The high ratio shortening market is estimated to secure a valuation of US$ 3629 Million in 2023 and is estimated to rise to US$ 6024 Million by 2033. The market is anticipated at a CAGR of 5.2 % during the forecast period. the factor accelerating the demand for high-ratio shortening are as follows-
High ratio shortening is a special type of shortening formulated for bakers and confectioners to contain 100% fat and zero moisture. Shortenings are used in bakery items to make them light, fluffy, tender, and crumbly. The high ratio shortening adds better flavor and texture to the treat.
The increasing demand for emulsifiers and icings in food & beverages is likely to drive the demand for high-ratio shortening. Baking products including cakes, pastries, cookies, and biscuits are the largest consumer of high-ratio shortening. Increasing consumption of baked goods is driving the growth in the high ratio shortening market.
The global high ratio shortening market is expected to increase with a significant growth rate owing to the reduction in error, and a decrease in production cost and time. Other factors driving the growth of the high ratio shortening include increased demand for convenience food due to busy lifestyles and increased popularity of bakery items among children and youth.
North America is emerging as a global hotspot for the high ratio shortening market owing to the rapidly evolving food industry along with growing demand for innovative products in the bakery industry. Growing consumption of confectionary products in countries like the USA and Canada is providing growth opportunities to the market.
Factors contributing to the growth of the market in Europe are rising demand for convenience food, changing lifestyles, and increasing consumer disposable income.
The leading players operating in the high ratio shortening market include Du Pont Nutrition and Health, Stepan specialty products LLC, Fine Organics, P& G Chemicals, Sensory Effect Flavor Company, STRATAS FOODS – Foods Ingredients Division, and Global Agri Trade Corp among others.
As the food & beverage industry is flourishing the competition between companies producing high ratio shortening increases. The leading market players working on manufacturing high ratio shortenings are investing in advanced technology to expand their business operations and gain a greater market share.
For instance, Fine Organics and Zeelandia have set up a joint venture in India. Zeelandia will serve dry and liquid baking ingredients to India and neighboring markets. The joint venture marks the Zeelandia establishment of a local presence in all five BRICS countries.
The market potential for high-ratio shortening is expected to grow in the near future owing to the various properties of high-ratio shortening. The proper awareness among the manufacturer and food service regarding the high ratio shortening will enhance the consumer purchase of high ratio shortening, which will result in the growth of the market.
The start-ups in the high ratio shortening market are adding a new edge to the edibles and creating innovation beyond imagination. they are continuously upgrading shortening and adding unique properties that are further triggering the growth of the high-ratio shortening market.
For instance, founded in 2008, Strata’s foods is a manufacturer of private-label bakery shortening and frying oil for the bakery and food sector.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | US$ 3629 Million |
| Projected Market Value in 2033 | US$ 6024 Million |
| Growth Rate (2023 to 2033) | CAGR of 5.2% |
High ratio shortening market is gaining massive incremental opportunities on the back of increasing demand for emulsification and icing across the food & beverage industry. Shortening is a solid fat that is made when vegetable oil is hydrogenated or solidified.
Shortenings, when utilized in a bakery, make the product look flaky, tender, and crumbly. Over the last few decades, shortening was perfected for soybean consumption in America. A high ratio refers to the higher level of sugar and liquor that is used in flour resulting in sweeter and moist cakes.
High ratio shortenings are widely used in dairy products, bakery, dressings, and food and beverages. High ratio shortenings are also majorly used in surface acting agents or surfactants.
The rise in demand for bakery based food products is projected to serve a driver for the high ratio shortening. Moreover, due to an increasingly hectic lifestyle and with increasing consumer demand for convenience food and economic feasibility the demand for bakery products is on escalation.
The regions like Asia-Pacific and the Middle East are anticipated to create a lucrative demand for the high ratio shortening market owing to the increasing per capita disposable income of the consumers and increasing trend for convenience foods.
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High ratio shortenings serve as an important ingredient for bakery products as they improve the overall quality of the product. The prominent concern in the bakery industry is to have uniform mixing and manufacturers have an excellent option to utilize high ratio shortenings as they help in the mixing of water, oil, and other ingredients present in bakery products.
Moreover, the global high ratio shortening market is anticipated to witness amplified demand as awareness is increasing regarding a healthy lifestyle along with shifting consumer’s preferences. Furthermore, manufacturers of high ratio shortenings are trying hard to attract an increasing number of customers by focusing on developing trans-fat free, lactose-free, gluten-free, and naturally produced high ratio shortenings.
Key participants in the global high ratio shortening market are
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Manufacturers are highly focused on maintaining a robust value chain to reduce the price of the final product. Offering convenient products and variants is a growing trend in the global high ratio shortening market. Producers are expected to keep the focus on developing low gluten, dressings, and condiments to cater to the increasing demand for healthy foods as the number of health-conscious customer’s increases.
The demand for ingredient-specific products leads to the launch of new high ratio shortening products. The demand for specific ingredient products is increasing among consumers. Consumers are shifting their preferences towards personalized nutrition in food which caters to the need of specific individuals.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the high ratio shortening market, including but not limited to: regional markets, form, function, source, end-use and distribution channel.
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The high ratio shortening market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
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