FMI estimates the global hydration supplement market size to reach USD 36.0 billion in 2024 in its latest report. Sales are predicted to grow at a robust CAGR of 7.9%, courtesy of which the global market valuation will total a staggering USD 82.7 billion by 2034. Demand remains particularly high for sports drinks, and the trend will persist during the next ten years. As per the latest report, sports drink demand is set to grow at a CAGR of 7.7% from 2024 to 2034.
| Attributes | Key Insights |
|---|---|
| Global Hydration Supplement Industry Value in 2024 | USD 36.0 billion |
| Market Revenue in 2034 | USD 82.7 billion |
| Value-based CAGR (2024 to 2034) | 7.9% |
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The massive USD 82.7 billion valuation for 2034 indicates the kind of future that awaits the global hydration supplement industry. With hydration becoming a cornerstone of human health, consumer’s interest in supplements is rising day by day.
Dehydration, even in mild forms, can negatively affect physical and cognitive performance, making adequate hydration essential for optimal health and vitality. For this purpose, consumers opt for supplements.
Growing awareness of hydration health, especially across developed and developing nations, is set to boost growth of the industry. Another growth-shaping factor is the shift towards supplements that offer additional functional benefits beyond just replenishing fluids.
The industry has undergone a remarkable change and has seen shifting consumer preferences, nutritional science advances, and product formulation innovations. Electrolyte drinks containing essential minerals such as sodium, potassium, and magnesium are popular among athletes and fitness enthusiasts for replenishing electrolyte levels lost during physical activity.
Hydration powders and tablets offer convenient and customizable options for individuals seeking hydration on the go. Ready-to-drink beverages provide instant refreshment and hydration in convenient single-serve formats.
The demand for natural, clean-label, and plant-based hydration products is on the rise. This is due to growing consumer awareness of the side effects of artificial additives and synthetic ingredients.
Easy availability of supplements through different channels is aiding in the market growth. These supplements are distributed through various channels, including retail outlets, e-commerce platforms, pharmacies, and specialty stores.
The rise in e-commerce platforms has innovated distribution channels, offering consumers greater accessibility and convenience in purchasing supplements online. Rising sales of supplements through online shopping platforms will boost market growth.
Marketing campaigns, product endorsements, and strategies such as collaboration with famous influencers are also playing an important role in creating demand for supplements. Similarly, a growing emphasis on preventive healthcare is set to fuel sales.
Global hydration supplement sales increased at a CAGR of 6.7% from 2019 to 2023. In the forecast period, the worldwide industry is set to thrive at a CAGR of 7.9%, displaying a 1.2% spike from the historical period.
Several factors are set to propel hydration supplement demand during the projection period. These include rising health consciousness, changing lifestyles, and increasing participation in physical activities.
Staying hydrated improves the performance and well-being of individuals. For this purpose, athletes and fitness enthusiasts often consume supplements, resulting in their higher demand.
Innovations in nutritional science and research are allowing companies to create innovative supplement formulations. Manufacturers are also using new ingredients, such as vitamins, electrolytes, and plant-based extracts, to enhance the efficacy and functionality. Delivery formats and packaging will further enhance product convenience of on-the-go products.
The table below shows the estimated growth projection of the top nations. China and Japan are set to emerge as lucrative markets for supplement manufacturers, recording CAGRs of 7.6% and 6.7%, respectively, through 2034.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 5.0% |
| Germany | 5.7% |
| Japan | 6.7% |
| China | 7.6% |
| India | 6.4% |
The section below displays the predicted supplement revenue in leading countries. The United States and China will remain the top supplement consumers, generating revenues worth USD 14.4 billion and USD 10.8 billion, respectively, in 2034.
| Countries | Revenue in 2034 |
|---|---|
| United States | USD 14.4 billion |
| Germany | USD 6.3 billion |
| Japan | USD 2.6 billion |
| China | USD 10.8 billion |
| India | USD 7.9 billion |
The United States leads from the forefront when it comes to supplement consumption. FMI’s latest analysis estimates the United States hydration supplement market to reach a massive valuation of USD 14.4 billion in 2034, with demand rising at 5.0% CAGR.
Growing health and wellness trends are providing impetus for sales growth in the United States. Similarly, rising interest in preventive healthcare is set to propel demand for hydration solutions.
According to research, more than half of the adults in America do not drink enough water to stay hydrated due to their busy lifestyles. This is putting supplements like electrolyte drinks into the limelight.
The USDA recommends 8 to 10 cups of water daily to stay hydrated; however, research revealed that an average American only drinks 5 cups of water per day. To address this, people in the nation are increasingly consuming supplements.
Hydration supplements offer a convenient solution for fitness enthusiasts, athletes, and people with active lifestyles to replenish electrolytes lost through sweat. As a result, their demand is growing steadily in the nation.
Top companies are developing solutions such as Plexus Hydrate™ that are formulated to be a healthy choice for adults and children. They are also innovating in delivery formats and packaging options, such as canisters with scoop or individual pour packets. This will further improve the United States hydration supplement industry.
Sales of hydration supplements in Germany are forecast to soar at a CAGR of 5.7% during the next decade. By 2034, Germany will hold 17.4% of the Europe hydration supplement market share.
Consumers in Germany are becoming aware of the importance of hydration on health and well-being. They seek convenient and effective ways to maintain optimal hydration levels, creating a high demand for supplements.
The growing aging population in Germany is further creating demand for hydration products. This is because these supplements are important for maintaining health at an older age.
Germany has a robust regulatory framework to ensure product safety and quality standards. Manufacturers use product claims and labeling, disclose ingredients, and comply with strict quality standards for consumption and export.
There is also an escalating interest in personalized and customized supplements in Germany. To capitalize on this trend, companies are developing beverages with functional benefits beyond hydration. Advanced formulations and delivery technologies enable optimal absorption and effectiveness, meeting the discerning tastes of customers.
The section outlines the top segments in the hydration supplement industry. By product type, the sports drink segment is estimated to generate a share of 28.4% by 2024. In terms of sales channels, the online pharmacy category is set to hold a share of 21.6% by 2024.
| Top Segment (Product Type) | Sports Drinks |
|---|---|
| Market Share in 2024 | 28.4% |
Emerging stats indicate sports drink demand to remain high throughout the forecast period. This can be attributed to their convenience and targeted functionality. The sports drinks segment is set to register a CAGR of 7.7%, generating a staggering revenue worth USD 26.7 billion by 2034.
Athletes aim to stay hydrated and properly nourished throughout the exercise. As a result, they are consuming various supplements, especially sports drinks as they contain essential electrolytes like potassium and sodium.
Scientists have been continuously focusing on finding the best fluid to drink during exercise. There is now a competitive market of beverages within the sport or performance domain. This will positively impact growth of the target segment through 2034.
Sports drinks are designed to deliver the optimal carbohydrate and fluid balance, allowing them to be quickly emptied from the stomach and absorbed from the small intestine. They are popular because they are widely available and convenient.
The ready-to-drink format of sports drinks makes them a convenient option to grab during a workout or any physical activity. Thus, their demand is set to grow significantly during the next decade.
Sports drinks, as opposed to other hydration options that may necessitate preparation or specialized equipment, are widely available in convenience stores, supermarkets, and sporting events. This accessibility is adding to their growing fame globally.
| Top Segment (Sales Channel) | Online Pharmacies |
|---|---|
| Market Share in 2024 | 21.6% |
Sales of supplements are forecast to rise rapidly through online pharmacies, with the target segment advancing at 8.6% CAGR. By 2034, the online pharmacies segment will account for a market valuation of USD 32.5 billion.
Online pharmacies are becoming popular destinations for purchasing supplements due to convenience and accessibility. Similarly, availability of a wide range of hydration products is directing consumers towards online pharmacies.
Online pharmacies offer different supplements, including powders, tablets, and liquid concentrates. This allows customers to choose any specific product based on their choice and requirements.
Several online pharmacies also offer discounts and cashback offers to woo more and more customers. This will further boost growth of the target segment during the assessment period.
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The hydration supplement industry has a diverse and dynamic competitive landscape. Leading manufacturers of supplements are constantly innovating to develop new hydration products for customers. They are highlighting ingredients like vitamins and electrolytes catering to specific needs.
Several companies are looking to use recyclable and eco-friendly packaging to woo eco-conscious customers. They also employ strategies like mergers, advertisements, distribution agreements, partnerships, acquisitions, and celebrity endorsements to gain a competitive edge in the market.
Recent Developments
| Attribute | Details |
|---|---|
| Market Value in 2024 | USD 36.0 billion |
| Market Size in 2034 | USD 82.7 billion |
| Growth Rate (2024 to 2034) | 7.9% CAGR |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Poland, China, India, Thailand, Indonesia, Russia, Canada, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Segments Covered | Product Type, Application, Sales Channels, and Regions |
| Key Companies Profiled | Gatorade (PepsiCo); Powerade (The Coca-Cola Company); Nuun; GU Energy Labs; SOS Hydration; Liquid I.V.; DripDrop; Tailwind Nutrition; Skratch Labs; Hammer Nutrition; Ultima Replenisher; Hydralyte; High5 Sports Nutrition; Precision Hydration; LyteLine |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global hydration supplement market value is set to total USD 36.0 billion in 2024.
The target industry grew at 6.7% CAGR between 2019 and 2023.
Global demand is forecast to rise at 7.9% CAGR.
The global hydration supplement market size is set to reach USD 82.7 billion in 2034.
Gatorade (PepsiCo), Powerade (The Coca-Cola Company), GU Energy Labs, and SOS Hydration.
North America is set to hold a revenue share of 32.2% in 2034.
Sports drinks, electrolyte tablets, and electrolyte drinks are popular hydration products.
Yes, these supplements are ideal for athletes and other people with certain health conditions.
Escalating the popularity of on-the-go hydration products is a key growth-shaping trend.
| Market Size (2024E) | USD 32.2 billion |
|---|---|
| Market Projected Size (2034F) | USD 56.8 billion |
| Value CAGR (2024 to 2034) | 5.8% |
| Market share for 2024 | USD 38,300 million |
|---|---|
| Market Value for 2034 | USD 64,876 million |
| Value-based CAGR (2024 to 2034) | 5.40% |
| Market Value for 2024 | USD 684.54 million |
|---|---|
| Projected Market Value for 2034 | USD 1,412.23 million |
| Value-based CAGR of Market for 2024 to 2034 | 7.6% |
| Estimated Market Size (2023E) | USD 9.0 billion |
|---|---|
| Projected Market Value (2033F) | USD 16.8 billion |
| Value-based CAGR (2023 to 2033) | 13.3% |
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