The global Hormonal health supplements industry is estimated to be worth USD 3,595.0 Million by 2024. It is projected to reach USD 7,409.4 Million by 2034, reflecting a CAGR of 7.5% over the assessment period 2024 to 2034.
The hormonal health supplement market has cropped up as a significant part of the general health and wellness industry, based on heightened appreciation for the central role hormones play in keeping the body, mind, and emotions fit.
These imbalances in hormones are caused by issues such as aging, lifestyle changes, stress, and other underlying medical conditions, thereby becoming a huge concern to people all over the world. These imbalances may lead to various health conditions and disorders, such as fluctuations in weight, mood swings, fatigue, infertility, and chronic diseases creating a demand for effective and accessible solutions.
Supplements for hormonal health, designed to meet these needs, range from symptom management in menopause and enhancing fertility to thyroid function and stress response. These products have widely been embraced both by men and women, offering a non-invasive, natural, and often holistic approach to managing hormones.
Some of the socio-economic and cultural trends underpin this rapid expansion of the market. A growing awareness among consumers about hormonal health, inspired by education and the influence of digital media, has been key in shaping demand.
Additionally, the global shift toward preventive healthcare and the increasing popularity of natural and plant-based products have further bolstered interest in supplements for hormonal health.
| Attributes | Description |
|---|---|
| Estimated Global Hormonal Health Supplements Industry Size (2024E) | USD 3,595.0 Million |
| Projected Global Hormonal Health Supplements Industry Value (2034F) | USD 7,409.4 Million |
| Value-based CAGR (2024 to 2034) | 7.5% |
Hormones are chemical messengers that regulate a multitude of physiological processes, including metabolism, growth, reproduction, and mood. Produced by endocrine glands such as the thyroid, adrenal glands, ovaries, and testes, hormones must remain in balance for optimal health.
Disruptions in hormone levels can occur due to age-related changes, environmental factors, dietary habits, and stress, among other causes.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Rising cases of hormonal disorders such as PCOS, thyroid dysfunction, and menopause-related issues are boosting demand
Factors helping in raising the need for hormonal health supplements include a growing incidence of polycystic ovary syndrome, thyroid dysfunction, and menopausal-related disorders. These conditions, which affect the hormonal balance within the body, are underway changing lifestyles, proper stress, and other environmental-related factors.
It is the most common hormonal disorder, occurring in approximately 8-13% of women of reproductive age worldwide. Clinical features might include acne and weight gain, associated with irregular menstrual cycles, insulin resistance, and raised androgenic levels that may lead to infertility.
Considering the limited pharmaceutical options to treat this condition and the side effects of those on offer, the significance of nutritional supplementation to attain hormonal balance and insulin sensitivity has assumed increased importance in modern times. These include inositol, omega-3 fatty acids, and chromium, amongst other available supplements.
Thyroid dysfunction-hypothyroidism and hyperthyroidism-affects millions of people all over the world, with the most affected population group being females. It can be symptomatic of underproduction in thyroid hormone production, normally characterized by weight gain, fatigue, and depression.
Supplementation, therefore, that supports the thyroid gland by causing the synthesis of these hormones, namely selenium, iodine, and L-tyrosine, has been in increasing demand.
Menopausal issues have come to the front line in these years due to the aging population. Because modern women will spend a significant part of their lives after menopause, hot flashes, mood swings, and bone health are the most sought-after supplements.
Common supplements for symptom relief in menopause include black cohosh, soy isoflavones, and red clover, all showing multiple benefits as natural alternatives to HRT.
This, therefore, underpins the rising prevalence of hormonal disorders, driven by increased awareness of the importance of hormonal health and making supplements a cornerstone of non-invasive holistic approaches to managing these conditions effectively.
Menopause-related supplements, such as those containing soy flavones and black cohosh, are experiencing high demand due to the growing aging female population
As more women enter older age, the demand for supplements to handle menopause increases, especially those that contain soy isoflavones and black cohosh. Given the fact that the global population of women in old age is increasing, the productivity of their advanced stage of life necessitates the effective management of menopause symptoms.
Menopause signals the end of menstrual cycles, during which estrogen levels begin to take a nose-dive and bring on symptoms such as hot flashes, night sweats, mood swings, and even reduced bone density. Due to this concern about side effects and other health risks associated with synthetic hormones, many women have opted for natural alternatives that are non-invasive to HRT.
Soy isoflavones are phytoestrogens- natural substances taken from soybeans that act like estrogen in the body. The herb is normally used to decrease the frequency and intensity of hot flashes and protect cardiovascular health and bone.
Black cohosh is an herbal extract that has traditionally been used for a variety of conditions; it has been used historically for the attenuation of vasomotor symptoms such as flushing and sleep disturbances and to improve sleep and mood.
This trend toward natural and botanical products, along with increased awareness of health problems related to menopause, also acts as a driver in this segment.
Because of these positive developments, supplements come in various formulations and delivery formats, from capsules to powders to gummies, to meet various needs. This demand surge underlines how vital effective and accessible solutions for the aging female population are.
Consumers increasingly prefer natural and plant-based solutions over synthetic hormone therapies
People also look for complementary natural solutions and plant-based treatments to supplement synthetic hormone therapies. This, no doubt, reflects concerns over the potential side effects and long-term risks of synthetic treatments, such as hormone replacement therapy, associated in some studies with heightened risk for certain cancers and cardiovascular disease.
It is perceived that natural and botanical supplements are safer, more holistic, and better aligned with the body's natural processes. Common ingredients used to alleviate menopause symptoms include soy isoflavones, black cohosh, and maca root; ashwagandha and Rhodiola provide active adaptation to regulate stress hormones like cortisol.
These herbal extracts often possess anti-inflammatory and antioxidant properties as well, which help drive consumer demand.
This preference has been further magnified by the clean label movement, which communicates transparency in ingredient sourcing and formulation processes to consumers. The labels "organic," "non-GMO," and "free from synthetic additives" are particularly appealing to this group.
Consequently, plant-based diets and eco-conscious buying habits have increased demand for supplements that are sourced and packaged in an environmentally friendly way.
Moreover, this trend represents broader lifestyle trends wherein the consumer has started to give much more importance to preventive health care and the natural ways of maintaining hormonal balance.
Because of this, there is massive innovation by manufacturers in plant-based formulations, with different delivery formats like teas, tinctures, and gummies to accommodate the changing needs of health-conscious individuals.
Global sales of hormonal health supplements grew at a CAGR of 7.5% between 2019 and 2023, driven by increasing awareness of hormonal health's critical role in overall well-being.
From 2024 to 2034, demand for these products is forecasted to accelerate, with anticipated growth at a CAGR of 8.1%, fueled by advancements in personalized nutrition, rising consumer preference for natural ingredients, and broader health awareness.
From 2019 to 2023, the market saw various factors driving growth. The increase in hormonal disorders related to PCOS, thyroid dysfunction, and those associated with menopause contributed to a high demand for supplements that targeted hormonal balance.
A higher inclination of people toward plant-based solutions over synthetic therapies was also an important factor. Products incorporating adaptogens such as ashwagandha, herbal extracts like black cohosh, and vitamins such as vitamin D became popular because of their safety and efficiency.
Key players like HUM Nutrition and Gaia Herbs, seeing this surge in interest, responded with new formula launches to meet these emerging needs, whether related to female menopause support or stress-related hormonal imbalances.
In addition, digital health trends further supported consumers in taking a more active approach to their health via wearable hormone monitors and wellness applications, therefore enhancing the visibility and consumption of these nutritional supplements.
From 2024 to 2034, the market is expected to see rapid growth once precision nutrition and personalized supplementation become mainstream. Innovations will be AI-powered health assessments, DNA-based supplementation suggestions way consumer engagement will be redesigned to targeted and effective solutions for hormonal health.
Moreover, integrating sustainable practices into sourcing ingredients and product packaging will gain even more consumer trust for increased market penetration.
Principal Consultant
Tier 1 Companies: Major players in the hormonal health supplements market, taking up huge space in global presence and leading the industry with sizeable market shares.
These companies set the pace for innovation at the front, thereby investing large sums in research and development to come up with new, state-of-the-art products that set market trends.
Examples include Nature's Bounty and NOW Foods, which have dominated the industry through their large-scale product portfolios and extensive global distribution networks. For example, Nature's Bounty capitalizes on its brand reputation and commitment to quality and natural ingredients, positioning it at the top of the market.
Tier 2 companies operate at the regional level, offering their consumers very specialized types of products. These companies target more localized demands and, quite often, their products reflect regional tastes and concerns about health.
HUM Nutrition is typical of this tier in the excellence it has attained within the North American market for its women's hormonal health niche with supplements addressing menopause to managing stress.
In their own way, Gaia Herbs develops herbal-based solutions, focusing on organic and plant-based formulations that are appealing to health-conscious consumers.
The Tier 3 Companies are smaller and more localized, with limited geographic presence. Such companies might not have the extensive resources or R&D capabilities of Tier 1 and Tier 2 firms but shine in addressing specific local needs and fostering close relationships with customers.
Examples would include smaller startups and local brands offering tailor-made hormonal health solutions, such as adaptogen blends or region-specific herbal remedies, which often find favor with niche audiences and communities.
The following table shows the estimated growth rates of the top three territories. China and Japan are set to exhibit high consumption, recording CAGRs of 7.4% and 8.3%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The USA | 7.9% |
| Brazil | 8.0% |
| India | 8.6% |
| Japan | 8.3% |
| China | 7.4% |
The major factors contributing to the biggest market for hormonal health supplements include high consumer awareness, a strong wellness culture, and growing interest in natural and plant-based solutions.
With greater consciousness towards health and the development of hormonal balance being instrumental in overall well-being, supplements are chosen by more and more consumers to resolve the imbalances occurring due to menopause, thyroid dysfunction, and PCOS.
Amongst the major drivers of this market include an increasing awareness of the possible side effects of synthetic hormone therapies.
As a result, more consumers are seeking out safer, natural alternatives to synthetic products, and ingredients such as soy isoflavones, black cohosh, ashwagandha, and vitamin D show huge demand. Natural alternatives are perceived to be as effective in managing hormonal imbalances without the risks associated with traditional prescription medications.
Besides, the rise of the plant-based movement in the USA directly correlates with the growing preference for natural supplements. People strive for products devoid of GMOs, artificial additives, and animal-based ingredients. This trend is notably reflected in the demand for plant-based protein powders, adaptogens, and herbal extracts that support hormonal balance.
It also benefits from an advanced healthcare system, coupled with a thriving e-commerce landscape where new direct-to-consumer brands like HUM Nutrition and Ritual have reached significant traction.
This caters to personalized wellness needs and thus provides an online hassle-free shopping experience, further driving the market. Combining these factors positions the United States as the key player in the global hormonal health supplement market.
China represents one of the fastest-growing markets for hormonal health supplements, influenced by rising urbanization, increasing disposable incomes, and heightened health awareness. With the further expansion of China's middle class, demand for more wellness products continues to grow, including those of hormonal health supplements.
Consequently, there has been a fundamental change in the trend of consumer behavior, with more people seeking solutions for preventive healthcare, especially in urban cities, to maintain general well-being and achieve natural holistic solutions.
Urbanization has served as a key driver in shaping consumer behavior, where people relocate to cities and engage in a more health-conscious lifestyle. This transition has created increased demand for supplements that can deal with problems such as menopause, PCOS, and thyroid disorders.
Consumers are increasingly using products manufactured from Traditional Chinese Medicine ingredients, such as ginseng, red clover, and dong quai, which conventionally have been used to normalize hormonal balance.
The combination of TCM with modern nutritional science has upgraded the popularity of these supplements, which are highly consumed for preventive care and therapeutic purposes.
More so, the growth of disposable income in China has been transferred to spending on wellness products, as more consumers are willing to spend more for health and well-being. Its accessibility has likewise been expanded through the proliferation of e-commerce platforms in more tier 1 and tier 2 cities where online shopping has become very popular.
Mixing in cultural tradition, modern wellness trends, and economic factors, the health consciousness that continues to rise-especially among women in their reproductive years and those headed towards menopause-will continue to drive the demand for hormonal health supplements upwards at a very rapid pace in China.
In Europe, Germany has been one of the biggest markets for hormonal health supplements, given that this population also highly desires natural and organic foods. This may be related to Germany's long history with herbal medicine, which for hundreds of years has formed a considerable element of healthcare practice in the country.
Plant-based and natural supplements were in high demand by people increasingly interested in holistic solutions to health problems, and wanted products free from synthetic additives or chemicals.
Germany has a mature regulatory environment that makes sure dietary supplements are of the finest quality. Indeed, Germany has demanding standards regarding organic certifications and sustainable sourcing, matching the interest of an increasing number of clean-label and eco-conscious consumers.
Indeed, many German shoppers base their purchasing decisions on environmental concerns, seeking out products that are effective yet well-produced. To this aspect, many brands have come forward to provide transparency at each step of their formulation process using quality organic ingredients.
In Germany, hormonal health supplements are in particularly high demand in the areas of menopause, thyroid health, and stress-related hormonal imbalances. Ingredients such as black cohosh, evening primrose oil, and ashwagandha are usually used in dealing with symptoms of menopause, including hot flashes, mood swings, and sleep disturbances.
Apart from this, an aging population is considered an added boon to the demand for supplements that support bone health and hormone regulation during later life stages.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
| Segment | Vitamins and Minerals (By Product Types) |
|---|---|
| Value Share (2024) | 41.6% |
Hormonal health supplements play a crucial role in supporting various bodily functions, contributing significantly to the maintenance of hormonal balance and overall well-being. These supplements encompass a wide range of products, including vitamins, minerals, herbal extracts, amino acids, and probiotics, each designed to address specific hormonal needs.
For instance, vitamins such as B-complex, vitamin D, and vitamin E are vital for hormone production and regulation. They support energy levels, mood stability, and reproductive health. Minerals like magnesium, zinc, and selenium are equally important, as they facilitate enzymatic reactions essential for hormone synthesis and metabolism.
Herbal supplements, such as black cohosh, maca root, and ashwagandha, have gained popularity for their natural ability to alleviate symptoms associated with hormonal imbalances, such as those experienced during menopause or PMS. These plant-based ingredients often work synergistically with the body’s systems to enhance hormonal function.
Amino acids, the building blocks of proteins, are essential for producing hormones like insulin and growth hormone. They play a significant role in muscle repair, metabolism, and energy regulation. Probiotics, on the other hand, have emerged as key players in hormonal health, as research shows a strong connection between gut health and hormonal balance.
As awareness of hormonal health continues to grow, consumers are increasingly turning to these supplements not only for specific health concerns but also as a preventive measure to support long-term wellness. By incorporating these supplements into their daily routine, individuals can promote hormonal equilibrium and enhance their overall quality of life.
| Segment | Menopausal Symptoms (By Application) |
|---|---|
| Value Share (2024) | 34.2% |
Menopausal symptoms mark a vast portion of hormonal health supplements, and hence most women are very much interested in overcoming the discomfort characteristic of this natural phase of life.
Generally occurring in women aged between 45 and 55, menopause is characterized by a declining amount of estrogen, subjecting the woman to multiple physical and emotional symptoms. The most common issues that can affect quality of life are hot flashes, night sweats, and mood changes, all of which may impede sleep.
Most women beleaguered with menopause symptoms seek hormonal health supplements specifically formulated for relief. For instance, these include products that provide vitamins, minerals, and herbs to promote hormonal balance.
Black cohosh and red clover are two phytoestrogen-rich herbal remedies that have gained great popularity for their ability to mimic the effects of estrogen in the body and relieve hot flashes.
Vitamin E and its components are postulated to manage mood and energy levels and therefore can relieve menopause symptoms. Omega-3s from fish oil and flaxseed oil are also appreciated for their anti-inflammatory effects and have been shown to help improve mood and cognitive function.
As knowledge of menopausal health is growing, alongside this comes the increased demand for these supplements. These products are being sought after by women for their natural, non-pharmaceutical approaches to alleviating their symptoms while enhancing their well-being.
With such supplements, women have a better say in plotting the course of their menopausal feelings, culminating in robust physical and emotional health during this transitional phase.
The rapid expansion of e-commerce has drastically turned around the avenue through which hormonal health supplements reach the consumer, making them more accessible than ever.
Online retail has revamped the entire way people shop, introducing a new dimension of convenience and variety to meet diverse hormonal health needs. Consumers can now, within a few clicks, browse a plethora of supplements, compare brands, and read reviews to find the best suited for their particular health concern.
Online retail has the major advantage of obtaining all details relevant to each product down to ingredient lists, clinical studies, and customer testimonials. Therefore, buyers can make informed decisions, knowing that supplements will give the desired health effects.
Most e-commerce websites also implement subscription services so the consumer will get regular delivery of their preferred products without having to reorder them, hence boosting convenience.
Social media and digital marketing have also contributed a great deal to the rise in the popularity of supplements for hormonal health. Influencers and health professionals using these platforms can share their experiences and recommendations, reaching a broader audience and raising awareness about the importance of hormonal health.
Besides, competitive pricing and promotions are highly prevalent among online retailers, making it even easier for consumers to adopt this practice in everyday life.
Due to this reason, the online retail channel is gaining a fast track to become an authentic avenue for the purchase of hormonal health supplements, indicating the overall shift to digital formats in the health and wellness space.
This is a trend that is estimated to continue, driving more growth in the market as consumers look for accessible and effective solutions to their hormonal health needs.
The market features a mix of established pharmaceutical companies, dietary supplement brands, and emerging niche players. Major companies like Pfizer, Novartis, and Merck bring extensive research and development capabilities, while brands like Nature's Bounty, NOW Foods, and Garden of Life focus on natural and organic products.
This diversity allows consumers to choose from a wide range of options tailored to their specific needs. To stand out in a crowded market, companies are increasingly focusing on product differentiation. This includes developing unique formulations that combine various ingredients, such as vitamins, minerals, and herbal extracts, to enhance efficacy.
Brands are also emphasizing clean labels, transparency in sourcing, and the absence of artificial additives to appeal to health-conscious consumers.
For instance
As per Product Type, the industry has been categorized into Vitamins and Minerals, Herbal Supplements, Amino Acids, Probiotics, and Others.
As per Form, the industry has been categorized into Tablets/Capsules, Liquid Supplements, Powders, Gummies/Chewables.
This segment is further categorized into Menopausal Symptoms, Thyroid Health, Stress Management, Reproductive Health, Weight Management, and Others.
As per sales channel, the industry has been categorized into Direct Sales, and Indirect Sales (Pharmacies/Prescription Channels, Online Retail Platforms, Specialty Health Stores, Supermarkets/Retail Chains).
As per Consumer Demographic, the industry has been categorized into Young Adults (18-30), Middle-Aged Adults (31-50), Mature Adults (51-65), and Seniors (65+).
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 3,595.0 Million in 2024.
Sales increased at 7.5% CAGR between 2019 and 2023.
Some of the leaders in this industry include Pfizer Inc., Novartis AG, Merck & Co., GlaxoSmithKline, Bayer AG, Nature's Bounty Co., NOW Foods, Life Extension, Garden of Life, Thorne Research, Swanson Health Products, Meiji Holdings Co., Suntory Holdings, Herbalife Nutrition, USANA Health Sciences, Gaia Herbs, Nordic Naturals, Vitacost, Pure Encapsulations, Standard Process, Rainbow Light, New Chapter, Jarrow Formulas, Natural Factors, and MegaFood.
The East Asian territory is projected to hold a revenue share of 7.8% over the forecast period.
The industry is projected to grow at a forecast CAGR of 7.5% from 2024 to 2034.
Explore Food and Beverage Insights
View Reports
Hormonal Health Supplements Market
