Holter ECG Market Outlook for 2023 to 2033

The global Holter ECG market is currently valued at US$ 645.2 million in 2023 and is anticipated to reach a valuation of US$ 1.5 billion by 2033. The market is projected to grow at a CAGR of 8.6% from 2023 to 2033.

Attributes Key Statistics
Holter ECG Market Size (2023) US$ 645.2 million
Anticipated Holter ECG Market Size (2033) US$ 1.5 billion
Value-based CAGR (2023 to 2033) 8.6% CAGR

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Key Market Highlights

Rising Cardiovascular Diseases Boosts Holter ECG Market Growth

The rising prevalence of arrhythmia and associated cardiac and vascular diseases is the leading cause of the increase in Holter ECG market growth. These diseases are mainly caused by factors such as age, inactivity, obesity, and high blood pressure. The demand for Holter monitors is also increasing due to the rising prevalence of atrial fibrillation (AF), associated risk of stroke and cardiovascular diseases, growing awareness among patients regarding steady ECG recording, and the availability of several effective ambulatory monitoring devices.

During the forecast period, the Holter ECG market is expected to experience significant growth due to various factors, including an increase in the number of elderly individuals, a surge in the prevalence of cardiovascular diseases, and the growing demand and adoption of these monitors by doctors and physicians. However, the growth of the Holter ECG market may be impeded by the need for more skilled professionals who can accurately monitor the Holter ECG reports.

Increasing Demand for Wireless Holter Monitors Driving Market Growth

The development of wireless cardiac heart monitors has gained traction due to the increasing usage of wireless devices. The convenience and accuracy provided by wireless Holter monitors have made them a popular choice among consumers. Additionally, the market is witnessing a growing focus on developing expertise in heart monitoring systems, which is expected to create attractive growth opportunities for market participants.

An evolution in the market has been witnessed due to the increasing popularity of the wireless Holter ECG monitor segment. The widespread applications of these devices in enhancing efficiency, providing remote access, managing cardiovascular diseases, and their affordability have contributed significantly to the dominance of this segment.

Historical Analysis of the Holter ECG Market

During the prediction period, the global Holter ECG market is expected to grow due to various factors, including an increase in the incidence of congenital heart defects, technological advancements in Holter ECG monitors, a rise in the adoption of MRI procedures, and an upsurge in the senior population. However, the high cost of production and strict regulations associated with these devices limit market growth. In the forthcoming years, an increase in heart strokes and the development of innovative products by key players are expected to provide profitable opportunities for market expansion.

Attributes Key Statistics
Holter ECG Market Size (2022) US$ 588.1 million
CAGR (2018 to 2022) 10.8% CAGR

The highest risk for heart disease arises due to one's socioeconomic status and leading a sedentary life. This surge in cardiac illness is expected to boost the market size for cardiac monitoring devices that can be worn on the body. Globally, cardiovascular disease is the primary cause of death, which has resulted in an increased demand for wearable cardiac monitoring devices in hospitals and ambulatory surgical centers. Furthermore, the severe health risks associated with heart disease are expected to drive the need for testing. The demand for such devices is increasing in lower and middle-income countries, which is expected to drive the market for Holter ECG devices over the coming decade.

Sabyasachi Ghosh
Sabyasachi Ghosh

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Consumption Analysis in the Holter ECG Market

  • Holter ECG devices are increasingly crucial in saving patients at high risk of cardiac arrest. Early diagnosis and detection can help prevent most of the cardiovascular diseases. The rising prevalence of cardiovascular diseases is creating a need for well-equipped cardiac care centers with advanced and affordable health ECG devices.
  • Incorporating innovative technologies such as Bluetooth and wireless connectivity in cardiac health devices with a customer-centric approach to product development is expected to drive the global market over the forecast years.
  • Monitoring cardiac activity is a reliable and affordable approach to observing and analyzing various heart conditions. The market growth of cardiac monitoring devices is expected to be propelled during the predicted time frame due to the introduction of new products, approvals, partnerships, and acquisitions by major players in the industry.
  • Regulatory requirements for Holter monitoring devices are stringent, and in many countries, insurance policies need to be improved, which may limit market growth. The expected payment for a heart monitoring study is typically less than US$ 100, significantly lower than the compensation for mobile cardiac telemetry.
  • Continuous monitoring of COVID-19 cardiac rhythm alterations at the molecular level is made possible using Holter monitoring devices. This allows for essential guidance in diagnosing, evaluating, and treating COVID-19 patients and has become standard care for those with implantable sensors, wearable monitors, and external smartphone-enabled devices. The use of these devices in COVID-19 diagnosis and evaluation has boosted the market. Devices and cloud computing tools enable the monitoring of all cardiac patients.

Category-wise Insights

12-Lead ECG Monitoring Simplifies Data Collecting in the Healthcare Sector

Top Product 12-Lead
CAGR (2018 to 2022) 10.5% CAGR
CAGR (2023 to 2033) 8.4% CAGR

The market has six categories based on the type of products: 12-lead,5-lead,3-lead, 6-lead, single-lead, and others. The Holter ECG products are perfect for monitoring and tracking heart abnormalities, which can help maintain track of a healthy lifestyle.

The 12-lead products segment is expected to dominate the market in the coming decade, growing at a global CAGR of 8.4%. However, recordings from these monitors are of lower resolution than those from a standard 12-lead ECG and have provided misleading ST segment representation. Despite this, some devices allow setting the sampling frequency up to 1000 Hz for special-purpose examinations such as detecting late potential.

Hospital Applications of Holter ECG Devices Drive Market Growth

Top Application Hospitals
CAGR (2018 to 2022) 10.3% CAGR
CAGR (2023 to 2033) 8.1% CAGR

There are three application-based categories for the Holter ECG market: hospitals, clinics, and others. The hospital segment is expected to lead the market due to the surge in the prevalence of CVD, an increase in the number of patient visits to physician offices for CVD diagnosis, a rise in the number of cardiac implant procedures, and the availability of reimbursement policies in developed markets.

Over the next decade, hospital applications are expected to become more popular due to their diverse range of medical practices compared to other measures.

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Country-wise Insights

Country CAGR (2023 to 2033)
United States 8.9%
United Kingdom 9.6%
China 9.2%
Japan 7.7%
South Korea 9.8%

Advanced Healthcare Infrastructure Driving Holter ECG Market in the United States

The Holter ECG market in the United States is expected to grow significantly over the coming years, with a projected CAGR of 8.9% from 2023 to 2033. The United States holds a significant market share because of its advanced healthcare infrastructure, medical research and innovation leadership, and diverse patient population with varying healthcare needs.

Increased Spending on Research and Development in the United Kingdom's Holter ECG Market

The United Kingdom is expected to experience significant market growth during the forecast period, mainly due to the rising demand for heartbeat monitoring and the adoption of advanced technologies. The country's strong market position can be attributed to its improved healthcare infrastructure and increased spending on research and development of heart rate monitoring equipment.

Rising Demand for Precise ECG Monitoring Products Due to Growing Aging Population in China

China's demand for Holter ECG products is continuously increasing, with a CAGR of 9.2% over the next ten years. This is due to the growing aging population and the Chinese government's efforts to boost the healthcare sector. As a result, the revenue market in China is expected to grow strongly over the projection period.

Use of AI and Wireless Communication to Skyrocket ECG Device Sales in Japan

The Holter ECG market in Japan is poised to experience rapid growth over the forecast years. This is due to the progress in technical and healthcare sectors, particularly in developing provinces. The demand for Holter ECG treatments in Japan is expected to grow at a CAGR of around 7.7% through 2033. The healthcare sector's increasing requirement for ECG devices is anticipated to fuel market expansion over the next decade.

Innovation in ECG Monitoring Systems in South Korea to Spur Sales by 2033

The Holter ECG market experienced a substantial increase in value, primarily due to South Korea's contribution. The country's advanced healthcare infrastructure and easy access to technological devices have been driving this growth. Moreover, the rising incidence of chronic and cardiovascular diseases in the country has further accelerated the market's value.

Competitive Landscape in the Holter ECG Market

The Holter ECG market is constantly evolving with various changes, such as joint ventures, product innovation, strategic partnerships, mergers and acquisitions, and new inventions. These strategies help evaluate the competition in the global market. Some key players in the medical display market include Royal Philips, Nissha Medical Technologies, Medtronic PLC, Hill-Rom Services Inc., I Rhythm Technologies Inc., AliveCor Inc., Cardiac Insight Inc., and Vital Connect.

Recent Developments in the Holter ECG Market

  • In October 2023, the FDA approved the use of Bluetooth-enabled AI-powered remote ECG monitoring devices for patient monitoring without requiring any patient intervention. These devices can communicate wirelessly to doctors.
  • In September 2023, AccTouRate developed a smart T-shirt that can be used for cardiac monitoring and as a Holter monitor. These smart T-shirts monitor athletes' heart rate during their workouts.
  • In March 2022, Royal Philips collaborated with Prisma Health to accomplish business interoperability, regularize patient monitoring platforms, and propel innovation in enterprise imaging solutions for improved patient care and clinical performance.
  • In February 2021, Royal Philips acquired BioTelemetry, Inc., a USA-based provider of remote cardiac diagnostics. The purchase will enhance Philips' care delivery along the health continuum.
  • In November 2019, Preventice Solutions partnered with Bittium, its exclusive USA sales and marketing distributor of Bittium's Faros ECG technology.

Key Companies in the Holter ECG Market

  • Royal Philips
  • Nissha Medical Technologies
  • Medtronic PLC
  • Hill-Rom Services Inc.
  • I Rhythm Technologies Inc.
  • AliveCor Inc.
  • Cardiac Insight Inc.
  • Vital Connect
  • Prisma Health
  • BioTelemetry, Inc.

Market Segmentation

By Product Type:

  • 12-Lead
  • 5-Lead
  • 3-Lead
  • 6-lead
  • Single-Lead
  • Others

By Application:

  • Hospitals
  • Clinics
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East & Africa

Frequently Asked Questions

How was the Historical Performance of the Market?

In 2022, the global Holter ECG market was valued at US$ 588.1 million.

What is the Value of the Holter ECG Market in 2023?

The market is estimated to reach a valuation of US$ 645.2 million.

What is the Growth Potential of the Global Holter ECG Market?

The market is anticipated to expand at a CAGR of 8.6% from 2023 to 2033.

Which Product Type is Dominating the Holter ECG Market?

The 12-lead product segment is dominating the market with a CAGR of 10.5% through 2033.

Who are the top players in the Holter ECG market?

The top players in the Holter ECG market are Nissha Medical Technologies, Medtronic PLC, Hill-Rom Services, inc., I Rhythm Technologies, Inc., AliveCor, Inc., Cardiac Insight Inc., and Vital Connect.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033
        5.3.1. 12-Lead
        5.3.2. 5-Lead
        5.3.3. 3-Lead
        5.3.4. 6-lead
        5.3.5. Single-Lead
        5.3.6. Others
    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Hospitals
        6.3.2. Clinics
        6.3.3. Others
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By Application
    9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By Application
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By Application
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By Application
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product
        13.2.3. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product
        13.3.3. By Application
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product
        14.2.3. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product
        14.3.3. By Application
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Product
            15.1.2.2. By Application
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Product
            15.2.2.2. By Application
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Product
            15.3.2.2. By Application
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Product
            15.4.2.2. By Application
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Product
            15.5.2.2. By Application
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Product
            15.6.2.2. By Application
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Product
            15.7.2.2. By Application
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Product
            15.8.2.2. By Application
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Product
            15.9.2.2. By Application
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Product
            15.10.2.2. By Application
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Product
            15.11.2.2. By Application
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Product
            15.12.2.2. By Application
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Product
            15.13.2.2. By Application
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Product
            15.14.2.2. By Application
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Product
            15.15.2.2. By Application
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Product
            15.16.2.2. By Application
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Product
            15.17.2.2. By Application
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Product
            15.18.2.2. By Application
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Product
            15.19.2.2. By Application
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Product
            15.20.2.2. By Application
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Product
            15.21.2.2. By Application
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Product
            15.22.2.2. By Application
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Product
            15.23.2.2. By Application
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product
        16.3.3. By Application
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Nissha Medical Technologies
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Medtronic PLC
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Hill-Rom Services
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. iRhythm Technologies, Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. AliveCor, Inc.,
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Cardiac Insight Inc.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Vital Connect
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. LifeSignals, Inc.,
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Bardy Diagnostics, Inc.
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Nasiff Associates, Inc.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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