FMI estimates the global hydration supplement market size to reach US$ 36.0 billion in 2024 in its latest report. Sales are predicted to grow at a robust CAGR of 7.9%, courtesy of which the global market valuation will total a staggering US$ 82.7 billion by 2034.
Demand remains particularly high for sports drinks, and the trend will persist during the next ten years. As per the latest report, sports drink demand is set to grow at a CAGR of 7.7% from 2024 to 2034.
Attributes | Key Insights |
---|---|
Global Hydration Supplement Industry Value in 2024 | US$ 36.0 billion |
Market Revenue in 2034 | US$ 82.7 billion |
Value-based CAGR (2024 to 2034) | 7.9% |
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The massive US$ 82.7 billion valuation for 2034 indicates the kind of future that awaits the global hydration supplement industry. With hydration becoming a cornerstone of human health, consumer’s interest in supplements is rising day by day.
Dehydration, even in mild forms, can negatively affect physical and cognitive performance, making adequate hydration essential for optimal health and vitality. For this purpose, consumers opt for supplements.
Growing awareness of hydration health, especially across developed and developing nations, is set to boost growth of the industry. Another growth-shaping factor is the shift towards supplements that offer additional functional benefits beyond just replenishing fluids.
The industry has undergone a remarkable change and has seen shifting consumer preferences, nutritional science advances, and product formulation innovations. Electrolyte drinks containing essential minerals such as sodium, potassium, and magnesium are popular among athletes and fitness enthusiasts for replenishing electrolyte levels lost during physical activity.
Hydration powders and tablets offer convenient and customizable options for individuals seeking hydration on the go. Ready-to-drink beverages provide instant refreshment and hydration in convenient single-serve formats.
The demand for natural, clean-label, and plant-based hydration products is on the rise. This is due to growing consumer awareness of the side effects of artificial additives and synthetic ingredients.
Easy availability of supplements through different channels is aiding in the market growth. These supplements are distributed through various channels, including retail outlets, e-commerce platforms, pharmacies, and specialty stores.
The rise in e-commerce platforms has innovated distribution channels, offering consumers greater accessibility and convenience in purchasing supplements online. Rising sales of supplements through online shopping platforms will boost market growth.
Marketing campaigns, product endorsements, and strategies such as collaboration with famous influencers are also playing an important role in creating demand for supplements. Similarly, a growing emphasis on preventive healthcare is set to fuel sales.
Global hydration supplement sales increased at a CAGR of 6.7% from 2019 to 2023. In the forecast period, the worldwide industry is set to thrive at a CAGR of 7.9%, displaying a 1.2% spike from the historical period.
Several factors are set to propel hydration supplement demand during the projection period. These include rising health consciousness, changing lifestyles, and increasing participation in physical activities.
Staying hydrated improves the performance and well-being of individuals. For this purpose, athletes and fitness enthusiasts often consume supplements, resulting in their higher demand.
Innovations in nutritional science and research are allowing companies to create innovative supplement formulations. Manufacturers are also using new ingredients, such as vitamins, electrolytes, and plant-based extracts, to enhance the efficacy and functionality. Delivery formats and packaging will further enhance product convenience of on-the-go products.
The table below shows the estimated growth projection of the top nations. China and Japan are set to emerge as lucrative markets for supplement manufacturers, recording CAGRs of 7.6% and 6.7%, respectively, through 2034.
Countries | CAGR (2024 to 2034) |
---|---|
United States | 5.0% |
Germany | 5.7% |
Japan | 6.7% |
China | 7.6% |
India | 6.4% |
The section below displays the predicted supplement revenue in leading countries. The United States and China will remain the top supplement consumers, generating revenues worth US$ 14.4 billion and US$ 10.8 billion, respectively, in 2034.
Countries | Revenue in 2034 |
---|---|
United States | US$ 14.4 billion |
Germany | US$ 6.3 billion |
Japan | US$ 2.6 billion |
China | US$ 10.8 billion |
India | US$ 7.9 billion |
The United States leads from the forefront when it comes to supplement consumption. FMI’s latest analysis estimates the United States hydration supplement market to reach a massive valuation of US$ 14.4 billion in 2034, with demand rising at 5.0% CAGR.
Growing health and wellness trends are providing impetus for sales growth in the United States. Similarly, rising interest in preventive healthcare is set to propel demand for hydration solutions.
According to research, more than half of the adults in America do not drink enough water to stay hydrated due to their busy lifestyles. This is putting supplements like electrolyte drinks into the limelight.
The USDA recommends 8 to 10 cups of water daily to stay hydrated; however, research revealed that an average American only drinks 5 cups of water per day. To address this, people in the nation are increasingly consuming supplements.
Hydration supplements offer a convenient solution for fitness enthusiasts, athletes, and people with active lifestyles to replenish electrolytes lost through sweat. As a result, their demand is growing steadily in the nation.
Top companies are developing solutions such as Plexus Hydrate™ that are formulated to be a healthy choice for adults and children. They are also innovating in delivery formats and packaging options, such as canisters with scoop or individual pour packets. This will further improve the United States hydration supplement industry.
Sales of hydration supplements in Germany are forecast to soar at a CAGR of 5.7% during the next decade. By 2034, Germany will hold 17.4% of the Europe hydration supplement market share.
Consumers in Germany are becoming aware of the importance of hydration on health and well-being. They seek convenient and effective ways to maintain optimal hydration levels, creating a high demand for supplements.
The growing aging population in Germany is further creating demand for hydration products. This is because these supplements are important for maintaining health at an older age.
Germany has a robust regulatory framework to ensure product safety and quality standards. Manufacturers use product claims and labeling, disclose ingredients, and comply with strict quality standards for consumption and export.
There is also an escalating interest in personalized and customized supplements in Germany. To capitalize on this trend, companies are developing beverages with functional benefits beyond hydration. Advanced formulations and delivery technologies enable optimal absorption and effectiveness, meeting the discerning tastes of customers.
The section outlines the top segments in the hydration supplement industry. By product type, the sports drink segment is estimated to generate a share of 28.4% by 2024. In terms of sales channels, the online pharmacy category is set to hold a share of 21.6% by 2024.
Top Segment (Product Type) | Sports Drinks |
---|---|
Market Share in 2024 | 28.4% |
Emerging stats indicate sports drink demand to remain high throughout the forecast period. This can be attributed to their convenience and targeted functionality. The sports drinks segment is set to register a CAGR of 7.7%, generating a staggering revenue worth US$ 26.7 billion by 2034.
Athletes aim to stay hydrated and properly nourished throughout the exercise. As a result, they are consuming various supplements, especially sports drinks as they contain essential electrolytes like potassium and sodium.
Scientists have been continuously focusing on finding the best fluid to drink during exercise. There is now a competitive market of beverages within the sport or performance domain. This will positively impact growth of the target segment through 2034.
Sports drinks are designed to deliver the optimal carbohydrate and fluid balance, allowing them to be quickly emptied from the stomach and absorbed from the small intestine. They are popular because they are widely available and convenient.
The ready-to-drink format of sports drinks makes them a convenient option to grab during a workout or any physical activity. Thus, their demand is set to grow significantly during the next decade.
Sports drinks, as opposed to other hydration options that may necessitate preparation or specialized equipment, are widely available in convenience stores, supermarkets, and sporting events. This accessibility is adding to their growing fame globally.
Top Segment (Sales Channel) | Online Pharmacies |
---|---|
Market Share in 2024 | 21.6% |
Sales of supplements are forecast to rise rapidly through online pharmacies, with the target segment advancing at 8.6% CAGR. By 2034, the online pharmacies segment will account for a market valuation of US$ 32.5 billion.
Online pharmacies are becoming popular destinations for purchasing supplements due to convenience and accessibility. Similarly, availability of a wide range of hydration products is directing consumers towards online pharmacies.
Online pharmacies offer different supplements, including powders, tablets, and liquid concentrates. This allows customers to choose any specific product based on their choice and requirements.
Several online pharmacies also offer discounts and cashback offers to woo more and more customers. This will further boost growth of the target segment during the assessment period.
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The hydration supplement industry has a diverse and dynamic competitive landscape. Leading manufacturers of supplements are constantly innovating to develop new hydration products for customers. They are highlighting ingredients like vitamins and electrolytes catering to specific needs.
Several companies are looking to use recyclable and eco-friendly packaging to woo eco-conscious customers. They also employ strategies like mergers, advertisements, distribution agreements, partnerships, acquisitions, and celebrity endorsements to gain a competitive edge in the market.
Recent Developments
Attribute | Details |
---|---|
Market Value in 2024 | US$ 36.0 billion |
Market Size in 2034 | US$ 82.7 billion |
Growth Rate (2024 to 2034) | 7.9% CAGR |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | US$ billion for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
Key Countries Covered | United States, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Poland, China, India, Thailand, Indonesia, Russia, Canada, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
Key Segments Covered | Product Type, Application, Sales Channels, and Regions |
Key Companies Profiled | Gatorade (PepsiCo); Powerade (The Coca-Cola Company); Nuun; GU Energy Labs; SOS Hydration; Liquid I.V.; DripDrop; Tailwind Nutrition; Skratch Labs; Hammer Nutrition; Ultima Replenisher; Hydralyte; High5 Sports Nutrition; Precision Hydration; LyteLine |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global hydration supplement market value is set to total US$ 36.0 billion in 2024.
The target industry grew at 6.7% CAGR between 2019 and 2023.
Global demand is forecast to rise at 7.9% CAGR.
The global hydration supplement market size is set to reach US$ 82.7 billion in 2034.
Gatorade (PepsiCo), Powerade (The Coca-Cola Company), GU Energy Labs, and SOS Hydration.
North America is set to hold a revenue share of 32.2% in 2034.
Sports drinks, electrolyte tablets, and electrolyte drinks are popular hydration products.
Yes, these supplements are ideal for athletes and other people with certain health conditions.
Escalating the popularity of on-the-go hydration products is a key growth-shaping trend.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition
3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market trends By Region
3.5. Forecast Factors - Relevance & Impact
3.6. Key Regulations and Policies
4. Value Chain Analysis
4.1. Operating margins at each node of the supply chain
4.2. List of Active Market Participants
5. Global Market - Pricing Analysis
5.1. Price Point Assessment by Region
5.1.1. Manufacturer-Level Pricing
5.1.2. Distributor Level Pricing
5.2. Price Point Assessment By Product
5.3. Price Forecast till 2034
6. Global Market Size (in Value (US$ billion) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034
6.1. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2019 to 2023
6.2. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2024 to 2034
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
7.1. Introduction / Key Findings
7.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Product Type, 2019 to 2023
7.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Product Type, 2024 to 2034
7.3.1. Electrolyte Tablets or Powders
7.3.2. Sports Drinks
7.3.3. Hydration Powders or Mixes
7.3.4. Electrolyte Drinks
7.3.5. Coconut Water
7.3.6. Hydration Gels
7.4. Market Attractive Analysis By Product Type
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
8.1. Introduction / Key Findings
8.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Application, 2019 to 2023
8.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Application, 2024 to 2034
8.3.1. Sports Nutrition
8.3.2. Active Lifestyle
8.3.3. Health & Wellness
8.3.4. Medical Conditions
8.4. Market Attractiveness Analysis By Application
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Sales Channel, 2019 to 2023
9.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034
9.3.1. Store-based
9.3.1.1. Modern Trade
9.3.1.2. Hospital Pharmacies
9.3.1.3. Retail Pharmacies
9.3.1.4. Drug Stores
9.3.2. Online Pharmacies
9.4. Market Attractiveness Analysis By Sales Channel
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
10.1. Introduction
10.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Region, 2019 to 2023
10.3. Current Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. East Asia
10.3.5. South Asia
10.3.6. Oceania
10.3.7. Middle East & Africa
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
11.1. Introduction
11.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
11.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
11.3.1. By Country
11.3.1.1. United States
11.3.1.2. Canada
11.3.2. By Product Type
11.3.3. By Application
11.3.4. By Sales Channel
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Product Type
11.4.3. By Application
11.4.4. By Sales Channel
11.5. Key Takeaways
12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Introduction
12.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
12.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
12.3.1. By Country
12.3.1.1. Brazil
12.3.1.2. Mexico
12.3.1.3. Argentina
12.3.1.4. Rest of Latin America
12.3.2. By Product Type
12.3.3. By Application
12.3.4. By Sales Channel
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. Product Type
12.4.3. By Application
12.4.4. By Sales Channel
12.5. Key Takeaways
13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Introduction
13.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
13.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
13.3.1. By Country
13.3.1.1. Germany
13.3.1.2. United Kingdom
13.3.1.3. France
13.3.1.4. Italy
13.3.1.5. Spain
13.3.1.6. BENELUX
13.3.1.7. Nordic
13.3.1.8. Russia
13.3.1.9. Poland
13.3.1.10. Rest of Europe
13.3.2. By Product Type
13.3.3. By Application
13.3.4. By Sales Channel
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Product Type
13.4.3. By Application
13.4.4. By Sales Channel
13.5. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Introduction
14.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
14.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
14.3.1. By Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. By Product Type
14.3.3. By Application
14.3.4. By Sales Channel
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Product Type
14.4.3. By Application
14.4.4. By Sales Channel
14.5. Key Takeaways
15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Introduction
15.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
15.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
15.3.1. By Country
15.3.1.1. India
15.3.1.2. Thailand
15.3.1.3. Malaysia
15.3.1.4. Indonesia
15.3.1.5. Singapore
15.3.1.6. Vietnam
15.3.1.7. Philippines
15.3.1.8. Rest of South Asia
15.3.2. By Product Type
15.3.3. By Application
15.3.4. By Sales Channel
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Product Type
15.4.3. By Application
15.4.4. By Sales Channel
15.5. Key Takeaways
16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Introduction
16.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
16.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
16.3.1. By Country
16.3.1.1. Australia
16.3.1.2. New Zealand
16.3.2. By Product Type
16.3.3. By Application
16.3.4. By Sales Channel
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Product Type
16.4.3. By Application
16.4.4. By Sales Channel
16.5. Key Takeaways
17. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
17.1. Introduction
17.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
17.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
17.3.1. By Country
17.3.1.1. GCC Countries
17.3.1.2. Türkiye
17.3.1.3. Egypt
17.3.1.4. South Africa
17.3.1.5. Rest of Middle East & Africa
17.3.2. By Product Type
17.3.3. By Application
17.3.4. By Sales Channel
17.4. Market Attractiveness Analysis
17.4.1. By Country
17.4.2. By Product Type
17.4.3. By Application
17.4.4. By Sales Channel
17.5. Key Takeaways
18. Country-level Market Analysis, 2024
18.1. United States Market Analysis
18.1.1. By Product Type
18.1.2. By Application
18.1.3. By Sales Channel
18.2. Canada Market Analysis
18.2.1. By Product Type
18.2.2. By Application
18.2.3. By Sales Channel
18.3. Brazil Market Analysis
18.3.1. By Product Type
18.3.2. By Application
18.3.3. By Sales Channel
18.4. Mexico Market Analysis
18.4.1. By Product Type
18.4.2. By Application
18.4.3. By Sales Channel
18.5. Argentina Market Analysis
18.5.1. By Product Type
18.5.2. By Application
18.5.3. By Sales Channel
18.6. Germany Market Analysis
18.6.1. By Product Type
18.6.2. By Application
18.6.3. By Sales Channel
18.7. United Kingdom Market Analysis
18.7.1. By Product Type
18.7.2. By Application
18.7.3. By Sales Channel
18.8. France Market Analysis
18.8.1. By Product Type
18.8.2. By Application
18.8.3. By Sales Channel
18.9. Italy Market Analysis
18.9.1. By Product Type
18.9.2. By Application
18.9.3. By Sales Channel
18.10. Spain Market Analysis
18.10.1. By Product Type
18.10.2. By Application
18.10.3. By Sales Channel
18.11. Belgium Market Analysis
18.11.1. By Product Type
18.11.2. By Application
18.11.3. By Sales Channel
18.12. Netherlands Market Analysis
18.12.1. By Product Type
18.12.2. By Application
18.12.3. By Sales Channel
18.13. Nordic Market Analysis
18.13.1. By Product Type
18.13.2. By Application
18.13.3. By Sales Channel
18.14. Russia Market Analysis
18.14.1. By Product Type
18.14.2. By Application
18.14.3. By Sales Channel
18.15. Poland Market Analysis
18.15.1. By Product Type
18.15.2. By Application
18.15.3. By Sales Channel
18.16. China Market Analysis
18.16.1. By Product Type
18.16.2. By Application
18.16.3. By Sales Channel
18.17. Japan Market Analysis
18.17.1. By Product Type
18.17.2. By Application
18.17.3. By Sales Channel
18.18. South Korea Market Analysis
18.18.1. By Product Type
18.18.2. By Application
18.18.3. By Sales Channel
18.19. India Market Analysis
18.19.1. By Product Type
18.19.2. By Application
18.19.3. By Sales Channel
18.20. Thailand Market Analysis
18.20.1. By Product Type
18.20.2. By Application
18.20.3. By Sales Channel
18.21. Malaysia Market Analysis
18.21.1. By Product Type
18.21.2. By Application
18.21.3. By Sales Channel
18.22. Vietnam Market Analysis
18.22.1. By Product Type
18.22.2. By Application
18.22.3. By Sales Channel
18.23. Philippines Market Analysis
18.23.1. By Product Type
18.23.2. By Application
18.23.3. By Sales Channel
18.24. Indonesia Market Analysis
18.24.1. By Product Type
18.24.2. By Application
18.24.3. By Sales Channel
18.25. Singapore Market Analysis
18.25.1. By Product Type
18.25.2. By Application
18.25.3. By Sales Channel
18.26. Australia Market Analysis
18.26.1. By Product Type
18.26.2. By Application
18.26.3. By Sales Channel
18.27. New Zealand Market Analysis
18.27.1. By Product Type
18.27.2. By Application
18.27.3. By Sales Channel
18.28. GCC Countries Market Analysis
18.28.1. By Product Type
18.28.2. By Application
18.28.3. By Sales Channel
18.29. Turkiye Market Analysis
18.29.1. By Product Type
18.29.2. By Application
18.29.3. By Sales Channel
18.30. Egypt Market Analysis
18.30.1. By Application
18.30.2. By Sales Channel
18.31. South Africa Market Analysis
18.31.1. By Product Type
18.31.2. By Application
18.31.3. By Sales Channel
19. Market Structure Analysis
19.1. Global Competition - a Dashboard View
19.2. Industry Structure Analysis
19.2.1. % tier 1 market players
19.2.2. % tier 2 market players
19.2.3. % tier 3 market players
19.3. Global Market Company Share Analysis
19.3.1. For Tier 1 Market Players, 2024
19.3.2. Company Market Share Analysis of Top 5 Players, By Region
19.4. Key Participants Market Presence (Intensity Mapping) by Region
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. Gatorade (PepsiCo)
20.3.1.1. Product Portfolio
20.3.1.2. Product Claim
20.3.1.3. Revenue by Market Segments (Product Type/Application/Sales Channel/Region)
20.3.1.4. Sales Footprint
20.3.1.5. Strategy Overview
20.3.1.5.1. Marketing Strategy
20.3.1.5.2. Product Strategy
20.3.1.5.3. Channel Strategy
20.3.1.6. SWOT Analysis
20.3.2. Powerade (The Coca-Cola Company)
20.3.3. Nuun
20.3.4. GU Energy Labs
20.3.5. SOS Hydration
20.3.6. Liquid I.V.
20.3.7. DripDrop
20.3.8. Tailwind Nutrition
20.3.9. Skratch Labs
20.3.10. Hammer Nutrition
20.3.11. Ultima Replenisher
20.3.12. Hydralyte
20.3.13. High5 Sports Nutrition
20.3.14. Precision Hydration
20.3.15. LyteLine
20.3.16. Other Players (On Additional Requests)
21. Assumptions and Acronyms Used
22. Research Methodology
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