Horizontal Flow Wrapping Machines Market

Horizontal Flow Wrapping Machines Market Outlook from 2024 to 2034

The global sales of horizontal flow wrapping machines are estimated to be worth USD 1,573.6 million in 2024 and anticipated to reach a value of USD 2,034.1 million by 2034. Sales revenue of Horizontal Flow Wrapping Machines industry is projected to rise at a CAGR of 2.6% over the forecast period between 2024 and 2034. The revenue generated by horizontal flow wrapping machines in 2023 was USD 1,518.9 million. The industry is anticipated to exhibit a Y-o-Y growth of 2.8% in 2024.

Automatic horizontal flow wrapping machines are poised to dominate the global horizontal flow wrapping machines market, commanding almost 70% market share and are projected to generate an incremental opportunity of over USD 500 million during the upcoming decade.

Automatic HFFS machines minimize human intervention and thereby reduce labor costs while also ensuring consistent and high-speed packaging crucial for the high-volume demands in recent times. Consequently, the automatic machines record very high demand from the established manufacturers who are highly time bound and produce in mass.

The automated segment accounts for the majority of the market since most of the HFFS machine customers are established or large-scale manufacturers from various end-use industries.

Global Horizontal Flow Wrapping Machines Industry Assessment

Attributes	Key Insights
Historical Size, 2023	USD 1,518.9 million
Estimated Size, 2024	USD 1,573.6 million
Projected Size, 2034	USD 2,034.1 million
Value-based CAGR (2024 to 2034)	2.6%

By application, the powder segment is projected to remain the most lucrative segment during the forecast period. The segment is estimated to account for almost 45% of the market share in 2024 and grow at a CAGR of 2.4% till 2034.

Horizontal flow wrapping machines that can handle powder based products are highly popular in the several end use industries since products such as protein powders, powdered medicines and similar products, which are increasing in popularity, are also bound by stringent regulations. Consequently, the high precision and tamper evident packaging capabilities of horizontal flow wrapping machines are driving their adoption.

By end use, the food industry is estimated holds the highest share of the market, with a value of USD 646.8 million in 2024. This can be mainly attributed to the rapid growth of the convenient and on-the-go food market. Food packaging now increasingly caters to convenience and portability for ease of consumption. Consequently, this has pulled up the demand for horizontal flow wrapping machines which are used to package food products.

The horizontal flow wrapping machines industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of over USD 450 million and is predicted to rise 1.3 times the current market value through 2034.

Semi Annual Market Update

The below table represents the expected CAGR for the global horizontal flow wrapping machines market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the year from 2024 to 2034, the business is predicted to expand at a CAGR of 2.5%, followed by a slightly higher growth rate of 2.7% in the second half (H2) of the same year.

Particular	Value CAGR
H1	2.5% (2023 to 2033)
H2	2.7% (2023 to 2033)
H1	2.3% (2024 to 2034)
H2	2.8% (2024 to 2034)

Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 2.3% in the first half and remain relatively moderate at 2.8% in the second half. In the first half (H1) the market witnessed a decrease of 20 BPS while in the second half (H2), the market witnessed an increase of 10 BPS.

Key Industry Highlights

Increasing Market of Packaged Food is a Major Driver

The increasing demand for packaged food has driven the horizontal flow wrapping machines market. Also, the volume to value ratio of packaged food is comparatively very high than other products.

The machine used for food packaging is also equipped with various sterilization methods which packages food products without any contamination. This has led horizontal flow wrapping machines to be used majorly in the food and beverage industry, contributing with the 40% of market share of global HFFS machines market.

As per recent estimates, the global packaged food market was valued at over USD 40 billion, with a CAGR of 4.5%. North America has the largest share in the market due to increasing demand of packaged food.

Asia Pacific also plays a crucial role in the growth of the packaged food market due to changing trends in developing countries and growing population. Growth in the packaged food industry has secured the market for horizontal flow wrapping machines.

Key Players are Developing HFFS Machines for Multiple Applications

Flow wrapping machine manufacturers are increasingly focusing on developing versatile machines capable of catering to multiple applications across various industries. For instance, in November 2023, Viking Masek announced the launch of its new range of state-of-the-art flow wrapping machines, which consists of 3 different lines of flow wrapping machines, each catering to different products such as side seal, flat products, multipacks, as well as easy to package products.

Manufacturers are incorporating technologies such as automated changeovers, and intuitive control systems to enhance the versatility and functionality of their machines so that end users can use a single machine for different packaging formats, thereby reducing downtime and driving efficiency.

Horizontal Flow Wrapping Machines Mostly Suitable for High Volume Producers

The purpose of horizontal flow wrapping machines is to pack high volume of products with high speed of packaging by reducing the need for material handling between the three operations of forming packaging, filling the product, and sealing the packaging. The reason for lower global value of form-fill-seal machines than expected from its applicability is high price for a single machine.

The high speed packaging of the machine might result in ideal time of the machine for low volume of products which is directly loss of productivity for a manufacturer. Thus, form-fill-seal machines are only profitable for very high and stable volume producers. Moreover, the high costs translates to the fact that several SMEs are unable to afford such machineries, thereby hampering the potential growth of the market.

2019 to 2023 Global Horizontal Flow Wrapping Machines Sales Outlook Compared to Demand Forecast from 2024 to 2034

The global horizontal flow wrapping machines industry recorded a CAGR of 1.8% during the historical period between 2019 and 2023. The growth of horizontal flow wrapping machines industry was positive as it reached a value of USD 1,518.9 million in 2023, from USD 1,414.3 million in 2019.

The increasing popularity horizontal flow wrapping machinery across multiple end use industries owing to the growing demand for packaged goods is a significant driver during the historic study period.

Additionally, e-commerce witnessed rapid growth during the historic period, leading to increased demand for several products. Manufacturers needed to ramp up their production speed and capabilities which led to the adoption of horizontal flow wrapping machines owing to their faster output over several other alternatives.

This consequently propelled the market upwards. Moreover, significant technological advancements during this time period in packaging machinery, improved efficiency, precision, and versatility of these machines which further led to an increase in their adoption.

Several of the above factors have persisted and have become some of the key factors driving the market throughout the forecast period. For instance, there has been a continued growth in the convenient and packaged goods market, and e-commerce penetration across several countries, especially developing and underdeveloped countries, have increased significantly.

Additionally, rising disposable income and rapid urbanization across both developing and developed nations is driving investments in sectors such as personal care and healthcare, thereby influencing the horizontal flow wrapping machines market during the forecast period. Overall, the horizontal flow wrapping machines market is projected to expand at a faster pace during the forecast period (2024 to 2034).

Market Concentration

Tier 1 companies comprise market leaders with market revenue of above USD 100 million capturing a significant market share of 10% to 15% in the global market. These market leaders are distinguished by their extensive expertise in manufacturing horizontal flow wrapping machines across multiple types of applications for different end uses and boast a broad geographical reach, underpinned by a robust consumer base.

They provide a wide range of products and solutions for multiple industries and have extensive distribution and service networks across the globe. Companies in Tier 1 comprise of BW Flexible Systems, Omori Machinery, Syntegon, and Tokyo Automatic Machinery Works Ltd.

Tier 2 companies include mid-size players with revenue of USD 10 to 100 million having presence in specific regions and highly influencing the local market. These are characterized by a nominal presence overseas and well maintained market knowledge.

These market players have good technology but not the most advanced one and provide certain types of horizontal flow Wrapping Machines for specific industries. Prominent companies in tier 2 include ULMA Packaging, Coesia Group, Pro Mach, Ilapak International, Triangle Package Machinery, Viking Masek, and FUJI MACHINERY among others.

Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets having revenue below USD 10 million. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment.

They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.

Country-wise Insights

The section below covers the industry analysis for the horizontal flow wrapping machines market for different countries. Market demand analysis on key countries in several regions of the globe, including North America, Asia Pacific, Western Europe, Eastern Europe, and others, is provided. The United States is anticipated to remain at the forefront in North America, with a value share of over 50% through 2034. In South Asia Pacific, India is projected to witness a remarkable CAGR of 4.7% by 2034.

Countries	Value CAGR (2024 to 2034)
USA	1.6%
Canada	1.4%
Italy	1.8%
UK	1.5%
Spain	2.5%
China	3.7%
India	4.7%
Thailand	3.2%

Thriving Pharmaceutical Industry in Spain is Driving Demand for Horizontal Flow Wrapping Machines in the Country

The pharmaceutical industry is one of the main drivers of the economy in Spain and accounts for almost 20% of the industrial investments in the country, as per data provided by ICEX España Exportación e Inversiones. According to ICEX, investments in the pharmaceutical industry in Spain grew by 10% y-o-y in 2023, with a significant part of it coming from the government. Spain also boasts of being one of the largest exporters of pharmaceutical products in the world.

This robust growth of the pharmaceutical industry is positively impacting the demand for horizontal flow wrapping machines in the country since such machines are known to be widely utilized by pharmaceutical manufacturers. Additionally, the increasing investments in R&D is also is leading to the introduction of new innovative products which is driving the necessity for sophisticated packaging machinery such as horizontal flow wrapping machines.

Growth of the Food Processing Sector in India is Propelling the Market Growth

The horizontal flow wrapping machines market in India is anticipated to grow at a CAGR of 4.7% throughout the forecast period.

India's food ecosystem presents tremendous investment potential with attractive fiscal incentives, supportive economic policies, and growing expansion in the food retail sector. Moreover, the Indian Government is making all the required efforts to increase investments in the food processing sector in India through the Ministry of Food Processing Industries (MoFPI).

For instance, according to Invest India, the total FDI received in the food processing sector in the last 20 years surpasses USD 12 Bn. Additionally, by 2025 the Indian food Processing market is estimated to reach USD 535 Bn and growing at a compound annual growth rate of 15.2%.

In the forecast period, there will be a significant increase in demand for affordable, transparent, and adaptable packaging options like horizontal flow wrapping machines owing to the growing food processing sector, the rising market for organized retail, and beneficial government regulations as well as investments.

Category-wise Insights

The section contains information about the leading segments in the industry. By application, the powder segment is estimated to grow at a CAGR of 3.4% throughout 2034. Additionally, the food industry is projected to account for over 40% of the market share in 2024.

Plastic Based Horizontal Flow Wrapping Machines Dominate owing to Affordability Aspects

Application	Powder
Value Share (2034)	43.7%

By application, the powder segment dominate the horizontal flow wrapping machines market in terms of market share, accounting for almost 45% of the market in 2024. Powdered products are produced by a wide range of industries which include food, pharmaceuticals as well as chemicals. This wide range of products in this particular format has led to the high demand for packaging solutions tailored for powder based products.

Additionally, the high speeds of new generation horizontal flow wrapping machines have made them the ideal choice for handling large volumes of powdered products. Moreover, several powdered products, especially in the food and pharmaceutical industry, are bound by regulations which further push the popularity of HFFS machines owing to their precise and tamper evident packaging capabilities.

Growing Demand

End Use	Food
Value Share (2034)	41.1%

The food industry accounts for the highest share of the horizontal flow wrapping machines market, amounting for over 40% of the market share in 2024. The versatility of horizontal flow wrapping machines makes them suitable for packaging a diverse array of food products, from snacks and confectioneries to ready-to-eat meals and frozen foods. This versatility has allowed food manufacturers to use a single wrapping solution across various product lines, thereby simplifying packaging processes.

Additionally, the growing demand of on-the-go snacks and single-serve portions have also made horizontal flow wrapping machines a popular and convenient means of wrapping such products.

Competitive Landscape

The majority of the manufacturers operating in the global market are focusing on the development of horizontal flow wrapping machines that can satisfy the regulatory requirements of multiple regions at once. Some of the other key players are aiming to come up with horizontal flow wrapping machines which are more user friendly. Meanwhile, a few other firms are striving for additional capital to broaden their operations and aiming to generate more sales and attract a large customer base globally.

Key manufacturers in the market are focusing on expanding their geographical presence, technological innovations, improving material compatibility, performing mergers and acquisitions, and improving customer service to maintain their competitive edge.

Recent Industry Developments in Horizontal Flow Wrapping Machines Market

• In March 2024 BW Flexible Systems announced the launch of the Hayssen R300 horizontal flow wrapping machine for baked goods. The Hayssen R300 has an enhanced user-friendly interface which assists first-time users in getting quickly familiarized with the machine.
• In December 2023 ULMA Packaging announced the North American launch of the ULMA FR 400 TWIN Flow horizontal wrapping machine. The machine will mainly cater to the thriving confectionery and bakery industries in North America.

Key Players of Horizontal Flow Wrapping Machines Industry

• BW Flexible Systems
• Omori Machinery
• Syntegon
• Tokyo Automatic Machinery Works Ltd
• ULMA Packaging
• Coesia Group
• Pro Mach
• Ilapak International
• PAC Machinery
• Viking Masek
• FUJI MACHINERY
• PFM Packaging Machinery
• KAWASHIMA
• Campbell Wrapper Corporation
• Pakona Engineers

Key Segments of Horizontal Flow Wrapping Machines Industry

By Machine Type:

In terms of machine type, the industry is divided into automatic, and semi-automatic machines.

By Application:

In terms of application, the industry is segregated into powder, granular & viscous.

By End Use:

In terms of packaging format, the industry is segregated into food, personal care & cosmetics, pharmaceuticals, homecare and other industrial.

By Region:

Key countries of North America, Latin America, Europe, Oceania, East Asia, South Asia, and Middle East and Africa (MEA) have been covered in the report.

Frequently Asked Questions

What is the future of global horizontal flow wrapping machines industry?

The global horizontal flow wrapping machines industry is projected to witness CAGR of 2.6% between 2024 and 2034.

What was the worth of the global horizontal flow wrapping machines industry in 2023?

The global horizontal flow wrapping machines industry stood at USD 1,518.9 million in 2023.

What will the worth of global horizontal flow wrapping machines industry by 2034 end?

The global horizontal flow wrapping machines industry is anticipated to reach USD 2,034.1 million by 2034 end.

Which region to showcase the highest CAGR during forecast period?

South Asia is set to record the highest CAGR of 4.7% in the assessment period.

Who are the key manufacturer of global horizontal flow wrapping machines industry?

The key players operating in the global horizontal flow wrapping machines industry are BW Flexible Systems, Omori Machinery, Syntegon, and Tokyo Automatic Machinery Works Ltd.