High-intensity Artificial Sweeteners Market

High-intensity Artificial Sweeteners Market Outlook

The global high-intensity artificial sweetener demand is subjected to record a CAGR of 3.7%. The market revenue is likely to be valued at US$ 2.28 billion in 2023 and exhibit a revenue growth of US$ 3.28 billion by 2033.

Global Trends & Scopes Transforming the High-intensity Artificial Sweeteners Market

Key companies' competence lies in generating unique additives that reflect changing dietary patterns. They work hard to keep their goods having the same tempting flavors and experiences that consumers know and love. Their sweetening solutions range can assist you to minimize sugar without compromising the sweetness that customers want. Many of their sweetening solutions have more sweetness than sugar and, in many cases, none or only a fraction of the calories, allowing consumers to use less to get the same amount of sweetness.

Since sugar replacement can influence mouthfeel, volume, texture, browning, and other factors, the greatest problem is frequently producing a gratifying sensory experience that consumers value. Expert scientists from leading corporations collaborate with end users to develop a solution or product that meets their specific requirements. This allows the client to make unique dishes and beverages.

Extensive research and tight working connections support the quality and nutritional advantages of their components. This is often between other market participants, scientists, and academics. They comprehend not just the elements themselves, but also how they interact with one another. This enables businesses to provide their customers with the vital assistance they require in generating world-class goods.

Key players employ innovation to overcome problems ranging from basic sweetening to the most difficult sugar reduction issues. Their comprehensive processes address every aspect, from technical performance to commercial viability and consumer appeal. They essentially anticipate shifting customer tastes. Furthermore, they confidently negotiate the complicated regulatory and supply chain landscape. They also help to accelerate their end users' innovation for performance, speed-to-market, and success.

The core building elements of great meals and drinks are provided by key players. For their clients' sweetening and sugar reduction demands, they provide best-in-class flavor and texture solutions. Furthermore, they recognize that quality raw materials and the dependability of the whole manufacturing chain from start to finish are critical to their end users. Sugar replacements can be found in toothpaste, mouthwash, and a variety of light items such as sweets, jams, and ice cream, as well as canned foods and ready-to-eat meals.

As baking without sugar becomes more popular, their usage in baked goods and confectionery items is expanding. Key players' high-intensity artificial sweeteners are also utilized in dietary supplements, while saccharine in combination with vanillin itself is used in animal feed. This is done, for example, to make the concentrated feed more appealing to piglets. Sugar replacements are utilized in the pharmaceutical sector, for instance, artificial sweeteners are employed in the sports nutrition category to enhance athletes' diets and performance.

To minimize sugar in medicinal goods, high-intensity artificial sweeteners are adopted. Moreover, it is utilized to make bitter active components in medications more palatable, hence enhancing patient compliance. It's commonly found in orally delivered medications including syrups, granules, pills, and medicated chewing gum. Acesulfame potassium, a high-intensity sweetener 200 times sweeter than sugar, was developed and marketed by a significant participant. It is simple to utilize due to its good stability and solubility. It is incredibly high quality and available in different grades, and it is manufactured in Germany. Owing to its particle size, it may be used in meals, drinks, medications, and oral care applications.

A Contrast with the Historical Market Scenario

According to a Future Industry Insights analysis, the global market for high-intensity artificial sweeteners has lately experienced tremendous growth. To fulfill the increased demand for high-intensity artificial sweeteners, top market players are partnering. The 3.9% CAGR from 2017 to 2022 is expected to fall to 3.7% throughout the projected period.

Due to the global rise in diabetes and obesity rates, artificial sweeteners play an important role in alleviating serious health issues. As health-conscious customers seek low- or zero-calorie versions of food and beverages, the adoption of high-intensity artificial sweeteners is expanding. City inhabitants struggle to maintain a healthy lifestyle due to their sedentary and hectic lifestyles. This usually results in harmful habits such as irregular meals and the consumption of sugary drinks to quench thirst and hunger at unsuitable times.

However, in the recent past, artificial sweeteners have received widespread criticism from researchers and international organizations. This is because some occurrences of cardiovascular illness have been directly related to artificial sweeteners. Moreover, health-conscious customers are consuming fewer drinks. Furthermore, people are looking for beverages and meals created with natural components, such as sweeteners like stevia extract.

Category-wise Insights

Sucralose - By Product Type

By product type, the market is segmented into aspartame, acesulfame potassium-K, saccharin, neotame, sucralose, and others. According to Future Market Insights, the sucralose category is anticipated to have a substantial market share of 5.1% over the forecast period. The following things enhance the strength of this category:

• It is substantially sweeter (almost 600 times sweeter) than sugar and hence less expensive than other artificial sweeteners.
• Suppliers of artificial sweeteners are also seeking to target pharmaceutical manufacturers to address the rising demand for sucralose as a flavoring and sweetening agent in medicines.

Food & Beverages - By Application

Based on application type, the market is segmented into food & beverages, nutrition & health supplements, pharmaceuticals, and others. According to Future Market Insights analysts, the food & beverages industry is expected to have a significant market share over the projection period. The primary factors impacting the evolution of this segment are as follows:

• The general population's health consciousness has grown to the point that sugar is seen as a significant purchase disincentive.
• According to an AHA study, 77% of Americans are actively attempting to reduce their use of table sugar, and over 70% are prepared to give up their favorite sugary goods in exchange for a low-sugar one.

Reduce Calories, Creating Enticing Profiles & Other Key Elements

While sugar alternatives account for less than a fourth of the market, increased health consciousness and ongoing product availability are likely to fuel sector expansion in the future years. High-intensity artificial sweeteners are increasingly frequently used in prepared foods such as jams, sticks, sweet drinks, and other similar things as a sugar alternative since they maintain glucose levels low.

City inhabitants struggle to maintain a healthy lifestyle due to their sedentary and hectic lifestyles. This usually results in harmful habits such as irregular meals and the consumption of sugary drinks to quench thirst and hunger at unsuitable times. As a result, the use of artificial sweeteners is expanding as health-conscious consumers seek low- or no-calorie versions of food and drinks. In response to customer demand, food manufacturers are using high-intensity artificial sweeteners to develop light foods with reduced calories and enticing flavor profiles.

As sugar reduction becomes more vital, attractive flavor, texture, and mouthfeel become more significant. Manufacturers are presently focused on the use of several substances to compensate for functional losses caused by sugar removal to produce cost-effective artificial sweeteners. They are also aiming to increase the shelf life of the items, improve their overall flavor, and reduce the harsh aftertaste of specific products.

The Popularity of Stevia Restrain the Market Growth & Future Prospects

Natural sweeteners such as honey, agave nectar, maple syrup, monk fruit, and others are preferred over table sugar due to their unprocessed label. Stevia, as a natural sweetener component, has diminished demand in the high-intensity artificial sweetener market. Moreover, the United States FDA considers them safe, and research suggests at least one short-term weight control advantage. Non-nutritive sweeteners, on the other hand, have dubious health consequences.

On the contrary, aspartame's rising popularity can be traced to its greater use in the pharmaceutical and beverage sectors. Furthermore, while launching new brands, soft-drink producers are experimenting with various sweetener combinations.

Nandini Roy Choudhury

Principal Consultant

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Region-wise Overview

About 6,000 Food Products in the American Market include Artificial Sweeteners!

In the United States, the market for high-intensity artificial sweeteners is dominating. accounting for 5.5% of total North America sales. Moreover, the market is estimated to reach a peak of US$ 1,076.7 million during the forecast period. Sugar-free cuisine is becoming increasingly popular due to its reduced calorie content. As a result, food businesses utilize a variety of low-calorie high-intensity artificial sweeteners as an alternative to high-calorie sweets. These sweeteners also have a minimal glycemic response.

The market is expanding due to increased knowledge and consumption of dietary foodstuffs. Artificial sweeteners such as saccharin, acesulfame-K, sucralose, aspartame, and others have been certified by the United States Food and Drug Administration as acceptable daily intake values (ADI). Most diet soft drink bottlers, at least those in the United States, have now moved from 100% aspartame to aspartame/ace-K blends for their second-ranking products and certain top-line brands. There are now over 6,000 food items on the market in the United States that include artificial sweeteners.

Carbonated beverage industry leaders state that they are constantly reconsidering several of their formulas to provide their customers with choices. These products are designed to have less sugar and fewer or no calories. To do this, they employ a variety of artificial sweeteners or sugar replacements, such as Stevia leaf extract and aspartame. In comparison to sugar, a small amount is required for the same sweet flavor.

German Researchers Discovered how High-intensity Artificial Sweeteners Limit Bacteria Resistance

Germany is a significant high-intensity artificial sweeteners market, with a significant revenue growth rate of 2.6% during the forecast period. Consumer demand for healthy processed items such as sports drinks and beverages is driving the creation of high-intensity artificial sweeteners. To meet the increased demand for low-calorie healthy food and drinks, manufacturers are spending considerably in upgrading and expanding their manufacturing capacity.

Researchers in Germany discovered that three high-intensity artificial sweeteners included in diet beverages, yogurts, and desserts significantly inhibit the development of multidrug-resistant priority pathogens. Not only can the chemicals inhibit germs that cause a variety of dangerous diseases, but they also limit bacterium resistance to routinely used antibiotics. This means that antibiotic consumption can be reduced. This finding, published in the journal Molecular Medicine of the European Molecular Biology Organization, has the potential to lead the battle against superbugs.

According to new research, saccharin can impede the development of cancer cells. It is mostly found in drinks, candy, and pharmaceuticals. Moreover, high-intensity artificial sweeteners are being employed in dairy goods and alcoholic beverages using aspartame, such as Sound Vodka Orange Drink. Manufacturers of artificial sweeteners must create different tastes to meet local preferences and health claims. Additionally, with the advent of functional product lines, competition in artificial sweeteners is breaking down new boundaries.

Consumers of Japan tend to opt for Imported Artificial Sweeteners, for Calorie-free Options

With a revenue growth rate of 2% throughout the projection period, Japan is a very profitable high-intensity artificial sweetener industry. The rising number of diabetics and obese persons in the country is increasing the demand for low-calorie, sugar replacements. Additionally, the Japanese consume substances with a higher sugar content than they are likely aware of. These reasons have enhanced the country's sales of high-intensity artificial sweeteners.

In Japan, artificial sweeteners are not necessarily zero calories. Customers can get a variant that reduces calories by fractions. Pal Sweet, the most popular sweetener, reduces calories by 90%. Moreover, customers may be required to pay a premium for calorie-free sweeteners. Imported Splenda and Equal, on the other hand, have no calories and are less expensive than Japanese sweeteners. As a result, Japanese customers favor foreign brands.

In Japan's Food Sanitation Act, high-intensity artificial sweeteners such as saccharin sodium, aspartame, sucralose, and acesulfame potassium are classified as specified additives. Each mentioned criterion exists in this case for their utilization in terms of qualifying foods and amounts used. However, on all food and beverage labels in Japan, the keywords 'artificial' and 'synthetic' are no longer permitted to be used to describe food additives. This transpired when consumer research revealed that they were leading customers to avoid such items.

As the Land of Assorted Sweets, India Strives to Curb Sugar Intake with Artificial Sweeteners to Tackle Diabetes

The market for high-intensity artificial sweeteners in India amounts to 3.2% of total sales. In particular, sweeteners such as acesulfame potassium and sucralose are in high demand in India. This is due to a variety of industrial uses in food and beverage industries, as well as health concerns. Moreover, as health and immune system concerns have grown, food and beverage companies have begun producing low/no sweeteners to meet the demand for low-sugar products. Many new businesses are joining the Indian market as the availability of diverse sweetener-infused goods on shop shelves grows.

There are around 65 million diabetics in India. In addition to almost 65 million diabetes, India has 77 million pre-diabetics. Obesity has heightened public awareness of the relationship between nutrition and health. This has increased consumer awareness about sugar levels in the diet, causing a trend toward sugar reduction. Aside from sugar reduction, people are searching for products with clear labels. Surprisingly, across the country, public awareness has prompted food businesses to substitute high-calorie polyols with high-intensity artificial sweeteners.

Given the number of diabetics and pre-diabetics in India, the market for high-intensity artificial sweeteners is growing. With the new legal environment enabling the use of sweeteners in ordinary products, the market is sure to expand. With the introduction of new and safer chemicals, the high-intensity artificial sweetener business in India might see significant growth. Increasing knowledge and endorsements from culinary gurus and celebrities are likely to undoubtedly encourage the Indian diabetic community to use artificial sweeteners.

Newbies are Catching Up with Key Players with Innovative Strategies: Start-up Economy

Very few start-up companies are venturing into the high-intensity artificial sweeteners market. The majority of them are delving into the natural sweetener industry. However, a few newbies are contributing to the market growth with their innovative solutions:

• Sugar-free Mart - It is an online marketplace for sugar-free desserts. Sugar-free food items include Indian mithais, sugar-free/low-sugar cakes, biscuits, honey, herbal medicine, beverages, artificial sweeteners, and so on. Glucometers, blood pressure monitors, weighing scales, and other diabetic/healthcare gadgets are also available.
• Fooditive - It is a Dutch start-up that offers a zero-calorie fruit-based sugar alternative. The Fooditive Sweetener is made by extracting fructose from apples and pears and fermenting it with yeast. It is available in fine powder, liquid, and syrup forms. The product is ecologically friendly, has a pleasant flavor, enhances shelf life, and aids in cavity prevention.

Key Companies Revamping the High-intensity Artificial Sweeteners Market Space

Given the presence of multiple established competitors, the market share for high-intensity artificial sweeteners is very competitive. Enterprises in the high-intensity artificial sweeteners business frequently employ organic development strategies such as product launches and approvals. To capitalize on market growth opportunities, industry participants are focusing on expanding their presence through acquisitions, expansions, product approvals, and launches.

Novel Developments:

• In 2020, ERYSTA Erythritol, the first polyol sweetener released by Ingredion EMEA, enables producers to decrease or replace sugar to fulfill nutrition-related claims such as 'no added sugar' or 'calorie-reduced' in a variety of applications.
• In July 2021, PepsiCo announced a strategy to reduce sugar content in its iced tea and soda beverage lines by 25% across the EU by 2025. By designing foods with decreased sugar content, the firm intends to pique the interest of the region's health-conscious consumers.
• In September 2022, The French National Institute for Health and Medical Research studied the effects of artificial sweeteners using data from 103,388 people. The study found a possible link between increased artificial sweetener usage and an increased risk of cardiovascular illness, including heart attack and stroke.

Top Market Players of the Market

• Tata & Lyle
• DuPont de Nemours Inc.
• Ajinomoto North America, Inc. (Nutrition & Health Division)
• Anhui Jinhe Industrial Co. Ltd.
• Archer Daniels Midland Company
• Atlantic Chemicals Trading GmbH (ACT)
• Cargill Inc.
• Celanese Corporation
• Changmao Biochemical Engineering Co. Ltd.
• Cumberland Packing Corporation
• Dr. Otto Suwelack Nachf. GmbH & Co. KG
• Heartland Food Products Group
• Nestle S.A.
• Wilmar International Limited
• Ingredion Inc.
• Roquette Freres
• JK Sucralose

Key Segments Profiled in the Market Survey

By Product Type:

• Aspartame
• Acesulfame Potassium-K
• Saccharin
• Neotame
• Sucralose
• Others

By Form:

• Solid
• Liquid

By Application:

• Food & Beverages
• Nutrition & Health Supplements
• Pharmaceuticals
• Others

By Region:

• North America
• Latin America
• Asia Pacific
• The Middle East & Africa
• Europe