The global high protein yogurt market is expected to reach a market valuation of USD 36.6 billion in the year 2023. Based on the survey reports, the global market value progressed at a CAGR of roughly 2.6% over the last half-decade from 2018 to 2022. According to a new analysis report by FMI, the overall market is projected to accelerate with a CAGR of 7% between 2023 and 2033. By following this impressive growth rate, the overall market valuation is forecasted to reach USD 70.1 billion by end of this projected period.
A major trend driving the market growth is the expanding popularity of flavored yogurt. The dairy aisle now has more options due to the addition of a variety of goods.
Moreover, numerous yogurt cultures have emerged to provide the necessary creaminess, tartness, and texture. Fresh fruit and other wholesome ingredients, like almonds, have been added to a variety of high protein yogurt products over the years.
Demand for high protein yogurt is growing due to the rise in consumer desire for more protein and convenience. The market for high protein yogurt is nevertheless constrained by severe governmental rules, such as the FDA's prohibition on the use of food items generated from microbes.
The sales of high protein yogurt are anticipated to benefit from an increase in spending on research and development, as well as new and creative sources of high protein yogurt in the near future.
| Report Attributes | Details |
|---|---|
| Global High Protein Yogurt Market Valuation in 2022 | USD 35.19 billion |
| Estimated Global Market Share in 2023 | USD 36.6 billion |
| Forecasted Global Market Size by 2033 | USD 70.1 billion |
| Projected Global Market Growth Rate from 2023 to 2033 | 7% CAGR |
| Historical Market Growth Rate from 2018 to 2022 | 2.6% CAGR |
| Global Market Share of Top 3 Performing Countries | 33.2% |
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Consumer demand is driving the global need for fresh, authentic, and natural flavor experiences. Consumers seek authentic and natural-tasting food even in varied regions like China, Brazil, Poland, and India.
According to a recent survey conducted by Koninklijke DSM N.V., a science-based firm active in health, nutrition, and sustainable living, more than half of urban consumers (55 percent) say that food tastes better when it has a "natural or fresh" flavor.
This customer demand for fresh, natural flavors is a problem for food producers, since they must meet these preferences without sacrificing convenience or clear labeling. Food and beverage makers can take advantage of the fact that customers perceive yogurt flavors to be natural and fresh. As a result, yogurt producers are restocking their shelves.
A prominent trend in the market is the expanding importance of yogurt consumption as a dietary intervention in the management of protein deficit. The increased popularity of live probiotic cultures has broadened the high-protein yogurt market share.
The business is booming owing to the yogurt's ability to improve intestinal health. The increased popularity of plant-based protein has boosted the high-protein yogurt market's possibilities.
Additionally, the growing number of lactose-intolerant persons looking for new options fuels the demand for high protein yogurt. The decrease in demand for flavored milk is a sign that people are becoming more interested in value-added dairy products and are looking for healthier alternatives. The growing number of vegans who are transitioning to high-protein diets is driving the high-protein yogurt market growth.
The value of the market in the North American region is USD 12.2 billion, accounting for 38% of the global market share, with the United States holding a market share of 65% in the region.
The dairy market in North America can assist formulators in meeting customer demand for clear labeling and day-to-day convenience on a large scale. Consumers can simply include protein into their meals by mixing it straight with yogurt and other foods.
This helps them consume more protein throughout the day. Proteins provide bodybuilders with natural alternatives to anabolic-androgenic drugs. High-protein yogurt manufacturers in the United States are looking for new methods to provide consumers more choices, and are producing creative products that combine proteins into yogurt.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United States | 23% |
| Germany | 19% |
| Japan | 4% |
| Australia | 2.4% |
The value of the market in the Asia-Pacific region is USD 6.4 billion, accounting for 20% of the global market value.
The strong consumer market in China, as well as the ever-increasing demand for dairy products like yogurt, is the key drivers of the country's high-protein yogurt industry. Statistics show that 84% of Chinese adults and 92% of Chinese youngsters consume yogurt on a weekly basis, according to Arla, the leading food manufacturer in the nation.
Furthermore, increased interest in high-protein diets in China is another reason driving revenue records in the high-protein yogurt market, resulting in the application becoming one of the industry's most revenue-generating segments.
| Regional Markets | CAGR (2023 to 2033) |
|---|---|
| United Kingdom | 7.1% |
| China | 4.5% |
| India | 6% |
As the number of health-conscious people in the world grows, numerous high protein yogurt manufacturers in the market are responding by developing healthier alternatives to dairy-based products. To preserve a healthy lifestyle, many consumers are going vegetarian or vegan.
Customers are becoming increasingly careful of their food consumption habits, prompting manufacturers in the worldwide high protein yogurt market to develop a variety of products with natural ingredients in order to appeal to the health-conscious public.
| Category | By Product Type |
|---|---|
| Top Segment | Spoonful |
| Market Share in Percentage | 89% |
| Category | By Source Type |
|---|---|
| Top Segment | Dairy Based |
| Market Share in Percentage | 78% |
| Category | By Storage Type |
|---|---|
| Top Segment | Chilled or Frozen |
| Market Share in Percentage | 78% |
Drinkable yogurt is growing in popularity as a way to energize the body at the start of each day, due to increased demand for more protein, enhanced nutrition, and convenience. Yogurt and fruit smoothies with nonfat yogurt are becoming more popular as morning options, and they have more nutritional value than most other meal options.
A paradigm shift in high-protein yogurt sources is projected, since many consumers migrate to plant-based sources instead of dairy-based ones. Between 2022 and 2032, the worldwide market is anticipated to increase its market share by at least 200 basis points.
Product releases, product approvals, and other caffeinated growth initiatives, such as patents and events, are all being focused on by various companies. Acquisitions, partnerships, and collaborations were among the incaffeinated growth tactics seen in the high protein yogurt market.
These efforts have paved the road for market players to expand their business and client base. With the increased demand for high protein yogurt in the global market, market players from this sector are expected to benefit from attractive growth prospects in the future.
Short films, social media, and leaflet distribution are just a few of the audio-visual mediums that can be used for promotion or advertising. One of the best channels for product promotion is social media, and manufacturers may leverage the vast audience of popular influencers to promote their whole product line.
Recent Development
Manufacturers strive to develop products with better options in order to appeal to health conscious customers
To draw customers, businesses provide novel flavors, sometimes ones that are exotic and differ in their nutritious profiles. They are also eager to include non-dairy milks like rice milk, coconut milk, almond milk, and soy milk. Yogurt with a high protein content that has received organic certification is seeing an increase in players.
Furthermore, kosher-certified products are growing in popularity. The sales of high protein yogurt have seen new revenue streams open up due to the increase in demand for low-fat and low-sugar snacks. Top competitors are vying to release such possibilities, especially by providing unsweetened options.
Numerous prospects are likely to arise for the producers of high protein yogurt as a result of recent advances in the market. Manufacturers may anticipate big things from this intersectional healthy food, as high protein yogurt appeals to both dairy fans and sports nutrition enthusiasts, and both industries have significant growth potential.
Moreover, the world's growing population of athletes and health-conscious consumers eventually led to a significant increase in demand for high protein yogurt. Manufacturers are consequently keeping an eye on the wider picture, while concentrating on creating a business that is sufficiently adaptable to thrive in the current environment.
In order to increase earnings in a very competitive market, those working in the food and beverage industry are increasing supply chain efficiency. The companies are also concentrated on business growth and the introduction of new products.
2018 saw the release of General Mills, Inc.'s newest yogurt, YQ by Yoplait, which is prepared with ultra-filtered milk and has higher protein content and less sweetness. There are flavors and plain yogurt options available. Lime, mango, strawberry, peach, blueberry, coconut, and vanilla are among the flavor options, which have 9 grams of sugar and 15 grams of protein.
Its distinctive flavor, which is particularly thick due to whey straining, draws in a lot of young people. Another important aspect of its success is advertising. Yogurt is typically consumed after meals to help with digestion.
However, Greek yogurt has evolved from being a post-meal product to a post-sport or healthy snack due to its strong associations with other market sectors. Only a few brands, like LePur and yoGreek made by Bright Dairy, are now available in China's underdeveloped Greek yogurt market.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million or USD billion for Value and billion liters for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | By Nature, By Product Type, By Source, By Flavor, By Sales Channel, By Region |
| Key Companies Profiled | Danone S.A.; Epi Ingredients; Epigamia; General Mills, Inc; Koninklijke DSM N.V.; Oikos; Pow-Cow; Yeo Valley; Yoplait light |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at USD 36.6 billion in 2023.
Danone S.A., Epi Ingredients, and Epigamia are key market players.
North America dominates the growth of high protein yogurt market.
Increase in consumer desire for more protein as well as convenience, to fuel the market.
The market will reach USD 70.1 billion by 2033.
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High Protein Yogurt Market
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