In 2023, the worldwide demand for household care wipes, in terms of value, is estimated to be around USD 4.55 billion. The household care wipes market CAGR is predicted to be around 6.1% during the forecast period. The household care wipes market share is estimated to reach a value of nearly USD 8.22 billion by the end of 2033.
Household Care Wipes Market Overview
| Report Attributes or Data Points | Details |
|---|---|
| Global Household Care Wipes Market Size in 2022 | USD 4.27 billion |
| Estimated Global Market Share in 2023 | USD 4.55 billion |
| Forecasted Global Market Size by 2033 | USD 8.22 billion |
| Projected Global Market Growth Rate from 2023 to 2033 | 6.1% CAGR |
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The global essential care wipes market grew rapidly during the historical period from 2018 to 2022, reaching a value of around USD 4.27 billion in 2022. According to our market survey, the worldwide consumption of wipes market developed at a CAGR of 6.3% from 2018 to 2022. The positive implications of this growth trajectory were also experienced in the sales of household cleaning wipes during those years.
The expansion in personal care wipes market demand was supported by numerous essential characteristics that define this period. The overall market witnessed an upward trajectory during the years 2020 and 2021 after the emergence of the Covid-19 pandemic. These difficult times, in turn, inculcated a behavioral change among the general populace for the adoption of cleanliness and hygiene products. The market share of baby wipes to old age care wipes skyrocketed during these years and is poised to continue in the coming years as well.
The increase in demand for disinfecting wipes is fueled by a growing awareness of the essential role it plays in preventing the spread of illnesses. According to the market exerts, the demand for healthcare items and services has no chance of dropping in the near future.
Advancements in the global alcoholic wipes market, such as convenience and simplicity of disposal, could also have a huge impact on the industry's rising prosperity. Moreover, the growing demand for scented and fragmented wipes is an emerging opportunity that could drive the market further.
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In 2022, the United States market was worth around USD 781.4 million, making it the leading market in comparison to other countries. Besides a higher demand for surface wipes and window wipes, there has been an emerging demand for pet wipes in the country in recent years. Such emerging trends are projected to drive this regional market, further evolving the market strategy for wet wipes globally.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United States | 18.3% |
| Canada | 3.2% |
Germany, with a strong base for manufacturing industries, currently dominates the disinfectant wipes market in Europe. According to market survey figures, in the year 2022, the revenue generated by this regional market was almost USD 205 million. Over the coming years, the Germany market is expected to retain its dominance over the consumer wipes market in Europe by supplying to Eastern European countries.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United Kingdom | 5.1% |
| Germany | 4.8% |
| France | 4.1% |
| Italy | 4.3% |
| Spain | 3.6% |
Demand for healthcare surface wipes has grown significantly in many European countries in the last few years. Prominent countries like the United Kingdom, with higher demand for cleaning cloth wipes, now have highly developed and saturated markets with numerous market players. However, to accommodate the further rising regional demand, several European firms are developing novel flushable wipes that have gained higher traction in recent years.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| China | 8.4% |
| India | 7.5% |
| Japan | 5.2% |
| Australia | 2.8% |
| Singapore | 2% |
In Asia Pacific, China is the country with higher demand for all types of sanitary wipes. In the year 2022, the total revenue generated by this regional market was around USD 403.2 million. During the projection period, China may account for a substantial share of the Asia market for household care or sanitizing wipes.
Owing to rising hygiene concerns with improving living standards in India, there is a higher demand for healthcare wipes for home applications. Particularly, the demand for kitchen wipes and bathroom wipes in India is expected to expand at a remarkable rate during the forecasted years. Moreover, the increasing pharmaceutical sector and increased export volume of novel healthcare goods might drive this regional market further in the near future.
| Attributes | Details |
|---|---|
| Top Product Type | Floor Wipes |
| Market Share in 2023 | 32.5% |
Currently, multipurpose wipes are available at hospital pharmacies, retail pharmacies, and convenience stores around the world. However, the demand for floor wipes still holds a significant share of the overall market.
Among the major types of household care wipes, the glass cleaning wipes segment is observed to be growing at a higher rate these years. This segment is expected to acquire a higher market share by 2033, followed by leather cleaning wipes.
| Attributes | Details |
|---|---|
| Top Product Type | Hypermarkets or Supermarkets |
| Market Share in 2023 | 29.5% |
As a variety of cleaning goods can be found in a single location, the supermarket sector dominates the sales of household care wipes worldwide. However, the recent upsurge in sales of household care wipes over online retail channels is expected to reduce the share of this segment.
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The worldwide household care wipes business is distinguished as highly fragmented and competitive due to the presence of both established firms and new entrants. Recognizing the growing trend of biodegradable wipes, key household care wipes manufacturers are stepping up their efforts to seize this market potential.
Besides using biodegradable materials, key market players are also focussing on the adoption of environmental best practices to establish future sustainability of household care wipes. For instance, Kimberly-Clark Company is the most well-known firm continually concentrating on minimizing CO2 footprints from their operations, ultimately contributing to environmental sustainability.
With novel goods and technologies, several start-ups have joined the electronics cleaning wipes and furniture polish wipes business growing worldwide. By utilizing company-owned e-commerce and affiliate stores, they are employing various online marketing tactics to increase income from the sanitary and hygiene product areas.
Recent Developments by the Household Care Wipes Manufacturers
The Honest Company Incorporation introduced its Clean Conscious Wipes product line, which includes a mild cleanser, in February 2023. Because these are made without plastic, quaternary compounds, fragrances, chlorine processing, or parabens, these biodegradable wipes are suitable for sensitive skin.
In August 2020, Rockline incorporated invested nearly USD 20 million to build a cutting-edge wipes manufacturing facility in Wisconsin, United States.
Diamond Wipes International Company released a new product line under the 'HandyClean Steridol' wipe in January 2020. The company claims these antibacterial wipes have excellent germ protection capacity that would be popular among the public.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2023 to 2033 |
| Projected Market Size (2033) | 8.22 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million or billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | By Product Type, By Sales Channel, By Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; Asia Pacific Excluding Japan (APEJ); Japan; The Middle East and Africa (MEA) |
| Countries Covered | United States, Brazil, Argentina, Germany, United Kingdom, France, Spain, Italy, Nordics, BENELUX, Australia & New Zealand, China, India, ASEAN, GCC, South Africa |
| Key Companies Profiled | Procter & Gamble Corporation; The Clorox Company; Colgate-Palmolive Company; Weiman Products, LLC; Seventh Generation; Nice-Pak Products, Inc.; Rockline Industries, Amway; S. C. Johnson & Son, Inc.; 3M Company; Method Products, pbc; Reckitt Benckiser Group PLC |
| Customization& Pricing | Available Upon Request |
Total household care wipes sales worldwide generated USD 4.55 billion in revenue in 2023.
The global demand for household care wipes may grow at 6.1% CAGR through 2033.
The global market is predicted to be valued at USD 8.22 billion by 2033.
The floor wipes segment contributed to roughly 32.5% of the global demand in 2022.
The United States accounts for nearly 18.3% of the revenue share of the global market.
Asia Pacific is predicted to witness a higher CAGR in sales of wet wipes through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Floor Wipes 5.2. Cleaning/ Disinfectant Wipes 5.3. Electrostatic Wipes 5.4. Mops 5.5. Glass/ Furniture Wipes 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Hypermarkets/Supermarkets 6.2. Specialty Stores 6.3. Multi-brand Stores 6.4. Online Stores 6.5. Independent Small Stores 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Procter & Gamble Corporation 17.2. The Clorox Company 17.3. Colgate-Palmolive Company 17.4. Weiman Products, LLC 17.5. Seventh Generation 17.6. Nice-Pak Products, Inc. 17.7. Rockline Industries, Amway 17.8. S. C. Johnson & Son, Inc. 17.9. 3M Company 17.10. Method Products, pbc 17.11. Reckitt Benckiser Group PLC 18. Assumptions & Acronyms Used 19. Research Methodology
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Household Care Wipes Market
