Household Appliances Market Outlook

The household appliances market is projected to be valued at US$ 707.52 billion in 2023 and is expected to rise to US$ 1,328.11 billion by 2033. The sales of household appliances are expected to grow at a significant CAGR of 6.50% during the forecast period. Numerous factors propelling the demand for household appliances are

  • The major factors driving the growth of the household appliances market are rising disposable income, rising living standards, and the desire for comfort. Consumer spending on home improvement products drives demand for various household appliances.
  • The increasing adoption of smart and connected appliances is one of the key trends in the household appliances market.
  • People who work have less time to devote to household chores regularly and prefer automatic appliances to reduce manual labor and save time.
  • Incorporating various novel technologies in household appliances, such as artificial intelligence, AR/VR, the Internet of Things, and robotics, is expected to significantly boost the growth of the global household appliances market. This trend is expected to continue, with more appliances becoming internet-connected and integrated into smart home ecosystems.
  • The metropolitan area accounted for a sizable portion of total revenue in the home appliance market. Urban spending power has increased as they opt for products and services that serve as fashion statements or status symbols.
  • The increasing need to resonate with the products has accelerated the demand for personalized appliances that complement the house's overall theme and meet the household's practical needs.
  • Consumers want appliances tailored to their specific needs and preferences, such as those that can be customized to match their kitchen décor or those with unique features and functions.
  • The increasing penetration of distribution channels such as specialty stores, brand outlets, eCommerce, and supermarkets drives the global household appliances market forward.
  • Regular new product launches and the introduction of advanced, innovative features in household appliances entice consumers and boost household appliance sales.
Attributes Details
Household Appliances Market CAGR 6.50%
Household Appliances Market Valuation (2023) US$ 707.52 billion
Household Appliances Market Valuation (2033) US$ 1,328.11 billion

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Household Appliances Demand Analysis (2018 To 2022) Vs Market Outlook (2023 To 2033)

The household appliances market has grown steadily over the last few decades as consumer demand for convenience and time-saving appliances has increased. The historical demand analysis of the household appliances market shows a growth trend, which is being driven by factors such as rising disposable income, urbanization, and changing lifestyles. Demand for refrigerators, washing machines, dishwashers, air conditioners, and Hoover cleaners has increased significantly.

Consumer awareness of energy-efficient appliances has also contributed to the market's growth. Manufacturers have responded by releasing a variety of energy-efficient appliances that not only meet consumers' needs and help them save money on energy costs.

As per Future Market Insights (FMI), the market witnessed a substantial CAGR of 6.46% from 2018 to 2022.

The household appliances market is expected to expand further in the future. The growing internet penetration and proliferation of smartphones have resulted in the emergence of the smart home concept. Smart homes include appliances that can be controlled remotely via smartphones and other devices, allowing homeowners to manage their energy consumption and lower their utility bills.

Advancements in household appliances such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT) are expected to drive market growth in the coming years. These technologies allow appliances to perform tasks autonomously, monitor their performance, and communicate with other home devices.

The growing number of working women, combined with the trend towards smaller households, is expected to increase demand for time-saving appliances such as robotic vacuums, smart washing machines, and dishwashers.

Considering the factors mentioned above, FMI opines that the household appliance market is likely to record a CAGR of 6.50% between the analysis period (2023 to 2033) and is likely to surpass the market valuation of US$ 1,328.11 billion by 2033.

Global Semiconductor Chip Scarcity is expected to Limit Market Expansion

The global chip shortage began during the pandemic, which disrupted several industries around the world. The global chip shortage was caused by increased demand for electronic products and disruptions in supply chains worldwide during the pandemic. Microchips enable appliances to perform advanced functions, such as connecting with other intelligent devices or creating innovative home systems that allow people to control appliances with smartphones.

Due to a microchip shortage in the market, increased demand for consumer electronics caused a struggle in the supply chain, negatively affecting the electronics industry. According to the Consumer Electronics and Appliances Manufacturers Association (CEAMA), several consumer electronics manufacturers are experiencing manufacturing bottlenecks, and many companies have fallen behind in exports.

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Household Appliances Market - Country-wise Insight

High efficiency, improved design, and better-insulated appliances are gaining market attraction and leading the market growth of 6.2%.

The massive import of various appliances, including refrigerators and washing machines, into the United States and Canada drives the consumption rate of these appliances. It is the world's largest regional economy and is expected to remain a key region in the global economy shortly, primarily for technological development. Consumers' high spending power, rising smart device adoption, and significant consumer demand for connected home appliances are likely to drive the consumption rate of IoT-based appliances in the region.

In global comparison, China generates revenue of US$ 166.20 billion in 2023. China has become increasingly reliant on innovative technology in its fight against COVID-19.

White goods and small appliances are in high demand in the Chinese market. In the electronic appliance industry, consumer brand awareness is increasing, emphasizing design and functionality, while price sensitivity is decreasing. As people become more environmentally responsible, there is a greater demand for energy-efficient and eco-friendly products. Customers who enjoy camping are expected to be drawn to such high-tech refrigerators.

From 2021 to 2028, the Middle East and Africa are projected to experience a CAGR of 7.7%.

This can be attributed to the rising popularity of i-wave microwave ovens. The rising popularity of cordless technology-based appliances in Saudi Arabia drives market demand. The increasing adoption of irons, grills, roasters, and coffee machines in South Africa is expected to drive market growth during the forecast period. Furthermore, rising demand for tempered glass shelf refrigerators in Middle Eastern countries is expected to drive market growth.

Europe to capture approximately 25.7% of the value share by 2022

With the growing trend of single-living and a faster-paced lifestyle, demand for advanced consumer appliances such as kitchen appliances and small appliances is rapidly increasing in the country, driving growth in Germany. Furthermore, as environmental awareness grows, the market is expected to see an increase in the adoption of energy-efficient electronic products that ensure greater performance efficiency in cost-effective ways.

Household Appliances Market - Category-wise Insights

Major Appliances Leads with a Market Share of US$ 0.46 trillion in 2023

Household appliance demand has grown into a global industry. Household appliances are now more affordable for a generous portion of the global population to assist in day-to-day household chores as disposable income, larger spaces, and access to electricity increase. Connected devices have entered the market, and most appliances are now linked to the internet to automate tasks with less human intervention.

The recent trend of smart homes, combined with major companies' increasing focus on developing and launching innovative and connected home appliances, is expected to fuel market growth.

Small Appliances hold all the Potential to be a Lucrative Segment in the Household Appliances Market

Small appliances are further classified as food processors, grills and toasters, tea/coffee makers, hoover cleaners, and others. A major factor driving the growth of this segment is the increasing demand for small appliances for various daily routine tasks such as cleaning, making breakfast, juices, and tea and coffee. Some of the major drivers of the small appliances segment are the easy availability of small appliances at affordable prices and rising living standards. Small appliance technological advancements and energy efficiency are expected to have a significant impact on the growth of demand for small appliances during the forecast period.

By 2023, eCommerce Sales are anticipated to account for 31.3% of total revenue in the Household Appliances Market

Rising smartphone adoption, increasing internet penetration, rising manufacturer investments in digital distribution channels, huge discounts, easy return and replacement policies of e-commerce platforms, and fast home delivery are the most prominent factors driving the growth of the e-commerce segment in the global household appliances market.

According to the International Telecommunication Union, approximately 64% of the global population has internet access. During the forecast period, this population is expected to grow significantly. As a result, the market is expected to expand significantly in the coming years.

In 2021, the Specialty Stores Segment accounted for over 45% of Global Sales in the Home Appliances Market

The large presence of various multi-branded and mono-branded consumer electronic stores across developed and developing regions and the increased popularity of these stores among consumers has resulted in this segment's dominance in the market.

The availability of a diverse range of products and brands and exclusive discounts and guidance provided by salespeople in stores make the purchasing and installation process easier for consumers. Thus, the growth of this segment has been significant in recent decades.

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Competitive Landscape

The household appliances market is highly competitive, with numerous brands vying for market share. Some of the key players in this market include

  • Whirlpool Corporation
  • Samsung Electronics
  • LG Electronics
  • Haier Group Corporation
  • AB Electrolux
  • Panasonic Corporation
  • Midea Group Co., Ltd.
  • Hitachi, Ltd.
  • Robert Bosch GmbH
  • GE Appliances

These companies offer various products, including refrigerators, washing machines, air conditioners, ovens, and other home appliances. Many companies invest heavily in research and development to introduce innovative and energy-efficient products to remain competitive. They also use various marketing strategies, such as offering promotions, discounts, and warranties to attract customers.

In recent years, there has been an increasing focus on sustainability in the household appliances market. Many companies are introducing eco-friendly products that consume less energy and reduce carbon emissions. The emergence of smart homes and the Internet of Things (IoT) has also created new opportunities for companies to differentiate themselves by offering connected appliances that can be controlled remotely through mobile apps.

Overall, the household appliances market is highly competitive, and companies must be innovative, customer-focused, and agile to succeed.

Important developments

  • Samsung and Deutsche Telekom completed the first SA 5G trial in the Czech Republic in January 2021.
  • LG Electronics Inc., based in South Korea, entered a joint venture with Magna International Inc., an automotive supplier, in December 2020, to manufacture various key components for electric vehicles.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered USA, Canada, Germany, United kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa
Key Segments Covered Size, Price Range, Functionality, End User, Sales Channel, Region
Key Companies Profiled Whirlpool Corporation; Samsung Electronics; LG Electronics; Haier Group Corporation; AB Electrolux; Panasonic Corporation; Midea Group Co., Ltd.; Hitachi, Ltd.; Robert Bosch GmbH; GE Appliances
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Household Appliances Market

By Product:

  • Major Appliances
    • Freezers
    • Refrigerators
    • Washing Machines
    • Dishwashers
    • Air Conditioners
    • Ovens
    • Others
  • Small Appliances
    • Food Processors
    • Grills & Roasters
    • Tea/Coffee Makers
    • Vacuum Cleaners
    • Others

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • E-Commerce
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the Projected Growth Rate for Global Household Appliances Market?

The overall market is projected to follow a growth rate of 6.5% through 2033.

What is the Growth Potential Estimated for Global Household Appliances Industry?

By 2033, the net worth of the whole industry could reach around US$ 1,328.11 million.

Which is the Thriving Regional Market for Household Appliances?

The sales of home appliances in North is poised to thrive at 6.2% CAGR through 2033.

What is the Prime Reason for the Growing Sales of Household Appliances in China?

Sales of white goods and small appliances in China generated US$ 166.2 billion revenue in 2022.

Which Type of Household Appliances are Popular around the World?

Major household appliances segment generates a market revenue of more than 50%.

Table of Content
1. Executive Summary | Household Appliances Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033
        5.3.1. Major Appliances
            5.3.1.1. Freezers
            5.3.1.2. Refrigerators
            5.3.1.3. Washing Machines
            5.3.1.4. Dishwashers
            5.3.1.5. Air Conditioners
            5.3.1.6. Ovens
            5.3.1.7. Others
        5.3.2. Small Appliances
            5.3.2.1. Food Processors
            5.3.2.2. Grills & Roasters
            5.3.2.3. Tea/Coffee Makers
            5.3.2.4. Vacuum Cleaners
            5.3.2.5. Others
    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033
        6.3.1. Supermarkets and Hypermarkets
        6.3.2. Specialty Stores
        6.3.3. E-Commerce
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Product
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Product
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Product
            13.1.2.2. By Distribution Channel
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Product
            13.2.2.2. By Distribution Channel
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Product
            13.3.2.2. By Distribution Channel
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Product
            13.4.2.2. By Distribution Channel
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Product
            13.5.2.2. By Distribution Channel
    13.6. United kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Product
            13.6.2.2. By Distribution Channel
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Product
            13.7.2.2. By Distribution Channel
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Product
            13.8.2.2. By Distribution Channel
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Product
            13.9.2.2. By Distribution Channel
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Product
            13.10.2.2. By Distribution Channel
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Product
            13.11.2.2. By Distribution Channel
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Product
            13.12.2.2. By Distribution Channel
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Product
            13.13.2.2. By Distribution Channel
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Product
            13.14.2.2. By Distribution Channel
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Product
            13.15.2.2. By Distribution Channel
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Product
            13.16.2.2. By Distribution Channel
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Product
            13.17.2.2. By Distribution Channel
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Product
            13.18.2.2. By Distribution Channel
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Product
            13.19.2.2. By Distribution Channel
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Product
            13.20.2.2. By Distribution Channel
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Product
        14.3.3. By Distribution Channel
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. AB Electrolux
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Qingdao Haier Co., Ltd.
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Hitachi, Ltd.
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. LG Electronics Inc.
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Midea Group Co., Ltd.
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Panasonic Corporation
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Robert Bosch GmbH
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. Samsung Electronics Co., Ltd.
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Sharp Corporation
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Whirlpool Corporation
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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