High Protein Flour Market

High Protein Flour Market Outlook from 2024 to 2034

The global high protein flour market size reached USD 16.0 billion in 2022, worldwide demand for the high protein-based flour recorded year-on-year growth of 9.5% in 2023, and thus, the industry is expected to reach USD 19.2 billion in 2024. Over the projection period (2024 to 2034), global high protein flour sales are projected to rise at an 11.4% compound annual growth rate (CAGR) and reach to a valuation of USD 56.5 billion by 2034-end.

The health benefits attached to the consumption of such flour are supporting the strong growth of the business. High protein content helps boost the feeling of satiety after consumption, thus helping people manage their weight. The increasing acceptance of plant-based diets has led to a surge in the flours derived from lentils and chickpeas.

There has been a rise in the appeal for functional flour with benefits beyond high protein content. Brands must create innovative blends that combine high protein sources with the added benefits of fiber, enzymes, prebiotics, and many more.

Attributes	Description
Estimated Global High Protein Flour Size (2024E)	USD 19.2 billion
Projected Global High Protein Flour Value (2034F)	USD 56.5 billion
Value-based CAGR (2024 to 2034)	11.4%

Consumers are also increasingly concerned about sustainability and sourcing practices employed to produce flour and the impact it has on the environment. Therefore, manufacturers must focus on the growing demand for such practices and highlight them well.

For instance, Cargill and Ingredion showcase their high protein-containing flour as sustainable sources and non-GMO, attracting customers who prioritize ethical nature, while focusing on reducing their environmental footprint.

Semi-Annual Market Update

The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the global high-protein flour market.

This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.

Particular	Value CAGR
H1	4.7% (2023 to 2033)
H2	5.3% (2023 to 2033)
H1	4.5% (2024 to 2034)
H2	5.4% (2024 to 2034)

The above table presents the expected CAGR for the global business over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 4.7%, followed by a slightly higher growth rate of 5.3% in the second half (H2) of the same decade.

Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 5.4% in the first half and remain relatively moderate at 5.5% in the second half. In the first half (H1) the industry witnessed a decrease of 20 BPS while in the second half (H2), the sector witnessed an increase of 10 BPS.

Key Industry Highlights

Product Diversification Fuelling the Rapid Growth of the Industry

To gain an edge over their competitors and cater to evolving consumer preferences, manufacturers need to continuously invest in research and development to innovate products with extensive utilization.

Manufacturers such as ADM and Bob’s Red Mill offer a wide variety of flours ranging from almond to chickpea varieties. In addition, the company is also introducing products with special dietary needs such as keto-friendly and gluten-free alternatives.

Targeted Marketing and Consumer Education Accelerating the Acceptance.

Big brands are investing in creating more consumer awareness about the consumption of these ingredients. King Arthur Baking Company heavily uses its website to showcase recipes and baking tips to its customers, educating them on the uses of its products. It also positions its products in the premium segment, emphasizing quality.

These strategies not only increase its visibility in the sector but also instill brand loyalty and consumer trust. Packaging also plays a crucial role in the advertisement of a product. The clear and appealing packaging of Bob's Red Mill highlights the advantages of its products.

Widening Applications in the Snacks and Baking Industry

The rising snacks and baking industry is pointing towards the strong growth of the industry. There has been an accelerated use of such flour in ready-to-eat foods and convenience foods such as protein bars, cookies, and chips. Such flours enhance the nutrition profile of such items, targeting consumers who prioritize health and wellness.

Combining wheat flour with other high protein grains such as quinoa, enhances the protein content while providing a stronger flour for baking purposes. The high gluten content also helps in making the cakes fluffier and appealing.

Transforming Waste into Wellness with Upcycled High Protein Flour

Companies are now able to reduce waste as well as develop more sustainable methods of production by making flour with high amounts of protein from upcycled materials like food by-products and surplus grains. These abandoned ingredients become repurposed into nutritious flours thus offering double benefits for both environment and health.

Therefore, these businesses should recycle such items instead of throwing them away where they will rot and produce methane gas which contributes to global warming, or take them through their systems over and over again until they lose all value hence reducing significantly their lifespan of usage.

Those purchasing products manufactured out of these components understand themselves as sustainable living individuals who think before buying anything thus helping create an environment that will benefit all in days to come with each purchase made.

Also, it is a real manifestation of commitment towards sustainability to use this product made from upcycling. This shows their ability to think outside the box and be innovative in terms of coming up with methods through which we can utilize our natural resources best so far without necessarily limiting them only to nutrition but rather seeing them as whole foods.

2019 to 2023 Global High Protein Flour Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global high protein flour sales increased at a CAGR of 9.5% from 2019 to 2023. For the assessment period of 2024 to 2034, the projections showcase that the value will expand at a CAGR of 11.4%.

Slow and steady sales in recent years can be attributed to the rising fitness and nutrition industry. With the rising consciousness about health and wellness among consumers and the expanding fitness industry, the demand for such flours has skyrocketed. The limited protein sources for vegetarians have also propelled sales.

With the evolving flour milling methods and the rise of advanced processing techniques, it has become easier for companies to produce high amounts of good quality flour in a shorter period, catering to the diverse consumer demands.

Also, partnering with wholesalers and retailers helps the brands to better position their products in the marketplace and make them available on shelves of supermarkets and hypermarkets. This ensures the availability for not only retail purposes but also food service and industrial applications.

Market Concentration

The global trade has many big players or MNCs such as Central Milling, Miller Milling Company, Ardent Mills, Archer Daniels Midland Company, King Arthur Baking Company, Inc., General Mills, and many more that comprise a significant share of the industry. These companies have numerous manufacturing facilities.

These distinguish themselves based on supply chains or distribution networks that allow them to supply their products worldwide. They maintain quality checks and reduce costs. These big players often engage in partnership and collaboration. For instance, DuPont Nutrition & Health collaborated with food manufacturers to develop tailored flour solutions that meet specific consumer needs and industry trends.

Local players on the other hand, often concentrate on certain segments of the sector such as gluten-free or organic flour, and have formed strategic partnerships with other companies to expand their reach. They may not have advanced technology and wide global reach. They operate with a local presence and serve a niche community. Such players focus on product quality and customer satisfaction rather than commercialization.

However, the industry is proceeding towards fragmentation as more and more players are entering the business ecosystem from various parts of the globe. The industry is also heavily influenced by government regulations. Overall, the ecosystem comprises a dynamic and complex nature, with MNCs playing the role of a trendsetter.

Country-wise Insights

The following table shows the estimated growth rates of the top three industries. China and India are set to exhibit high protein flour consumption, recording CAGRs of 9.5% and 12.3%, respectively, through 2034.

Countries	CAGR 2024 to 2034
United States	8.0%
Germany	8.8%
China	9.5%
India	12.3%
Australia	10.2%

United States Leading the Global Arena.

The commercial sector for flours with high protein content in the United States is projected to exhibit a CAGR of 8.0% during the assessment period of 2024 to 2034. By 2034, revenue from the sales of this product in the country is expected to reach USD 3.6 billion.

Customers in the United States are well aware of nutrition due to widespread access to health information. With high disposable income, they are willing to spend on premium health-oriented products. The robust food industry with many food stores, retailers, supermarkets, and online retailers provides easy access to such products.

Also, Social media applications such as Instagram and Facebook and influencers play a crucial role in popularizing such diets and creating more buzz in the community. The USA fitness industry has a lot of gyms and fitness centers that emphasize the importance of regular consumption of protein-rich diets for better muscle building and strength.

Demand Outlook for High Protein Flours in Germany.

The demand in Germany is calculated to rise at a value CAGR of 8.8% during the forecast period (2024 to 2034). The sales are estimated to increase by 2 folds in the upcoming 5 years. By 2034, Germany is expected to account for 4.0% of total sales in the world.

German customers showcase a strong inclination towards sustainability and ethical sourcing of ingredients. They prefer products that are certified with organic or non-GMO labels. High purchasing power allows them to indulge in premium products that align well with their preferences. Also, the government supports sustainable agricultural practices, which benefit the production and highlight the sustainably produced products.

The ecosystem has also benefitted from growing trends of veganism and vegetarianism in Germany. Plant-based flours made from legumes, grains, and nuts are readily looked upon by German consumers, as an easy source of protein.

Expanding Distribution Channels Elevating the Sales in China.

Consumption of such flour in China is projected to increase at a value CAGR of 9.5% over the next ten years. By 2034, the size is forecasted to reach USD 2.8 billion, with China expected to account for a share of 14.5% globally.

The multiplication of retail channels such as supermarkets, convenience stores, and e-commerce has made it easier for consumers to access and choose from plenty of varieties of flours, offering convenience. This also enhances the visibility of products.

Also, High protein flours are being readily used in traditional Chinese cooking, such as steamed buns and dumplings, offering ease to consumers to not change their diets for sufficient nutrition. Such factors point towards an upward trajectory of sales.

Category-Wise Insights

Ready Availability Making Conventional Flours Popular

Segment	Conventional (By Nature)
Value Share (2024)	87.5%

The conventional category is anticipated to register a CAGR of 8.1% during the assessment period of 2024 to 2034, to reach a valuation of USD 30.4 billion in 2034.

Conventional flours have been in the commercial segment for long. Many consumers prefer to stick to what they have been using for ages and do not want to experiment with newly introduced organic or vegan alternatives.

These varieties are usually less expensive, making them more appealing to consumers, particularly on a budget. They are readily available in supermarkets and grocery stores when compared to their counterparts. All these factors play a key role in triggering the growth of this segment.

Animal Feed Industry Benefitting the Flour Sales

Segment	Animal Feed (By End User)
Value Share (2024)	18.0%

Based on the end user, the animal feed segment is expected to grow during the assessment period. As per Future Market Insights, with a share of around 18.0%, the animal feed segment is projected to reach a valuation of USD 8.1 billion in 2034.

High-protein flour is a key component in animal feed, particularly for poultry and swine. It provides the necessary nutrients for animal growth and health. It offers a balanced dietary amino acid content, needed for optimal development of animals. Therefore, the growing animal feed industry is likely to elevate sales.

Competition Outlook

The key players in the high-protein flour industry are continuously innovating to introduce newer formulations and flavors into the ecosystem. They are employing strategies such as partnering collaboration and mergers and acquisitions to expand their production capacity and cater to a wider audience. They are also educating the consumers and advertising their products through social media and websites to engage the consumers into using their products.

Brands must strategize ways to retain their share by prioritizing sustainability, ethical sourcing, and reducing their carbon footprint. Collaborating with retailers and distributors gives them an advantage over their competitors to better position their products in the ecosystem.

For instance

• In 2024, GoodMills Innovation Company introduced the SMART Wheat variety of high protein flour, that effectively compensates for any quality fluctuation in the wheat flour.
• Equii, a food technology start-up, raised USD 6 million in seed funding from Khosla Ventures. It comprises nutritious microbial proteins and has a protein flour formulation with 3 to 6 times more protein content than regular options.

Leading High Protein Flour Brands

• Central Milling
• Miller Milling Company
• Ardent Mills
• Siemer Milling Company
• Weisenberger Mill
• Archer Daniels Midland Company
• King Arthur Baking Company, Inc.
• Janie's Mill
• General Mills Inc.
• The White Lily Foods Company
• Khandesh Roller Flour Mills Pvt. Ltd.
• Weatherbury Farm
• Giusto's
• Kaizen Food Company
• New Hope Mills
• Others

Key Segments of the Report

By Nature:

As per Nature, it has been categorized into Organic and Conventional.

By Type:

This segment is further categorized into Bleached and Unbleached.

By Source:

As per Source, it has been categorized into Wheat and Almond.

By End User:

This segment is further categorized into Food and beverages (Bakery, Confectionery, and Dairy), Animal feed, Retail, and food service.

By Distribution Channel:

As per the Distribution Channel, the industry has been categorized into Hypermarkets, Supermarkets, Specialty Stores, Retail Stores, and Online Stores.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

What is the current value of the high-protein flour industry?

The global high-protein flour industry is estimated at a value of USD 19.2 billion in 2024.

At what rate did the sales of high-protein flour grow between 2019 and 2023?

Sales of high-protein flour increased at 9.5% CAGR between 2019 and 2023.

Who are the leading manufacturers of high-protein flours?

Central Milling, Miller Milling Company, Archer Daniels Midland Company, King Arthur Baking Company, Inc., Janie's Mill, and General Mills Inc. are some of the leading players in this sector.

Which region will garner a significant value share by 2024?

North America as a segment is projected to hold a revenue share of 28.5% over the forecast period.

At what CAGR are the sales for global high protein flour forecasted to grow from 2024 to 2034?

The sales are projected to grow at a forecasted CAGR of 11.4% from 2024 to 2034.