Home Elevator Market Outlook (2023 to 2033)

The global home elevator market is anticipated to generate revenues of US$ 10,266.9 million in 2023. Demand for a home elevator is anticipated to develop at a CAGR of 7.8% and reach US$ 21,825.2 million by 2033.

Home elevator leading companies use cutting-edge technologies to improve product efficiency and lifting capacity to withstand competition in the market.

Rapid urbanization is causing an increase in the number of low- and high-rise buildings, key retail establishments, and other structures, particularly in emerging nations. The need for residential lifts is expected to rise as a result.

Little buildings and individual residences that have lifts add value to them, which significantly raises their costs. So, building developers are eager to include home elevators in the structures, driving up the global market share.

The adoption of touchless operation increases the equipment's efficiency and improves the user experience. Usage of the Internet of Things (IoT) and artificial intelligence (AI) improve the interaction between the user and the elevator. Throughout the projected period, this is anticipated to produce profitable prospects for the home elevator sector globally.

The construction of high-rise buildings, many of which include intelligent lifts, is likely to expand the adoption of home elevators. Moreover, increasing residential development investment supports market expansion. For instance, investment in new residential structures grew by 14.6% in October 2020, when compared to the same month in 2019.

What are the Milestones in the Home Elevator Industry?

  • Installation issues continue to be the key market issue. It is a challenging and time-consuming task to retrofit a lift into an existing house.
    • Electrical wiring, structural alterations, and adherence to safety rules are frequently included in the installation procedure.
    • These difficulties make homeowners think twice about installing a house lift, due to the disturbance and discomfort they cause.
  • Homeowners worry about the security of utilizing a lift within their house, particularly if they have young children or elderly relatives. To get over this restriction, it is crucial to address these safety concerns and to clearly explain the security measures and dependability of house lifts.
  • Different local construction rules and laws have particular requirements for home elevators. These rules make installation more difficult and expensive, which hinders market expansion and acceptance.
Attributes Details
Home Elevator Market CAGR (2023 to 2033) 7.8%
Home Elevator Market Size (2023) US$ 10,266.9 million
Home Elevator Market Size (2033) US$ 21,825.2 million

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Future Growth Expected to Outpace Past Development (2018 to 2022 vs. 2023 to 2033)

Demand Analysis from 2018 to 2022

From 2018 to 2022, the industry had a CAGR of 5.7%, which is expected to develop at a 7.8% CAGR during the forecast period. The market's value increased, going from US$ 7,730.0 million in 2018 to US$ 9,667.5 million in 2022 as it expanded.

The development of collective operation, where an elevator or set of elevators offers increased autonomous operation, raised the market share during this period. Popularity in residential complexes and hospitals, owing to its cost, is what is driving the home elevator demand.

Future Market Scope (2023 to 2033)

The market is likely to see a demand for smart elevators. The goal of green engineering is to achieve maximum performance by collecting surplus energy, which is frequently lost as heat. The solution feeds the energy it has gathered back into the building's electrical infrastructure for later usage in the market for smart lifts.

The home elevator industry is expected to expand at a pace of 2.21x between 2023 and 2033, creating an additional opportunity of US$ 11,558.3 million.

Regional Analysis

Country Market Share (2022)
United States 15.9%
Germany 9.1%
Japan 4.2%
Australia 2.8%

United States Market Flourish with Key Players Developments

With a 29.7% market share in 2022, North America led the industry. A key factor in the market's growth, particularly in the United States, is the efforts made by international manufacturers to establish their presence in the local market.

With smart mergers and acquisitions of the leading local businesses, a number of well-known global market players are attempting to strategically advance their operations and build a devoted clientele in the area. To strengthen its position in the local market, for instance, TK Elevator completed the acquisition of Accurate Elevator in June 2021. Additionally, TK Elevator has already acquired five businesses in a row in the North American market in 2021.

The development of three international trade centers in New York, multiple high-rise buildings in Portland, expansion projects at the Universities of Virginia, North Carolina, and Cleveland State, as well as other key endeavors around the country, all contributed to the industry's rapid growth. The home elevator adoption in the upcoming years is driven by the aforementioned considerations.

National Measures in the Europe Home Elevator Market Raises the Global Demand

In 2022, Europe made significant improvement with a share of 25.3%. This is a result of the expanding cutting-edge products in nations like Germany and the United Kingdom. High-rise building construction and refurbishment are expected to create new market expansion chances in this area.

In Europe, the government has recommended the adoption of regional policies to ensure that all floors of completed and ongoing structures are accessible to those with disabilities. For instance, every new structure must include at least one lift that accommodates wheelchairs.

Asia Pacific Market Outlook

Country Market CAGR (2023 to 2033)
India 5.3%
China 3.3%

Home Elevators Distributors in India Contribute Effectively to the Global Adoption

Throughout the projection period, India is anticipated to see the market's rapid growth rate. The country is the third-leading market in the Asia Pacific area due to the nation's rapid expansion and the rise in the number of high-rise structures and skyscrapers.

The industry participants have started working to build a solid and efficient supply chain throughout the Indian market. To better connect direct customers and comprehend the precise needs of customers in the area, they are aiming to create a robust network of distributors and merchants throughout many states.

Leading firms in India have implemented a go-to-market strategy. Further to promoting their products, they are taking part in trade fairs and tech expos to learn more about the preferences and needs of their target market.
For instance, KONE, one of the top home elevator manufacturers, registered its participation in DiECE 2020 in August 2020 and set up a virtual booth at the expo. Hitachi also took part in World Lift and Escalator EXPO 2021 to promote its cutting-edge line of products.

Industrial Growth in China Expands the Demand for Home Elevators

The home elevator in the China market has expanded significantly in recent years owing to the fast rural exodus, population increase, and industrial growth. For instance, the American Institute of Architects Shanghai estimates that by 2025, China is likely to have constructed the equivalent of around 10 cities the size of New York.

As socioeconomic conditions in nations like China, Indonesia, and other Southeast Asian markets continue to improve, home elevator adoption is likely to expand. The baby boomer generation is rapidly aging, which leads to an increase in the senior population and the number of people with disabilities, increasing home elevator demand.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Category Analysis

Which are the Leading Segments in the Home Elevators Industry?

Segment Type
Top-segment Hydraulic Elevator
Market Share (2022) 28.8%
Segment Application
Top-segment Freight
Market Share (2022) 64.4%

Based on Type:

Throughout the projection period, the hydraulic-type segment is anticipated to rule the market. This is as a number of advantages, including excellent weight-bearing capacity, greater longevity, and relatively low noise levels.

As these elevators lift up to 1,000 pounds, demand for hydraulic elevators is rising. Due to its fire and earthquake resistance, maximum transit speeds of around 40 feet per minute are thought to be among the secure options.

Based on Application:

Freight segment is expected to dominate the market during the forecast period. Key factors responsible for this development:

  • Whereas there is not much of a market for goods elevators in the residential sector right now, there is room for expansion. The demand for goods elevators in houses rises as technology develops and prices drop.
  • Homeowners need help moving large or heavy objects within their homes. Moving furniture, household goods, and other substantial objects between floors falls under this category. When a goods elevator is installed in a home, moving these products is made simpler and more effective, necessitating less physical work or the use of conventional staircases.

Competitive Landscape

Key players in the Home Elevator Market are Seeking New Opportunities

Established companies are putting their efforts into developing sustainable products to appeal to consumers that care about the environment. LED lighting, recyclable materials, and water-soluble coatings are all features of green elevators. Also, since magnetic motors are becoming more and more well-liked by consumers, market vendors are concentrating on applying alternatives to rope and pulley systems. The popularity of these eco-friendly items is encouraging home elevator businesses to invest.
Energy-efficient lift development is a priority for manufacturers. These lifts are more compact and consume less energy due to better hardware controls. Also, it is anticipated that the increase in government attempts to conserve energy encourages development in the sales of energy-efficient products.

To expand their service offerings and domestic footprint, key companies are pursuing minor regional players for acquisition. Moreover, new goods and services are created as a consequence of ongoing study and technological innovation.

The expansion of global market participants' product offerings, as well as merger and acquisition activity, overall heighten regional market competition. For illustration, elevators that are digitally connected improve lift connectivity at various entrance levels and balance people’s flow while increasing productivity.

Similar to this, rivals in the residential elevator industry used acquisition as their primary developmental approach to increase their market share and advance the technology of their products.

Recent Developments:

  • The TransitMaster 140 escalator, KONE S MonoSpace, and KONE 3000 TranSys lifts, among other KONE solutions, obtained highly-rated Singapore green building product certificates in 2018. Kone Corporation introduced their digitally linked KONE DX Class Elevators in 2021, providing greater performance and extremely efficient lift operation.
  • OTIS Elevator bought Bay State Elevator, a company with operations in the Northeastern Area of the United States, in August 2020. This action assists OTIS in establishing a solid presence in the area for the installation and upkeep of lifts.

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Key Players

  • Fujitec Co., Ltd
  • Kone Corporation
  • Schindler
  • Mitsubishi Electric Corporation
  • Graand Prix
  • Toshiba Elevator And Building Systems Corporation
  • Elite Elevators
  • Stiltz Home Elevator
  • Arrow Lift

Key Segments

By Type:

  • Hydraulic Elevator
  • Machine Room Less Elevator
  • Machine Room Elevator
  • Others

By Application:

  • Passengers
  • Freight

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Frequently Asked Questions

What Factors are Fueling the demand in the United States?

Rising luxurious home is fueling the demand in the United States.

How the Market is Performing in Europe?

The growing refurbishment activities is upsurging the Europe market.

What is Driving the Adoption of Home Elevator Globally?

The growing cutting-edge technology has necessitated home elevator.

What is the Contribution of the United States to the Market?

The United States held 29.7% of the global market in 2023.

Which Region Presents Lucrative Growth Opportunities?

North America to witness lucrative growth opportunities through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Hydraulic Elevator
        5.3.2. Machine Room Less Elevator
        5.3.3. Machine Room Elevator
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Passengers
        6.3.2. Freight
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Application
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Application
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Type
            13.1.2.2. By Application
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Type
            13.2.2.2. By Application
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Type
            13.3.2.2. By Application
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Type
            13.4.2.2. By Application
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Type
            13.5.2.2. By Application
    13.6. UK
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Type
            13.6.2.2. By Application
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Type
            13.7.2.2. By Application
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Type
            13.8.2.2. By Application
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Type
            13.9.2.2. By Application
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Type
            13.10.2.2. By Application
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Type
            13.11.2.2. By Application
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Type
            13.12.2.2. By Application
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Type
            13.13.2.2. By Application
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Type
            13.14.2.2. By Application
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Type
            13.15.2.2. By Application
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Type
            13.16.2.2. By Application
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Type
            13.17.2.2. By Application
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Type
            13.18.2.2. By Application
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Type
            13.19.2.2. By Application
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Type
            13.20.2.2. By Application
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Type
        14.3.3. By Application
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Fujitec Co., Ltd
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Mitsubishi Electric Corporation
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Kone Corporation
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Schindler
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Toshiba Elevator And Building Systems Corporation
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Elite Elevators
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Graand Prix
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. Arrow Lift
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Stiltz Home Elevator.
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Otis Elevator Company
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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