In 2023, the worldwide demand for household care wipes, in terms of value, is estimated to be around US$ 4.55 billion. The household care wipes market CAGR is predicted to be around 6.1% during the forecast period. The household care wipes market share is estimated to reach a value of nearly US$ 8.22 billion by the end of 2033.
Household Care Wipes Market Overview
| Report Attributes or Data Points | Details |
|---|---|
| Global Household Care Wipes Market Size in 2022 | US$ 4.27 billion |
| Estimated Global Market Share in 2023 | US$ 4.55 billion |
| Forecasted Global Market Size by 2033 | US$ 8.22 billion |
| Projected Global Market Growth Rate from 2023 to 2033 | 6.1% CAGR |
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The global essential care wipes market grew rapidly during the historical period from 2018 to 2022, reaching a value of around US$ 4.27 billion in 2022. According to our market survey, the worldwide consumption of wipes market developed at a CAGR of 6.3% from 2018 to 2022. The positive implications of this growth trajectory were also experienced in the sales of household cleaning wipes during those years.
The expansion in personal care wipes market demand was supported by numerous essential characteristics that define this period. The overall market witnessed an upward trajectory during the years 2020 and 2021 after the emergence of the Covid-19 pandemic. These difficult times, in turn, inculcated a behavioral change among the general populace for the adoption of cleanliness and hygiene products. The market share of baby wipes to old age care wipes skyrocketed during these years and is poised to continue in the coming years as well.
The increase in demand for disinfecting wipes is fueled by a growing awareness of the essential role it plays in preventing the spread of illnesses. According to the market exerts, the demand for healthcare items and services has no chance of dropping in the near future.
Advancements in the global alcoholic wipes market, such as convenience and simplicity of disposal, could also have a huge impact on the industry's rising prosperity. Moreover, the growing demand for scented and fragmented wipes is an emerging opportunity that could drive the market further.
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In 2022, the United States market was worth around US$ 781.4 million, making it the leading market in comparison to other countries. Besides a higher demand for surface wipes and window wipes, there has been an emerging demand for pet wipes in the country in recent years. Such emerging trends are projected to drive this regional market, further evolving the market strategy for wet wipes globally.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United States | 18.3% |
| Canada | 3.2% |
Germany, with a strong base for manufacturing industries, currently dominates the disinfectant wipes market in Europe. According to market survey figures, in the year 2022, the revenue generated by this regional market was almost US$ 205 million. Over the coming years, the Germany market is expected to retain its dominance over the consumer wipes market in Europe by supplying to Eastern European countries.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United Kingdom | 5.1% |
| Germany | 4.8% |
| France | 4.1% |
| Italy | 4.3% |
| Spain | 3.6% |
Demand for healthcare surface wipes has grown significantly in many European countries in the last few years. Prominent countries like the United Kingdom, with higher demand for cleaning cloth wipes, now have highly developed and saturated markets with numerous market players. However, to accommodate the further rising regional demand, several European firms are developing novel flushable wipes that have gained higher traction in recent years.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| China | 8.4% |
| India | 7.5% |
| Japan | 5.2% |
| Australia | 2.8% |
| Singapore | 2% |
In Asia Pacific, China is the country with higher demand for all types of sanitary wipes. In the year 2022, the total revenue generated by this regional market was around US$ 403.2 million. During the projection period, China may account for a substantial share of the Asia market for household care or sanitizing wipes.
Owing to rising hygiene concerns with improving living standards in India, there is a higher demand for healthcare wipes for home applications. Particularly, the demand for kitchen wipes and bathroom wipes in India is expected to expand at a remarkable rate during the forecasted years. Moreover, the increasing pharmaceutical sector and increased export volume of novel healthcare goods might drive this regional market further in the near future.
| Attributes | Details |
|---|---|
| Top Product Type | Floor Wipes |
| Market Share in 2023 | 32.5% |
Currently, multipurpose wipes are available at hospital pharmacies, retail pharmacies, and convenience stores around the world. However, the demand for floor wipes still holds a significant share of the overall market.
Among the major types of household care wipes, the glass cleaning wipes segment is observed to be growing at a higher rate these years. This segment is expected to acquire a higher market share by 2033, followed by leather cleaning wipes.
| Attributes | Details |
|---|---|
| Top Product Type | Hypermarkets or Supermarkets |
| Market Share in 2023 | 29.5% |
As a variety of cleaning goods can be found in a single location, the supermarket sector dominates the sales of household care wipes worldwide. However, the recent upsurge in sales of household care wipes over online retail channels is expected to reduce the share of this segment.
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The worldwide household care wipes business is distinguished as highly fragmented and competitive due to the presence of both established firms and new entrants. Recognizing the growing trend of biodegradable wipes, key household care wipes manufacturers are stepping up their efforts to seize this market potential.
Besides using biodegradable materials, key market players are also focussing on the adoption of environmental best practices to establish future sustainability of household care wipes. For instance, Kimberly-Clark Company is the most well-known firm continually concentrating on minimizing CO2 footprints from their operations, ultimately contributing to environmental sustainability.
With novel goods and technologies, several start-ups have joined the electronics cleaning wipes and furniture polish wipes business growing worldwide. By utilizing company-owned e-commerce and affiliate stores, they are employing various online marketing tactics to increase income from the sanitary and hygiene product areas.
Recent Developments by the Household Care Wipes Manufacturers
The Honest Company Incorporation introduced its Clean Conscious Wipes product line, which includes a mild cleanser, in February 2023. Because these are made without plastic, quaternary compounds, fragrances, chlorine processing, or parabens, these biodegradable wipes are suitable for sensitive skin.
In August 2020, Rockline incorporated invested nearly US$ 20 million to build a cutting-edge wipes manufacturing facility in Wisconsin, United States.
Diamond Wipes International Company released a new product line under the 'HandyClean Steridol' wipe in January 2020. The company claims these antibacterial wipes have excellent germ protection capacity that would be popular among the public.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2023 to 2033 |
| Projected Market Size (2033) | 8.22 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ million or billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Countries Covered |
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| Key Companies Profiled |
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| Customization& Pricing | Available Upon Request |
Total household care wipes sales worldwide generated US$ 4.55 billion in revenue in 2023.
The global demand for household care wipes may grow at 6.1% CAGR through 2033.
The global market is predicted to be valued at US$ 8.22 billion by 2033.
The floor wipes segment contributed to roughly 32.5% of the global demand in 2022.
The United States accounts for nearly 18.3% of the revenue share of the global market.
Asia Pacific is predicted to witness a higher CAGR in sales of wet wipes through 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Floor Wipes
5.3.2. Cleaning/ Disinfectant Wipes
5.3.3. Electrostatic Wipes
5.3.4. Mops
5.3.5. Glass/ Furniture Wipes
5.3.6. Others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
6.3.1. Hypermarkets/Supermarkets
6.3.2. Specialty Stores
6.3.3. Multi-brand Stores
6.3.4. Online Stores
6.3.5. Independent Small Stores
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Product Type
8.2.3. By Sales Channel
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Type
8.3.3. By Sales Channel
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product Type
9.2.3. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Sales Channel
9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Product Type
10.2.3. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Sales Channel
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Product Type
11.2.3. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Sales Channel
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Product Type
12.2.3. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Sales Channel
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Product Type
13.2.3. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Sales Channel
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Product Type
14.2.3. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Sales Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Product Type
15.1.2.2. By Sales Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Product Type
15.2.2.2. By Sales Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Product Type
15.3.2.2. By Sales Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Product Type
15.4.2.2. By Sales Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Product Type
15.5.2.2. By Sales Channel
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Product Type
15.6.2.2. By Sales Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Product Type
15.7.2.2. By Sales Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Product Type
15.8.2.2. By Sales Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Product Type
15.9.2.2. By Sales Channel
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Product Type
15.10.2.2. By Sales Channel
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Product Type
15.11.2.2. By Sales Channel
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Product Type
15.12.2.2. By Sales Channel
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Product Type
15.13.2.2. By Sales Channel
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Product Type
15.14.2.2. By Sales Channel
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Product Type
15.15.2.2. By Sales Channel
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Product Type
15.16.2.2. By Sales Channel
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Product Type
15.17.2.2. By Sales Channel
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Product Type
15.18.2.2. By Sales Channel
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Product Type
15.19.2.2. By Sales Channel
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Product Type
15.20.2.2. By Sales Channel
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2022
15.21.2.1. By Product Type
15.21.2.2. By Sales Channel
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2022
15.22.2.1. By Product Type
15.22.2.2. By Sales Channel
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2022
15.23.2.1. By Product Type
15.23.2.2. By Sales Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Type
16.3.3. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Procter & Gamble Corporation
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. The Clorox Company
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Colgate-Palmolive Company
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Weiman Products, LLC
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Seventh Generation
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Nice-Pak Products, Inc.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Rockline Industries, Amway
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. S. C. Johnson & Son, Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. 3M Company
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Method Products, pbc
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Reckitt Benckiser Group PLC
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Household Care Wipes Market
