As per newly released data, the Hong Kong Outbound tourism market is estimated at USD 863.2 million in 2025 and is projected to reach USD 2,017.4 million by 2035, at a CAGR of 8.9% from 2025 to 2035. The Hong Kong Outbound tourism market is a dynamic market shaped by the changing business trends, the government, and the successful strategies of the operators. Hong Kong, being home to the rich and the affluent, is a burgeoning outbound travel market with its cosmopolitan culture and good international transportation links.
Hong Kong, as one of Asia's major financial hubs and a high-income economy, boasts a significant number of outbound travelers. The local inhabitants have a strong affinity for leisure, business as well as cultural tours and that is why Hong Kong is credited for its hefty contribution to the international tourism industry.
The outbound tourism sector in Hong Kong is driven by a combination of factors, including the region’s well-developed infrastructure, connectivity with major international destinations, and a culturally ingrained love for exploration. Despite challenges such as the economic ebb and flow or the regional spats, the outbound tourism business in Hong Kong has shown its fortitude and flexibility. The administrative sector and the existing policies have flourished in devising the outbound tourism segments.
The collaboration with the worldwide tourist boards ensures the availability of attractive travel packages and promotional features for Hong Kong tourists. Nevertheless, there are some drawbacks such as geopolitical disputes and sanctions affecting travel routes and destinations, along with Changes in visa policies and health requirements influencing travel feasibility.
| Attributes | Details |
|---|---|
| Current Hong Kong Outbound Tourism Market Size (2024A) | USD 761.8 Million |
| Estimated Hong Kong Outbound Tourism Market Size (2025E) | ~USD 863.2 Million |
| Projected Hong Kong Outbound Tourism Market Size (2035F) | ~USD 2,017.4 Million |
| Value CAGR (2025 to 2035) | ~8.9% |
| Hong Kong Outbound Tourism Market Top Players' Share in 2024 | ~55% to 60% |
Exclusive Offer: 30% Off on Regional Reports
Get a free sample report and customize your regions for a 30% discount on your regional report!
During the historic period from 2020 to 2025, the sector experienced numerous tough conditions, such as travel limitations, a decrease in the number of visitors, among others. These restrictions led to a sharp decline in outbound tourism, with travelers facing quarantines, flight cancellations, and limited destination options. Additionally, the global economic slowdown and political unrest in Hong Kong during the earlier part of this period further dampened consumer sentiment towards international travel.
Despite these challenges, there was a gradual recovery in 2023 to 2024, as travel restrictions began to ease. Regional markets such as Mainland China, Taiwan, Japan, and Southeast Asia were the primary beneficiaries of this recovery, with Hong Kong tourists opting for closer, short-haul destinations due to their convenience and affordability.
The growing popularity of online booking platforms, digital payment systems, and travel apps gained traction as tourists sought safer, more efficient travel solutions. However, the market remained constrained by ongoing geopolitical tensions and regulatory hurdles, which impacted travel trends and preferences.
Predicting the market to 2025 to 2035, it is set for change and development due to a rise of tourism by middle-income as well as the wealthy population in Asia. While Hong Kong travelers have traditionally favored short-haul destinations like Japan, Korea, and Southeast Asia, a greater interest in long-haul travel is anticipated. Destinations in Europe, the USA, and Australia will see increased demand, particularly from affluent tourists seeking luxury experiences.
Emerging destinations in Africa and the Middle East could also attract more Hong Kong tourists as part of a broader diversification trend. Further, outbound tourism benefit from government efforts to improve tourism infrastructure. Increased flight connectivity, enhanced visa facilitation, and regional initiatives like the Greater Bay Area integration will make travel more accessible and seamless.
Furthermore, Hong Kong’s tourism authorities are likely to invest in promoting the city as a regional travel hub, enhancing its status as a gateway for outbound travelers.
Some threats to the industry's growth include regulation and geopolitical issues that might act as barriers here, however anticipating for 2025 to 2035, the market looks much stronger and more diversified. Being a growth-orientated strategic focus area, innovation, sustainability and inclusive tourism, outbound tourism sector is poised for exponential expansion into the future and greater competitiveness on the international stage.
On the back of these factors, the target market witnessed a CAGR value of 6.7% during the historic period from 2020 to 2024 and further, the market is poised to register a significant CAGR of 8.9% during the forecast period from 2025 to 2035.
Ease of Accessibility and Proximity to Key Destinations Enables Outbound Tourism Market Attractions
Hong Kong’s strategic location in Asia makes it an excellent departure point for regional travel. Its well-developed air and sea connections provide quick and affordable access to destinations in Southeast and East Asia. For instance, direct flights to Japan, Thailand, and South Korea take just a few hours.
Low-cost carriers, such as HK Express, have made travel more economical, further encouraging frequent regional trips. Another instance, Trip.com reported in July 2024, this year bookings by Hong Kong tourist to Paris this summer, where held international sport events, more than doubled last year. Also, their bookings for five-star hotels there from June to August rose 32% over same period last year.
Hong Kong's economy thrives on its position as a global financial hub. The high standard of living, coupled with consistent economic growth, has resulted in increasing disposable incomes for a significant portion of its population. This increase in spending power enables residents to allocate more resources to international travel for leisure and business purposes.
Additionally, younger generations in Hong Kong are more likely to prioritize experiences, such as travel, over material possessions, further fueling outbound tourism.
Rise of Independent Travelers to Boost the Outbound Tourism Market
The growth of platforms like Expedia, TripAdvisor, and Rome2Rio has revolutionized how travelers plan trips. Hong Kong tourists increasingly prefer self-curated itineraries over traditional package tours. Independent travelers seek more flexible experiences, choosing to explore hidden gems or engage in local cultural activities that mass tours often overlook.
Proximity and cultural familiarity make destinations like Japan, Taiwan, and South Korea popular among Hong Kong travelers. Regional travel benefits from fewer logistical challenges, shorter flight times, and affordable costs. These factors, combined with visa-free entry for Hong Kong SAR passport holders in many countries, contribute to the popularity of nearby destinations.
Increased Arrival of Enthusiasts at Japan Has Helped in the Growth of the Market
Japan remains a top destination for Hong Kong outbound travelers, attracting millions each year due to its unique combination of cultural heritage, modern amenities, and seasonal attractions. Renowned for its meticulous hospitality and efficient transportation system, Japan offers a seamless travel experience that appeals to diverse demographics.
One of the most iconic attractions is Mount Fuji, a UNESCO World Heritage site that symbolizes Japan’s natural beauty and spirituality. Many Hong Kong tourists visit the Fuji Five Lakes region for hiking, photography, and serene lake views. Meanwhile, Kyoto’s historic temples and gardens, such as the Kinkaku-ji (Golden Pavilion) and Fushimi Inari Shrine, provide an immersive experience into Japan’s cultural roots.
Seasonal events, particularly cherry blossom festivals, are major draws for Hong Kong tourists. Cities like Tokyo, Osaka, and Hiroshima become hotspots during sakura season, attracting travelers seeking picturesque landscapes and vibrant festivals. This seasonal tourism boost aligns with Hong Kong’s school and work holiday schedules, making Japan a convenient choice.
Shopping and culinary experiences are also of prominent significance. In the famous Tokyo districts, Shinjuku and Ginza, branded products rule while local offers go extra besides that. Osaka is the haven of the street food fans and they get the chance to taste dishes of local like takoyaki and okonomiyaki.
The currency exchange rate between the yen and the Hong Kong dollar has been good for the last several years which means that tourists can enjoy luxury goods which are cheaper in Japan than in their home country.
POP Culture Anticipation Among Travelers to Boost the Revenue Generation
The growth of South Korea as a popular destination for Hong Kong tourists is the direct result of the country's K-pop, K-drama, and beauty product marketing. Pointing, for example, Seoul and Busan, which offer a combination of the modern town and characteristics of the past, make visitors' time there rich and diverse.
Seoul, the capital, is the epicenter of Korea’s cultural wave. Tourists flock to neighborhoods like Myeongdong for beauty products, Insadong for traditional crafts, and Gangnam for upscale shopping and entertainment.
The influence of K-pop is evident in attractions such as the SMTOWN Museum and concert venues hosting idol performances. For food enthusiasts, Seoul’s street food markets, like Gwangjang Market, offer delicacies such as tteokbokki, bibimbap, and Korean BBQ.
South Korea also excels in catering to family travelers, with theme parks like Lotte World and Everland being perennial favorites. The country has also created a name for itself in the skiing sports sector, which was highlighted at the 2018 PyeongChang Winter Olympics. There are a growing number of flights to and from Hong Kong, plus an advanced infrastructure that propels South Korea to become a more appealing destination.
Check Free Sample Report & Save 40%!
Select your niche segments and personalize your insights for smart savings. Cut costs now!
Leisure Travel is the Most Preferred Purpose in the Hong Kong Outbound Tourism Market
The prioritized purpose for the Hong Kong Outbound tourism market is Leisure Travel, driven by various socioeconomic factors. According to the latest survey, more than 60% of the citizens of Hong Kong who traveled abroad did so mainly for fun, for instance, going to the beach, learning about a new culture, or just having fun. This tendency grows, as more and more people try to live a more experiential life with less material.
A significant factor contributing to this dominance is the cultural inclination toward exploring neighboring countries. Destinations like Japan, South Korea, and Thailand attract millions of Hong Kong tourists annually due to their proximity, affordability, and rich cultural offerings. For instance, in 2023, Japan received approximately 2.5 million Hong Kong tourists, with leisure being the primary motivation for most travelers.
Also, the public's long weekends and holidays are often spent on short travels, which clearly tells us the mutual relation between the runs occurring in the tourism sector and sales in the travel industry. Hence, the positioning of Hong Kong as a tourist hub of Asia is a strong factor in the growth of leisure travel. The seasonal features like cherry blossom in Japan or sunbathing in Thailand ensure that their travel needs are satisfied throughout the year.
Commercial Outbound Lead the Hong Kong Outbound Tourism Market
Online Booking Channels dominates the Hong Kong outbound tourism market, accounting for approximately 70% of all bookings. This dominance is primarily driven by the tech-savvy population of Hong Kong, which boasts one of the highest internet penetration rates in Asia at over 92%.
The online travel agencies like Expedia, TripAdvisor, and Trip.com give no one the choice but them because they offer the best experience for travelers, who could easily see prices, read customer reviews and book the flights and accommodation fast.
The ease of applying mobile apps for booking has been another additional factor, which leads to the people's intrest in the promotion of online them using apps. Therefore, the availability of phones was very trustful as 78% of the people used them to research and book in 2023. The philosophy of young travelers who prefer tailored and flexible itineraries just coincides with the proposals offered by the online platforms for booking.
Discount coupons and cashback rewards are the additional main reasons, for example. Other platforms such as Klook and Agoda usually give deals tailored for the region and that is the main reason for the increase in the number of travelers, who choose these to book. Furthermore, the multilingual interface and customer service that these platforms provide have made them suitable for a wider audience.
Tour operators and service providers in Hong Kong face stiff competition in delivering value-added services. Market leaders leverage digital platforms, loyalty programs, and exclusive deals to gain a competitive edge. Government policies and regulations have aided businesses in modernising their service offerings, which has led to an expansion of the industry as a result of these market updates.
Companies are collaborating and forming partnerships in an effort to draw in more clients and give customers access to a wider variety of options and expertise.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2024 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | East Asia |
| Key Countries Covered | Hong Kong |
| Key Segments Covered | Purpose, Booking Channel, Age Group, Tour Type, and Region |
| Key Companies Profiled | The Hello Tourism Company Hong Kong Pvt Ltd; Chan Brothers Travel Agency; CTC Travel; SA Tours; Hong Thai Travel; Expedia; Trip Advisor; Any Tours; Rome 2 Rio; Thrillophilia; Others (as per request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The Hong Kong Outbound tourism market is currently valued at USD 761.8 million in 2024.
The Hong Kong Outbound tourism market is currently projected to grow at a rate of 8.9% during the forecast period.
The Hong Kong Outbound tourism market grew at a CAGR of 6.7% during the historic period from 2020 to 2024.
Leading players operating in the Hong Kong Outbound tourism market are The Hello Tourism Company Hong Kong Pte Ltd, Chan Brothers Travel Agency, CTC Travel, SA Tours, Hong Thai Travel, Expedia, Trip Advisor, Any Tours, Rome 2 Rio, and Thrillophilia, among others.
| Demand Analysis (2024) | USD 75,126.10 million |
|---|---|
| Demand Forecast (2034) | USD 158,880.1 million |
| CAGR Estimation (2024 to 2034) | 7.8% |
| Industry Size in 2024 | USD 90.46 billion |
|---|---|
| Expected Industry Size by 2034 | USD 206.43 billion |
| Forecasted CAGR (2024 to 2034) | 8.60% |
| Current Year Value (2023) | USD 221.21 billion |
|---|---|
| Expected Forecast Value (2033) | USD 662.92 billion |
| Projected CAGR (2023 to 2033) | 11.6% |
Explore Outbound Tourism Insights
View Reports
Hong Kong Outbound Tourism Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
