Home Bedding Market Outlook 2023 to 2033

The home bedding market is likely to strengthen its boundaries at a steady CAGR of 7.5% during the forecast period. The market is anticipated to hold a revenue of US$ 102.91 billion in 2023 while it is anticipated to cross a value of US$ 212.10 billion by 2033.

The research report on the home bedding market states that advanced interior and exterior designs are pushing end users to adopt products that enhance the overall beauty setting of the interior. Furthermore, the different types of bedsheets available such as cotton, fitted natural linen sheets, microfiber bed sheets, and bedsheet of silk are also targeting different sections of the consumer base.

The expanding number of hotels and resorts is also consuming a big chunk of hospitality clothes. Hence, it fuels the demand for home bedding. The integration of home bedding and furniture that goes well with each other is one of the renovation ideas that fuel the market growth.

Home beddings are washable clothes that pace above the bed for enhancing comfort, warmth, hygiene, and beauty. With the growing demand for comforters, vendors now produce bedding sets with comforters along with the double bedsheet with comforters.

Many people renting houses, buying homes, and renovating them are consuming home bedding products like mattresses, bed linen, pillows, and blankets. The high research and development around fabric and layering of home bedding is transforming the market dynamic.

Home bedding market analysis explains that the fitted natural linen sheet is being used as a durable and sturdy fabric. While the microfiber bed sheet is used as a less expensive and low-maintenance alternative. The growing scope of textile engineering is propelling the sales of home bedding.

With the exports and imports coming back on track post-pandemic, globalization is flourishing the demand for multi-layer bedding products. Other than this, social media trends around fabric quality and new designs are flourishing the demand for unique bedding combos such as portico comforter + bedsheet combo set and 7-piece bed sheet set.

Attributes Details
Home Bedding Market CAGR (2023 to 2033) 7.5%
Home Bedding Market Size (2023) US$ 102.91 billion
Home Bedding Market Size (2033) US$ 212.10 billion

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How is the Future Outlook (2023 to 2033) for Home Bedding Market in Comparison to the Historical Pattern (2018 to 2022)?

  • Short-term Growth (2023 to 2026): The high demand for home bedding in this period is likely to be attributed to several people renting and buying houses. Furthermore, an increased number of renovation activities along with the beautification of old urban settings are changing people’s lifestyles. Many vendors focusing on comfort, durability, and functionality are driving the demand for home bedding. Hence, the market is expected to hold US$ 102.91 billion in 2023 while it is estimated to reach US$ 127.84 billion by 2026.
  • Mid-term Growth (2026 to 2029): The new textile engineering and bedding trends such as the dynamic material used, enhanced printing patterns, and layering are gaining traction in the market. The high demand for sustainable and nature-friendly home bedding solutions is there due to the alti-silk movement. Hence, the vendors are producing silk-like alternatives of silk while marketing them with a sustainable tag. This takes a market value of US$ 127.84 billion in 2026and the market is expected to land at a value of US$ 152.82 billion in 2029.
  • Long-term Growth (2029 to 2033): Remote work is also a driving factor when it comes to market growth. A critical link between average sleep and a healthy mind is advancing the demand for home bedding solutions. Thus, the home bedding market is anticipated to thrive at a steady CAGR of 7.5% between 2023 and 2033.

What Growth Drivers Flourish the Home Bedding Market?

As the population rises, many people shift to an urban residential setting. This leads them to adopt certain components of the lifestyle. The increased per capita income has pushed end users to buy things that put ease and comfort in their lives. Thus, the high sales of home bedding of all cost ranges are attributed to this lifestyle change, modern residential spaces, and high penetration of e-commerce businesses.

E-commerce businesses have increased the adoption of small household elements that add value to comfort, beauty, and standard of living. Furthermore, the new textile revolutions such as the application of sustainable, bio-degradable, and nature-friendly products in the production of different bedding solutions have given a push to the sales of home bedding solutions. Alongside this, the integration of home bedding products like comforters, bedsheets, and pillow covers is also creating exciting combos for the end users. Benefits of home bedding solutions such as linen preventing allergies, temperature adjustment, hygiene, and bed bug defense garner the market’s growth trajectory.

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Sudip Saha

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What are the Key Restraints in the Home Bedding Market?

Some of the key restraints for the home bedding market are alternative lifestyles, high inflation, and high-priced home bedding. The alternative lifestyle involves a nomadic lifestyle that doesn’t support the idea of luxury. While high inflation has limited the budget of the middle-class population to spend the minimum amount of money on luxuries and beautification. Lastly, black marketing and premium home bedding solutions charging hefty amounts of capital are also restraining the sales of home bedding.

Home Bedding Market Country-wise Insights

Why is the United States Considered a Lucrative Market for Home Bedding?

Expanding E-commerce Spaces coupled with the Increased Per Capita Income of Citizen Garners Regional Growth

North America region leads in terms of the CAGR in the home bedding market. The growth is attributed to the increased number of people shifting to new houses coupled with better design and a long range of material options. Furthermore, high penetration of e-commerce platforms and their lucrative discounts and marketing campaigns have fueled the demand for home bedding solutions. The increasing cases of sleep disorders such as sleep apnea and other conditions are also driving the market growth.

How does China Home Bedding Market Perform in Home Bedding Market?

Traditional Textile Methods, High Exports, and Lifestyle Transformation make Asia-Pacific the leading region in terms of Market Share

Asia Pacific region leads the market in terms of market share as it held a market share of 37.20% in 2022. China along with India are two lucrative home bedding markets in Asia Pacific region. Apart from the high population and home textile market, new brands with international market campaigns are expanding the regional market size further. Moreover, the restored retail and commercial market for home bedding solutions is expected to flourish in the forecast period.

What makes the United Kingdom another Significant Market for Home Bedding Market?

Rapid Urbanization, Enhanced Lifestyle, and Increased Number of Households flourished the Regional Growth

The United Kingdom is another significant market for home bedding. The extension of cities with new urban settings is proliferating the demand for necessary household items. Home bedding is one of those items that expand its space with an increased number of households and high cases of online shopping. People of the United Kingdom prefer shopping online as commercial and retail come back to their space.

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Category-Wise Landscape

Category By Type
Leading Segment Bed Linen
Market Share % (2022) 30.15%
Category By Distribution Channel
Leading Segment Offline
Market Share % (2022) 68.35%

Affordable Cost, Effectiveness against Allergies, and Easy Availability put the Bed Lenin Type on Top

Based on the type, the bed linen segment held the leading share of 30.15% in 2022. The growth is attributed to the medicinal benefits of linen against different skin allergies, a soft and premium feel, and multi-purpose usage. It includes bed covers, bed sheets, pillow covers, and duvet covers. Alongside this, the aesthetically pleasing properties of bed linen type also transform consumer behavior. Linen is also easy to customize and fits right into the anti-silk category which makes it sustainable and nature-friendly.

Higher Reliability, Real-Time Product Checks, and Price Adjustment put Offline Channel on Top

Based on the distribution channel, the offline segment held a share of 68.35% in 2022. Apart from reliability and trust, price adjustment also plays a significant role in the growth of the offline segment. It provides a first-hand look so that the end users can easily inspect and analyze the home bedding properties. The texture feel explains more about the quality and style of the product, fueling the consumption of home bedding through the offline distribution channel.

Competition Scenario

The key players focus on clean labels and customized home bedding. The brands also produce sustainable, affordable, and nature-friendly home bedding solutions. Furthermore, the demand for combos and discounted products on online or offline channels is another strategy that competitors use. This strategy is used to channel potential customers. Companies also merge, collaborate, and acquire in order to expand their sales and distributional channels.

Market Developments

  • Acton & Acton Ltd. has introduced its bed linen in smooth, percale, and color cotton styes. Alongside, the brand has introduced other bed essentials such as mattress protectors, mattress toppers, quilts, pillows & bolsters.
  • American Textile Company has partnered with the swiss materials innovation company Heiq and is expected to produce bedding products like comforters and pillow covers that prevents allergies and delivers relief to allergic patient.

Key Players

  • Acton & Acton Ltd.
  • American Textile Company
  • Tempur Sealy International, Inc.
  • Bombay Dyeing
  • Casper Sleep Inc.
  • Beaumont & Brown
  • Pacific Coast Feather Company
  • Crane & Canopy Inc.
  • Peacock Alley
  • Purple Innovation, Inc.
  • The White Company
  • Portico New York

Home Bedding Market: Segmentation

Type Outlook (Revenue, US$ million):

  • Bed Linen
  • Mattress
  • Pillows
  • Blankets
  • Others

Distribution Channel Outlook (Revenue, US$ million):

  • Offline
  • Online

Key Regions Covered:

  • North America
    • The United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • MEA
    • GCC Countries
    • Israel
    • South Africa
    • Rest of Middle East Asia (MEA)

Frequently Asked Questions

What are the Key Opportunities in the Home Bedding Market?

The expanding demand for eco-friendly and sustainable bedding options.

What are the Current Market Trends in Home Bedding?

The emergence of luxury and premium bedding collections is the current trends in the market.

Which Segment is Leading the Home Bedding Market?

Luxury bedding segment to top the category of the home bedding industry.

How has E-commerce Impacted the Home Bedding Market?

Consumers can personalize their purchases and buy directly from manufacturers.

How are Smart Technologies Influencing the Bedding Industry?

Temperature-regulating bedding and sleep tracking functionality are having an impact on the bedding business.

Table of Content

1. Executive Summary | Home Bedding Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Bed Linen

        5.3.2. Mattress

        5.3.3. Pillows

        5.3.4. Blankets

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033

        6.3.1. Store-Based

        6.3.2. Non-Store-Based

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product Type

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product Type

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product Type

            13.1.2.2. By Distribution Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product Type

            13.2.2.2. By Distribution Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product Type

            13.3.2.2. By Distribution Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product Type

            13.4.2.2. By Distribution Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product Type

            13.5.2.2. By Distribution Channel

    13.6. United kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product Type

            13.6.2.2. By Distribution Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product Type

            13.7.2.2. By Distribution Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product Type

            13.8.2.2. By Distribution Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product Type

            13.9.2.2. By Distribution Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product Type

            13.10.2.2. By Distribution Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product Type

            13.11.2.2. By Distribution Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product Type

            13.12.2.2. By Distribution Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product Type

            13.13.2.2. By Distribution Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product Type

            13.14.2.2. By Distribution Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product Type

            13.15.2.2. By Distribution Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product Type

            13.16.2.2. By Distribution Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product Type

            13.17.2.2. By Distribution Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product Type

            13.18.2.2. By Distribution Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product Type

            13.19.2.2. By Distribution Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product Type

            13.20.2.2. By Distribution Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product Type

        14.3.3. By Distribution Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Acton & Acton Ltd.

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. American Textile Company

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Tempur Sealy International, Inc.

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Bombay Dyeing

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Casper Sleep Inc.

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Beaumont & Brown

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Pacific Coast Feather Company

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Crane & Canopy Inc.

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Peacock Alley

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Purple Innovation, Inc.

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

        15.1.11. The White Company

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

                15.1.11.5.2. Product Strategy

                15.1.11.5.3. Channel Strategy

        15.1.12. Portico New York

            15.1.12.1. Overview

            15.1.12.2. Product Portfolio

            15.1.12.3. Profitability by Market Segments

            15.1.12.4. Sales Footprint

            15.1.12.5. Strategy Overview

                15.1.12.5.1. Marketing Strategy

                15.1.12.5.2. Product Strategy

                15.1.12.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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