers become more aware of their appearance and wellness. A growing number of people want to make a favorable first impression at work and social gatherings. They also want to feel confident about their appearances.
This also supports the growth of the market. As a result of the presence of established manufacturers like Unilever and Johnson & Johnson, together with growing infrastructure facilities for retailers, regional growth is expected. As innovative and leading-edge personal care products are launched in the US, consumers' spending on skincare and face care products has increased significantly, ultimately fueling the demand for these products.
In the United Kingdom, rising disposable income has generated a strong desire for cosmeceuticals, which include hydrogel face masks. Pollution and consumer awareness of health issues are expected to increase the market for cosmeceuticals. Due to their superior moisturizing capabilities, face masks are preferred by consumers above all other cosmetic products.
One of the main factors driving the growth of this market in the United Kingdom is a growing awareness of hydrogel masks' benefits. Another major factor driving the growth of this market is the growing demand for non-invasive facial treatments. For example, the "MZ Skin Hydrate & Nourish Age Defence Hydrogel Mask" has been gaining traction due to its moisturizing properties and ability to improve skin tone and texture.
China is its most significant contributor, accounting for 30% of the market. Due to China's growing importance as the hub for Asia-Pacific economic activity, numerous multinational companies have invested heavily in China. This has led to impressive developments in the skincare and grooming industry.
During the last few years, major Chinese economies have experienced rapid growth, structural adjustment, and industrial upgrading in the skincare and grooming industry. As a result of the growing literacy rate and increased spending power on premium skin care products. Additionally, the demand and usage of hydrogel masks in the region have almost doubled in recent years.
A focus on innovation and marketing strategies is driving skincare product manufacturers in China to broaden their consumer base in the region. For instance, in China, hydrogel face masks are increasingly replacing traditional sheet masks, driving the growth of the Chinese hydrogel face mask market.
In the coming years, the global hydrogel face mask market is expected to grow as concept washrooms become increasingly popular. This has resulted in a paradigm shift in the industry for engaged stakeholders. The hydrogel face mask market is highly consolidated, with a large number of international players and a limited number of regional players
There are several different kinds of hydrogel face masks and patches available from prominent brands including Taiki, each with a different formulation and shape. Consumers of all ages are embracing the sheet mask trend and are always searching for the newest products, whether they are millennials or baby boomers.
Over traditional sheet masks, hydrogel masks offer improved efficacy, adhesion, and occlusion, as well as cooling properties. For instance, Taiki's hydrogel mask range is designed to offer different benefits such as anti-aging, skin calming, moisturizing, and brightening, depending on the type of hydrogel used. The growth of the hydrogel face mask segment is primarily attributed to celebrities' social media endorsements of glowing, younger-looking skin. This trend will boost the segment's growth even further.
Several market players, including The Natural Face Lift Company and BIOEFFECT, offer LED hydrogel face masks designed to allow photons emitted by these masks to pass through the skin and provide intense moisture. For instance, The Natural Face Lift Company offers a unique LED hydrogel face mask that uses red, yellow, and green LED wavelengths to help reduce wrinkles, improve fine lines, and increase skin hydration.
Since there are many players in the Hydrogel Face Mask market, it is moderately fragmented because players are introducing innovative products and implementing technological advancements to gain a competitive advantage. In the coming years, the market's growth capacity is likely to be supported by irreplaceable value propositions in product offerings. The major players operating in the global Hydrogel Face Mask market are:
Recent Development:
Sustainability and environmental footprint awareness will play a significant role in the choice of active ingredients and materials used to manufacture these products, as well as packaging.
The strategy of expansion, new product launches, and approvals, by major manufacturers, is further strengthening the market player presence and staying ahead of the competition.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa; East Asia |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Chile, Peru, Germany, UK, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
| Key Segments Covered | Type, Application, Shape, Distribution, Region |
| Key Companies Profiled | 111SKIN; BIOEFFECT; Heritage Brands; Unilever; L’oréal Groupe; Johnson & Johnson; Minerva Research Labs; TULA Life; Ensbeauty Group; Natural Face Lift Company |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
In 2023, the market is expected to attain USD 116.36 million.
The sales to spur to USD 315.80 million in 2033.
Through 2033, the market is set to evolve at a CAGR of 10.5%.
From 2018 to 2022, the global market grew at a CAGR of 8.2%.
In 2023, the dry skin category is anticipated to command 34% of the market.
In 2023, hydrogel face masks comprising synthetic polymers accounted for 75% of global revenue.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Skin Type 5.1. Dry 5.2. Oily 5.3. All 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 6.1. Bio-Cellulose Based 6.2. Synthetic Polymers Based 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Skin Brightening 7.2. Anti-Aging 7.3. Anti-Acne 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Online 8.2. Hypermarkets & Supermarkets 8.3. Specialty Stores 8.4. Pharmacy & Drug Stores 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Heritage Brands 19.2. Unilever 19.3. L’oréal Groupe 19.4. 111SKIN 19.5. Johnson & Johnson 19.6. Minerva Research Labs 19.7. TULA Life 19.8. Ensbeauty Group 19.9. Natural Face Lift Company 19.10. BIOEFFECT 20. Assumptions & Acronyms Used 21. Research Methodology
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Hydrogel Face Mask Market
